市場調查報告書
商品編碼
1279743
2022-2029年全球智慧零售市場規模研究與預測,按解決方案(硬體、軟體)、應用(視覺行銷、智慧標籤、智慧支付系統、智慧系統、其他)和區域分析。Global Smart Retail Market Size study & Forecast, by Solution (Hardware, Software) by Application (Visual Marketing, Smart Label, Smart Payment System, Intelligent System, Others) and Regional Analysis, 2022-2029 |
智慧零售是指使用先進的技術,如人工智慧(AI)、機器學習和物聯網(IoT),以提高客戶的購物體驗,最佳化庫存管理,並簡化操作流程。智慧零售解決方案通常利用數據分析來獲得對客戶行為、偏好和購買模式的洞察力,可用於創建個性化體驗和提供有針對性的促銷活動。推動市場增長的關鍵因素是零售商擴大採用巨量資料分析、機器學習、區塊鍊和人工智慧技術,擴大使用機器人和自動化來為客戶提供購物便利,以及不斷變化的客戶期望促使零售商擴大使用智慧技術,預計在預測期間將創造有利可圖的市場需求。然而,推動市場增長的主要趨勢之一是擴大採用人工智慧(AI)、虛擬現實(VR)、增強現實(AR)和物聯網(IoT)等技術,以改善消費者的購物體驗,實現準確的庫存管理,並加強商店的營運。因為技術使品牌能夠通過他們的移動設備與客戶互動,增強現實技術尤其在改變著零售業。在行銷中採用增強現實(AR)有助於培養客戶關係,改善客戶體驗,並最終促進銷售。
此外,零售店擴大採用機器人和自動化,為顧客提供便利的購物體驗,預計將推動市場增長。 2020年1月,位於海灣地區的Bossa Nova機器人公司宣布與沃爾瑪公司合作,向全美1000家沃爾瑪商店提供貨架掃描庫存機器人。此外,市場參與者對發展智慧商店的投資不斷增加,聯網設備的採用不斷增加,預計將在預測期間為市場創造有利可圖的機會。然而,在2022-2029年的預測期內,先進的高階計算系統的維護成本上升和客戶數據被盜的高風險扼殺了市場增長。
全球智慧零售市場研究的主要地區包括亞太、北美、歐洲、拉丁美洲和世界其他地區。北美是全球市場佔有率的主導地區,因為該地區有主要的市場參與者,越來越多的連接設備的採用和零售店數量的增加。而亞太地區預計也將在預測期內表現出最高的增長率,這是因為在中國和日本等國家擴大部署智慧零售解決方案,如巨量資料分析、接待機器人、智慧穿衣鏡和導購機器人等因素,將為整個亞太地區的智慧零售市場創造有利的增長前景。
該研究的目的是定義近年來不同市場區隔和國家的市場規模,並預測未來幾年的價值。該報告旨在涵蓋參與研究的國家/地區的該行業的定性和定量方面。
該報告還提供了關於關鍵方面的詳細資訊,如驅動因素和挑戰,這將確定市場的未來增長。此外,它還涵蓋了微觀市場的潛在機會,供利益相關者投資,並詳細分析了競爭格局和主要參與者的產品。 .
Global Smart Retail Market is valued approximately USD XXX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. Smart retail refers to the use of advanced technologies, such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT), to enhance the customer shopping experience, optimize inventory management, and streamline operational processes. Smart retail solutions typically leverage data analytics to gain insights into customer behavior, preferences, and buying patterns, which can be used to create personalized experiences and offer targeted promotions. The key factor driving the market growth is growing adoption of big data analytics, machine learning, blockchain, and artificial intelligence technologies by retailers, rising use of robots and automation to offer shopping convenience to customers, and changing customer expectations leading to increased use of smart technologies by retailers is anticipated to create the lucrative demand for the market during forecast period. However, one of the key trends fueling market growth is the growing adoption of technologies like artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and the internet of things (IoT) to improve the shopping experience for consumers, enable accurate inventory management, and enhance store operations. Because technology enables brands to interact with customers via their mobile devices, augmented reality is particularly transforming the retail sector. Adopting augmented reality (AR) in marketing aids in fostering customer relationships, improving the customer experience, and ultimately boosting sales.
Moreover, the rising adoption of robots and automation in retail stores to offer convenience shopping experience to customers is anticipated to boost the market growth. In Jan. 2020, Bossa Nova Robotics, a company based in the Bay area, has announced the collaboration with Walmart Inc. to deliver shelf-scanning inventory robots to 1,000 Walmart shops across the US. Additionally, rising investment by the market players for the development of smart stores and growing adoption of connected devices is anticipated to create the lucrative opportunity for the market during forecast period. However, the rising maintenance costs of advanced high-end computing systems and high risks of customer data thefts stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Smart Retail Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the dominating region across the world in terms of market share, owing to the presence of key market players, growing adoption of connected devices and rising number of retail stores in the region. Whereas, Asia Pacific is also anticipated to exhibit highest growth rate over the forecast period, owing to factors such as increasing deployment of smart retail solutions such as big data analytics, reception robots, intelligent dressing mirrors, and shopping guide robots in countries such as China and Japan would create lucrative growth prospects for the Smart Retail market across Asia Pacific region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable