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市場調查報告書
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1656172

假睫毛市場報告：趨勢、預測和競爭分析（至 2031 年）

False Eyelash Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

全球假睫毛市場未來前景光明，線上、便利商店、大賣場/超級市場市場都存在商機。預計 2025 年至 2031 年期間全球假睫毛市場將以 6.0% 的複合年成長率成長。該市場的主要驅動力是使用化妝品和其他美容產品的日益普及以及人們對自我護理和健康的興趣日益濃厚。

  • Lucintel 預測，依產品類型分類，分立產品將達到最高成長。
  • 從應用程式來看，預計線上銷售將實現最高成長。
  • 按地區分類，預計亞太地區將實現最高成長。

假睫毛市場的策略性成長機會

假睫毛市場的各種應用提供了多種策略成長機會。這些策略性成長機會反映了不斷變化的消費者偏好和技術進步。

  • 奢華睫毛：奢華領域顯示對優質高階假睫毛的需求日益成長。消費者越來越願意投資優質材料和工藝。
  • 環保產品：環保意識為環保假睫毛開啟了越來越多的機會。這使得公司能夠透過提供永續的、非暴力的替代方案來確保市場佔有率。
  • DIY套件：隨著消費者追求便利性和客製化，家用套件成為一個成長領域。這些易於使用的套件可讓您充分利用預計會持續下去的 DIY 美容潮流。
  • 訂閱服務：對於假睫毛來說，訂閱模式為經常性收益提供了絕佳的機會。消費者喜歡定期收到新款式的便利，這培養了品牌忠誠度。
  • 全球擴張：一些新興市場正在成熟的美容領域取得進展，這可能是一條很好的成長途徑。具有當地偏好的必要產品可以大大促進國際銷售和擴張措施。

以下機會透過提供創新和擴張的途徑推動了假睫毛市場的成長：

假睫毛市場的促進因素與挑戰

假睫毛市場的促進因素和挑戰受到多項技術進步、消費者趨勢和監管問題的影響。因此，這些趨勢使得對市場情境的學習和理解永無止境。消費者不斷成長的需求、創新的技術發展和不斷變化的市場動態正在推動假睫毛市場的成長。然而，整體競爭、監管和永續性相關的挑戰可能會阻礙該行業的發展。

推動假睫毛市場發展的因素有：

1. 技術與發展：材料和黏合劑技術的進步提高了產品性能。具有舒適性、耐用性和易於穿著的新技術預計將繼續推動市場成長。

2.永續性趨勢：環保意識的增強推動了環保、無殘忍假睫毛的發展。實踐永續做法的品牌可以吸引有環保意識的消費者。

3.影響者的影響力：社群媒體影響者對顧客決策也有很大的影響。他們的代言和教程增加了需求並提升了品牌知名度。

4. 電子商務的擴張：網路購物的成長擴大了市場範圍。此外，數位平台提供了便利性和獲取更廣泛產品的途徑，從而促進了銷售和市場成長。

假睫毛市場面臨的挑戰是：

1. 競爭激烈：市場提供多個品牌和產品，因此競爭激烈。這可能引發價格戰和利潤壓力。

2. 法規合規性：不同的區域監管標準可能使合規性變得非常複雜且成本高昂，從而阻礙產品開發和市場進入。

3.永續性成本：實施永續實踐和材料需要付出成本，這可能會影響盈利。平衡成本和環境責任是一個關鍵的挑戰。

已確定的促進因素和挑戰正在影響目前正在塑造假睫毛市場的成長策略、產品供應和競爭變化。

目錄

第1章執行摘要

第2章 全球假睫毛市場：市場動態

  • 簡介、背景和分類
  • 供應鏈
  • 產業促進因素與挑戰

第 3 章 市場趨勢與預測分析（2019-2031）

  • 宏觀經濟趨勢（2019-2024）與預測（2025-2031）
  • 全球假睫毛市場趨勢（2019-2024）及預測（2025-2031）
  • 全球假睫毛市場（依產品分類）
    • 條
    • 叢集/重音
    • 個人型
    • 其他
  • 全球假睫毛市場按應用分類
    • 線上
    • 便利商店
    • 大賣場和超級市場

第 4 章區域市場趨勢與預測分析（2019-2031 年）

  • 全球假睫毛市場按區域分類
  • 北美假睫毛市場
  • 歐洲假睫毛市場
  • 亞太假睫毛市場
  • 其他地區的假睫毛市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 全球假睫毛市場按產品分類的成長機會
    • 全球假睫毛市場成長機會（按應用）
    • 全球假睫毛市場各區域成長機會
  • 全球假睫毛市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 全球假睫毛市場產能擴大
    • 全球假睫毛市場的企業合併
    • 認證和許可

第7章主要企業公司簡介

  • Ardell International
  • KISS Products
  • MAC Cosmetics
  • Huda Beauty FZ
  • PAC Cosmetics
  • L'Oreal
  • House of Lashes
  • Parfums de Coeur
  • Beauty Box
  • Kose
簡介目錄

The future of the global false eyelash market looks promising with opportunities in the online, convenience store, and hypermarket & supermarket markets. The global false eyelash market is expected to grow with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the increasing popularity of using makeup and other beauty products and the growing focus on self-care and well-being.

  • Lucintel forecasts that, within the product category, individual products are expected to witness the highest growth.
  • Within the application category, online sales are expected to witness the highest growth.
  • In terms of regions, APAC is expected to witness the highest growth.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the False Eyelash Market

One of the most dynamic changes in the market is taking place in the field of false eyelashes. New trends in products and customer behavior reflect wider changes both in changing notions of beauty and technology.

  • Customization Options: People want to satisfy their tastes by getting false eyelashes tailored according to their demands. The customization options are advanced with technology, providing a better way of expressing oneself and deriving satisfaction.
  • Eco-Friendly Materials: Besides, there is also interest in eco-friendly and cruelty-free false eyelashes. As such, brands answer with products that adhere to one's environmental and ethical values.
  • Technological Innovations: New adhesives and materials are improving the comfort and longevity of false eyelashes. Innovations in design are making them more natural-looking and easier to apply.
  • Influencer Marketing: Social network influencers play the role of quasi-professionals, creating trends and stirring demand. Influencer endorsement and tutorials have given brands a boost in visibility and consumer interaction.
  • Increasing E-Trade: The virtual shopping hubs have become very important for accessing a range of fake eyelashes. This, in turn, is enhancing market reach and facilitating ease for customers worldwide.

These are some of the trends that keep transforming the false eyelash market in innovative ways, with an increase in choice and accessibility for this market segment.

Recent Developments in the False Eyelash Market

Recent false eyelash market trends are dictating the future of the industry as far as innovation, changes in consumer preference, and modifications in market dynamics are concerned.

  • Material Innovations: Advances in material technologies result in more wearable comfortable and long-lasting false eyelashes. High-quality synthetic and natural fibers take over the market for better user experiences.
  • Improved Adhesives: New adhesive technologies have made application easier and much safer. Long-lasting and hypoallergenic remain key areas of development in innovative products to meet various consumer demands.
  • Customization Trends: The growing love for personalization by consumers has led to customized false eyelashes. Companies are offering their customized versions to accord with each style and preference.
  • Sustainability Focus: The industry is increasingly prioritizing sustainable practices. Brands are adopting eco-friendly materials and production methods to meet the demand for environmentally responsible products.
  • Digital marketing is on the rise, and the use of social media has become very important for the expansion of brand reach. Influencer partnerships, together with targeted advertising, force consumer interest in the products and, as a result, develop sales performance.

These are fostering product offerings that make the growth and competitive landscape of the market for false eyelashes better.

Strategic Growth Opportunities for False Eyelash Market

There are several strategic growth opportunities in various applications of the False Eyelash market. Such strategic growth opportunities reflect evolving consumer preferences and technological advancement.

  • Luxury Eyelashes: The luxury segment shows a growing demand for superior quality and high-end false eyelashes. Consumers are increasingly willing to invest in superior materials and craftsmanship.
  • Eco-friendly products: Environmental awareness is increasingly opening opportunities for eco-friendly false eyelashes. Thus, companies can ensure market share by offering sustainable and cruelty-free alternatives.
  • DIY Kits: As consumers look for convenience and customization, home-application kits are a growing segment. Easy-to-use kits can leverage the DIY beauty trends expected to continue.
  • Subscription Services: Within false eyelashes, subscription models provide some great opportunities for recurring revenues. Consumers love the convenience of receiving new styles regularly; this way, they increase brand loyalty.
  • Global Expansion: There are several emerging markets developing into established beauty sectors, which could be a good avenue for growth. Local preferences, with the necessary products, can see the move for international sales and expansion increase greatly.

The following opportunities are driving market growth in False Eyelashes by presenting avenues of innovation and expansion.

False Eyelash Market Driver and Challenges

The drivers and challenges of the false eyelash market are influenced by multiple technological advancements, consumer trends, and regulatory issues. Consequently, these trends are endless to learn and grasp the marketplace scenarios. Several rising demands from consumers, innovative technological developments, and shifts in market dynamics are fueling the growth of the false eyelash market. However, overall competition, regulatory, and sustainability-related challenges can hinder this industry's growth.

The factors responsible for driving the false eyelash market include:

1. Technology and Development: Advances in material and adhesive technologies are improving the performance of the product. New technologies in comfort, durability, and ease of application will continue to be the driving factors for market growth.

2. Sustainability Trends: Growing environmental awareness is encouraging the development of false eyelashes that are both eco-friendly and cruelty-free. Brands that implement sustainable practices can attract environmentally conscious consumers.

3. Influencer Impact: Social media influencers also have a greater impact on customer decisions. Their recommendations and tutorials increase demand and enhance brand awareness.

4. E-Commerce Extension: Growth in online shopping widens market reach. In addition, digital platforms foster convenience and access to a wide array of products, which, in turn, boosts sales and market growth.

Challenges in the false eyelash market are:

1. High Competition: High competition characterizes the marketplace with several brands and products on offer. This could well ensue in price wars and margin pressures.

2. Regulatory Compliance: The varying regulatory standards across regions might be very complex and costly to adhere to, hence impeding product development and market entry.

3. Sustainability Costs: Implementing sustainable practices and materials can be expensive, affecting profitability. Balancing cost with environmental responsibility is a key challenge.

The identified drivers and challenges are currently shaping the market for false eyelashes as influence changes in growth strategies, products, and competitive dynamics.

List of False Eyelash Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies false eyelash companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the false eyelash companies profiled in this report include-

  • Ardell International
  • KISS Products
  • MAC Cosmetics
  • Huda Beauty FZ
  • PAC Cosmetics
  • L'Oreal
  • House of Lashes
  • Parfums de Coeur
  • Beauty Box
  • Kose

False Eyelash by Segment

The study includes a forecast for the global false eyelash market by product, distribution channel, and region.

False Eyelash Market by Product [Analysis by Value from 2019 to 2031]:

  • Strip
  • Cluster/Accent
  • Individual
  • Others

False Eyelash Market by Distribution channel [Analysis by Value from 2019 to 2031]:

  • Online
  • Convenience Store
  • Hypermarket & Supermarket

False Eyelash Market by Region [Analysis by Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the False Eyelash Market

The false eyelash market, in recent years, is a ground for high rates of growth and transformation, due to shifting beauty trends, the advancement of technology, and changing consumer preferences. Innovations along with regional market dynamics will shape the design, manufacturing, and marketing of false eyelashes.

  • US: The country's growth is driven by rising demand for high-end, personalized false eyelashes. Innovations in material and adhesive technologies that boost comfort and wear time are pushing the dynamics of product development.
  • China: China mainly focuses on low-cost mass production of false eyelashes. Because of e-commerce and social media influencers promoting style and brand, the market will develop very fast.
  • Germany: The German market is more oriented towards eco-friendly and sustainable false eyelashes. There is a greater demand for products involving the use of natural materials, which is in line with the other developments in environmental awareness and ethical consumerism.
  • India: In India, the market is slowly developing, with consumers showing an increased interest in beauty and personal grooming. As urbanization increases and the consequences are reflected in global beauty trends, the usage of false eyelashes is on the rise.
  • Japan: Innovation in design characterizes the false eyelash market with ultra-thin and light materials. Emphasis is being laid on high-quality and natural-looking products for day-to-day use, as well as applications for special events.

Features of the Global False Eyelash Market

Market Size Estimates: False eyelash market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: False eyelash market size by product, distribution channel, and region in terms of value ($B).

Regional Analysis: False eyelash market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different products, distribution channels, and regions for the false eyelash market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the false eyelash market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the false eyelash market by product (strip, cluster/accent, individual, and others), distribution channel (online, convenience store, and hypermarket & supermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global False Eyelash Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global False Eyelash Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global False Eyelash Market by Product
    • 3.3.1: Strip
    • 3.3.2: Cluster/Accent
    • 3.3.3: Individual
    • 3.3.4: Others
  • 3.4: Global False Eyelash Market by Distribution channel
    • 3.4.1: Online
    • 3.4.2: Convenience Store
    • 3.4.3: Hypermarket & Supermarket

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global False Eyelash Market by Region
  • 4.2: North American False Eyelash Market
    • 4.2.1: North American Market by Product: Strip, Cluster/Accent, Individual, and Others
    • 4.2.2: North American Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
  • 4.3: European False Eyelash Market
    • 4.3.1: European Market by Product: Strip, Cluster/Accent, Individual, and Others
    • 4.3.2: European Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
  • 4.4: APAC False Eyelash Market
    • 4.4.1: APAC Market by Product: Strip, Cluster/Accent, Individual, and Others
    • 4.4.2: APAC Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
  • 4.5: ROW False Eyelash Market
    • 4.5.1: ROW Market by Product: Strip, Cluster/Accent, Individual, and Others
    • 4.5.2: ROW Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global False Eyelash Market by Product
    • 6.1.2: Growth Opportunities for the Global False Eyelash Market by Distribution channel
    • 6.1.3: Growth Opportunities for the Global False Eyelash Market by Region
  • 6.2: Emerging Trends in the Global False Eyelash Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global False Eyelash Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global False Eyelash Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Ardell International
  • 7.2: KISS Products
  • 7.3: MAC Cosmetics
  • 7.4: Huda Beauty FZ
  • 7.5: PAC Cosmetics
  • 7.6: L'Oreal
  • 7.7: House of Lashes
  • 7.8: Parfums de Coeur
  • 7.9: Beauty Box
  • 7.10: Kose