運動鞋市場規模、佔有率和成長分析（按產品類型、價格基礎、最終用戶、分銷管道和地區）- 2025-2032 年行業預測

預計 2023 年全球運動鞋市場規模將達到 1,411 億美元，並從 2024 年的 1,487.2 億美元成長到 2032 年的 2,265.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.4%。

預計未來幾年，全球範圍內健康意識的增強以及體育運動和戶外活動參與度的提高將大大推動運動鞋的需求。休閒時尚日益流行，尤其是在千禧世代和 Z 世代中，可能會進一步促進這一領域的銷售。此外，為了滿足不斷變化的消費者偏好，對持續的產品推出和創新進行大量投資，預計將為運動鞋品牌創造有利條件。到 2031 年，瞄準印度、中國和巴西等新興市場將為企業提供豐厚的成長機會。然而，假冒產品盛行、價格敏感度、供應鏈中斷和創新成本上升等挑戰可能會阻礙長期市場成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

運動鞋市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 跑鞋
• 運動鞋
• 有氧運動鞋
• 健走鞋
• 健行和遠足鞋
• 插入
• 運動鞋
• 背包鞋

運動鞋市場規模：基於價值和複合年成長率（2025-2032）

• 市場概況
• 優質的
• 中
• 經濟

運動鞋市場規模（按最終用戶和複合年成長率分類）（2025-2032 年）

• 市場概況
• 男性
• 女士
• 孩子

運動鞋市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 體育用品店
• 超級市場/大賣場
• 網路零售商
• 其他分銷管道

運動鞋市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nike（USA）
• Adidas（Germany）
• Puma（Germany）
• Under Armour（USA）
• New Balance（USA）
• Skechers（USA）
• ASICS（Japan）
• Reebok（USA）
• VF Corporation（USA）
• Li Ning（China）
• Anta Sports（China）
• Decathlon（France）
• Wolverine World Wide（USA）
• Brooks Running（USA）
• Saucony（USA）
• On Holding AG（Switzerland）
• Hoka（USA）
• Fila（South Korea）
• Mizuno（Japan）
• Columbia Sportswear（USA）

結論和建議

Global Athletic Footwear Market size was valued at USD 141.1 billion in 2023 and is poised to grow from USD 148.72 billion in 2024 to USD 226.51 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global surge in health consciousness and increased participation in sports and outdoor activities is anticipated to significantly drive demand for athletic footwear over the next several years. The rising popularity of athleisure fashion, particularly among millennials and Gen Z, is likely to further enhance sales in this segment. Additionally, ongoing product launches and substantial investments in innovation aimed at meeting evolving consumer preferences are expected to create favorable conditions for athletic footwear brands. Targeting emerging markets like India, China, and Brazil presents lucrative growth opportunities for companies through 2031. However, challenges such as the prevalence of counterfeit products, pricing sensitivities, supply chain disruptions, and rising innovation costs may pose obstacles to long-term market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Athletic Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Athletic Footwear Market Segments Analysis

Global Athletic Footwear Market is segmented by Product Type, Price-Based, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking and Hiking Shoes, Insert, Sports Shoes and Backpacking Shoes. Based on Price-Based, the market is segmented into Premium, Mid and Economy. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Athletic Footwear Market

The rising trend of athleisure fashion, which seamlessly merges casual and athletic wear, has garnered immense popularity globally. This fusion of styles makes athletic footwear suitable for both casual and semi-formal settings, appealing particularly to younger generations such as Gen Z and millennials. As these demographics continue to embrace athleisure, the demand for athletic shoes is expected to surge, leading to increased revenue for the market. With their versatility and comfort, athletic shoes are becoming a staple in everyday wardrobes, further driving the growth of the global athletic footwear market in the coming years.

Restraints in the Global Athletic Footwear Market

The prevalence of counterfeit athletic footwear globally poses a significant challenge to the growth of the athletic footwear market. These low-cost imitation products not only damage the reputation of established brands but also lead to a decline in sales for authentic manufacturers. As a result, this undermines the revenue potential for major athletic footwear companies worldwide. The widespread availability of these knockoff items creates an environment where legitimate brands find it increasingly difficult to compete, stifling market expansion and discouraging innovation within the sector. Thus, addressing the issue of counterfeits is crucial for the industry's long-term sustainability and success.

Market Trends of the Global Athletic Footwear Market

The global athletic footwear market is increasingly leaning towards customization as a key trend, with companies prioritizing personalized designs to enhance consumer engagement. By offering customers the ability to choose materials, colors, and styles, brands are creating unique products that resonate with individual preferences. This shift towards customization not only elevates consumers' purchase experience but also fosters brand loyalty, ultimately generating new growth opportunities in an increasingly competitive market. As consumers seek footwear that reflects their personal style and performance needs, the emphasis on customized athletic footwear is set to thrive, reshaping how brands approach product development and marketing strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athletic Footwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Running Shoes
• Sports Shoes
• Aerobic Shoes
• Walking Shoes
• Trekking and Hiking Shoes
• Insert
• Sports Shoes
• Backpacking Shoes

Global Athletic Footwear Market Size by Price-Based & CAGR (2025-2032)

• Market Overview
• Premium
• Mid
• Economy

Global Athletic Footwear Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Athletic Footwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Sports and Athletic Goods Stores
• Supermarkets/Hypermarkets
• Online Retail Stores
• Other Distribution Channels

Global Athletic Footwear Market Size & CAGR (2025-2032)

• North America (Product Type, Price-Based, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Price-Based, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price-Based, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price-Based, End-User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price-Based, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolverine World Wide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Running (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saucony (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations