Product Code: SR112025A2255
The global eye makeup market size reached USD 18.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.23% during 2025-2033. The increasing beauty consciousness, surging disposable income, ongoing technological innovations, and the expansion of the e-commerce sector are primarily driving the market's growth.
Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.
Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.
Key Market Segmentation:
Breakup by Product Type:
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eyebrow Gel
- Others
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Pricing:
- Low to Medium Price
- Premium Price
Breakup by Source:
- Chemical
- Natural
- Organic
- Halal
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.
Key Questions Answered in This Report
- 1.How big is the eye makeup market?
- 2.What is the future outlook of eye makeup market?
- 3.What are the key factors driving the eye makeup market?
- 4.Which region accounts for the largest eye makeup market share?
- 5.Which are the leading companies in the global eye makeup market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Eye Makeup Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Mascara
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Eye Shadow
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Eye Liner
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Eye Pencil
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Eyebrow Gel
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Hypermarkets and Supermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Specialty Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Convenience Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Online Stores
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by Pricing
- 8.1 Low to Medium Price
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Premium Price
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Source
- 9.1 Chemical
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Natural
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Organic
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Halal
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Amway Corp.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 SWOT Analysis
- 15.3.2 Avon Products Inc.
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Chanel S.A.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Colorbar Cosmetics Pvt. Ltd.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Lakme Cosmetics (Hindustan Unilever)
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 L'Oreal S.A.
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 LVMH
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 SWOT Analysis
- 15.3.8 Oriflame Cosmetics
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Revlon Inc.
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Shiseido Company Ltd.
- 15.3.10.1 Company Overview
- 15.3 10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.10.4 SWOT Analysis
- 15.3.11 Estee Lauder Inc.
- 15.3.11.1 Company Overview
- 15.3 11.2 Product Portfolio
- 15.3.11.3 Financials
- 15.3.11.4 SWOT Analysis
- 15.3.12 Procter & Gamble
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.12.3 Financials
- 15.3.12.4 SWOT Analysis