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市場調查報告書
商品編碼
1692365

交易視訊點播市場 - 全球行業規模、佔有率、趨勢、機會和預測，按類型、按垂直行業（媒體和娛樂、教育、其他）、按地區和競爭，2020-2030F

Transactional Video on Demand Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Vertical (Media & Entertainment, Education, Others ), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球交易隨選市場價值為 80.1 億美元，預計到 2030 年將成長至 175.6 億美元，預測期內複合年成長率為 14.04%。隨著消費者擴大選擇按次付費的數位內容，全球交易隨選視訊 (TVOD) 市場正在擴大。成長的動力來自於網路普及率的提高、智慧型裝置的普及以及消費者對靈活的隨選觀看體驗的不斷變化的偏好。主要市場參與者專注於內容獨家性、區域擴展和無縫支付選項來吸引用戶。串流媒體技術的進步、高品質的內容製作以及與電影製片廠的合作使市場受益。然而，對新發行電影和優質內容的需求不斷成長，並繼續推動市場成長。

市場概況
預測期 2026-2030
2024 年市場規模 80.1 億美元
2030 年市場規模 175.6 億美元
2025-2030 年複合年成長率 14.04％
成長最快的領域 媒體與娛樂
最大的市場 北美洲

主要市場促進因素

網路普及率不斷提高和數位轉型

主要市場挑戰

訂閱式（SVOD）與廣告支援式（AVOD）模式的競爭

主要市場趨勢

搶先體驗版和高級數位版本

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：顧客之聲

第5章：全球交易型視訊點播市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（電子銷售、下載出租）
    • 按垂直產業（媒體與娛樂、教育、其他（體育等））
    • 按區域
    • 依前 5 大公司分類，其他（2024 年）
  • 全球交易視訊點播市場地圖和機會評估
    • 按類型
    • 按垂直
    • 按區域

第6章：北美交易型隨選視訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：亞太地區交易型視訊點播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第 8 章：歐洲交易型視訊點播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第9章：南美交易型視訊點播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第 10 章：中東和非洲交易隨選視訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球交易視訊點播市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • Amazon.com, Inc.
    • Apple Inc.
    • Rakuten Group, Inc.
    • The Walt Disney Company
    • Vudu LLC
    • Redbox Automated Retail LLC
    • Bigtree Entertainment Pvt. Ltd
    • Alphabet Inc.
    • Hulu LLC
    • DIRECTV, LLC.

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按類型分類的目標
  • 按區域分類的目標

第16章調查會社について,免責事項

簡介目錄
Product Code: 15409

Global Transactional Video on Demand market was valued at USD 8.01 billion in 2024 and is expected to grow to USD 17.56 billion by 2030 with a CAGR of 14.04% during the forecast period. The Global Transactional Video on Demand (TVOD) market is expanding as consumers increasingly opt for pay-per-view digital content. Growth is driven by rising internet penetration, the proliferation of smart devices, and evolving consumer preferences for flexible, on-demand viewing experiences. Key market players focus on content exclusivity, regional expansion, and seamless payment options to attract users. The market benefits from advancements in streaming technology, high-quality content production, and collaborations with film studios. However, increasing demand for newly released movies and premium content continues to fuel market growth.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 8.01 Billion
Market Size 2030USD 17.56 Billion
CAGR 2025-203014.04%
Fastest Growing SegmentMedia & Entertainment
Largest MarketNorth America

Key Market Drivers

Increasing Internet Penetration and Digital Transformation

One of the primary drivers of the TVOD market is the rapid expansion of internet connectivity and digital transformation across the globe. As broadband access improves, especially in emerging markets, more consumers are gaining the ability to stream high-quality video content seamlessly. The rollout of 5G technology further enhances streaming capabilities, reducing buffering times and improving user experience. In 2024, 5.35 billion people are using the internet, representing 66.2% of the global population. Over the past year, internet users increased by 1.8%, with 97 million new users joining in 2023.

Additionally, the proliferation of smart devices, including smartphones, tablets, smart TVs, and streaming sticks, has made on-demand content more accessible. These factors contribute to the growing adoption of TVOD services, as users can conveniently rent or purchase content without the need for long-term commitments.

Key Market Challenges

Competition from Subscription-Based (SVOD) and Ad-Supported (AVOD) Models

One of the most significant challenges for the TVOD market is the growing dominance of Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) platforms. Consumers are increasingly opting for SVOD services like Netflix, Disney+, and HBO Max, which offer unlimited access to vast content libraries for a fixed monthly fee. The convenience of an all-inclusive subscription model makes it more attractive than TVOD, where users must pay for each movie or TV show individually.

Similarly, AVOD platforms, such as YouTube and Pluto TV, provide free access to content supported by advertisements, further reducing the appeal of TVOD. As consumers seek cost-effective entertainment options, TVOD platforms struggle to differentiate themselves and justify their pay-per-view pricing structure. To remain competitive, TVOD providers must focus on exclusive content offerings, early access to new releases, and seamless user experiences to retain their audience.

Key Market Trends

Early Access and Premium Digital Releases

One of the most significant trends in the TVOD market is the growing demand for early access to new movie releases. Traditionally, films were released in theaters before becoming available for home viewing. However, changing consumer preferences and disruptions caused by the COVID-19 pandemic accelerated the shift toward premium digital releases. Major studios are increasingly adopting a direct-to-digital strategy, allowing users to rent or purchase new movies shortly after, or even on the same day as, their theatrical release.

Platforms such as Apple iTunes, Amazon Prime Video, and Google Play Movies have capitalized on this trend by offering early-access titles at premium prices. This approach benefits both consumers, who prefer the convenience of home viewing, and studios, which can generate additional revenue without relying solely on box office sales. As streaming adoption grows, TVOD is expected to play a crucial role in film distribution, particularly for high-budget productions and exclusive content.

Key Market Players

  • Amazon.com, Inc.
  • Apple Inc.
  • Rakuten Group, Inc.
  • The Walt Disney Company
  • Vudu LLC
  • Redbox Automated Retail LLC
  • Bigtree Entertainment Pvt. Ltd
  • Alphabet Inc.
  • Hulu LLC
  • DIRECTV, LLC.

Report Scope:

In this report, the Global Transactional Video on Demand Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Transactional Video on Demand Market, By Type:

  • Electronic Sell Through
  • Download to Rent

Transactional Video on Demand Market, By Vertical:

  • Media & Entertainment
  • Education
  • Others

Transactional Video on Demand Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Transactional Video on Demand Market.

Available Customizations:

Global Transactional Video on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Frequency of Advertisement

5. Global Transactional Video on Demand Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Electronic Sell Through, Download to Rent)
    • 5.2.2. By Vertical Market Share Analysis (Media & Entertainment, Education, Others (Sports, etc.))
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Transactional Video on Demand Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Vertical Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Transactional Video on Demand Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Vertical Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Transactional Video on Demand Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type Market Share Analysis
        • 6.3.1.2.2. By Vertical Market Share Analysis
    • 6.3.2. Canada Transactional Video on Demand Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type Market Share Analysis
        • 6.3.2.2.2. By Vertical Market Share Analysis
    • 6.3.3. Mexico Transactional Video on Demand Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type Market Share Analysis
        • 6.3.3.2.2. By Vertical Market Share Analysis

7. Asia Pacific Transactional Video on Demand Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Vertical Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Transactional Video on Demand Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type Market Share Analysis
        • 7.3.1.2.2. By Vertical Market Share Analysis
    • 7.3.2. Japan Transactional Video on Demand Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type Market Share Analysis
        • 7.3.2.2.2. By Vertical Market Share Analysis
    • 7.3.3. India Transactional Video on Demand Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type Market Share Analysis
        • 7.3.3.2.2. By Vertical Market Share Analysis
    • 7.3.4. Australia Transactional Video on Demand Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type Market Share Analysis
        • 7.3.4.2.2. By Vertical Market Share Analysis
    • 7.3.5. South Korea Transactional Video on Demand Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type Market Share Analysis
        • 7.3.5.2.2. By Vertical Market Share Analysis
    • 7.3.6. Indonesia Transactional Video on Demand Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Type Market Share Analysis
        • 7.3.6.2.2. By Vertical Market Share Analysis

8. Europe Transactional Video on Demand Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Vertical Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Transactional Video on Demand Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type Market Share Analysis
        • 8.3.1.2.2. By Vertical Market Share Analysis
    • 8.3.2. United Kingdom Transactional Video on Demand Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type Market Share Analysis
        • 8.3.2.2.2. By Vertical Market Share Analysis
    • 8.3.3. Italy Transactional Video on Demand Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type Market Share Analysis
        • 8.3.3.2.2. By Vertical Market Share Analysis
    • 8.3.4. Germany Transactional Video on Demand Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type Market Share Analysis
        • 8.3.4.2.2. By Vertical Market Share Analysis
    • 8.3.5. Spain Transactional Video on Demand Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type Market Share Analysis
        • 8.3.5.2.2. By Vertical Market Share Analysis

9. South America Transactional Video on Demand Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Vertical Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Transactional Video on Demand Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type Market Share Analysis
        • 9.3.1.2.2. By Vertical Market Share Analysis
    • 9.3.2. Colombia Transactional Video on Demand Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type Market Share Analysis
        • 9.3.2.2.2. By Vertical Market Share Analysis
    • 9.3.3. Brazil Transactional Video on Demand Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type Market Share Analysis
        • 9.3.3.2.2. By Vertical Market Share Analysis

10. Middle East & Africa Transactional Video on Demand Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Vertical Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Transactional Video on Demand Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type Market Share Analysis
        • 10.3.1.2.2. By Vertical Market Share Analysis
    • 10.3.2. Saudi Arabia Transactional Video on Demand Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type Market Share Analysis
        • 10.3.2.2.2. By Vertical Market Share Analysis
    • 10.3.3. UAE Transactional Video on Demand Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type Market Share Analysis
        • 10.3.3.2.2. By Vertical Market Share Analysis
    • 10.3.4. Turkey Transactional Video on Demand Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Type Market Share Analysis
        • 10.3.4.2.2. By Vertical Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Transactional Video on Demand Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amazon.com, Inc.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Apple Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Rakuten Group, Inc.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. The Walt Disney Company
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Vudu LLC
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Redbox Automated Retail LLC
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Bigtree Entertainment Pvt. Ltd
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Alphabet Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Hulu LLC
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. DIRECTV, LLC.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Type
  • 15.3. Target By Region

16. About Us & Disclaimer