滑雪裝備及器材市場：按產品類型、按應用、按分銷管道、按地區

滑雪用品和設備市場預計到2024年將達到16.5億美元，預計到2031年將達到20億美元，2024年至2031年的複合年成長率為2.8%。

圖 1. 按地區分類的滑雪裝備及裝備市場佔有率（%）（2024 年）

在冬季運動和探險旅遊日益普及的推動下，滑雪用品和設備市場在過去幾十年中經歷了穩定成長。滑雪已經從精英運動員享受的小眾運動轉變為業餘滑雪者和單板滑雪者享受的主流休閒。隨著滑雪場門票和租賃設備變得更加便宜，滑雪已成為一般大眾更容易接受的運動。此外，技術進步增強了滑雪設備的設計並提高了各種技能水平的用戶的性能。頂級品牌不斷投資於研發，以創造更強大、更輕的設備，並具有可自訂綁定等最新功能。隨著年輕、有運動意識的人群熱衷於戶外冬季活動，滑雪裝備和裝備行業有機會透過創新產品發布和體驗式零售進一步擴大基本客群。

市場動態：

全球滑雪裝備和裝備市場受到冒險運動產業成長、低成本裝備和租賃選擇以及技術進步等因素的推動。然而，氣候變遷導致的全球暖化趨勢正在威脅和阻礙滑雪場的生存。降雪量的季節性波動會對市場收益產生負面影響。市場參與企業正在透過多元化發展其他季節性產品線來應對這一問題。亞洲和拉丁美洲的冬季旅遊業正在發展，新興滑雪勝地存在著擴張的機會。公司正在投資品牌和零售體驗，以培養忠誠的客戶。

本研究的主要特點

• 本報告對全球滑雪裝備及裝備市場進行了詳細分析，包括以2023年為基準年的預測期（2024-2031年）的市場規模和年複合成長率（CAGR%）。
• 它揭示了各個細分市場的潛在收益成長機會，並說明了該市場有吸引力的投資提案矩陣。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
• 它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球滑雪設備和裝備市場的主要企業。
• 該報告的見解預計將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 本研究報告針對該產業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
• 透過用於全球滑雪器材與設備市場分析的各種策略矩陣，將促進相關人員的決策。

目錄

第1章 研究目的與前提

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告說明
  • 市場定義和範圍
• 執行概述
• 一致的機會地圖 (COM)

第3章 市場動態、法規與趨勢分析

• 市場動態
  • 促進因素
  • 抑制因素
  • PEST分析
  • 波特五力分析
  • 市場機會
  • 監管場景
  • 產業動態

第4章全球滑雪用品和設備市場 - 冠狀病毒（COVID-19）大流行的影響

• 介紹
• 影響全球滑雪裝備和裝備市場的因素—COVID-19
• 影響分析

第5章全球滑雪裝備和設備市場，依產品類型，2019-2031

• 介紹
• 服裝類
• 帽子
• 滑雪板和滑雪杖
• 鞋類
• 其他

第6章全球滑雪裝備與設備市場，依應用分類，2019-2031

• 介紹
• 男性
• 女士
• 嬰兒

第7章全球滑雪用品及設備市場，依通路，2019-2031

• 介紹
• 超級市場/大賣場
• 便利商店
• 線上
• 其他

第8章2019-2031年全球滑雪裝備及器材市場（按地區）

• 介紹
• 北美洲
• 拉丁美洲
• 歐洲
• 亞太地區
• 中東/非洲

第9章 競爭格局

• 熱圖分析
• 市場佔有率分析（3x3矩陣）
• 公司簡介
  • Amer Sports Oyj
  • Black Diamond Equipment, Ltd.
  • Coalition Snow
  • Fischer Beteilgungsverwaltungs GmbH
  • Helly Hansen
  • Icelantic LLC
  • Marker Volkl（International）Sales GmbH
  • Skis Rassignol SA
  • The Burton Corporation
  • Volcom LLC.
  • Zai Sakai
  • Anta International Limited
  • Black Diamond Equipment, Ltd.
  • Decathlon
  • Vista Outdoor Inc.

第10章分析師建議

• 升起和降落
• 綜合機會圖

第11章 章節

• 參考
• 調查方法

The ski gear and equipment market is estimated to be valued at USD 1.65 Bn in 2024 and is expected to reach USD 2.0 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.

Figure 1. Ski Gear And Equipment Market Share (%), By Region, 2024

The ski gear and equipment market has seen steady growth over the past few decades, driven by the rising popularity of winter sports and adventure tourism. Skiing has transitioned from a niche sport enjoyed by elite athletes to a mainstream recreational activity for both amateur skiers and snowboarders. The increasing affordability of ski resort tickets and rental equipment has made the sport more accessible to the general public. Moreover, technological advancements have enhanced ski equipment design, improving performance for users of all skill levels. Top brands continuously invest in R&D to develop stronger, lighter gear equipped with modern features like customizable bindings. With a young, athletically-driven demographic embracing outdoor winter activities, the ski equipment industry has opportunity to further expand its customer base through innovative product launches and experience-based retail.

Market Dynamics:

The global ski gear and equipment market is driven by factors such as the growing adventure sports industry, availability of low-cost gear and rental options, and technological advancements. However, climate change induced warming trends pose a restraint by threatening the viability of ski resorts. Seasonal fluctuations in snowfall can negatively impact market revenues. Market players address this by diversifying into other seasonal equipment lines. Opportunities lie in expanding into emerging ski destinations across Asia and Latin America with developing winter tourism industries. Companies invest in branding and retail experiences to cultivate loyal customers.

Key Features of the Study:

• This report provides in-depth analysis of the global ski gear and equipment market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key companies in the global ski gear and equipment market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Amer Sports Oyj, Black Diamond Equipment, Ltd., Coalition Snow, Fischer Beteilgungsverwaltungs GmbH, Helly Hansen, Icelantic LLC, Marker Volkl (International) Sales GmbH, Skis Rassignol S.A., The Burton Corporation, Volcom LLC., Zai Sakai, Anta International Limited, Black Diamond Equipment, Ltd., Decathlon, and Vista Outdoor Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global ski gear and equipment market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global ski gear and equipment market.

Detailed Segmentation-

• By Product Type:
  • Clothing
  • Heargear
  • Ski and Poles
  • Footwear
  • Others
• By Application:
  • Male
  • Female
  • Kids
• By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Amer Sports Oyj
  • Black Diamond Equipment, Ltd.
  • Coalition Snow
  • Fischer Beteilgungsverwaltungs GmbH
  • Helly Hansen
  • Icelantic LLC
  • Marker Volkl (International) Sales GmbH
  • Skis Rassignol S.A.
  • The Burton Corporation
  • Volcom LLC.
  • Zai Sakai
  • Anta International Limited
  • Black Diamond Equipment, Ltd.
  • Decathlon
  • Vista Outdoor Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Application
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • PEST Analysis
  • PORTER's Five Forces Analysis
  • Market Opportunities
  • Regulatory Scenario
  • Key Developments
  • Industry Trend

4. Global Ski Gear and Equipment Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting the Global Ski Gear and Equipment Market - COVID-19
• Impact Analysis

5. Global Ski Gear and Equipment Market, By Product Type, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Clothing
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Heargear
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Ski and Poles
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Footwear
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Others
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

6. Global Ski Gear and Equipment Market, By Application, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Male
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Female
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Kids
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

7. Global Ski Gear and Equipment Market, By Distribution Channel, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Supermarkets/Hypermarkets
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Convenience Stores
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Online
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Others
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

8. Global Ski Gear and Equipment Market, By Region, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
• North America
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031 (US$ Bn)
  • Countries
    • U.S.
    • Canada
• Latin America
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031 (US$ Bn)
  • Countries
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031 (US$ Bn)
  • Countries
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031 (US$ Bn)
  • Countries
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Middle East & Africa
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Country, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031 (US$ Bn)
  • Sub-regions/Countries
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa

9. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis (3x3 Matrix)
• Company Profiles
  • Amer Sports Oyj
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Black Diamond Equipment, Ltd.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Coalition Snow
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Fischer Beteilgungsverwaltungs GmbH
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Helly Hansen
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Icelantic LLC
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Marker Volkl (International) Sales GmbH
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Skis Rassignol S.A.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • The Burton Corporation
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Volcom LLC.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Zai Sakai
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Anta International Limited
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Black Diamond Equipment, Ltd.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Decathlon
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Vista Outdoor Inc.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates

10. Analyst Recommendation

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. Section

• References
• Research Methodology
• About Us and Sales Contact
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