視訊點播市場規模、佔有率和收益分析（按收益模式、類型、內容類型、應用和地區）- 產業預測 2025-2032

預計到 2023 年視訊點播市場規模將達到 1,194.2 億美元，並從 2024 年的 1,356.6 億美元成長到 2032 年的 3,762.5 億美元，預測期內（2025-2032 年）的複合年成長率為 13.6%。

受網路快速擴張和智慧型手機普及率上升的推動，全球隨選視訊（VoD）市場預計將經歷顯著成長。不斷變化的消費者偏好和觀看習慣是推動全球 VoD 需求的關鍵因素。訂閱模式的普及以及區域和國際內容的日益普及預計將在未來幾年推動市場的發展。同時，價格實惠的高速網路方案使得 VoD 平台更容易存取。新型 VoD 服務的出現和日益成長的便利性需求將為企業創造額外的商機。然而，內容獲取成本上升、盜版、服務碎片化以及發展中地區頻寬限制等挑戰可能會阻礙該行業在此期間的發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析
• 技術分析

按收益模式分類的視訊點播市場規模

• 市場概況
• 訂閱視訊點播 (SVoD)
• 交易型視訊點播 (T​​VoD)
• 基於廣告的視訊點播 (AVoD)
• 混合

按類型分類的視訊點播市場規模

• 市場概況
• 網際網路通訊協定電視（IPTV）
• Over-The-Top(OTT)
• 付費電視
• 視訊點播 (VoD)

按內容類型分類的視訊點播市場規模

• 市場概況
• 運動的
• 音樂
• 電視娛樂
• 孩子們
• 電影
• 其他

按設備分類的視訊點播市場規模

• 市場概況
• 智慧型手機
• 藥片
• 筆記型電腦
• 智慧電視
• 其他

按應用分類的視訊點播市場規模

• 市場概況
• 教育和培訓
• 健康與健身
• 媒體和娛樂

視訊點播市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Netflix, Inc.（USA）
• Amazon.com, Inc.（USA）
• Hulu LLC（USA）
• Apple, Inc.（USA）
• Google LLC（USA）
• Comcast Corporation（USA）
• Facebook, Inc.（USA）
• AT&T, Inc.（USA）
• The Walt Disney Company（USA）
• Verizon Communications Inc.（USA）
• Sony Corporation（Japan）
• Rakuten, Inc.（Japan）
• Tencent Holdings Ltd.（China）
• iQIYI, Inc.（China）
• Alibaba Group Holding Limited（China）
• Telefonaktiebolaget LM Ericsson（Sweden）
• Deutsche Telekom AG（Germany）
• Vivendi SE（France）
• Sky Group（UK）
• BBC iPlayer（UK）

結論和建議

Video on Demand Market size was valued at USD 119.42 billion in 2023 and is poised to grow from USD 135.66 billion in 2024 to USD 376.25 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The global video on demand (VoD) market is poised for significant growth, fueled by rapid internet expansion and rising smartphone adoption. Evolving consumer preferences and shifting viewing habits are pivotal in driving VoD demand worldwide. The increasing availability of both regional and international content, alongside a surge in subscription-based models, is expected to enhance market development in the coming years. Meanwhile, affordable high-speed internet plans are making VoD platforms more accessible. The emergence of new VoD services and the growing demand for convenience present further opportunities for companies. However, challenges such as high content acquisition costs, piracy, service fragmentation, and bandwidth limitations in developing regions may hinder progress in the industry during this period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video On Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video On Demand Market Segments Analysis

Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video On Demand Market

The increasing availability of high-speed internet and the widespread adoption of smartphones globally have significantly amplified the demand for various forms of video and audio content. With the rise of affordable data plans and enhanced network connectivity, access to video on demand platforms has become more convenient than ever, paving the way for new growth opportunities within the market. This trend indicates a clear shift in consumer behavior towards on-demand content consumption, as users seek more tailored experiences. As a result, the video on demand market is poised for continued expansion as it caters to the evolving preferences of audiences worldwide.

Restraints in the Video On Demand Market

Digital piracy continues to be a significant challenge for the video on demand (VOD) sector, reminiscent of issues faced in the past. The unauthorized distribution of content and illicit access to VOD platforms contribute to substantial revenue losses for companies, which in turn dissuades potential investments in new content creation. This ongoing threat not only affects company profits but also hinders the overall growth and potential of the global VOD market. As a result, the long-term forecasts for the industry may face considerable impediments due to the persistent struggle against piracy and its adverse effects on content production.

Market Trends of the Video On Demand Market

The Video on Demand (VOD) market is increasingly characterized by a burgeoning demand for original content, as companies pivot from merely acquiring pre-existing media to developing exclusive programming. This strategic shift allows VOD platforms to enhance their competitive edge by providing unique and engaging entertainment that resonates with viewers. Successful original series and films serve dual purposes: they attract new subscribers eager for fresh, diverse content and foster brand loyalty among existing users. As consumers seek distinct viewing experiences, the investment in original content is becoming a crucial trend, shaping the future dynamics of the VOD landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis
• Technology Analysis

Global Video on Demand Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Subscription Video on Demand (SVoD)
• Transactional Video on Demand (TVoD)
• Advertisement-Based Video on Demand (AVoD)
• Hybrid

Global Video on Demand Market Size by Type & CAGR (2025-2032)

• Market Overview
• Internet Protocol Television (IPTV)
• Over-the-Top (OTT)
• Pay-TV
• Video on Demand (VoD)

Global Video on Demand Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• Sports
• Music
• TV Entertainment
• Kids
• Movies
• Others

Global Video on Demand Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Smart TVs
• Others

Global Video on Demand Market Size by Application & CAGR (2025-2032)

• Market Overview
• Education & Training
• Health & Fitness
• Media & Entertainment

Global Video on Demand Market Size & CAGR (2025-2032)

• North America (Revenue Model, Type, Content Type, Device, Application)
  • US
  • Canada
• Europe (Revenue Model, Type, Content Type, Device, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Revenue Model, Type, Content Type, Device, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Revenue Model, Type, Content Type, Device, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Revenue Model, Type, Content Type, Device, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Netflix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hulu LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonaktiebolaget LM Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations