運動鞋市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球運動鞋市場價值為 1311 億美元，預計將經歷強勁成長，2025 年至 2034 年的複合年成長率為 5%。隨著人們越來越傾向於積極生活方式，對提供舒適性、支撐性和最佳性能的運動鞋的需求激增。無論是跑步、體育活動還是戶外探險，人們都擴大投資於能夠在體力活動期間提高表現並保護雙腳的鞋類。

跑步、散步、健身房鍛鍊以及籃球、網球和足球等運動等健身趨勢的興起極大地推動了對專業鞋類的需求。此外，隨著人們對健康生活的興趣不斷成長，健行、騎自行車和越野跑等戶外活動變得越來越受歡迎。這種轉變擴大了對兼具耐用性、支撐性和舒適性的鞋類的需求，為各種運動提供必要的性能優勢。這些活動的多樣性為滿足不同需求的運動鞋創造了廣泛的市場，進一步推動了對高性能鞋類的需求。

根據產品類型進行的市場細分包括跑鞋、步行鞋、運動鞋、健行鞋等類別。跑鞋市場規模在 2024 年將達到 530 億美元，預計到 2034 年將以 5.4% 的複合年成長率成長。馬拉松和健身跑的參與人數增加進一步刺激了這種需求，將跑鞋市場推向了更高的高度。

此外，市場按價格細分，包括經濟型、中檔和高檔類別。中端市場在 2024 年佔據了 45% 的市場佔有率，預計在預測期內以 4.3% 的複合年成長率成長。這些鞋子受到追求兼具性能、舒適性和價格實惠性的消費者的追捧。中檔型號通常採用先進的緩衝技術、增強的透氣性和時尚的設計，因此受到追求價值而不損害品質的日常運動員或健身愛好者的歡迎。

美國運動鞋市場在全球佔據主導地位，佔有高達 82% 的市場。跑步和馬拉松等運動的受歡迎程度持續飆升，推動了對具有卓越緩衝、支撐和耐用性的鞋類的需求。趣味跑和馬拉松等耐力賽事數量的不斷成長對美國運動鞋市場的強勁成長發揮了重要作用。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商概況
• 利潤率分析。
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 增加體育活動
    • 消費者意識不斷增強
  • 產業陷阱與挑戰
    • 市場飽和，競爭激烈
    • 永續性問題
• 原料分析
• 消費者購買行為分析
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021-2034 年

• 主要趨勢
• 跑鞋
• 健走鞋
• 運動鞋
• 健行和遠足鞋
• 其他（有氧鞋等）

第6章：市場估計與預測：依定價，2021-2034 年

• 主要趨勢
• 經濟
• 中檔
• 優質的

第 7 章：市場估計與預測：按消費者群體，2021 年至 2034 年

• 主要趨勢
• 男性
• 女性
• 孩子們

第 8 章：市場估計與預測：依最終用途，2021 年至 2034 年

• 主要趨勢
• 專業人士
• 初學者

第 9 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 專賣店
  • 大型零售商店
  • 其他（百貨商場、個體店等）

第 10 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第 11 章：公司簡介

• Adidas
• ASICS Corporation
• Brooks Running Company
• Columbia Sportswear Company
• Converse
• Fila Holdings
• New Balance Athletics
• Nike
• Puma
• Reebok International
• Saucony
• Skechers
• Under Armour
• Vans
• VF Corporation

The Global Athletic Footwear Market was valued at USD 131.1 billion in 2024 and is projected to experience robust growth, with a CAGR of 5% from 2025 to 2034. This growth is primarily driven by the increasing emphasis on fitness and physical well-being as more individuals integrate regular exercise routines into their lifestyles. The demand for athletic footwear designed to deliver comfort, support, and peak performance has surged, spurred by the growing adoption of active lifestyles. Whether it's running, sports activities, or outdoor adventures, people are increasingly investing in footwear that enhances their performance and safeguards their feet during physical activities.

The rise in fitness trends, including running, walking, gym workouts, and sports such as basketball, tennis, and football, has significantly boosted the demand for specialized footwear. Moreover, as interest in healthier living continues to grow, outdoor activities like hiking, cycling, and trail running have become more popular. This shift has expanded the need for footwear that combines durability, support, and comfort, offering the necessary performance benefits for various athletic endeavors. The diverse nature of these activities has created a broad market for athletic shoes that cater to different needs, pushing the demand for high-performance footwear even further.

Market segmentation based on product types includes categories such as running shoes, walking shoes, sports shoes, hiking shoes, and others. The running shoes segment, valued at USD 53 billion in 2024, is expected to grow at a CAGR of 5.4% through 2034. With running continuing to be one of the most popular forms of exercise globally, the demand for running shoes that offer the perfect balance of cushioning, support, and stability is on the rise. The increased participation in marathons and fitness runs further fuels this demand, pushing the running shoes segment to greater heights.

Additionally, the market is segmented by pricing, which includes economy, mid-range, and premium categories. The mid-range segment accounted for 45% of the market share in 2024 and is forecast to grow at a CAGR of 4.3% during the forecast period. These shoes are sought after by consumers who want a mix of performance, comfort, and affordability. Mid-range models often feature advanced cushioning technology, enhanced breathability, and stylish designs, making them popular among everyday athletes or fitness enthusiasts who seek value without compromising on quality.

The U.S. athletic footwear market dominates the global scene, holding an impressive 82% market share. The popularity of sports like running and marathons continues to surge, driving the demand for footwear that delivers superior cushioning, support, and durability. The growing number of endurance events, such as fun runs and marathons, plays a significant role in the robust growth of the U.S. athletic footwear market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis.
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing athletic activities
    • 3.6.1.2 Growing consumer awareness
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Market saturation and intense competition
    • 3.6.2.2 Sustainability concerns
• 3.7 Raw material analysis
• 3.8 Consumer buying behavior analysis
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Running shoes
• 5.3 Walking shoes
• 5.4 Sports shoes
• 5.5 Trekking and hiking shoes
• 5.6 Others (aerobic shoes, etc.)

Chapter 6 Market Estimates & Forecast, By Pricing, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Economy
• 6.3 Mid-range
• 6.4 Premium

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Kids

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Professionals
• 8.3 Beginners

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Specialty stores
  • 9.3.2 Mega retail stores
  • 9.3.3 Others (Departmental stores, Individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa

Chapter 11 Company Profiles

• 11.1 Adidas
• 11.2 ASICS Corporation
• 11.3 Brooks Running Company
• 11.4 Columbia Sportswear Company
• 11.5 Converse
• 11.6 Fila Holdings
• 11.7 New Balance Athletics
• 11.8 Nike
• 11.9 Puma
• 11.10 Reebok International
• 11.11 Saucony
• 11.12 Skechers
• 11.13 Under Armour
• 11.14 Vans
• 11.15 VF Corporation