市場調查報告書
商品編碼
1219656
IP 地理定位服務全球市場規模、份額、行業趨勢分析報告:按 API 包、公司規模、應用、地區劃分的展望和預測,2022-2028 年Global IP Geo-Location Services Market Size, Share & Industry Trends Analysis Report By API Package, By Enterprise Size, By Application, By Regional Outlook and Forecast, 2022 - 2028 |
IP 地理定位服務的全球市場規模預計將在 2028 年達到 47 億美元,在預測期內以 11.3% 的複合年增長率增長。
位置也可以描述為距已識別地標的方向和範圍。 位置可用於標識特定位置,如地址。 地理定位的常見例子包括互聯網地理定位,它定位互聯網連接的設備,動物地理跟蹤,它定位動物,定位系統,它定位地理位置,以及手機跟蹤。
Internet 協議有助於在 Internet 上的兩台或多台計算機之間傳輸數據。 每台連接到 Internet 的計算機都有一個 IP 地址,以區別於所有其他計算機。 目前,IPv4(Internet 協議第 4 版)使用最多,但 IPv6 正在迅速滲透市場。 IP Geolocation 物理定位訪問者並分析他們的互聯網連接,以提供最佳用戶體驗並確定業務策略。
COVID-19 影響分析
COVID-19 大流行在經濟、社會、能源部門、醫療部門和其他行業造成了危機。 COVID-19 已迫使全球數百萬組織實施遠程工作政策。 這種變化導致對支持遠程團隊和工作流的解決方案的需求迅速增加。 COVID-19 爆發對 IP 地理定位服務市場的發展產生了積極影響,原因是連接設備的使用增加、政府加強提供數字安全的嘗試以及數字依賴性增加。
市場增長因素
由於使用 ML 算法,人們對 IP 地理定位服務的興趣正在增加。
可以通過關聯的 ML 步驟根據原始請求者的區域定位設計。 此信息對於希望在地理定位數據引起廣泛公眾興趣的地方發展的公司很有用。 它還有助於選擇標誌的最佳位置。 IP 地理定位服務提供商現在正在使用 AI 和 ML 算法為用戶提供定位準確性並防止欺詐交易。 OTT 和電子商務公司現在正在利用 IP 地理定位服務為其消費者群提供安全的在線平台。 這些因素確保了 IP 地理定位服務市場在未來幾年的增長。
數字 ERA 中的地理定位和廣告使用的增加
隨著越來越多的企業轉向複雜的自動化工具來實現其基於地理位置的營銷目標,預計在預測期內對用於廣告定位的 IP 地理定位服務的需求將會增加。 隨著數字營銷及其應用(業務分析、搜索模式改革等)的發展,人們對基於消費者偏好的內容本地化的需求不斷增長。 隨著 IPv6 尋址的出現,物聯網應用程序現在可以連接到互聯網服務。 這些因素正在推動 IP 地理定位服務市場的增長。
市場製約因素
由於 VPN 的使用增加,IP 地理定位服務的準確性下降
通過使用 VPN 服務,互聯網用戶可以偽裝他們的真實 IP 地址並將其更改為任何 IP 地址以隱藏他們的真實位置。 由於 VPN 服務提供商之間的競爭加劇以及互聯網用戶隱藏其位置信息的盛行,這項服務的價格正變得越來越合理。 對於高級服務,許多 VPN 提供商提供 4-5 層安全保護。 然而,這些安全層通過隱藏用戶的實際位置對 IP 地理定位服務產生負面影響。 VPN 服務提供商的激增也對 IP 地理定位服務構成威脅,因為它們可以隱藏用戶的身份。 這些因素共同阻礙了市場增長。
API 包的前景
IP 地理定位服務市場按 API 包細分為基本 API 包、核心 API 包和擴展 IP 地理定位 API。 在 2021 年的 IP 地理定位服務市場中,基本 API 包部分獲得了最高的收入份額。 構成基本 API 包的單獨文檔對象的概念允許 Web URL 的合理表示。 這些 API 服務對於使企業能夠訪問其客戶在城市和地區級別的詳細位置數據非常重要。 此外,與生成 HTTP 請求和解碼響應相比,利用基本 API 包的用戶是一種更可靠和有用的 API 通信方式。
按公司規模劃分的前景
IP 地理定位服務市場根據公司規模分為中小企業和大型企業。 2021 年,小型企業部門在 IP 地理定位服務市場中佔據了很大的收入份額。 歸類為中小企業的公司通常擁有不到 1,000 名員工。 小型企業通常只有有限的內部 IT 資源、資金和 IT 技能。 盈利能力和長期生存是所有小企業最關心的問題。 這些公司是當地重要的參與者,以提供滿足當地需求的產品而聞名。
應用展望
IP 地理定位服務市場按應用細分為網絡內容本地化、欺詐檢測、定向廣告、數字版權管理等。 2021 年,數字版權管理部門在 IP 地理定位服務市場中的收入份額最大。 DRM 系統的開發有助於限制可銷售數字資產的流通。 一旦複製,就幾乎不可能調節和控制數據的流通,因此 DRM 技術的重點是防止這些資產被盜。 DRM 工具還可以通過實施 IP 地理定位信息,將對內容的訪問限制為特定 IP 地址、區域或域。
區域展望
按區域劃分,IP 地理定位服務市場在四個區域進行了分析:北美、歐洲、亞太地區和 LAMEA。 北美部分在 2021 年獲得了 IP 地理定位服務市場的最高收入份額。 由於美國龐大的工業基礎和政府促進創新、城市化以及改進智能家居和物聯網服務的努力,北美具有最高的增長潛力。 美國是北美增長最快的 IP 地理定位服務。 因此,越來越多的政府嘗試減少數據洩漏和擴展位置監控應用程序增加了對 IP 地理定位服務的需求。
The Global IP Geo-Location Services Market size is expected to reach $4.7 billion by 2028, rising at a market growth of 11.3% CAGR during the forecast period.
The technique of connecting a physical place with an online network interface is made easier by Internet protocol (IP) geo-location services. These services make it easy to locate the latitude, longitude, country, region, city, and other information associated with an IP address. IP geo-location services are used for various purposes, including preventing Sybil attacks, identifying website visitors, and putting geographic restrictions on web content, all of which impact the market.
Due to an increase in machine learning (ML) applications and the widespread use of smartphones, the IP geo-location services market is anticipated to expand significantly throughout the forecast period. In addition, the market has expanded due to the growing demand for location-based intelligence. Geo-location produces a set of geographic coordinates like longitude and latitude in a specific map datum.
Positions may alternatively be described as a direction and range from a recognized landmark. Positions can then be used to pinpoint a specific location, like street address. Certain common examples of geo-location include internet geo-location, which geo-locates a device linked to the internet; animal geo-tracking, which involves determining an animal's location; positioning systems, which determine geographic positions generally; and mobile phone tracking.
Internet protocol aids in the transfer of data on the internet between any two or more computers. Every computer linked to the internet has an IP address that distinguishes it from every other computer. Internet protocol version 4 (IPv4) is currently the most used version of IP, while IPv6 is quickly gaining traction in the market. IP geo-location is locating a visitor's physical location and analyzing their internet connection to provide the best user experience and decide on a business strategy.
COVID-19 Impact Analysis
The COVID-19 pandemic triggered crises in the economic, social, and energy sectors, the medical field, and other industries. Millions of organizations worldwide have been compelled by COVID-19 to implement remote work policies. The change has caused the demand for solutions to assist remote teams and workflows in rising quickly. The COVID-19 outbreak positively affected the development of the IP geo-location services market due to increased connected device use, rising government attempts to provide digital security and rising levels of digital dependency.
Market Growth Factors
Utilizing ML algorithms to increase interest in IP geo-location services
Designs can be located based on the geography of the first requester by the relevant ML step. This information may be useful for companies trying to grow in locations where geo-location data suggest widespread public interest. It could also assist them in choosing the optimal spot for a board sign. IP geo-location service providers currently use AI & ML algorithms to provide user location accuracy and protection from fraudulent transactions. OTT and e-commerce firms are now utilizing IP geo-location services to provide their consumer bases with secure online platforms. Such factors ensure the growth of the IP geo-location services market in the coming years.
Growing use of geo-targeting and advertising in the digital ERA
It is anticipated that demand for IP geo-location services for ad targeting will increase during the forecast period as more organizations turn to sophisticated automation tools to accomplish their geo-location-based marketing goals. Demand for content localization based on distinct consumer preferences has increased with the development of digital marketing & its applications, like business analytics as well as search pattern reformation. Applications for the Internet of Things can now connect to internet services due to the emergence of the IPv6 addressing scheme. All these factors are propelling the growth of the IP geo-location services market.
Market Restraining Factors
Increased VPN use reducing the accuracy of IP geo-location services
Internet users can disguise their real IP address and change to any arbitrary IP address using a VPN service to conceal their true location. As a result of increased competition amongst VPN service providers and the prevalence of internet users who conceal their location, this service is becoming more reasonably priced. For premium services, many VPN companies offer four to five layers of security. However, by masking users' real locations, these security layers have a negative effect on IP geo-location services. As more VPN service providers emerge, they pose a danger to IP geo-location services since they enable users to conceal their identities. All such elements work together to hamper the growth of the market.
API package Outlook
Based on API package, the IP geo-location services market is categorized into basic API packages, core API package, and extended IP geo-location API. The basic API package segment garnered the highest revenue share in the IP geo-location services market in 2021. The discrete document object concepts that comprise the basic API packages can reasonably represent web URLs. These API services are significant because they provide companies' access to their customers' detailed locations data at the city or district level. In addition, leveraging a basic API package user is a more dependable and useful way to communicate with an API than generating HTTP requests and decoding answers.
Enterprise Size Outlook
On the basis of enterprise size, the IP geo-location services market is divided into small & medium enterprises and large enterprises. The SMEs segment recorded a significant revenue share in the IP geo-location services market in 2021. Companies classified as small and medium-sized enterprises (SMEs) have workforce sizes of usually less than 1,000. SMEs frequently have limited internal IT resources, cash resources, and IT skills. Profitability and long-term viability are the main concerns of every SME. Such businesses are important local actors well known for supplying goods under local demand.
Application Outlook
Based on application, the IP geo-location services market is segmented into localize web content, fraud detection, target advertisement, digital rights management, and others. The digital rights management segment witnessed the maximum revenue share in the IP geo-location services market in 2021. To assist restrict the distribution of marketable digital assets, DRM systems were developed. Since it is nearly hard to regulate and control the distribution of these data once they have been duplicated, DRM technology focuses on preventing the theft of these assets in the first place. DRM tools can also assist in limiting content access to specific IP addresses, regions, or domains when IP geo-location information is implemented.
Regional Outlook
On the basis of region, the IP geo-location services market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the IP geo-location services market in 2021. Due to the U.S.'s huge industrial base, as well as government initiatives to foster innovation, urbanization, and improvements in smart homes & IoT services, North America has the highest growth potential. The U.S. is where IP geo-location services in North America are growing the fastest. Therefore, the demand for IP geo-location services is expanding owing to rising government attempts to reduce data breaches and expanding location monitoring applications.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
Market Segments covered in the Report:
By API Package
By Enterprise Size
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures