眼影棒市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

2023年全球眼影棒市場價值為96億美元，預計2024年至2032年複合年成長率為6.6%。眼影棒以其易用性和多功能性著稱，越來越受到消費者的青睞。他們能夠透過一系列飾面（包括霧面、絲光、微光、金屬和閃光）來滿足不同的喜好，凸顯了業界正在向方便用戶使用、省時的解決方案轉變，從而提供專業的效果。

消費者被眼影棒的多功能性所吸引，因為它們也可以用作眼線筆或螢光筆，使其成為經濟高效的選擇。簡約化妝趨勢和社群媒體日益成長的影響力擴大了對多功能產品的需求，而持久妝效和親膚配方等功能進一步增強了它們的吸引力。專注於創新和品質的品牌處於有利地位，可以在這一領域佔據更大的市場佔有率。

市場分為各種飾面，包括霧面、絲光、微光、金屬和閃光。微光飾面在 2023 年佔據最大佔有率，收入達 31 億美元，預計在預測期內複合年成長率為 6.8%。微光眼影以其反光特性而聞名，可為妝容增添立體感和魅力。它們的日益普及反映出消費者轉向大膽和富有表現力的風格，從而允許創造性的實驗。

根據分銷管道，市場分為線上和線下部分。線下通路在 2023 年佔據主導地位，佔據 56.5% 的市場佔有率，預計到 2032 年複合年成長率為 6.7%。消費者重視在店內測試產品的能力，並從個人化幫助和獨家促銷中受益。這種觸覺購物體驗仍然是線下銷售的重要推動力，強化了傳統零售在美容產業的重要性。

美國市場在2023 年創造了19 億美元的收入，預計2024 年至2032 年複合年成長率為6.6%。的。眼影棒與這些偏好無縫契合，提供便攜性和效率，引起了美國買家的強烈共鳴。隨著消費者需求的發展，在創新、多功能和對品質的承諾的推動下，眼影棒市場持續成長。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 對多功能化妝產品的需求不斷成長
    • 持久防水配方越來越受歡迎
    • 電子商務和線上零售通路的成長
  • 產業陷阱與挑戰
    • 品牌間競爭激烈
    • 成分法規和安全標準的挑戰
• 成長潛力分析
• 消費者購買行為分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：眼影棒市場估計與預測：按類型，2021 - 2032

• 主要趨勢
• 霧面的
• 緞
• 微光
• 金屬色
• 閃光

第 6 章：眼影棒市場估計與預測：依成分分類，2021 - 2032

• 主要趨勢
• 自然的
• 合成的

第 7 章：眼影棒市場估計與預測：按質地，2021 - 2032

• 主要趨勢
• 蠟筆
• 奶油
• 凝膠
• 鉛筆
• 粉末

第 8 章：眼影棒市場估計與預測：按最終用途，2021 - 2032

• 主要趨勢
• 個人使用
• 專業用途

第 9 章：眼影棒市場估計與預測：按配銷通路，2021 - 2032

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 大型超市/超市
  • 專賣店
  • 其他零售店

第 10 章：眼影棒市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 11 章：公司簡介

• Anastasia Beverly Hills, LLC
• Charlotte Tilbury Beauty Limited
• Clinique Inc.
• Coty Inc.
• elf Beauty, Inc.
• Kose Corporation
• L'Oreal SA
• LVMH Moet Hennessy Louis Vuitton SE
• Milani Cosmetics
• Revlon, Inc.
• Shiseido Company, Limited
• Smash box Cosmetics
• Stila Cosmetics
• The Estee Lauder Companies Inc.
• Too faced Cosmetics

The Global Eye Shadow Stick Market was valued at USD 9.6 billion in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2032. The rising demand for convenient, high-quality makeup products is driving market growth. Eye shadow sticks, known for their ease of use and versatility, are increasingly favored by consumers. Their ability to cater to diverse preferences with a range of finishes, including matte, satin, shimmer, metallic, and glitter, highlights the industry's shift towards user-friendly, time-saving solutions that deliver professional results.

Consumers are drawn to eye shadow sticks for their multifunctionality, as they can also be used as eyeliners or highlighters, making them a cost-effective choice. Minimalistic makeup trends and the growing influence of social media have amplified demand for multipurpose products, while the inclusion of features like long-lasting wear and skin-friendly formulations further enhances their appeal. Brands focusing on innovation and quality are well-positioned to capture a larger market share in this segment.

The market is segmented into various finishes, including matte, satin, shimmer, metallic, and glitter. Shimmer finishes commanded the largest share in 2023, accounting for USD 3.1 billion in revenue, and are anticipated to grow at a CAGR of 6.8% during the forecast period. Shimmer eye shadows are known for their light-reflecting properties, which add dimension and a touch of glamour to makeup looks. Their growing adoption reflects a consumer shift toward bold and expressive styles, allowing creative experimentation.

Based on distribution channels, the market is divided into online and offline segments. The offline channel dominated in 2023, holding 56.5% of the market share, with an expected CAGR of 6.7% through 2032. Physical retail channels, such as department stores and specialty beauty shops, provide a hands-on shopping experience. Consumers value the ability to test products in-store and benefit from personalized assistance and exclusive promotions. This tactile shopping experience remains a significant driver for offline sales, reinforcing the importance of traditional retail in the beauty sector.

The U.S. market generated USD 1.9 billion in revenue in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2032. This growth is fueled by increasing consumer demand for makeup products that prioritize convenience and versatility. Eye shadow sticks align seamlessly with these preferences, offering portability and efficiency, which resonate strongly with American buyers. As consumer needs evolve, the eye shadow stick market continues to grow, driven by innovation, multifunctionality, and a commitment to quality.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising demand for versatile makeup products
    • 3.6.1.2 Increased popularity of long-lasting and waterproof formulations
    • 3.6.1.3 Growth of e-commerce and online retail channels
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Intense competition among brands
    • 3.6.2.2 Challenges in ingredient regulations and safety standards
• 3.7 Growth potential analysis
• 3.8 Consumer buying behavior analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Eye Shadow Stick Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Matte
• 5.3 Satin
• 5.4 Shimmer
• 5.5 Metallic
• 5.6 Glitter

Chapter 6 Eye Shadow Stick Market Estimates & Forecast, By Ingredients, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Natural
• 6.3 Synthetic

Chapter 7 Eye Shadow Stick Market Estimates & Forecast, By Texture, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Crayon
• 7.3 Cream
• 7.4 Gel
• 7.5 Pencil
• 7.6 Powder

Chapter 8 Eye Shadow Stick Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Individual use
• 8.3 Professional use

Chapter 9 Eye Shadow Stick Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce website
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Hypermarkets/supermarkets
  • 9.3.2 Specialty stores
  • 9.3.3 Other retail stores

Chapter 10 Eye Shadow Stick Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa

Chapter 11 Company Profiles

• 11.1 Anastasia Beverly Hills, LLC
• 11.2 Charlotte Tilbury Beauty Limited
• 11.3 Clinique Inc.
• 11.4 Coty Inc.
• 11.5 e.l.f. Beauty, Inc.
• 11.6 Kose Corporation
• 11.7 L'Oreal S.A.
• 11.8 LVMH Moet Hennessy Louis Vuitton SE
• 11.9 Milani Cosmetics
• 11.10 Revlon, Inc.
• 11.11 Shiseido Company, Limited
• 11.12 Smash box Cosmetics
• 11.13 Stila Cosmetics
• 11.14 The Estee Lauder Companies Inc.
• 11.15 Too faced Cosmetics