延展實境市場規模、佔有率和成長分析：按產品、按設備類型、按公司規模、按應用、按地區 - 產業預測，2024-2031年

2022年全球延展實境市場規模為311億美元，預計從2023年的395億美元成長到2031年的1876億美元，在預測期（2024-2031年）年複合成長率為21.5%。

全球延展實境（XR）市場處於身臨其境型技術變革浪潮的前沿，包括虛擬實境（VR）、擴增實境（AR）和混合實境（MR）。這個快速成長的市場重塑個人和企業與數位內容互動的方式，改善娛樂、培訓、業務等方面的使用者體驗。由於消費者對數位互動的需求迅速成長、硬體和軟體的技術進步以及遊戲、醫療保健和教育等關鍵行業的採用不斷增加，XR 市場​​經歷強勁成長。事實證明，XR 技術在加強企業培訓、最大限度地降低現實世界風險和提高員工生產力方面具有無價的價值，創造顯著的成本效益。行動 AR 應用程式的激增進一步促進了市場准入。然而，高實施成本和需要先進硬體等挑戰是廣泛採用的障礙。值得注意的趨勢揭示了企業向 XR 解決方案的轉變，虛擬協作工具和展示室的出現是為了因應遠距工作趨勢。 XR 與人工智慧和物聯網（IoT）的整合為個人化、資料主導的體驗提供了機會，擴大了 XR 的影響力。儘管存在挑戰，市場上的公司仍有巨大的潛力進行創新，創造出價格實惠的XR 解決方案，惠及更多人。隨著 XR 領域的發展，利用這些突破性技術的功能對於定義未來互動以及將 XR 嵌入數位環境非常重要。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二級資料和一級資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 專利分析
• 價值鏈分析
• 案例研究分析
• 客戶和購買標準分析
• PESTEL分析
• 總體經濟指標
• Start-Ups分析
• 市場吸引力指數
• 原料分析
• 供應鏈分析
• 價格分析

延展實境市場：透過提供

• 市場概況
• 硬體
  • 感應器
  • 加速計
  • 陀螺儀
  • 磁力計
  • 接近感測器
  • 半導體零件
  • 控制器和處理器
  • 積體電路
  • 顯示器和投影儀
  • 位置追蹤器
  • 相機
  • 其他
• 軟體
  • 軟體開發套件
  • 雲端基礎的服務

延展實境市場：依設備類型

• 市場概況
• 擴增實境設備
  • 頭戴式顯示器（HMDS）
  • AR智慧眼鏡
  • 智慧頭盔
  • 抬頭顯示器（HUD）
• 虛擬實境設備
  • 頭戴式顯示器（HMDS）
  • 投影機和顯示牆
  • 手勢追蹤裝置
  • 資料手套
  • 其他
• 磁振造影設備

延展實境市場：依公司規模分類

• 市場概況
• 小型企業
• 中型公司
• 主要企業

延展實境市場：依應用分類

• 市場概況
• 航太和國防
• 製造業
• 車輛
• 教育
• 媒體和娛樂
• 遊戲
• 衛生保健
• 零售/電子商務
• 其他

延展實境市場規模：依地區

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 阿拉伯聯合大公國國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業比較
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Meta Platforms, INC.
• Microsoft
• Sony Group Corporation
• Apple INC.
• Google（Alphabet）
• HTC Corporation
• PTC INC.
• Seiko Epson Corporation
• Qualcomm Technologies, INC.
• Samsung Electronics CO., LTD.
• Lenovo
• Intel Corporation
• Panasonic Holdings Corporation
• Eon Reality
• Continental AG
• Visteon Corporation
• Xiaomi Corporation
• Maxst CO., LTD.
• Magic Leap, INC.
• Virtuix

結論和建議

Global Extended Reality Market size was valued at USD 31.1 billion in 2022 and is poised to grow from USD 39.5 billion in 2023 to USD 187.6 billion by 2031, growing at a CAGR of 21.5% during the forecast period (2024-2031).

The Global Extended Reality (XR) Market is poised at the forefront of a transformative wave in immersive technologies, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). This burgeoning market is reshaping how individuals and businesses engage with digital content, leading to enhanced user experiences across various sectors including entertainment, training, and business operations. The XR market is experiencing robust growth, fueled by a surge in consumer demand for engaging digital interactions, technological advancements in both hardware and software, and increased adoption in key industries such as gaming, healthcare, and education. XR technologies are proving invaluable in enhancing corporate training, minimizing real-world risks, and boosting workforce productivity, thereby generating significant cost efficiencies. The proliferation of mobile AR applications is further driving market accessibility. However, challenges such as high implementation costs and the requirement for advanced hardware create barriers to widespread adoption. Notable trends reveal a shift towards enterprise-focused XR solutions, with virtual collaboration tools and showrooms emerging in response to remote work trends. The integration of XR with artificial intelligence and the Internet of Things (IoT) offers opportunities for personalized, data-driven experiences that expand XR's influence. Despite existing challenges, there is considerable potential for market players to innovate and create affordable XR solutions aimed at a broader audience. As the XR landscape advances, harnessing the capabilities of these groundbreaking technologies will be crucial in defining future interactions and embedding XR into our digital environment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Extended Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Extended Reality Market Segmental Analysis

Global Extended Reality Market is segmented by Offering, Device Type, Enterprise Size, Application, and Region. By Offering into Hardware (Sensors, Semiconductor Components, Displays and Projectors, Position Trackers, Cameras, and Others) and Software (Software Development Kits and Cloud-Based Services). By Device Type into AR Devices (Head-Mounted Displays (HMDs) and Heads-Up Displays (HUDs)) and VR Devices (Head-Mounted Displays (HMDs), Projectors and Display Walls, and Gesture-Tracking Devices). By Enterprise Size into Small Enterprises, Mid-Sized Enterprises, and Large Enterprises. By Application into Aerospace & Defense, Manufacturing, Automotive, Education, Media & Entertainment, Gaming, Healthcare, Retail & E-commerce, and Others. By Region into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Driver of the Global Extended Reality Market

The Global Extended Reality market is significantly propelled by continuous technological advancements. Innovations in both hardware and software are instrumental in enhancing the user experience within the XR landscape. Key developments such as increased computing power, high-resolution displays, and precision tracking sensors contribute to creating more immersive environments. A prime example is the emergence of standalone VR headsets, such as the Oculus Quest, which deliver untethered and engaging experiences that eliminate the reliance on external devices. This evolution is crucial in appealing to a wider audience, thereby driving growth and interest in the Extended Reality market.

Restraints in the Global Extended Reality Market

One significant constraint affecting the Global Extended Reality market is the substantial initial investment required for implementation, particularly among enterprise-level applications. Establishing a robust XR infrastructure, procuring cutting-edge hardware, and creating customized content can present considerable financial hurdles for many organizations. This high cost may impede broader adoption of XR technologies, especially among small to medium-sized enterprises that may not possess the necessary budgetary resources. As a result, the reluctance to invest in such advanced solutions could hinder the overall growth and penetration of Extended Reality across various industries.

Market Trends of the Global Extended Reality Market

The Global Extended Reality (XR) market is witnessing a pivotal trend driven by the integration of XR technologies with e-commerce platforms, significantly enhancing the online shopping experience. This convergence facilitates virtual try-ons and augmented reality (AR) product visualization, enabling consumers to preview items prior to purchase, thereby diminishing reliance on traditional retail spaces. Retailers, particularly in the furniture industry, are leveraging AR tools to allow customers to visualize products within their own environments, streamlining decision-making and fostering consumer confidence. As this trend advances, it is poised to revolutionize shopping behaviors and transform the retail landscape in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Raw Material Analysis
• Supply Chain Analysis
• Pricing Analysis
• Start-up Analysis

Global Extended Reality Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Hardware
  • Sensors
  • Accelerometers
  • Gyroscopes
  • Magnetometers
  • Proximity Sensors
  • Semiconductor Components
  • Controllers And Processors
  • Integrated Circuits
  • Displays And Projectors
  • Position Trackers
  • Cameras
  • Others
• Software
  • Software Development Kits
  • Cloud-Based Services

Global Extended Reality Market Size by Device Type & CAGR (2024-2031)

• Market Overview
• AR Devices
  • Head-Mounted Displays (HMDS)
  • AR smart glasses
  • Smart helmets
  • Heads-Up Displays (HUDS)
• VR Devices
  • Head-Mounted Displays (HMDS)
  • Projectors And Display Walls
  • Gesture-Tracking Devices
  • Data gloves
  • Others
• MR Devices

Global Extended Reality Market Size by Enterprise Size & CAGR (2024-2031)

• Market Overview
• Small Enterprises
• Mid-Sized Enterprises
• Large Enterprises

Global Extended Reality Market Size by Application & CAGR (2024-2031)

• Market Overview
• Aerospace & Defense
• Manufacturing
• Automotive
• Education
• Media & Entertainment
• Gaming
• Healthcare
• Retail & E-commerce
• Others

Global Extended Reality Market Size & CAGR (2024-2031)

• North America, (Offering, Device Type, Enterprise Size, Application)
  • US
  • Canada
• Europe, (Offering, Device Type, Enterprise Size, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Device Type, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Device Type, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Device Type, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Meta Platforms, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Alphabet)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Epson Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics CO., LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eon Reality
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxst CO., LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtuix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation