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市場調查報告書
商品編碼
1534931

智慧AI玩具市場：現況分析與預測（2024-2032）

Smart AI Toys Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 132 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

智慧型人工智慧玩具市場預計在預測期內（2024-2032年）將以26%的年複合成長率大幅成長。其背景是人們越來越重視娛樂和教育，導致設計出能夠教授各種技能的玩具，包括 STEM（科學、技術、工程和數學）、語言技能、問題解決能力和創造力。此外，隨著更多公司開發創新產品，智慧人工智慧玩具市場預計將擴大。例如，2023年9月12日，創新育兒技術先驅偉易達推出了一款名為V-Care VC2105智慧育嬰監視器的產品。該產品利用獨特的本地人工智慧功能，提供嬰兒睡眠分析和即時警報，有助於提供市場上最好的監測器。這種多樣化擴大了消費者的選擇，迎合不同年齡層、興趣和教育目標。

依產品劃分，市場分為互動遊戲、機器人和教育機器人。互動遊戲將在2023年佔據市場主導地位。這主要是因為智慧玩具可以提高用戶參與度並提供更個人化的體驗。此外，互動遊戲的吸引力不僅僅是娛樂；它們還透過以引人入勝的形式引進教育內容來促進學習過程。

市場依通路分為線上和線下。線上市場預計在預測期內（2024-2032年）將以顯著的年複合成長率成長。線上平台是強大的行銷和通路，使玩具公司能夠有效地接觸世界各地的受眾。透過電子商務平台、社群媒體和專門網站，製造商可以宣傳智慧人工智慧玩具的功能和優點，並吸引那些可能無法進入銷售這些專業產品的實體店的潛在客戶。

為了更了解智慧AI玩具的市場介紹，市場依據北美（美國、加拿大等北美地區）、歐洲（德國、法國、英國、西班牙、義大利等歐洲地區）和亞太地區（中國、日本、印度、亞太地區其他地區）和世界其他地區進行分析。預計亞太地區在預測期（2024-2032年）將以顯著的年複合成長率成長。中產階級不斷壯大，可支配所得不斷增加。這種人口結構的變化將推動對高科技和創新玩具（包括智慧人工智慧玩具）的需求，因為父母優先考慮可增強孩子學習體驗的教育和互動產品。此外，像中國這樣的國家是玩具製造的重要參與者，有助於提高這些產品在市場上的可用性和承受能力。例如，2023年1月4日，全球機器人玩具和消費娛樂產品創新者中國公司WowWee在消費性電子展（CES）上推出了Dog-E。 Dog-E 是一款革命性的機器狗，可以擁有超過一百萬種彩色燈光、聲音和個性的組合，賦予每隻狗獨特的個性。

市場主要參與者包括Mattel、UBTECH ROBOTICS CORP LTD.、VTech Holdings Limited.、ROYBI Robot、Twin Science、Vanguard Industries Inc.（Moflin）、Sphero, Inc.、WowWee Group Limited、Wonder Workshop, Inc.、Blue Frog Robotics等。

目錄

第1章 市場介紹

  • 市場定義
  • 主要目的
  • 利害關係人
  • 限制

第2章 研究方法或前提

  • 調查過程
  • 調查方法
  • 受訪者簡介

第3章 執行摘要

  • 行業概況
  • 依細分市場進行預測
    • 市場成長強度
  • 區域展望

第4章 市場動態

  • 促進因素
  • 機會
  • 抑制因素
  • 趨勢
  • PESTEL 分析
  • 需求方分析
  • 供給面分析
    • 併購
    • 投資場景
    • 產業洞察：主要新創公司及其獨特策略

第5章 價格分析

  • 區域價格分析
  • 影響價格的因素

第6章 2022-2032年全球智慧人工智慧玩具市場收入

第7章 產品市場分析

  • 互動遊戲
  • 機器人
  • 教育機器人

第8章 依通路劃分的市場分析

  • 線上
  • 離線

第9章 依地區劃分的市場分析

  • 北美
    • 美國
    • 加拿大
    • 其他北美地區
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 義大利
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 世界其他地區

第10章 價值鏈分析

  • 邊際分析
  • 進入市場的公司名單

第11章 競爭態勢

  • 競爭儀表板
  • 競爭市場定位分析
  • 波特五力分析

第12章 公司簡介

  • Mattel
  • UBTECH ROBOTICS CORP LTD.
  • VTech Holdings Limited.
  • ROYBI Robot
  • Twin Science
  • Vanguard Industries Inc.（Moflin）
  • Sphero, Inc.
  • WowWee Group Limited
  • Wonder Workshop, Inc
  • Blue Frog Robotics

第13章 縮寫與先決條件

第14章 附錄

簡介目錄
Product Code: UMAI212930

Smart AI Toys are toys equipped with artificial intelligence (AI) capabilities that enable them to interact with users, learn from interactions, and adapt their behavior accordingly. These toys typically utilize sensors, microphones, speakers, cameras, and AI algorithms to provide interactive experiences that entertain, educate, and engage users, especially children. The rising IoT (Internet of Things) ecosystems allow for seamless connectivity and access to additional content, updates, and features, which drives consumer interest.

The Smart AI Toys Market is expected to grow with a significant CAGR of 26% during the forecast period (2024-2032). This can be attributed to the rising emphasis on toys that entertain and educate and can be designed to teach various skills, including STEM (science, technology, engineering, mathematics), language skills, problem-solving, and creativity. Moreover, the smart AI toy market is expected to expand as more companies develop innovative products. For instance, on September 12, 2023, VTech, a pioneer in innovative parenting technology, launched a product, the V-Care VC2105 Smart Nursery Baby Monitor, which harnesses unique local AI capabilities providing baby sleep analytics and real-time alerts to help deliver the best monitor on the market. This diversification leads to a broader range of consumer options, catering to different age groups, interests, and educational goals.

Based on the product, the market has been divided into interactive games, robots, and educational robots. The interactive games held a dominant share of the market in 2023. This is mainly due to smart toys enhancing user engagement and providing a more personalized experience. Moreover, the appeal of interactive games extends beyond mere entertainment, and they also contribute to the learning process by introducing educational content in engaging formats. For instance, on June 22, 2023, Hasbro, Inc., a global leader in play, announced that the next era of the cute, cool, and weird Furby interactive toy hit shelves just in time for summer. This Furby features over 600 responses, including phrases, songs, lights, and more.

Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to grow with a significant CAGR in the forecast period (2024-2032). The online platforms serve as powerful marketing and distribution channels, allowing toy companies to reach a global audience efficiently. Through e-commerce platforms, social media, and dedicated websites, manufacturers can showcase the features and benefits of Smart AI Toys, reaching potential customers who might not have access to physical stores stocking these specialized products.

For a better understanding of the market adoption of Smart AI Toys, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR in the forecast period (2024-2032). The growing middle class with increasing disposable income. This demographic shift fuels demand for high-tech and innovative toys, including Smart AI Toys, as parents prioritize educational and interactive products that enhance their children's learning experiences. Moreover, countries like China are significant players in toy manufacturing, contributing to the availability and affordability of these products in the market. For instance, on January 4, 2023, WowWee, a China company, launched Dog-E at CES (Consumer Electronics Show), a global innovator of robotic toys and consumer entertainment products. Dog-E is a groundbreaking robot dog unique to every owner due to over a million combinations of colorful lights, sounds, and personality traits.

Some of the major players operating in the market include Mattel, UBTECH ROBOTICS CORP LTD., VTech Holdings Limited., ROYBI Robot, Twin Science, Vanguard Industries Inc. (Moflin), Sphero, Inc., WowWee Group Limited, Wonder Workshop, Inc, Blue Frog Robotics.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Smart AI Toys Market
  • 2.2. Research Methodology of the Smart AI Toys Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL SMART AI TOYS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT

  • 7.1. Interactive Games
  • 7.2. Robots
  • 7.3. Educational Robots

8.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

  • 8.1. Online
  • 8.2. Offline

9.MARKET INSIGHTS BY REGION

  • 9.1. North America
    • 9.1.1. U.S.
    • 9.1.2. Canada
    • 9.1.3. Rest of North America
  • 9.2. Europe
    • 9.2.1. Germany
    • 9.2.2. France
    • 9.2.3. UK
    • 9.2.4. Spain
    • 9.2.5. Italy
    • 9.2.6. Rest of Europe
  • 9.3. Asia-Pacific
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. India
    • 9.3.4. Rest of APAC
  • 9.4. Rest of the World

10.VALUE CHAIN ANALYSIS

  • 10.1. Marginal Analysis
  • 10.2. List of Market Participants

11.COMPETITIVE LANDSCAPE

  • 11.1. Competition Dashboard
  • 11.2. Competitor Market Positioning Analysis
  • 11.3. Porter Five Forces Analysis

12.COMPANY PROFILES

  • 12.1. Mattel
    • 12.1.1. Company Overview
    • 12.1.2. Key Financials
    • 12.1.3. SWOT Analysis
    • 12.1.4. Product Portfolio
    • 12.1.5. Recent Developments
  • 12.2. UBTECH ROBOTICS CORP LTD.
  • 12.3. VTech Holdings Limited.
  • 12.4. ROYBI Robot
  • 12.5. Twin Science
  • 12.6. Vanguard Industries Inc. (Moflin)
  • 12.7. Sphero, Inc.
  • 12.8. WowWee Group Limited
  • 12.9. Wonder Workshop, Inc
  • 12.10. Blue Frog Robotics

13.ACRONYMS & ASSUMPTION

14.ANNEXURE