運動鞋市場：按類別、按消費群組、按零售分銷、按地區

2024年運動鞋市場規模為1,326億美元，預估2024年至2031年年複合成長率為3.7%，到2031年達到1,709億美元。

圖 1. 2024 年運動鞋全球市場佔有率（按地區分類）

由於運動和健身活動在人們中日益普及，全球運動鞋市場在過去幾年中出現了顯著成長。健康意識的提高以及體育和休閒參與度的提高正在推動世界各地對高性能運動鞋的需求。此外，材料和技術的進步創造了輕盈、耐用且舒適的鞋子，為運動員提供緩衝和支撐。專注於生活方式、休閒和職業運動的知名品牌積極的行銷宣傳活動吸引了許多客戶進入這個市場。不斷變化的時尚趨勢以及透過線上和線下分銷管道提供的各種運動鞋的供應量增加，繼續推動全球市場的成長。全球運動鞋市場是由消費者生活方式的變化、技術進步、新型和原創鞋類的推出以及關於需要穿正確類型的鞋類以避免肌肉和腿部受傷的知識推動的，此外還受到以下因素的影響。市場競爭激烈，主要市場參與者都專注於產品創新、併購和合作，以獲得競爭優勢。

市場動態：

參與體育活動的年輕人數量的增加、領先市場參與企業推出的創新產品、人們健康意識的提高以及可支配收入的增加等關鍵因素正在推動全球運動鞋市場的成長。然而，仿冒品的流通和原料價格的波動正在阻礙市場的成長。另一方面，由於體育愛好者數量的不斷增加，新興國家在不久的將來提供了利潤豐厚的市場擴張機會。

本研究的主要特點

• 該報告對全球運動鞋市場進行了詳細分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
• 它還說明了各個細分市場的潛在商機，並為該市場提供了一系列有吸引力的投資提案。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
• 它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球運動鞋市場的主要企業。
• 該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 全球運動鞋市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
• 透過用於分析全球運動鞋市場的各種策略矩陣，將促進相關人員的決策。

目錄

第1章 研究目的與前提

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告說明
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章 市場動態、法規與趨勢分析

• 市場動態
  • 促進因素
  • 透過體育活動增加人際影響力
  • 全球零售店數量增加
  • 抑制因素
  • 原物料價格上漲
  • 與仿冒品相關的低價
  • 機會
  • 中產階級人口不斷成長的新興市場
  • 與體育聯盟和賽事的合作夥伴關係
• 主要亮點
• 監管場景
• 最近的趨勢
• 產品發布/核准
• PEST分析
• 波特的分析
• 合併、收購和合作

第4章全球運動鞋市場－冠狀病毒（COVID-19）大流行的影響

• 新型冠狀病毒感染疾病（COVID-19）的流行病學
• 供需面分析
• 經濟影響

第5章全球運動鞋市場，依類別，2019-2031

• 鞋墊
• 有氧運動鞋
• 休閒鞋
• 跑鞋
• 健走鞋
• 運動（交叉訓練）鞋
• 板球鞋
• 網球鞋
• 其他運動鞋
• 登山鞋
• 戶外/堅固鞋類
• 徒步靴和步行靴
• 其他田徑運動
• 背包靴
• 登山靴
• 技術鞋
• 接近鞋

第6章 全球運動鞋市場，依消費群組，2019-2031

• 女士
• 男性
• 孩子

第7章 2019-2031 年全球運動鞋市場（按零售分銷）

• 商店基地
• 沒有商店

第8章2019-2031年全球運動鞋市場（按地區）

• 北美洲
• 美國
• 加拿大
• 歐洲
• 英國
• 德國
• 義大利
• 法國
• 西班牙
• 俄羅斯
• 其他歐洲國家
• 亞太地區
• 中國
• 印度
• 日本
• 澳洲
• 韓國
• ASEAN
• 其他亞太地區
• 拉丁美洲
• 巴西
• 墨西哥
• 阿根廷
• 中東和非洲
• 海灣合作理事會國家
• 以色列
• 其他中東地區

第9章 競爭格局

• Nike, Inc.
  • 公司簡介
• Adidas Group
• Crocs, Inc.
• Wolverine World Wide, Inc.
• Skechers USA, Inc.
• Under Armour, Inc.
• Puma AG
• Geox SpA
• K- Swiss
• New Balance

第10章

• 參考
• 調查方法
• 關於出版商

The athletic footwear Market size is valued at US$ 132.6 Bn in 2024 and is expected to reach US$ 170.9 Bn by 2031, growing at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

Figure 1. Global Athletic Footwear Market Share (%), By Region, 2024

Global athletic footwear market has witnessed substantial growth over the past few years due to the increasing popularity of sports and fitness activities amongst the populace. Rising health awareness and growing participation in sports and recreational activities have boosted the demand for high-performance athletic shoes across the world. Furthermore, advancements in materials and technologies have led to the development of lightweight, durable, and comfortable footwear that provides enhanced cushioning and support to athletes. Aggressive marketing campaigns by major brands focusing on lifestyle, leisure, and professional sports have attracted more customers to this market. Changing fashion trends along with the easy availability of varied athletic shoes through online and offline distribution channels continue to drive the market growth globally. Global athletic footwear market is also influenced by factors such as changing consumer lifestyles, technical improvements, the introduction of new and inventive shoes, and increased knowledge about the need for wearing the proper type of shoes to avoid muscle and leg injuries. The market is highly competitive, with key market players focusing on product innovation, mergers and acquisitions, and partnerships to gain a competitive edge.

Market Dynamics:

The key factors such as increasing youth population those who are involved in sports activities, launch of innovative products by dominant market players, rising health consciousness among people, and growing disposable incomes drive the growth of global athletic footwear market. However, availability of counterfeit products and fluctuations in raw material prices hinder the market growth. On the other hand, emerging economies offer lucrative opportunities for market expansion in the near future due to the rising number of sports enthusiasts.

Key features of the study:

• This report provides in-depth analysis of the global athletic footwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2024-2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global athletic footwear market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Nike, Inc., Adidas Group, Crocs, Inc., Wolverine World Wide, Inc., Skechers U.S.A., Inc., Under Armour, Inc., Puma AG, Geox SpA, K- Swiss, and New Balance
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global athletic footwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global athletic footwear market

Detailed Segmentation:

• Global Athletic Footwear Market, By Category
  • Insert Footwear
  • Aerobics Shoes
  • Athleisure Footwear
  • Running Shoes
  • Walking Shoes
  • Sports (Cross Training) Footwear
  • Cricket Footwear
  • Tennis Shoes
  • Other Sport Shoes
  • Hiking Shoes
  • Outdoor / Rugged Footwear
  • Trekking and Walking Boots
  • Other Athletics
  • Backpacking Boots
  • Hiking Boots
  • Technical Shoes
  • Approach Shoes
• Global Athletic Footwear Market, By Consumer Group
  • Women
  • Men
  • Kids
• Global Athletic Footwear Market, By Retail Distribution
  • Store-Based
  • Non-Store Athletic
• Global Athletic Footwear Market, By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
• Top Companies in the Global Athletic Footwear Market
  • Nike, Inc.
  • Adidas Group
  • Crocs, Inc.
  • Wolverine World Wide, Inc.
  • Skechers U.S.A., Inc.
  • Under Armour, Inc.
  • Puma AG
  • Geox SpA
  • K- Swiss
  • New Balance

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Category
  • Market Snippet, By Consumer Group
  • Market Snippet, By Retail Distribution
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Surging influence of sport activities among individuals
  • Rising number of retail outlets across the globe
  • Restraints
  • Increasing raw material prices
  • Lower pricing associated with the counterfeit products
  • Opportunities
  • Emerging markets with growing middle class population
  • Partnership with sports leagues and events
• Key Highlights
• Regulatory Scenario
• Recent Trends
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Athletic Footwear Market- Impact of Coronavirus (Covid-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Athletic Footwear Market, By Category, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Insert Footwear
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Aerobics Shoes
• Athleisure Footwear
• Running Shoes
• Walking Shoes
• Sports (Cross Training) Footwear
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Cricket Footwear
• Tennis Shoes
• Other Sport Shoe
• Hiking Shoes
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Outdoor / Rugged Footwear
• Trekking and Walking Boots
• Other Athletics
• Backpacking Boots
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Hiking Boots
• Technical Shoes
• Approach Shoes

6. Global Athletic Footwear Market, By Consumer Group, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
• Kids
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)

7. Global Athletic Footwear Market, By Retail Distribution, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Store-Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
• Non-Store Athletic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)

8. Global Athletic Footwear Market, By Region, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, By Sub-region, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, By Sub-region, 2019 - 2031
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• U.K.
• Germany
• Italy
• France
• Spain
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• Brazil
• Mexico
• Argentina
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2019 - 2031, (US$ Bn)
• GCC Countries
• Israel
• Rest of Middle East

9. Competitive Landscape

• Nike, Inc.
  • Company Profiles
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Adidas Group
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Crocs, Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Wolverine World Wide, Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Skechers U.S.A., Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Under Armour, Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Puma AG
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Geox SpA
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• K- Swiss
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• New Balance
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Analyst Views

10. Section

• References
• Research Methodology
• About us