市場調查報告書
商品編碼
1215460
全球 IP 地理定位服務市場規模研究與預測,按 API 包分析,公司規模,應用,地區,2022-2029Global IP Geo-Location Services Market Size study & Forecast, by API Package, by Enterprise Size, by Application and Regional Analysis, 2022-2029 |
2021 年全球 IP 地理定位服務市場價值約為 24 億美元,預計在 2022-2029 年預測期內將以超過 12.4% 的健康增長率增長。
IP 地理定位服務是指將 IP 地址映射到智能手機、計算機和筆記本電腦等聯網設備的真實位置。 地理位置使我們能夠識別詳細信息,例如您設備的國家、地區、城市、緯度和經度。 此外,這些信息還被企業和公共機構用於提供本地化 Web 內容、檢測欺詐、管理數字版權等。 此外,基於 IP 地址,公司可以開展以用戶為中心的營銷活動並推廣其產品和服務。 推動市場發展的主要因素是智能手機普及率的提高、對基於位置的智能的需求增加以及定向廣告的使用範圍擴大。
智能手機在新興市場的普及推動了全球 IP 地理定位服務市場的增長,原因是互聯網價格低廉且人口越來越年輕。 例如,根據印度品牌資產基金會 (IBEF) 的數據,到 2021 年,印度將有大約 5.022 億智能手機用戶。 此外,2021 年第一季度印度智能手機出貨量增長超過 23% 至 3800 萬部。 此外,根據 Statista 的數據,2022 年印度智能手機市場收入估計為 378.2 億美元,該市場每年增長 7.91%(CAGR 2022-2027),到 2027 年將達到 553.4 億美元。預計將達到。 此外,數字營銷支出的激增和網絡基礎設施投資的增加預計將在預測期內為市場創造有利可圖的增長前景。 然而,虛擬專用網絡 (VPN) 服務的日益增多限制了整個 2022-2029 年預測期內的市場增長。
全球 IP 地理定位服務市場研究考慮的主要區域是亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 由於該地區強大的市場參與者和高速互聯網基礎設施的可用性,北美在收入方面佔據了市場主導地位。 另一方面,由於中國和印度等國家的智能手機普及率不斷提高,以及亞太地區主要參與者的滲透率等因素,預計亞太地區在預測期內將以最高複合年增長率增長。
本研究的目的是闡明近年來各個細分市場和國家/地區的市場規模,並預測未來幾年的市場規模。 該報告旨在捕捉被調查國家工業的定性和定量方面的情況。
它還提供了關鍵方面的詳細信息,例如決定市場未來增長的驅動因素和挑戰。 此外,它還包含供利益相關者投資的微觀市場潛在機會,以及對主要參與者的競爭格局和產品供應的深入分析。
通過 API 包
基礎API包
核心 API 包
擴展 IP 地理定位 API
按公司規模
中小企業
大企業
按應用
本地化網頁內容
欺詐檢測
定向廣告
數字版權管理
雜項
Global IP Geo-Location Services Market is valued at approximately USD 2.4 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 12.4% over the forecast period 2022-2029. IP Geo-Location Services or IP-based Geolocation services refers to the mapping of an IP address to the real-world location of connected devices such as Smartphones, Computers, Laptops, etc.. With the help Geo-Location mapping, it is possible to identify the nation, area, city, latitude, longitude other details of the device. Moreover, this information is used by business organizations and public authorities for offering localized web content, fraud detection, and management of digital rights among others. Furthermore, based on the IP addresses companies can run user-focused marketing campaigns to promote their products & services. The key factors driving the market are increasing smartphone penetration and growing demand for location-based intelligence as well as rising application of targeted advertising.
The surge in smartphone penetration in developing regions owing to affordable internet and growth in the young population is contributing to the growth of the Global IP Geo-Location Services Market. For instance, according to India Brand Equity Foundation (IBEF) - as of 2021, India has around 502.2 million smartphone users. Moreover, during the first quarter of FY2021 India's smartphone shipments increased by more than 23% to 38 million devices. Moreover, as per Statista - as of 2022, revenue in the Indian Smartphones segment is estimated at USD 37.82 billion, and the market is expected to grow annually by 7.91% (CAGR 2022-2027) to reach USD 55.34 billion by 2027. Also, surge in digital marketing spending and increasing investment in network infrastructure would create a lucrative growth prospectus for the market over the forecast period. However, increasing emergence of virtual private network (VPN) services stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global IP Geo-Location Services Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players and the availability of high-speed internet infrastructure in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of smartphones in countries such as China, and India & increasing penetration of leading market players in the APAC region.
Major market players included in this report are:
Pitney Bowes Inc.
Akamai Technologies, Inc.
Apilayer GmbH (Ipstack)
BigDataCloud Pty. Ltd.
Digital Element Inc.
Geobytes Inc.
Hexasoft Development (IP2Location.com)
KickFire Inc.
MaxMind, Inc.
Neustar, Inc.
Recent Developments in the Market:
Global IP Geo-Location Services Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: API Package, Enterprise Size, Application, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By API Package
Basic API Packages
Core API Package
Extended IP Geolocation API
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Application
Localize Web Content
Fraud Detection
Target Advertisement
Digital Rights Management
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable