市場調查報告書
商品編碼
1176588
2023-2030 年全球假睫毛市場Global False Eyelashes Market - 2023-2030 |
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假睫毛是用來讓眼睛看起來更有魅力的化妝品配件。 它貼在上眼瞼的邊緣,可以用合成材料或天然材料製成。 假睫毛用於增強眼睛的大小、張開度和亮度。 它還可以增加眼睛的體積和深度。 出席婚禮、派對等正式場合時,往往會佩戴假睫毛。 產品製造商更加關注產品創新,對定制美容產品的需求激增,人口自我意識增強,個人和美容護理行業的增長和擴張,尤其是在新興經濟體電子商務在各國日益普及,越來越多個人可支配收入只是促成假睫毛市場價值上漲的幾個因素。
在預測期內 (2022-2029),全球假睫毛市場預計將以 4.56% 的複合年增長率增長。
在全球範圍內,化妝品消費品行業是增長最快的行業之一。 消費者,尤其是年輕人,越來越注重自己的外表,人均可支配收入不斷增加,導致近年來人均化妝品支出顯著增加。 隨著智能手機的普及和互聯網的普及,通過門戶網站購買化妝品的費用也在增加。 印度品牌資產基金會 (IBEF) 預計,由於快速城市化、人均可支配收入增加和生活方式改變,到 2025 年印度的個人護理和美容市場將增長到 200 億美元。我是這樣預測的。 此外,2019 年進行的一項研究顯示,化妝品的年平均成本約為每人 190 美元。
另一方面,由於社交媒體和營銷方法的緊密聯繫,全球假睫毛市場正在經歷利潤增長。
手工睫毛細分市場佔有率最高。 被稱為手工睫毛的人造假睫毛用於突出眼睛的印象。 這些睫毛是通過將接發和假髮粘在天然睫毛的根部並戴上而製成的。 可半永久性佩戴,約45分鐘即可完成。
另一方面,通過將機械部件安裝在假睫毛上看起來像假睫毛的機械睫毛被稱為機械睫毛。 它以各種形式出售,例如磁鐵型,粘合劑型和粘性型。 此外,根據使用它的客戶類型,例如初學者和專業人士,它有多種用途。 雖然普通睫毛膏只能暫時增強睫毛,但機械睫毛膏越來越受歡迎,因為它們易於使用且效果可持續約三週。
此外,最大的市場細分是成年人。 成年人更喜歡看起來自然的睫毛,並願意為此買單,這推動了市場的擴張。 此外,越來越多的女性使用定制假睫毛代替睫毛膏,越來越多的女性使用定制假睫毛代替睫毛膏,這樣可以讓她們素顏更好看。 它在職業女性中很受歡迎,因為它比一般商業產品需要更少的化妝品。
全球假睫毛市場有望在北美地區快速增長。 眾多廠商的強勢進駐,助推了美國在北美假睫毛市場的崛起。 影視演員和社交媒體影響者也增加了對假睫毛的需求,並使產品更易於使用。 由於睫毛增長持續約 2-3 週,該市場具有很高的增長潛力。
另一方面,亞太地區是全球假睫毛市場增長最快的地區。 由於中國和印度等新興國家對化妝品的需求不斷增加,預計會出現增長。 此外,可支配收入水平的提高預計將推動進一步增長。
False eyelashes are a cosmetic accessory used to make the eyes look more appealing. They are intended to be applied to the upper eyelid margin and can be made of synthetic or natural materials. False eyelashes can be applied to enhance the eyes' size, openness, and brightness. They can also give the eye area more definition and depth. People frequently wear false eyelashes when attending formal events like weddings, parties, or other special occasions. The increased focus of product manufacturers on product innovations, the surge in demand for customized beauty products, rising population self-consciousness, the growth, and expansion of the personal and beauty care industry, particularly in developing economies, the rising popularity of e-commerce platforms, particularly in developing economies, and rising personal disposable income are just a few of the factors that have contributed to the increase in the market value for false eyelashes.
The global false eyelashes market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of 4.56% during the forecast period (2022-2029).
Globally, the consumer product sector for cosmetics is one of the fastest-growing. Because consumers, especially young people, are becoming more conscious of their appearance and because per capita disposable income has increased, there has been a significant increase in the amount spent per person on cosmetics in recent years. Spending on cosmetics through web portals has increased as a result of the widespread use of smartphones and easy access to the internet. The India Brand Equity Foundation (IBEF) projects that the fast-growing urbanization, rising per capita disposable income, and shifting lifestyles will cause the Indian personal care and grooming market to grow to USD 20 billion by 2025. Additionally, a survey conducted in 2019 revealed that the average annual cost of cosmetics was around USD 190 per person.
On the other hand, the global market for false eyelashes is growing profitably due to the strong string influence of social media and marketing techniques.
The handmade eyelash segment accounts for the highest share of the market. A human-made false eyelash, known as a handmade eyelash, is used to accentuate the appearance of the eyes. These lashes are made by gluing extensions or wigs to the natural lash line and then attaching them. The semi-permanent application process takes 45 minutes to complete.
On the other hand, a false eyelash with a mechanical component attached to create the appearance of false lash extensions is known as a mechanical eyelash. The product is available in many forms, including magnetic, glue, and adhesive. Depending on the type of customer it is used, whether for beginners or professionals, it also varies in terms of its application. In contrast to regular mascara, which only temporarily enhances lashes, mechanical eyelashes are becoming increasingly popular because of their simplicity of use and quick results that last for about three weeks.
Moreover, the market's largest portion belonged to the adult demographic. Adults prefer natural-looking eyelashes and are willing to pay for them, which drives market expansion. In addition, women are increasingly seeking customized false eyelashes as an alternative to mascara that can improve their appearance without requiring customized false eyelashes as an alternative to mascara that can improve their appearance without requiring additional makeup. Because they require less makeup than typical commercial products sold in stores, customized falsies are popular among working-class women.
The market for false eyelashes worldwide is expected to grow rapidly in North America. Many manufacturers' strong presence contributed to the United States rise to prominence in the North American false eyelash market. Further boosting the demand for false eyelashes and making this product easier to use is the influence of movie and television actors and emerging social media influencers. This market is highly susceptible to growth due to the growth in permanent eyelash extensions, which last for roughly two to three weeks.
On the other hand, Asia Pacific is the fastest-growing region in the global false eyelashes market. Due to the rising demand for cosmetic products from developing nations like China and India, the regional market is anticipated to grow at a CAGR of XX% over the forecast period. Additionally, it is anticipated that rising disposable income levels will support further growth.
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are Ardell Lashes & Beauty, ESQIDO, GIANNI LASHES, KISS Products, Inc., Huda Beauty FZ-LLC, PAC Cosmetics, House of Lashes, Parfums de Coeur, Ltd., Beauty Box LLP and Kose Corporation. The players in the market are launching new products to gain profits in the competitive world. For instance, In August 2022, the top-selling false eyelash brand in France and the USA, Ardell Lashes & Beauty, introduced Eco Lashes, which are 100% organic, biodegradable, and environmentally friendly. In addition, on 4th April 2022, Kiss Products launched a dedicated eCommerce site for its lash franchise, Falscara. Falscara provides adaptable at-home lash extension options, which are becoming increasingly well-liked.
The COVID-19 pandemic has had a profound effect on people's way of life all over the world. Every business will have to endure this forced recession and fight the battle on health and economic fronts. There is widespread speculation that the recovery period may extend well into the first quarter of next year because the global economic downturn has a dollar value in the trillions. The COVID-19 outbreak harmed the world market for false eyelashes. The government imposed a strict lockdown and halted production because of the pandemic. Sales collapsed to their lowest points during the pandemic due to falling demand worldwide due to the lockdown. The eyelash market has experienced a decline in sales due to COVID-19 cases worldwide and restrictions on large-scale gatherings. Eyelashes are a small segment of the beauty and personal care industry and are occasionally used by people for parties, functions, and other events that were not held in 2020.
The global false eyelashes market report would provide an access to approximately 61 market data tables, 51 figures and 112 pages.