市場調查報告書
商品編碼
1266674
2022-2029年全球XR頭戴裝置市場規模研究與預測,按解決方案(消費者參與、商業參與)、終端用戶(媒體和娛樂、製造和建築、醫療、教育、零售、其他)和區域分析Global XR Headset Market Size study & Forecast, by Solution (Consumer Engagement, Business Engagement), by End User (Media and Entertainment, Manufacturing and Construction, Healthcare, Education, Retail, Others) and Regional Analysis, 2022-2029 |
2021年全球XR頭戴裝置市場價值約為3810萬美元,預計在2022-2029年預測期內將以超過28.3%的健康成長率成長。 XR頭戴裝置或延展實境頭戴裝置是穿戴式設備,其顯示品質模仿人眼,並配備了允許接近現實的沉浸式技術。這些是頭戴式的、獨立的或繫帶式的沉浸式設備,便於用戶體驗、跨越物理、數位能力、虛擬環境和擴增實境的設置,以及現實生活中的虛擬實境。在媒體和娛樂領域的應用越來越多,企業對XR頭盔的採用日益增加,這是推動市場成長的關鍵因素。
延展實境在娛樂和媒體產業的興起,有助於全球XR頭戴裝置市場的成長。例如,在2020年,虛擬遊戲內容部分估計為18億美元,預計到2025年將成長到69億美元。此外,企業在利用這些頭戴裝置對員工進行培訓,這可能會在預測期內推動市場的發展。例如,2021年10月,總部位於愛爾蘭的IT諮詢公司埃森哲訂購了6萬個Quest 2虛擬實境(VR)頭盔,用於培訓和入職程序。採購這些頭盔是為了對公司的遠程勞動力進行虛擬培訓,並為多達12.5萬名新員工提供沉浸式入職流程。此外,XR頭盔在電子商務產業的興起,以及對創建沉浸式VR內容的投資成長,將在預測期內為市場創造有利的成長前景。然而,這些設備的高成本,加上缺乏熟練的技術人員,以及在發展中國家滲透不足,阻礙了2022-2029年整個預測期的市場成長。
全球XR頭戴裝置市場研究的主要地區包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於領先的市場參與者佔據主導地位,加上該地區各產業對元資料的投資不斷增加,北美在收入方面主導了市場。而亞太地區在預測期內預計將以最高的年複合成長率成長,原因是媒體和娛樂業擴大採用VR和AR技術,以及該地區5G基礎設施的不斷發展。
該研究的目的是確定近年來不同領域和國家的市場規模,並預測未來幾年的價值。本報告旨在將研究涉及的國家內的產業的定性和定量方面都涵蓋其中。
本報告還提供了關於關鍵方面的詳細資訊,如驅動因素和挑戰,這將確定市場的未來成長。此外,還涵蓋了微觀市場的潛在機會,供利益相關者投資,並詳細分析了競爭格局和主要參與者的產品。
Global XR Headset Market is valued at approximately USD 38.1 million in 2021 and is anticipated to grow with a healthy growth rate of more than 28.3 % over the forecast period 2022-2029. XR Headset or extended reality headsets are the wearable devices that feature display quality that imitates the human eye and is equipped with technology that allows for immersion close to reality. These are head-worn, stand-alone or tethered immersive devices that facilitate users to experience, cross physical, digital capabilities, virtual environments and settings of Augmented reality, and virtual reality in real-life. The increasing application in the media and entertainment sector and the growing adoption of XR headsets from enterprises are key factors driving the market growth.
The rising emergence of extended reality in the entertainment and media industry is contributing towards the growth of the Global XR Headset Market. For instance - in 2020, the virtual gaming content segment was estimated at USD 1.8 billion, and it is projected to grow to USD 6.9 billion by 2025. Furthermore, enterprises are making use of these headsets for the training of employees which is likely to drive the market over the projected period. For instance - in October 2021, Ireland-based IT consultancy firm Accenture ordered 60,000 Quest 2 virtual reality (VR) headsets for training and onboarding procedures. These headsets were procured for virtual training of the company's remote workforce and to facilitate an immersive onboarding process for up to 125,000 new hires. Also, the rising emergence of XR headsets in the e-commerce industry and growing investment towards the Creation of immersive VR content would create a lucrative growth prospectus for the market over the forecast period. However, the high cost of these devices coupled with the dearth of skilled technical personnel as well as the lack of penetration in developing countries hinder the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global XR Headset Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of leading market players coupled with growing investment in metaverse from various industries in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as the growing adoption of VR and AR technologies across the media & entertainment industry as well as the increasing development of 5G infrastructure in the region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable