全球口腔清新劑市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢和預測

全球口腔清新劑市場需求預計將從 2023 年的 238.6 億美元達到 2032 年近 388.7 億美元的市場規模，2024-2032 年研究期間複合年成長率為 5.57%。

口腔清新劑是旨在消除口臭並讓口腔感覺乾淨清爽的產品。它們有多種形式，包括薄荷糖、口香糖、噴霧和滴劑，通常含有薄荷、薄荷醇和其他芳香化合物等成分。有些口腔清新劑還具有抗菌特性，有助於減少導致口臭的口腔細菌。飯後或全天，口腔清新劑提供了一種快速便捷的方法來保持口腔衛生並確保口氣清新。

市場動態

隨著消費者尋求方便的解決方案以保持旅途中的清新，口腔衛生意識的不斷提高和口氣清新的重要性是重要的推動因素。可支配收入的增加和生活方式的改變，特別是在城市地區，促進了市場的成長。產品配方的創新，包括無糖選擇和天然成分，吸引了注重健康的消費者並擴大了市場。風味口腔清新劑的日益普及提供了一系列的味覺體驗，也支持了市場的成長。此外，透過各種零售管道（包括線上平台）擴大提供口腔清新劑，提高了消費者的可及性和便利性。

行銷活動和名人代言可以提高品牌知名度和消費者偏好。此外，全球人口的成長以及吸煙者和咖啡飲用者數量的增加也導致了對口腔清新劑的持續需求。開發噴霧劑和條帶等新的包裝形式也透過為消費者提供更謹慎和便攜的選擇來推動市場。然而，與人工成分相關的健康問題和競爭加劇可能會阻礙未來幾年的市場成長。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具還對全球口腔清新劑市場的每個細分市場進行了包容性評估。口腔清新劑市場行業的成長和趨勢為本研究提供了整體方法。

市場區隔

口腔清新劑市場報告的這一部分提供了國家和區域層面的細分市場的詳細資料，從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。

按類型

• 噴
• 薄荷糖
• 膠
• 其他

按配銷通路

• 網路商店
• 零售店

區域分析

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲口腔清新劑市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。口腔清新劑市場的主要參與者包括強生、瑪氏、好時公司、卡夫食品公司、Perfetti Van Melle、樂天、Haribo GmbH & Co.、Midas Care、Dabur Binaca、Cadbury Trebor Basset。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

目錄

第1章：前言

• 報告說明
  • 客觀的
  • 目標受眾
  • 獨特的銷售主張 (USP) 和產品
• 研究範圍
• 研究方法
  • 市場研究過程
  • 市場研究方法論

第 2 章：執行摘要

• 市場亮點
• 全球市場概況

第 3 章：口氣清新劑市場 - 產業分析

• 簡介 - 市場動態
• 市場促進因素
• 市場限制
• 機會
• 產業動態
• 波特五力分析
• 市場吸引力分析
  • 按類型分類的市場吸引力分析
  • 按配銷通路分類的市場吸引力分析
  • 市場吸引力分析：按地區

第 4 章：價值鏈分析

• 價值鏈分析
• 原料分析
  • 原料清單
  • 原料廠商清單
  • 主要原物料價格走勢
• 潛在買家名單
• 行銷管道
  • 直效行銷
  • 間接行銷
  • 行銷通路發展趨勢

第 5 章：全球口氣清新劑市場分析：按類型

• 按類型概述
• 按類型分析歷史和預測數據
• 噴
• 薄荷糖
• 膠
• 其他

第 6 章：全球口氣清新劑市場分析：按分銷管道

• 配銷通路概述
• 按配銷通路進行歷史和預測資料分析
• 網路商店
• 零售店

第 7 章：全球口氣清新劑市場分析：依地理位置

• 區域展望
• 介紹
• 北美銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 北美按細分市場銷售分析
  • 北美按國家銷售分析
  • 美國銷售分析
  • 加拿大銷售分析
  • 墨西哥銷售分析
• 歐洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 歐洲按細分市場銷售分析
  • 歐洲按國家銷售分析
  • 英國銷售分析
  • 法國銷售分析
  • 德國銷售分析
  • 義大利銷售分析
  • 俄羅斯銷售分析
  • 歐洲其他地區銷售分析
• 亞太地區銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 亞太地區按細分市場銷售分析
  • 亞太地區按國家銷售分析
  • 中國銷售分析
  • 印度銷售分析
  • 日本銷售分析
  • 韓國銷售分析
  • 澳洲銷售分析
  • 東南亞銷售分析
  • 亞太地區其他地區銷售分析
• 拉丁美洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 拉丁美洲按細分市場銷售分析
  • 拉丁美洲按國家銷售分析
  • 巴西銷售分析
  • 阿根廷銷售分析
  • 秘魯銷售分析
  • 智利銷售分析
  • 拉丁美洲其他地區銷售分析
• 中東和非洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 中東和非洲按細分市場銷售分析
  • 中東和非洲按國家銷售分析
  • 沙烏地阿拉伯銷售分析
  • 阿拉伯聯合大公國銷售分析
  • 以色列銷售分析
  • 南非銷售分析
  • 中東其他地區和非洲銷售分析

第 8 章：口腔清新劑市場公司的競爭格局

• 口腔清新劑市場競賽
• 夥伴關係/協作/協議
• 併購
• 新產品發布
• 其他發展

第 9 章：公司簡介

• 頂級公司市佔率分析
• 市場集中度
• Johnson & Johnson
• 公司概況
• 公司收入
• 產品
• 最新動態
• Mars
• 公司概況
• 公司收入
• 產品
• 最新動態
• The Hershey Company
• 公司概況
• 公司收入
• 產品
• 最新動態
• Kraft Foods Inc.
• 公司概況
• 公司收入
• 產品
• 最新動態
• Perfetti Van Melle
• 公司概況
• 公司收入
• 產品
• 最新動態
• Lotte
• 公司概況
• 公司收入
• 產品
• 最新動態
• Haribo GmbH & Co.
• 公司概況
• 公司收入
• 產品
• 最新動態
• Midas Care
• 公司概況
• 公司收入
• 產品
• 最新動態
• Dabur Binaca
• 公司概況
• 公司收入
• 產品
• 最新動態
• Cadbury Trebor Basset
• 公司概況
• 公司收入
• 產品
• 最新動態

註 - 在公司概況中，財務詳細資訊和最新發展視情況而定，或對私人公司而言可能不包括在內

The global demand for Mouth Freshener Market is presumed to reach the market size of nearly USD 38.87 Billion by 2032 from USD 23.86 Billion in 2023 with a CAGR of 5.57% under the study period 2024-2032.

Mouth fresheners are products designed to eliminate bad breath and leave the mouth feeling clean & refreshed. They come in various forms, including mints, chewing gums, sprays, and liquid drops, and often contain ingredients like mint, menthol, and other aromatic compounds. Some mouth fresheners also have antibacterial properties to help lower oral bacteria that cause bad breath. After meals or throughout the day, mouth fresheners provide a quick and convenient way to maintain oral hygiene and ensure fresh breath.

MARKET DYNAMICS

The rising awareness of oral hygiene and the importance of fresh breath are significant drivers as consumers seek convenient solutions for on-the-go freshness. The increasing disposable incomes and changing lifestyles, particularly in urban areas, contribute to the market growth. Innovations in product formulations, including sugar-free options and natural ingredients, appeal to health-conscious consumers and expand the market. The growing popularity of flavored mouth fresheners, which offer a range of taste experiences, also supports market growth. Additionally, the increasing availability of mouth fresheners through various retail channels, including online platforms, enhances their accessibility and convenience for consumers.

Marketing campaigns and celebrity endorsements drive brand awareness and consumer preferences. Furthermore, the expanding global population and the growing number of smokers and coffee drinkers contribute to the sustained demand for mouth fresheners. Developing new packaging formats like sprays and strips also drives the market by offering consumers more discreet and portable options. However, the health concerns related to artificial ingredients and increased competition may hinder the market growth in the next few years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Mouth Freshener Market. The growth and trends of Mouth Freshener Market industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Mouth Freshener Market market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Type

• Spray
• Mint Candies
• Gum
• Others

By Distribution Channel

• Online Stores
• Retail Stores

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Mouth Freshener Market market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Mouth Freshener market include Johnson & Johnson, Mars, The Hershey Company, Kraft Foods Inc., Perfetti Van Melle, Lotte, Haribo GmbH & Co., Midas Care, Dabur Binaca, Cadbury Trebor Basset. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MOUTH FRESHENER MARKET - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Type
  • 3.7.2 Market Attractiveness Analysis By Distribution Channel
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MOUTH FRESHENER MARKET ANALYSIS BY TYPE

• 5.1. Overview By Type
• 5.2. Historical and Forecast Data Analysis By Type
• 5.3. Spray Historic and Forecast Sales By Regions
• 5.4. Mint Candies Historic and Forecast Sales By Regions
• 5.5. Gum Historic and Forecast Sales By Regions
• 5.6. Others Historic and Forecast Sales By Regions

6. GLOBAL MOUTH FRESHENER MARKET ANALYSIS BY DISTRIBUTION CHANNEL

• 6.1. Overview By Distribution Channel
• 6.2. Historical and Forecast Data Analysis By Distribution Channel
• 6.3. Online Stores Historic and Forecast Sales By Regions
• 6.4. Retail Stores Historic and Forecast Sales By Regions

7. GLOBAL MOUTH FRESHENER MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East & Africa By Segment Sales Analysis
  • 7.7.3 Middle East & Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE MOUTH FRESHENER MARKET COMPANIES

• 8.1. Mouth Freshener MARKET Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF MOUTH FRESHENER MARKET INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Johnson & Johnson
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. Mars
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. The Hershey Company
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. Kraft Foods Inc.
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. Perfetti Van Melle
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. Lotte
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Haribo GmbH & Co.
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments
• 9.10. Midas Care
  • 9.10.1 Company Overview
  • 9.10.2 Company Revenue
  • 9.10.3 Products
  • 9.10.4 Recent Developments
• 9.11. Dabur Binaca
  • 9.11.1 Company Overview
  • 9.11.2 Company Revenue
  • 9.11.3 Products
  • 9.11.4 Recent Developments
• 9.12. Cadbury Trebor Basset
  • 9.12.1 Company Overview
  • 9.12.2 Company Revenue
  • 9.12.3 Products
  • 9.12.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers: Impact Analysis
• Restraints: Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• Analysis By Type (USD MN)
• Spray Market Sales By Geography (USD MN)
• Mint Candies Market Sales By Geography (USD MN)
• Gum Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Analysis By Distribution Channel (USD MN)
• Online Stores Market Sales By Geography (USD MN)
• Retail Stores Market Sales By Geography (USD MN)
• Global Mouth Freshener MARKET Sales By Geography (USD MN)
• North America Market Analysis (USD MN)
• United States Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate By Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Mouth Freshener Market Report
• Market Research Process
• Market Research Methodology
• Global Mouth Freshener MARKET Size, By Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis By Type
• Market Attractiveness Analysis By Distribution Channel
• Market Attractiveness Analysis By Region
• Value Chain Analysis
• Global Market Analysis By Type (USD MN)
• Spray Market Sales By Geography (USD MN)
• Mint Candies Market Sales By Geography (USD MN)
• Gum Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Global Market Analysis By Distribution Channel (USD MN)
• Online Stores Market Sales By Geography (USD MN)
• Retail Stores Market Sales By Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.