智慧零售市場：按解決方案、技術、應用和地區分類

2025 年全球智慧零售市場規模預計為 393.1 億美元，預計到 2032 年將達到 1970.8 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 25.9%。

數字。各地區智慧零售市場佔有率（%）（2025年）

由於零售業擴大採用數位化和自動化，預計未來幾年全球智慧零售市場將顯著成長。網路購物活動的增加、客戶對個人化購物體驗的需求不斷成長以及人工智慧、物聯網和分析等先進技術的採用等因素正在推動全球對智慧零售解決方案的需求。智慧零售利用數位技術最佳化零售業務並提升店內顧客體驗。智慧商店概念涉及引入數位接觸點、智慧自動販賣機、數位電子看板和與自動化系統整合的自助結帳亭，為客戶提供無縫的購物體驗。

市場動態：

全球智慧零售市場預計將實現強勁成長，這得益於先進技術的採用不斷增加、數位轉型計畫的投資不斷增加以及消費者對無現金和非接觸式購物體驗的偏好日益增加等因素。此外，物聯網連接在零售環境中的整合將促進即時庫存追蹤、預測分析、設備維護和遠端資產監控，進一步促進市場擴張。儘管有這些好處，市場仍面臨智慧零售系統高昂的初始投資和維護成本以及網路安全威脅等挑戰。儘管如此，預測分析的進步和 5G 連接的推出為智慧零售供應商提供了巨大的機會，可以進行創新、開發尖端解決方案並吸引更大的基本客群。

本研究的主要特點

本報告對全球智慧零售市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。

它還提供了關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。

它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，介紹了全球智慧零售市場的主要企業概況。

該研究涉及的主要企業包括亞馬遜公司、阿里巴巴集團控股有限公司、IBM 公司、微軟公司、SAP SE、甲骨文公司、英特爾公司、思科系統公司、斑馬技術公司、東芝公司、西門子股份公司、霍尼韋爾國際公司、NCR 公司和三星電子公司。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員將透過用於分析全球智慧零售市場的各種策略矩陣來促進其決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要

第3章市場動態、法規與趨勢分析

• 市場動態
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 市場機會
• 監管情景
• 主要進展
• 產業趨勢

4. 2020 年至 2032 年全球智慧零售市場（按解決方案分類）

• 硬體
• 軟體

5. 2020 年至 2032 年全球智慧零售市場（依技術分類）

• 物聯網解決方案
• 人工智慧
• 擴增實境/虛擬實境
• 區塊鏈
• 其他

6. 全球智慧零售市場，依應用分類，2020 年至 2032 年

• 庫存管理
• 視覺行銷
• 智慧標籤
• 智慧付款系統
• 其他（機器人、分析）

7. 2020 年至 2032 年全球智慧零售市場（按地區）

• 北美洲
• 拉丁美洲
• 歐洲
• 亞太地區
• 中東
• 非洲

第8章 競爭格局

• Amazon.com, Inc.
• Alibaba Group Holding Limited
• IBM Corporation
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• Intel Corporation
• Cisco Systems, Inc.
• Zebra Technologies Corporation
• Toshiba Corporation
• Siemens AG
• Honeywell International Inc.
• NCR Corporation
• Samsung Electronics Co., Ltd.
• Google LLC

第9章分析師建議

• 命運之輪
• 分析師觀點
• 一致的機會地圖

第10章參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Global Smart Retail Market is estimated to be valued at US$ 39.31 Bn in 2025 and is expected to reach US$ 197.08 Bn by 2032, growing at a compound annual growth rate (CAGR) of 25.9% from 2025 to 2032.

Figure. Smart Retail Market Share (%), By Region 2025

The global smart retail market is expected to witness significant growth in the coming years owing to the rising adoption of digitization and automation across the retail sector. Factors such as increasing online shopping activities, growing need for personalized shopping experience among customers, and implementation of advanced technologies including AI, IoT, and analytics are propelling the demand for smart retail solutions globally. Smart retail uses digital technologies to optimize the retail operations and enhance customer experience in-stores. The concept of smart stores involves the deployment of digital touchpoints, intelligent vending machines, digital signage, and self-checkout kiosks integrated with automation systems to provide a seamless shopping experience to customers.

Market Dynamics:

The global smart retail market is anticipated to grow at a robust rate, driven by factors such as the increasing adoption of advanced technologies, rising investment in digital transformation initiatives, and a growing consumer preference for cashless and contactless shopping experiences. Moreover, the integration of IoT connectivity in retail environments facilitates real-time inventory tracking, predictive analytics, equipment maintenance, and remote asset monitoring, further boosting market expansion. Despite these advantages, the market faces challenges such as high initial investment and maintenance costs associated with smart retail systems, along with concerns over cybersecurity threats. Nevertheless, advancements in predictive analytics and the rollout of 5G connectivity present significant opportunities for smart retail vendors to innovate, develop cutting-edge solutions, and attract a larger customer base.

Key Features of the Study:

This report provides in-depth analysis of the global smart retail market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global smart retail market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com, Inc., Alibaba Group Holding Limited, IBM Corporation, Microsoft Corporation, SAP SE, Oracle Corporation, Intel Corporation, Cisco Systems, Inc., Zebra Technologies Corporation, Toshiba Corporation, Siemens AG, Honeywell International Inc., NCR Corporation, Samsung Electronics Co., Ltd., and Google LLC

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global smart retail market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smart retail market

Market Segmentation

• By Solution Insights (Revenue, USD Bn, 2020 - 2032)
  • Hardware
  • Software
• By Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • IoT Solutions
  • Artificial Intelligence
  • Augmented Reality/Virtual Reality
  • Blockchain
  • Others
• By Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Inventory Management
  • Visual Marketing
  • Smart Label
  • Smart Payment System
  • Others (Robotics, Analytics)
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • IBM Corporation
  • Microsoft Corporation
  • SAP SE
  • Oracle Corporation
  • Intel Corporation
  • Cisco Systems, Inc.
  • Zebra Technologies Corporation
  • Toshiba Corporation
  • Siemens AG
  • Honeywell International Inc.
  • NCR Corporation
  • Samsung Electronics Co., Ltd.
  • Google LLC

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Smart Retail Market, By Solution
  • Global Smart Retail Market, By Technology
  • Global Smart Retail Market, By Application
  • Global Smart Retail Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Smart Retail Market, By Solution, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Hardware
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Smart Retail Market, By Technology, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• IoT Solutions
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Artificial Intelligence
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Augmented Reality/Virtual Reality
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Blockchain
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Smart Retail Market, By Application, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Inventory Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Visual Marketing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart Label
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart Payment System
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others (Robotics, Analytics)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Smart Retail Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Amazon.com, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alibaba Group Holding Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• IBM Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SAP SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oracle Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Intel Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Cisco Systems, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zebra Technologies Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Toshiba Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Siemens AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Honeywell International Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• NCR Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Electronics Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Google LLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us