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健康美容化妝品

市場調查報告書

商品編碼

1629709

眼影市場：依產品類型、用途、銷售管道和地區分類

Eye Shadow Market, By Product Form, By Application, By Sales Channel , By Geography

出版日期: 2024年12月03日 | 出版商:

Coherent Market Insights | 英文 123 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球眼影市場規模估計為 37.6 億美元，預計 2031 年將達到 58.9 億美元，2024 年至 2031 年的複合年成長率為 6.6%。

報告範圍		報告詳細資訊
基準年	2023	2024 年的市場規模	37.6億美元
效能資料	2019 年至 2023 年	預測期	2024 年至 2031 年
預測期間 2024 年至 2031 年複合年成長率：	6.60%	2031 年價值預測	58.9 億美元

圖。

由於各個年齡層的男性和女性越來越喜歡眼部化妝品，全球眼影市場在過去幾年中獲得了顯著的成長。眼影有助於突出眼睛並增加眼睛的深度和焦點。各種色調、質地和配方的眼影的廣泛供應刺激了對眼影的需求。此外，人們對整裝儀容意識的不斷增強以及美容及化妝品消費能力的提高正在刺激全球眼影市場的成長。公司專注於推出具有天然成分、持久效果和創新色調的變革性產品，以滿足消費者不斷變化的偏好。

市場動態：

男性和女性對美觀外表和整裝儀容的興趣日益濃厚，這是眼影市場的主要促進因素。眼妝在世界各地越來越受歡迎，人們擴大從社群媒體平台上獲取時尚和風格趨勢。美容產品支出的增加、經濟狀況的改善以及知名品牌的積極行銷進一步促進了銷售。高階品牌和奢侈品牌的高價格仍然是一個主要限制因素，尤其是在對價格敏感的新興市場。此外，產品品質的不確定性、更便宜的替代品的供應以及農村地區缺乏認知也在一定程度上阻礙了市場的成長。透過先進的配方、獨特的包裝、多樣化的色調以及對天然和有機成分的關注不斷進行產品創新，提供了有利可圖的機會。消費者購買力的上升加上對多功能化妝品的需求的不斷成長可能會在未來幾年開闢更多的新途徑。

本研究的主要特點

本報告對全球眼影市場進行了詳細分析，並展示了預測期（2024-2031 年）的市場規模（以十億美元計）和年複合成長率（CAGR%），以 2023 年為基準年。

它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

根據公司亮點、產品系列、關鍵亮點、業績和策略等參數，列出了全球眼影市場的主要企業。

研究涉及的主要企業包括歐萊雅公司、路威酩軒集團 (LVMH)、雅詩蘭黛公司、露華濃公司、資生堂株式會社、香奈兒公司、科蒂集團、安利公司、花王公司、Aveda Corporation、嬌詩集團、歐瑞蓮控股公司、Korres SA 和 Arbonne International, LLC。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員可以透過分析全球眼影市場所使用的各種策略矩陣來更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 3.76 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	6.60%	2031 Value Projection:	US$ 5.89 Bn

The global eye shadow market has been gaining significant traction over the past few years owing to the rising adoption of eye makeup products among both men and women across age groups. Eye shadow helps accentuate the eyes and add depth and focus to the eye area. The wide availability of various shades, textures, and formulations of eye shadows has fueled their demand. Moreover, rising consciousness about personal appearance and the increasing spending capacities on beauty and cosmetic products have stimulated the growth of the eye shadow market globally. Players are focusing on introducing novel products with natural ingredients, long-lasting results, and innovative palettes to cater to dynamic consumer preferences.

Market Dynamics:

Rising interest in aesthetic looks and personal grooming among both men and women has been a key driver for the eye shadow market. The increasing adoption of fashion and style trends from social media platforms has heightened the focus on eye makeup worldwide. Growing expenditure on cosmetic items, improved economic conditions, and aggressive marketing by leading brands have further boosted sales. High costs of premium and luxury brands remain a major constraint, limiting the market specifically in price-sensitive developing nations. Additionally, uncertainties regarding product quality, availability of cheaper alternatives, and lack of awareness in rural areas also impedes the market growth to some extent. Continued product innovation through advanced formulations, unique packaging, versatile palettes, and focus on natural and organic ingredients present lucrative opportunities. Rising purchasing power of consumers coupled with growing demand for multi-functional cosmetics will further open new avenues over the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global eye shadow market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global eye shadow market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include L'Oreal S.A., LVMH (Moet Hennessy -Louis Vuitton), Estee Lauder Companies Inc., Revlon, Inc., Shiseido Co, Ltd., Chanel S.A., Coty, Inc., Amway Corporation, Kao Corporation, Aveda Corporation, Clarins Group, Oriflame Holdings AG, Korres SA, and Arbonne International, LLC.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global eye shadow market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global eye shadow market

Market Segmentation

By Product Form Insights (Revenue, USD Bn, 2019 - 2031)
- Powder Form
- Liquid Form
- Pencil Form
- Others
By Application Insights (Revenue, USD Bn, 2019 - 2031)
- Personal Application
- Professional Application
By Sales Channel Insights (Revenue, USD Bn, 2019 - 2031)
- Online
- Offline
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- L'Oreal S.A.
- LVMH (Moet Hennessy -Louis Vuitton)
- Estee Lauder Companies Inc.
- Revlon, Inc.
- Shiseido Co, Ltd.
- Chanel S.A.
- Coty, Inc.
- Amway Corporation
- Kao Corporation
- Aveda Corporation
- Clarins Group
- Oriflame Holdings AG
- Korres SA
- Arbonne International, LLC.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Eye Shadow Market, By Product Form
- Global Eye Shadow Market, By Application
- Global Eye Shadow Market, By Sales Channel
- Global Eye Shadow Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend

4. Global Eye Shadow Market, By Product Form, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Powder Form
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Liquid Form
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Pencil Form
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Eye Shadow Market, By Application, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Personal Application
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Professional Application
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Eye Shadow Market, By Sales Channel, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Eye Shadow Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

L'Oreal S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
LVMH (Moet Hennessy -Louis Vuitton)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Estee Lauder Companies Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Revlon, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shiseido Co, Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Chanel S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Coty, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amway Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kao Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Aveda Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Clarins Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oriflame Holdings AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Korres SA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Arbonne International, LLC.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies