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市場調查報告書

商品編碼

1672971

視訊點播服務市場（按產品、內容類型、垂直和地區）

Video On Demand Service Market, By Offering, By Content Type, By Vertical, By Geography

出版日期: 2025年02月19日 | 出版商:

Coherent Market Insights | 英文 170 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到 2025 年全球視訊點播服務市場規模將達到 1,115.1 億美元，到 2032 年將達到 2,216.3 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 10.3%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	1115.1億美元
效能資料	從 2020 年到 2024 年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	10.30％	2032 年價值預測	2216.3億美元

數字。 2025年各地區視訊點播服務市場佔有率（%）

由於媒體和娛樂產業的技術的快速進步，全球視訊點播服務市場正在經歷顯著的成長。視訊點播允許用戶在方便的時候流式傳輸自己選擇的影片，不受時間限制。智慧型電視的廣泛普及、網路普及率的提高以及高速寬頻存取的增加等因素正在推動對創新 VOD 平台的需求。內容提供者和經銷商正專注於開發專用應用程式和使用者友善介面，為用戶提供豐富的觀看體驗。同時，大公司正在大力投資製作原創內容，以擴大其內容庫並吸引新客戶。隨著5G網路的普及和優質內容的擴展，視訊點播服務市場預計將穩步成長。

市場動態：

全球視訊點播服務市場受到主要地區網際網路普及率上升和智慧電視普及率不斷提高的推動。價格實惠的高速網際網路計劃和低成本智慧電視設備的廣泛普及使得更廣泛的人群可以享受點播串流服務。此外，數位媒體技術的不斷進步使提供者能夠提高視訊品質並提供更身臨其境的觀看體驗。然而，嚴格的資料法規和網路犯罪的威脅對提供無縫服務構成了挑戰。同時，虛擬實境平台的發展為嘗試新類型的互動式影像內容提供了機會。主要參與者正在大力投資製作原創內容，以充實其內容庫並對抗串流媒體巨頭的競爭。

本研究的主要特點

本報告對全球視訊點播服務市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

全球視訊點播服務市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數列出的。

研究涉及的主要企業包括亞馬遜公司（Amazon Prime Video）、蘋果公司（Apple TV+）、美國電話電報公司（HBO Max）、思科系統公司、康卡斯特公司（Xfinity）、Disney+（華特迪士尼公司）、富士通有限公司、Google 有限公司（YouTube TV）、Hulu LLC（華特威特）、微軟公司和迪士尼控股公司通訊公司。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員將透過用於分析全球視訊點播服務市場的各種策略矩陣更輕鬆地做出決策。

公司簡介
- Amazon.com, Inc.（Amazon Prime Video）
- Apple Inc.（Apple TV+）
- AT&T Inc.（HBO Max）
- Cisco Systems, Inc.
- Comcast Corporation（Xfinity）
- Disney+（The Walt Disney Company）
- Fujitsu Limited
- Google LLC（YouTube TV）
- Hulu LLC（The Walt Disney Company）
- Microsoft Corporation
- Netflix, Inc.
- Peacock（NBCUniversal）
- Sling TV（DISH Network）
- Tencent Holdings Ltd.（WeTV）
- Verizon Communications Inc.

第9章分析師建議

機會
分析師觀點
Coherent Opportunity Map

第10章調查方法

參考
調查方法

簡介目錄

Product Code: CMI4861

Global Video On Demand Service Market is estimated to be valued at USD 111.51 Bn in 2025 and is expected to reach USD 221.63 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 111.51 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	10.30%	2032 Value Projection:	USD 221.63 Bn

Figure. Video On Demand Service Market Share (%), By Region 2025

The global video on demand service market is experiencing significant growth due to rapid technological advancements in the media and entertainment industry. Video on demand allows users to stream and view videos of their preference at their own convenience without any time restrictions. Factors such as increasing adoption of smart TVs, growing internet penetration, and rising availability of high-speed broadband access are fueling the demand for innovative VOD platforms. Content providers and distributors are focusing on developing specialized apps and user-friendly interfaces to offer enhanced viewing experiences to subscribers. Meanwhile, major players are investing heavily in original content production to augment their content libraries and attract new customers. The video on demand service market is expected to grow steadily with the widespread rollout of 5G networks and expansion of high-quality content offerings.

Market Dynamics:

The global video on demand service market is driven by rising internet penetration and increasing adoption of smart television sets across major regions. The proliferation of affordable high-speed internet plans and availability of low-cost smart TV devices have made on-demand streaming services accessible to a wider population base. Additionally, continuous advancements in digital media technologies are allowing providers to enrich video quality and deliver an immersive viewing experience. However, stringent data regulations and threat of cybercrimes pose challenges for seamless service delivery. Meanwhile, the development of virtual reality platforms provides opportunities to experiment with new genres of interactive video content. Major players are investing significantly in original content production to strengthen their content libraries and counter competition from streaming giants.

Key features of the study:

This report provides in-depth analysis of the global video on demand service market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global video on demand service market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com, Inc. (Amazon Prime Video), Apple Inc. (Apple TV+), AT&T Inc. (HBO Max), Cisco Systems, Inc., Comcast Corporation (Xfinity), Disney+ (The Walt Disney Company), Fujitsu Limited, Google LLC (YouTube TV), Hulu LLC (The Walt Disney Company), Microsoft Corporation, Netflix, Inc., Peacock (NBCUniversal), Sling TV (DISH Network), Tencent Holdings Ltd. (WeTV), and Verizon Communications Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global video on demand service market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global video on demand service market.

Detailed Segmentation:

By Offering
- Solutions
- Services
By Content Type
- Movies
- Music
- TV Shows/Web Series
- Educational/Fitness Programs
- Others
By Vertical
- BFSI
- Education
- Government & Public Sector
- Healthcare & Life Sciences
- Media & Entertainment
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Amazon.com, Inc. (Amazon Prime Video)
- Apple Inc. (Apple TV+)
- AT&T Inc. (HBO Max)
- Cisco Systems, Inc.
- Comcast Corporation (Xfinity)
- Disney+ (The Walt Disney Company)
- Fujitsu Limited
- Google LLC (YouTube TV)
- Hulu LLC (The Walt Disney Company)
- Microsoft Corporation
- Netflix, Inc.
- Peacock (NBCUniversal)
- Sling TV (DISH Network)
- Tencent Holdings Ltd. (WeTV)
- Verizon Communications Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Offering
- Market Snippet, By Content Type
- Market Snippet, By Vertical
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Video on Demand Service Market, By Offering, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
Solutions
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Services
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Video on Demand Service Market, By Content Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
Movies
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Music
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
TV Shows/Web Series
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Educational/Fitness Programs
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Video on Demand Service Market, By Vertical, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Education
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Government & Public Sector
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Healthcare & Life Sciences
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Media & Entertainment
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

7. Global Video on Demand Service Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
North America
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - South Africa
  - Israel
  - GCC Countries
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Amazon.com, Inc. (Amazon Prime Video)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Apple Inc. (Apple TV+)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- AT&T Inc. (HBO Max)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Cisco Systems, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Comcast Corporation (Xfinity)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Disney+ (The Walt Disney Company)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Fujitsu Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Google LLC (YouTube TV)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Hulu LLC (The Walt Disney Company)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Microsoft Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Netflix, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Peacock (NBCUniversal)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sling TV (DISH Network)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tencent Holdings Ltd. (WeTV)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Verizon Communications Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates