市場調查報告書
商品編碼
1389870
全球假睫毛市場:按產品類型、材料、技術、顏色系列、成分偏好、價格範圍、最終用戶、分銷管道和地區劃分的評估、機會和預測(2016-2030)False Eyelashes Market Assessment, By Product Type, By Material, By Technology, By Colour Family, By Ingredient Preferences, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
在不斷變化的美容趨勢、社交媒體的影響以及對個人外表日益重視的推動下,全球假睫毛市場正在經歷顯著增長。 假睫毛曾經是一種小眾產品,如今已成為美容主流。 預計2022年市場規模將達15億美元,2030年將達25億美元。 2023-2030年預測期間的複合年增長率為6.5%。
市場對各種假睫毛款式和材質的需求不斷增長。 領先的市場參與者提供廣泛的選擇,以滿足不同消費者的喜好。 從自然飾面到引人注目的大膽設計,各種風格的出現進一步推動了市場的成長。 2022年6月,專業美容產品供應商Salon System在其Naturallash睫毛產品系列中添加了快戴式水貂風格睫毛。
此外,社群媒體平台的興起在市場擴張中發揮重要作用。 美容影響者和名人經常推出假睫毛,增加消費者的興趣並培養獲得相似外觀的願望。 透過輕鬆取得教學和產品推薦,消費者更有可能嘗試假睫毛。
專業化妝師、沙龍和美容愛好者越來越多地使用假睫毛,促進了市場成長。 個性化假睫毛和特色假睫毛(如強調睫毛和喇叭形睫毛)越來越受歡迎,可以創造出更個性化的外觀。
全球市場跨越北美、歐洲、南美、亞太地區、中東/非洲等地區。 北美和歐洲仍然是重要的市場,擁有註重美容的消費者。 同時,亞太地區化妝品產業快速發展,彩妝愛好者數量不斷增加,蘊藏著巨大的市場拓展機會。
由於美容標準的變化、社交媒體的影響以及多樣化產品的供應等各種因素的融合,全球假睫毛市場正在經歷顯著增長。 隨著消費者在美容選擇上變得更加大膽,假睫毛已成為化妝品行業的關鍵參與者,市場預計將持續擴大。
2023 年4 月,屢獲殊榮的化妝品品牌Velor Beauty 將利用其名人知名度和強大的社交媒體追隨者來擴大其在Ulta 和Sephora 商店的全球零售業務,以瞄準目標消費者。我們正在更有效地接觸人們。
本報告分析了全球假睫毛市場,提供了產品概述、市場基本結構、整體市場規模趨勢展望、按細分市場和地區劃分的詳細趨勢、市場背景情況和要點我們正在調查影響因素、主要公司概況、市場佔有率等。
為涵蓋的所有地區/國家提供每個細分市場的資訊。
上面列出的公司並非按市場份額排序,並且可能會根據研究工作中獲得的資訊進行更改。
Global False Eyelashes market is experiencing remarkable growth, driven by changing beauty trends, the influence of social media, and a growing emphasis on personal grooming. False eyelashes, once a niche product, have become a mainstream beauty essential. The market reached a value of USD 1.5 billion in 2022 and is anticipated to reach USD 2.5 billion by 2030. Projections indicate a CAGR of 6.5% during the forecast period 2023-2030.
The market is witnessing increasing demand for various false eyelash styles and materials. Key market players offer a wide range of options catering to different consumer preferences. The availability of various styles, from natural-looking to dramatic and bold designs, further fuels market growth. In June 2022, professional beauty supplier Salon System added a quick-application mink-style lash to its Naturalash collection of eyelash products.
Moreover, the rise of social media platforms has played a significant role in the market's expansion. Beauty influencers and celebrities regularly showcase false eyelashes, driving consumer interest and fostering a desire to achieve similar looks. Consumers now have easy access to tutorials and product recommendations, encouraging them to experiment with false eyelashes.
Professional makeup artists, salons, and beauty enthusiasts increasingly use false eyelashes, contributing to the market's growth. Individual false lashes and specialty options like accent and flare lashes have gained popularity, allowing for more customized looks.
The global market spans regions such as North America, Europe, South America, Asia-Pacific and Middle East & Africa. North America and Europe, with their beauty-conscious consumers, remain significant markets. Meanwhile, the Asia-Pacific region, with its burgeoning cosmetics industry and a growing population of makeup enthusiasts, presents a vast opportunity for market expansion.
Global false eyelashes market is experiencing substantial growth due to a convergence of factors, including changing beauty standards, social media influence, and the availability of a diverse range of products. With consumers becoming more adventurous in their beauty choices, the market is poised for continued expansion, making false eyelashes a key player in the cosmetics industry.
In April 2023, award-winning cosmetics brand Velour Beauty expanded its retail presence in Ulta and Sephora stores globally, building on its popularity among celebrities and a strong social media following to reach its target consumers more effectively.
Global false eyelashes market is significantly influenced by the growth of the cosmetic industry. As the cosmetic industry expands, it propels the demand for false eyelashes. The ever-increasing emphasis on eye makeup fuels this growth as an essential part of beauty routines. False eyelashes, which are a key element for enhancing eye aesthetics, have grown in popularity. The cosmetic industry's innovation in eyelash products, alongside a wide range of styles and materials, caters to the diverse preferences of consumers. As the industry evolves, false eyelashes are becoming more accessible, and their adoption is further accelerated by the influence of social media, beauty influencers, and the desire for captivating eye looks, ultimately driving market growth. In March 2023, KISS Products Inc., known for professional nail and lash products, introduced imPRESS Press-On Falsies. These were innovative one-step under-lash false eyelashes that required no glue. The special adhesive ensured a secure 24-hour hold and easy removal.
North America is the most dominating region influencing the global false eyelashes market. Several key factors are responsible for this dominance. The region boasts a well-established cosmetics industry, and false eyelashes have become a staple in the beauty routines of many North American consumers. The presence of leading beauty brands, continuous product innovations, and a strong retail infrastructure contribute to the market's growth. Additionally, the popularity of false eyelashes is driven by the influence of social media, beauty trends, and celebrity endorsements, making them a sought-after beauty accessory. The region's consumer preferences and the prevalence of various false eyelash styles contribute to its dominant position in the global market. In November 2022, US-based Mented Cosmetics, Inc launched The Everyday Eyelash, featuring the latest innovation - the Grip Lash Adhesive Liner. The product was mainly targeted at the beginners who found it difficult to use the traditional lash glue.
One noteworthy emerging trend in the false eyelashes market is the increasing demand for sustainable and eco-friendly lashes. Consumers actively seek beauty products that align with their values as environmental consciousness grows. False eyelash manufacturers are responding to this demand by introducing eco-friendly alternatives. Moreover, sustainable lashes often come in eco-conscious packaging. This trend reflects a broader shift within the cosmetic industry towards sustainability, highlighting the significance of eco-friendly options in the beauty and personal care products industry. In November 2022, Ardell International, Inc., a leading brand of false eyelashes, introduced the product line, Eco Lashes, with the aim to provide eco-conscious consumers with a more environmental-friendly option, aligning with the growing demand for sustainable beauty products. These eyelashes were designed with sustainability in mind, featuring biodegradability and 100% organic materials. Also, during the same time period, Innovative Beauty Group partnered with eco-friendly brand Loveseen to launch sustainable packaging, reducing plastic usage by about 98%. It featured a tray made from 100% bagasse (sugarcane pulp) and recycled paperboard. A cotton cord enhanced the functionality and aesthetics.
Synthetic lashes dominate the market in terms of volume due to several factors. First and foremost, synthetic lashes are more affordable than their natural counterparts. This affordability makes them accessible to a broader consumer base, including those who may be budget-conscious or new to using false eyelashes. As a result, synthetic lashes tend to have higher sales volumes, as they cater to a larger demographic. Additionally, synthetic lashes offer a wide variety of styles and designs, allowing consumers to experiment with different looks without breaking the bank. The versatility and availability of synthetic lashes make them a popular choice among consumers who seek convenience, affordability, and the ability to change their eyelash style frequently. In April 2022, a vending machine for false eyelashes was launched in Coventry, United Kingdom, offering products from the emerging brand, Meggi Lashes, founded by Meggie Morgan. The business was proved successful in Spain initially and then was planned to be brought to the United Kingdom through the innovative vending machine concept. Lip-glosses and beauty blenders could also be bought through the machine.
The COVID-19 pandemic brought mixed effects to the false eyelashes market. Initially, it faced declining consumer spending on non-essential cosmetics due to lockdowns. Cosmetic stores and salons closed temporarily, impacting sales. However, the market pivoted as consumers turned to online shopping for beauty products, with e-commerce experiencing significant growth. The surge in remote work and virtual interactions prompted a demand for false eyelashes to enhance appearance during video meetings and social media. Moreover, the pandemic accelerated the shift towards natural and sustainable lash options, reflecting evolving consumer preferences. The market exhibited resilience and adaptability, with e-commerce and changing consumer choices driving its recovery
Global false eyelashes market features a competitive landscape with several key players. Some prominent companies include Ardell International, Inc., HB USA Holdings, Inc., Anastasia Beverly Hills, LLC, and Kiss Products, Inc. These brands have established a strong presence in the market with a wide range of false eyelash products catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of false eyelashes worldwide. As the market expands, innovation in lash design, materials, and sustainability will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on social media and celebrity endorsements are crucial in shaping the market landscape and brand positioning.
Collaborations, alliances, tie-ups, and mergers drive innovation, widen product reach, and boost the false eyelashes market. In April 2023, Ardell International, Inc., known for its premium false lashes adored by celebrities, makeup artists, and beauty enthusiasts worldwide, partnered with global beauty retailer SEPHORA. This collaboration brought two exclusive limited-edition sets of Faux Mink lashes to beauty enthusiasts - the dramatic Faux Mink 018 and the natural Faux Mink 023.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.