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體育用品和健身

市場調查報告書

商品編碼

1622708

全球雪鏡市場規模（按產品、應用、地區、範圍和預測）

Global Snow Goggles Market Size By Product (Ordinary Ski Goggles, Snow Motorcycle Ski Goggles), By Application (Single Plate Skiing, Double Plate Skiing, Snowmobiling), By Geographic Scope And Forecast

出版日期: 2024年09月10日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

雪鏡市場規模及預測

2024 年雪鏡市場規模價值 51.8 億美元，預計到 2031 年將達到 56.6 億美元，在 2024-2031 年預測期內的複合年增長率為 1.10%。城市人口對包括冰雪運動在內的戶外活動的偏好日益增長，以及對身心益處的認識不斷提高，尤其是在北歐國家，正在推動市場成長。全球雪鏡市場報告對市場進行了全面的評估。它對關鍵細分市場、趨勢、市場推動因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面的分析。

全球雪鏡市場的定義

雪鏡是一種穿戴在身上的裝備，可以保護您的眼睛免受紫外線、風和雪等環境因素的傷害，並保護您的視力。它們由鏡框夾、外鏡片、內鏡片、通風泡棉、泡棉隔板、鏡架、泡棉墊、皮帶和皮帶調節器等幾種不同的組件製成，每種組件都有其獨特的功能：根據所使用的鏡片，護目鏡可分為球形鏡和圓柱鏡。冰雪運動是一項頗受歡迎的休閒活動，尤其是在靠近北極和南極且冬季漫長的國家。最受歡迎的雪上運動是滑雪、雪橇和溜冰。然而，控溫人工雪和冰的引進也刺激了赤道附近國家冰雪運動產業的成長。

人造雪和冰系統在許多國家越來越受歡迎，其中包括那些沒有自然降雪的熱門旅遊目的地，而且它們的市場也在不斷增長。雪鏡（滑雪鏡）是必需品，特別是對於滑雪和單板滑雪等冬季運動。這些護目鏡可保護滑雪者和滑雪板運動員免受有害紫外線 (UV) 的傷害，並具有雙鏡片、防霧塗層和良好的通風設施。大鏡頭提供了廣闊的視野和出色的周邊視覺。大多數雪鏡框架由尼龍、橡膠或丙酸酯等柔軟、有彈性的材料製成。

雪鏡傳統上由浮木（特別是雲杉）、骨頭、海象牙、馴鹿鹿角以及有時海邊的草製成。它經過精心雕刻，以適合佩戴者的臉型，正面雕刻有一條細長的水平縫隙。護目鏡緊密貼合您的臉部，只允許光線透過縫隙進入。透過縮小狹縫的寬度，進入的光量減少，從而改善視力。狹縫越寬，視野越寬。

全球雪鏡市場概況

城市地區，尤其是北歐國家，對冰雪運動等戶外活動的喜愛日益增長。根據美國冰雪運動產業協會 (SIA) 的數據，45-54 歲和 55-64 歲年齡層的滑雪參與人數增長最快。這一增長是由可支配收入、以青年為中心的項目和營地等因素推動的。為了保持領先地位，消費者比以往任何時候都更加精明，製造商也在相應地更新其產品，以實現最大的銷售成長。客戶需要用亞麻和碳石墨烯等創新材料來取代金屬，並尋求更輕、更具運動感和更耐用的產品。

擴展的功能包括新的滑雪構造技術 V 形、更窄的 90-100 腰圍和折疊滑雪板。由於生活方式的改變、人口趨勢的改變、娛樂支出的增加以及戶外娛樂活動對身心健康的益處，人們對戶外娛樂活動的偏好日益增長，從而推動了這一市場的發展。此外，這些活動還可以減輕精神壓力，帶來健康和心理益處。這些好處鼓勵消費者參與戶外活動，如露營、滑雪、衝浪、滑雪板和登山。在預測期內，消費者對自然度假的興趣日益濃厚，可能會促進雪鏡等雪上運動器材的銷售。

供應商正在提高雪鏡和配件的生產品質、數量和技術，以提高滑雪者的可視度。例如，龍聯盟推出了帶有自動調節鏡片的無框護目鏡。鏡片會根據天氣和光照條件的變化自動改變色調。此外，整合的雙鏡片設計提供防霧保護，擴大視野，並提供 100% 的紫外線防護。隨著雪鏡配備先進的卓越功能，我們預計未來幾年滑雪者和探險家對雪鏡的需求將會增加。

COVID-19 疫情正在引發重大的經濟和社會動盪。疫情影響了許多公司的供應鏈和價值鏈。然而，雪鏡市場也不例外。分析 COVID-19 疫情對整個產業的影響，包括需求方和供應方的觀點。我們從短期和長期兩個角度研究和分析疫情的影響。這將有助於行業的所有利益相關者，包括供應商、製造商、銷售商、分銷商和最終用戶，在疫情期間和疫情後製定商業策略。

Snow Goggles Market size was valued at USD 5.18 Billion in 2024 and is projected to reach USD 5.66 Billion by 2031, growing at a CAGR of 1.10 % during the forecast period 2024-2031. A rising preference for outdoor activities including snow sports among the urban population and especially in the northern countries, as a result of growing awareness regarding mental and physical benefits, is driving the growth of the market. The Global Snow Goggles Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Snow Goggles Market Definition

Snow goggle is a piece of kit worn to maintain vision, to protect eyes from environmental elements, such as UV rays, wind, and snow. These are made using several different components like frame clip, an outer lens, inner lens, ventilation foam, foam divider, frame, foam padding, strap, and strap adjusters, every component has its unique function. The goggles are classified based on the lens used spherical and cylindrical. Snowsports activities are popular and recreational, especially in countries closer to the north or south pole and have longer winter seasons. The most popular forms of snow sports are skiing, sledding, and skating. However, the introduction of artificial snow and ice under controlled temperature conditions is facilitating the growth of the snow sports industry in countries that are closer to the equator as well.

Several countries, including popular tourist destinations that lack naturally occurring snow, are increasingly deploying artificial snow and ice systems and their market. Snow goggles, or ski goggles, are necessary, especially for winter sporting activities like skiing and snowboarding. These goggles protect skiers and snowboarders from the harmful ultraviolet (UV) rays, come equipped with double lenses, anti-fog coatings, and good venting facilities. Since the lenses are large, these goggles give a wider field of view and excellent peripheral vision. Most of these snow goggle frames are made using soft, flexible materials like nylon, rubber, and propionate materials as they do not turn brittle in the cold and offer better protection against facial injuries.

The snow goggles are traditionally made of driftwood (especially spruce), bone, walrus ivory, caribou antler, and in some cases seashore grass. The workpiece is carved to fit the wearer's face, and one more narrow horizontal slit is carved at the front. The goggles fit tightly against the face so that the only light entering is through the slits, and soot is applied to the inside to help cut down on glare. The slits are made narrow which reduces the amount of light entering and improves visual acuity. The greater the width of its slits, the larger the field of view.

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Global Snow Goggles Market Overview

An increasing preference for outdoor activities such as snow sports among the urban population and especially in the northern countries, as a result of growing awareness regarding mental and physical benefits, is driving the growth of the market. According to Snowsports Industries America (SIA), the 45-54 and 55-64 age groups have shown the largest increase in skiing participation. The growth is influenced by factors like disposable income, youth-centric programs, and camps. Consumers are more informed than ever before to stay a step ahead manufacturer is updating its product as per trends to grab maximum sales growth. The customers are looking for new technological innovations like flax or carbon graphene instead of metals, making them lighter, sportier, and stronger.

Equipment with extended functionality is a new ski construction technique V shape, a narrower 90 to 100 waist width, and folding skis. One of the drivers for this market is the increasing preference for outdoor recreational activities that is due to changes in lifestyle, demography, increasing recreational expenditure, and the physical and mental benefits of such activities. Moreover, these activities offer health and mental benefits that help to reduce mental stress. Due to these benefits, consumers are engaging in outdoor activities such as camping, skiing, surfing, snowboarding, and mountaineering. Increasing consumer interest in nature-based getaways will boost the sales of snow sports equipment like snow goggles during the forecast period.

Vendors are improving the quality, quantity, and technology of manufacturing snow goggles and accessories for better visibility of the skiers. For instance, Dragon Alliance company has introduced frameless goggles with self-adjusting lenses. These lenses automatically change tints with changing weather and sunlight conditions. Moreover, the integrated dual-lens design has an anti-fog feature that increases visibility along with 100% UV protection. The incorporation of better and advanced features in snow goggles will augment its demand among skiers and adventurers in a few years.

The COVID-19 epidemic has caused significant, economic, and social upheaval. The pandemic is influencing the supply chain and value chain of numerous businesses. But the Snow Goggles Market is not an exception. The impact of the COVID-19 pandemic is analyzed based on the overall industry including both the demand and supply-side perspectives. The effects of the pandemic will be studied and analyzed for short-term and long-term scenarios. This would assist to formulate business strategies for the period during the pandemic and the post-pandemic period for all stakeholders involved in the industry including suppliers, manufacturers, vendors, distributors, and end-users.

Global Snow Goggles Market: Segmentation Analysis

The Global Snow Goggles Market is Segmented on the basis of Product, Application, And Geography.

Snow Goggles Market, By Product

Ordinary Ski Goggles
Snow Motorcycle Ski Goggles
Others

Based on Product, The market is segmented into Ordinary Ski Goggles, Snow Motorcycle Ski Goggles, and Others.

Snow Goggles Market, By Application

Single Plate Skiing
Double Plate Skiing
Snowmobiling

Based on Application, The market is segmented into Single Plate Skiing, Double Plate Skiing, and Snowmobiling.

Snow Goggles Market, By Geography

North America
Europe
Asia Pacific
Rest of the world
On the basis of Regional Analysis, The Global Snow Goggles Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Europe was the largest segment of the Global Snow Goggles Market in 2015 and accounted for a market share of around 39%. Factors such as an increase in disposable income and rising participation in outdoor recreational activities will contribute to this region's growth in the coming years.

Key Players

The "Global Snow Goggles Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as
Oakley, Smith Optics, Scott, Dragon Alliance, Electric California, Giro, Spy, VonZipper, Bolle, Anon.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

February 2022: The Karl Lagerfeld brand is swooshing into the winter sports arena, launching its first snow goggles in partnership with Dragon, an eyewear firm that specializes in action sports. Sleek and futuristic, the frameless goggles come in a limited edition of 777, seven being the late designer's favorite number, and are designed to be compatible with a variety of helmets.

1 INTRODUCTION OF GLOBAL SNOW GOGGLES MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SNOW GOGGLES MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SNOW GOGGLES MARKET, BY PRODUCT

5.1 Overview
5.2 Ordinary Ski Goggles
5.3 Snow Motorcycle Ski Goggles
5.4 Others

6 GLOBAL SNOW GOGGLES MARKET, BY APPLICATION

6.1 Overview
6.2 Single Plate Skiing
6.3 Double Plate Skiing
6.4 Snowmobiling

7 GLOBAL SNOW GOGGLES MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL SNOW GOGGLES MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Oakley
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Smith Optics
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Scott
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Dragon Alliance
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Electric California
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Giro
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Dragan Alliance
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Spy
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 VonZipper
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Anon
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments