假睫毛市場規模、佔有率和成長分析（按類型、原料、產品、成分、分銷管道和地區）—2025-2032 年行業預測

假睫毛市場規模預計將在 2023 年達到 17.2 億美元，並從 2024 年的 18.3 億美元成長到 2032 年的 29.6 億美元，預測期內（2025-2032 年）的複合年成長率為 6.2%。

由於消費者對美容產品的認知不斷提高以及時尚影響者的吸引力，假睫毛市場正在經歷顯著成長。這些產品有各種長度和顏色，主要由貂皮、絲綢和合成纖維等材料製成。化妝品品牌和時尚偶像之間的合作正在提高睫毛產品的聲譽，並變得越來越普遍。社群媒體平台，尤其是 Instagram 和 YouTube，已成為這些品牌的重要管道，Lashify 等公司展示了行銷假睫毛的成功策略。特別是雅詩蘭黛等主要美容品牌將其行銷預算的 75% 左右投資於有影響力的夥伴關係。預計全球在網紅行銷上的支出將從 2019 年的 20 億美元飆升至 2023 年的 80 億美元，反映出人們越來越依賴精通科技的消費者的偏好。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

假睫毛市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 彩色假睫毛
• 普通假睫毛
• 裝飾假睫毛
• 其他

假睫毛市場規模（按原料和複合年成長率） (2025-2032)

• 市場概況
• 人髮
• 合成頭髮
• 羽毛
• 金屬
• 其他

假睫毛市場規模（依產品和複合年成長率） (2025-2032)

• 市場概況
• 條
• 叢集/重音
• 個人
• 其他

假睫毛市場規模（按組件分類）及複合年成長率（2025-2032 年）

• 市場概況
• 自然的
• 合成

假睫毛市場規模（依分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 便利商店
• 大賣場和超級市場

假睫毛市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal SA（France）
• Estee Lauder Companies Inc.（USA）
• Shiseido Co., Ltd.（Japan）
• Coty Inc.（USA）
• LVMH Moet Hennessy-Louis Vuitton SE（France）
• KOSE Corporation（Japan）
• Revlon, Inc.（USA）
• Amorepacific Corporation（South Korea）
• Kiss Products Inc.（USA）
• Ardell Lashes（American International Industries）（USA）
• Huda Beauty（UAE）
• MAC Cosmetics（Estee Lauder Companies Inc.）（USA）
• Sephora（LVMH）（France）
• Ulta Beauty, Inc.（USA）
• Eylure（PDC Brands）（UK）
• House of Lashes（USA）
• Velour Lashes（Canada）
• Esqido（Canada）
• PAC Cosmetics（India）
• Miss Claire Cosmetics（India）

結論和建議

False Eyelashes Market size was valued at USD 1.72 billion in 2023 and is poised to grow from USD 1.83 billion in 2024 to USD 2.96 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The false eyelashes market is experiencing significant growth, driven by increasing consumer awareness of grooming products and the allure of fashion influencers. These products, available in diverse lengths and shades, are primarily crafted from materials like mink fur, silk, and synthetic fibers. Collaborations between cosmetic brands and fashion icons are becoming prevalent, enhancing the prestige of eyelash products. Social media platforms, particularly Instagram and YouTube, serve as crucial channels for these brands, with companies like Lashify demonstrating successful strategies in marketing their artificial eyelash extensions. Notably, major beauty brands like Estee Lauder are investing around 75% of their marketing budgets on influencer partnerships. The global spending on influencer marketing surged from USD 2 billion in 2019 to USD 8 billion in 2023, reflecting a growing reliance on tech-savvy consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the False Eyelashes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

False Eyelashes Market Segments Analysis

Global False Eyelashes Market is segmented by Type, Raw Material, Product, Constituent, Distribution Channel and region. Based on Type, the market is segmented into Colored Lashes, Regular Lashes, Decorative Lashes and Others. Based on Raw Material, the market is segmented into Human Hair, Synthetic Hair, Feather, Metal and Other. Based on Product, the market is segmented into Strips, Cluster/Accent, Individual and Others. Based on Constituent, the market is segmented into Natural and Synthetic. Based on Distribution Channel, the market is segmented into Online, Convenience Stores and Hypermarkets & Supermarkets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the False Eyelashes Market

The growth of the false eyelashes market can be attributed to women's increasing willingness to invest in cosmetic products. This trend is further emphasized by a notable rise in spending on premium beauty items. As a result, false eyelashes have carved out a substantial share within the global personal care and cosmetics industry. Consumers are increasingly drawn to high-quality beauty products, and false eyelashes have become a popular choice for enhancing eye appearance, thus driving their demand. Overall, the combination of rising disposable incomes and changing beauty standards continues to propel the market for fake eyelashes forward.

Restraints in the False Eyelashes Market

The false eyelashes market faces significant restraints due to potential adverse effects associated with their use. While these products enhance beauty and draw attention, they can also lead to various eye-related issues, including allergic reactions and discomfort, which may escalate into more severe complications. Natural eyelashes serve essential purposes, such as regulating airflow to the eyes, shielding against sunlight, and managing moisture levels. The presence of a foreign object, like false eyelashes, can impede vision and pose risks of injury, ultimately deterring consumers from adopting these products. Therefore, these health-related concerns pose a challenge to market expansion.

Market Trends of the False Eyelashes Market

The False Eyelashes market is experiencing a significant transformation, evolving from a niche, occasional accessory to an essential part of daily beauty routines. This shift is driven by increased accessibility to celebrity-endorsed fashion and social media influencers championing lash products. Brands have adeptly responded to this growing demand by innovating user-friendly designs that facilitate easy application, leading to an expanded array of options suited for various lifestyles. The surge in popularity of magnetic lashes exemplifies technological advancements that eliminate the need for traditional adhesives, further enhancing consumer appeal. Consequently, the market is poised for continued growth as more women embrace false eyelashes as a staple in their beauty arsenal.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global False Eyelashes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Colored Lashes
• Regular Lashes
• Decorative Lashes
• Others

Global False Eyelashes Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• Human Hair
• Synthetic Hair
• Feather
• Metal
• Other

Global False Eyelashes Market Size by Product & CAGR (2025-2032)

• Market Overview
• Strips
• Cluster/Accent
• Individual
• Others

Global False Eyelashes Market Size by Constituent & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global False Eyelashes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Convenience Stores
• Hypermarkets & Supermarkets

Global False Eyelashes Market Size & CAGR (2025-2032)

• North America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • US
  • Canada
• Europe (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Raw Material, Product, Constituent, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Raw Material, Product, Constituent, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOSE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ardell Lashes (American International Industries) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huda Beauty (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC Cosmetics (Estee Lauder Companies Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora (LVMH) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eylure (PDC Brands) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Lashes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Velour Lashes (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esqido (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAC Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miss Claire Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations