通訊業者的B2B成長策略:案例研究與分析

本報告探討了營運商的 B2B 成長策略，並分析了 10 家活躍於至少兩個歐洲國家的公司的 B2B 活動。我們提供有關 B2B 成長策略的信息，包括產品組合、績效、產品開發方法、收購、合作夥伴關係和組織結構。

目錄

主要的問題

• 營運商在 B2B 市場的哪些領域（細分市場和服務）尋求成長？
• 收購活動與 B2B 營收成長之間是否有明顯的相關性？
• 營運商在 B2B 組織結構方面採取了哪些方法（例如 IT 部門的分離）？
• 企業 B2B 產品開發的各種方法

本報告中包含的案例研究

"No single B2B growth strategy has emerged as being more successful than others, but many lessons can be drawn from the experiences of other operators."

This report analyses the B2B activities of ten operators, each active in at least two European countries. It provides information about their B2B growth strategies including portfolio, performance, approach to product development, acquisitions, partnerships and organisational structure.

Key questions answered in this report:

• In which areas of the B2B market are telecoms operators looking for growth (segments and services)?
• Is there a clear correlation between acquisition activity and B2B revenue growth?
• What are the different approaches operators are taking to B2B organisational structure (e.g. creation of separate IT units)?
• What are the different approaches operators are taking to B2B product development?

Case studies included in this report: