市場調查報告書
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1521395
全球擴增實境和虛擬實境醫療保健市場研究報告 - 2024 年至 2032 年行業分析、規模、佔有率、成長、趨勢和預測Global Augmented Reality & Virtual Reality in Healthcare Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球醫療保健市場對擴增實境和虛擬實境的需求預計將從 2023 年的 36.7 億美元達到近 180.2 億美元的市場規模,2024-2032 年研究期間的複合年成長率為 19.33%。
醫療保健中的虛擬實境 (VR) 讓使用者沉浸在模擬訓練、治療和治療環境中。醫療專業人員進行無風險手術,提陞技能。 VR 療法透過提供治療環境來管理慢性疼痛、焦慮和創傷後壓力症候群 (PTSD)。復健計畫使用 VR 來模擬現實世界的活動,幫助恢復運動功能和認知技能。
醫療保健領域的擴增實境和虛擬實境市場是由變革性技術創新所推動的,這些創新可以增強醫療培訓、病患照護和手術效果。 AR 和 VR 技術提供身臨其境的模擬環境,使醫療保健專業人員能夠無風險地練習複雜的手術,從而提高他們的技能和信心。這些技術擴大用於手術規劃和導航,使外科醫生能夠在手術過程中即時可視化患者的解剖結構,從而提高精度並降低手術風險。透過模擬醫療狀況和治療的 AR 和 VR 應用程式,患者的教育和治療也發生了革命性的變化,提高了患者的理解和依從性。支持將 AR 和 VR 融入醫療實踐的監管批准和標準進一步加速市場成長,確保臨床環境的安全性和有效性。
此外,技術開發人員和醫療保健提供者之間的合作推動了針對特定醫學專業的 AR 和 VR 應用程式的創新,擴大了市場機會。對數位醫療基礎設施和遠距醫療解決方案的投資不斷增加,促進了擴增實境和虛擬實境在醫療保健領域的採用,促進了遠距諮詢和協作醫療保健提供模式。隨著醫療機構優先考慮患者治療效果和營運效率,醫療保健中的 AR 和 VR 不斷發展成為推動醫學教育、治療效果和患者參與的重要工具。然而,AR和VR技術的高成本以及傳統醫療保健環境中對變革的抵制可能會在未來幾年挑戰擴增實境和虛擬實境在醫療保健市場的成長。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具還對全球醫療保健擴增實境和虛擬實境市場的各個細分市場進行了包容性評估。醫療保健產業中擴增實境和虛擬實境的成長和趨勢為本研究提供了整體方法。
醫療保健市場擴增實境和虛擬實境市場報告的這一部分提供了有關國家和地區級別細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人群以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲醫療保健市場對擴增實境和虛擬實境的當前和未來需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。醫療保健市場擴增實境和虛擬實境的主要參與者包括 CAE、GE Healthcare、Koninklijke Philips NV、Intuitive Surgical、Siemens Ltd、Eon Reality Inc、Layar、Bioflight VR、WorldViz、TheraSim Inc、Mindmaze。本節包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
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The global demand for Augmented Reality & Virtual Reality in Healthcare Market is presumed to reach the market size of nearly USD 18.02 Billion by 2032 from USD 3.67 Billion in 2023 with a CAGR of 19.33% under the study period 2024-2032.
Virtual Reality (VR) in Healthcare immerses users in simulated training, therapy, and treatment environments. Medical professionals practice surgeries risk-free, improving skills. VR therapy manages chronic pain, anxiety, and PTSD by providing therapeutic environments. Rehabilitation programs use VR to simulate real-world activities, aiding the recovery of motor functions and cognitive skills.
The market for augmented reality & virtual reality in healthcare is driven by transformative technological innovations that enhance medical training, patient care, and surgical outcomes. AR and VR technologies offer immersive simulation environments that allow healthcare professionals to practice complex procedures risk-free, improving their skills and confidence. These technologies are increasingly adopted for surgical planning and navigation, allowing surgeons to visualize patient anatomy in real-time during operations, enhancing precision and reducing surgical risks. Patient education and therapy are also revolutionized with AR and VR applications that simulate medical conditions and treatments, improving patient understanding and compliance. Regulatory approvals and standards supporting the integration of AR and VR into medical practice further accelerate market growth, ensuring safety and efficacy in clinical settings.
Additionally, partnerships between technology developers and healthcare providers drive innovation in AR and VR applications tailored to specific medical specialties, expanding market opportunities. Growing investments in digital health infrastructure and telemedicine solutions bolster the adoption of augmented reality & virtual reality in healthcare, facilitating remote consultations and collaborative healthcare delivery models. As healthcare institutions prioritize patient outcomes and operational efficiency, AR and VR in healthcare continue to evolve as essential tools for advancing medical education, treatment efficacy, and patient engagement. However, the high cost of AR and VR technology and resistance to change in traditional healthcare settings may challenge the growth of augmented reality & virtual reality in healthcare market in the coming years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Augmented Reality & Virtual Reality in Healthcare. The growth and trends of Augmented Reality & Virtual Reality in Healthcare industry provide a holistic approach to this study.
This section of the Augmented Reality & Virtual Reality in Healthcare market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality & Virtual Reality in Healthcare market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Augmented Reality & Virtual Reality in Healthcare market include CAE, GE Healthcare, Koninklijke Philips N.V., Intuitive Surgical, Siemens Ltd, Eon Reality Inc, Layar, Bioflight VR, WorldViz, TheraSim Inc, Mindmaze. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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