全球跨境 B2C 電子商務市場 (2023)

Global Cross-Border B2C E-Commerce Market 2023

出版日期: 2023年03月14日 | 出版商:

yStats.com | 英文 125 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

全球跨境電商市場，包括跨境B2C電商，預計在未來四年內將實現兩位數的增長。

隨著跨境B2C電商市場的逐步演進，2020-2022年跨境B2C支付交易額將呈現增長趨勢。雖然基於卡的支付方式是跨境網購最受歡迎的支付方式之一，但PayPal和AliPay等手機錢包越來越受到跨境網購者的歡迎。

大流行期間和之後對在線購物的需求不斷增長，導致逐漸轉向跨境 B2C 電子商務。截至 2021 年 11 月，超過四分之一的全球網購者因價格更低、質量更高而更喜歡跨境購買，而服裝、服飾和鞋類是最熱門的網購者之一。超過三分之一在購買最多的領域類別。中國是全球跨境採購的首選目的地，在希臘、拉脫維亞、美國、印度尼西亞等國家佔比最高。但是，與 2020 年相比，該國在 2021 年的電子商務市場份額有所下降。此外，按最近跨境採購的國家/地區來看，與 2020 年相比，中國在日本、印度、英國、新西蘭和美國的份額有所下降。

本報告分析了全球跨境B2C電子商務市場的最新趨勢，包括市場的基本結構和主要趨勢、整體市場規模（交易金額/交易筆數、購物人數等） , 我們正在按地區和國家調查詳細趨勢，以及消費者的偏好和選擇。

內容

第一章管理概述

第二章世界

跨境 B2C 電子商務市場概覽（2022 年 11 月）
跨境B2C電子商務市場規模（單位：萬億美元，2022年和2026年）
按國家/地區進行跨境購物的網購者百分比（2022 年 9 月）
進行國際銷售的零售商所佔百分比（按國家/地區分類：2022 年 9 月）
跨境電子商務交易價值：佔電子商務交易總價值的份額（2023 年）
在國外購物的網購者百分比（2019/2021）
與 2020 年（2022 年 1 月）相比，目前習慣跨境購物的網購者所佔百分比
在線購物者購買國際品牌產品的首選平台：在線購物者的比例（2022 年 7 月）
用於跨境購物的主要在線平台細分：跨境購買份額（2022 年 10 月）
海外網購最常用設備細分：網購者所佔百分比（2022 年 7 月）
更願意直接從國際品牌購買而不是通過市場購物的購物者所佔比例（按世代劃分的購物者百分比（2022 年第 2 季度））
主要國家/地區的國際奢侈品購物者百分比（2022 年第 2 季度）
最受歡迎的跨境奢侈品購買市場：購物者百分比（2022 年第 2 季度）
願意放棄實體店購物體驗以立即收到在線購買商品的跨境奢侈品購物者所佔百分比（2022 年第 2 季度）
國際購物者購買的頂級奢侈品類別：購物者所佔比例（2022 年第 2 季度）
跨境 B2C 電子商務中購買最多的產品類別：在線購物者所佔的百分比（2022 年 10 月）
跨境在線購買佔在線購物者的百分比（價值基礎，2022 年 10 月）
網購者跨境網購細分（基於產品重量，2021 年 10 月）
跨境購物的主要原因：受訪者百分比（2022 年 9 月）
跨境購物的主要原因：各代受訪者的百分比（2021 年 11 月）
在海外網購時放棄購物車的主要原因：在線購物者的百分比（2022 年 7 月）
跨境網購佔在線購物者的比例：按配送速度（2022 年 10 月）
最近進行 B2C 電子商務購買的主要國家/地區：在線購物者的百分比（2022 年 10 月）
跨境網購頻率細分：按世代劃分的受訪者百分比（2021 年 11 月）
網購者未來從國內/海外零售商在線購買的意願細分（2022 年 10 月）
跨境支付交易額：B2B、B2C、C2B、C2C（單位：萬億美元，2020-2022）
用於跨境購物的 B2C 電子商務應用：前 10 名下載量（2020 年、2021 年第一季度至 2021 年第三季度）
下載次數最多的跨境購物 B2C 電子商務應用：下載次數前 10 名（百萬，2022 年上半年）

第 3 章：歐洲

地區
德國
意大利
西班牙
英國
法國
瑞典
荷蘭
奧地利
比利時
瑞士
愛爾蘭
丹麥
芬蘭
冰島
盧森堡
葡萄牙
俄羅斯
土耳其
希臘
匈牙利
克羅地亞
斯洛文尼亞
愛沙尼亞
立陶宛
拉脫維亞
塞浦路斯

簡介目錄

Product Code: 1608

The cross-border E-Commerce market inclusive of the B2C E-Commerce is forecasted to witness a double-digit growth in the next four years": new yStats.com report.

Digital wallets are gaining momentum as the preferred cross-border B2C E-Commerce payment method

As the cross-border B2C E-Commerce market is gradually evolving, the transaction value of cross-border B2C payments has shown an increasing trend between 2020 and 2022. Although card-based payment methods are among the most preferred payment methods for online cross-border shopping, mobile wallets such as PayPal, AliPay among others are gaining popularity among online shoppers across regions, according to the new yStats.com report. For instance, Japan and Singapore accounted for more than half of online shoppers using credit cards to pay for their cross-border purchases as of January 2022. While digital wallets such as PayPal and Alipay were preferred among nearly half the online shoppers in Australia and China respectively, the growth of cross-border B2C E-Commerce across Asia-Pacific also led to an emergence of embedded finance options to pay for cross-border purchases. Companies such as PayPal and Currency Cloud support the embedded finance ecosystem across Asia-Pacific. Payments via mobile phones, websites, and wearable devices are becoming popular in the region due to the rise of QR codes and tokenization, as spelled out by the new yStats.com report. The popularity of digital wallets is not limited to Asia-Pacific and can even be seen across Europe. For example, PayPal, followed by credit card and direct transfer were the top 3 cross-border payment methods that online shoppers used as of April 2022. Similarly, Italy also saw more than half of online shoppers inclining towards PayPal when it came to their cross-border purchases as of January 2022.

Clothing and footwear accounted for the most bought product categories, with China being the preferred purchase destination

The growing demand for online shopping during and post pandemic also led to the gradual shift towards cross-border B2C E-Commerce. More than one-fourth online shoppers globally preferred cross-border purchases due to lower prices and better quality of products as of November 2021, with clothing, apparel and footwear being the most purchased categories among more than one-third of online shoppers. Fashion items such as clothing and footwear were also popular cross-border purchase categories among more than half of online shoppers in Germany and the Netherlands as of H1 2022, as revealed by the new yStats.com report. Furthermore, more than half of online shoppers in Luxembourg also preferred to purchase clothing, footwear, and accessories via online cross-border channels as of 2021. While in China and Australia online shoppers inclined more towards the purchase of cosmetics and games & toys respectively when it came to online shopping. China was the preferred cross-border purchase destination worldwide, with its share being the highest in Greece, Latvia, USA, and Indonesia among other nations. Despite this, the country's share in E-Commerce market decline as of 2021 in comparison to its share in 2020. Moreover, in terms of the country of most recent cross-border purchase, China's share in Japan, India, UK, New Zealand, as well as the U.S. saw a dip compared to its share in 2020.

1. Management Summary

2. Global

Cross-Border B2C E-Commerce Market Overview, November 2022
Cross-Border B2C E-Commerce Market Size, in USD trillion, 2022e & 2026f
Share of Online Shoppers Making Cross-Border Purchases, by Select Countries, in %, September 2022
Share of Retailers Selling Internationally, by Select Countries, in %, September 2022
Share of Cross-Border E-Commerce Value of Total E-Commerce Transactions, in %, 2023f
Share of Online Shoppers Who Made Purchases Outside Their Country, in %, 2019 & 2021
Share of Online Shoppers Who Are More Comfortable With Cross-Border Shopping Now Than in 2020, in %, January 2022
Preferred Platforms Among Online Shoppers for Buying a Branded Product Internationally, in % of Online Shoppers, July 2022
Breakdown of Top Online Platforms Used for Cross-Border Shopping, in % of Cross-Border Purchases, October 2022
Breakdown of the Most Used Devices for Making International Online Purchase, in % of Online Shoppers, July 2022
Share of Shoppers Who Prefer to Buy Directly From International Brands Instead of Using Marketplaces, by Generation, in % of Shoppers, Q2 2022
Share of Shoppers From Select Countries Who Shopped for Luxury Products Internationally, in %, Q2 2022
Most Popular Market for the Purchase of Cross-Border Luxury Products, in % of Shoppers, Q2 2022
Share of Luxury Cross-Border Shoppers Who Are Willing to Forgo In-Store Shopping Experience to Receive Their Products Quickly When Purchased Online, in %, Q2 2022
Top Luxury Product Categories That Shoppers Buy Internationally, in % of Shoppers, Q2 2022
Top Product Categories Purchased via Cross-Border B2C E-Commerce, in % of Online Shoppers, October 2022
Share of Cross-Border Online Purchases, by Product Value, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchases, by Product Weight, in % of Online Shoppers, October 2021
Top Reasons for Cross-Border Shopping, in % of Respondents, September 2022
Top Reasons for Making Cross-Border Purchases, by Generation, in % of Respondents, November 2021
Top Reasons for Cart Abandonment When Shopping Online Internationally, in % of Online Shoppers, July 2022
Share of Cross-Border Online Purchases, by Delivery Speed, in % of Online Shoppers, October 2022
Top Countries From Where The Most Recent Cross-Border B2C E-Commerce Purchases Were Made, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchase Frequency, by Generation, in % of Respondents, November 2021
Breakdown of Online Shoppers' Future Intentions to Buy Online From Domestic and Foreign Retailers, in %, October 2022
Cross-Border Payment Transaction Value, by B2B, B2C, C2B and C2C, in USD trillion, 2020-2022f
Top 10 Shopping Apps by Downloads, incl. "Cross-Border B2C E-Commerce Apps", 2020 & Q1 2021-Q3 2021
10 Most Downloaded Shopping Apps, incl. "Cross-Border B2C E-Commerce Apps", by Number of Downloads, in millions, H1 2022