市場調查報告書
商品編碼
1276323
睫毛全球市場規模、份額、行業趨勢分析報告,按原材料、類型、分銷渠道、地區、前景和預測,2023-2029 年Global False Lashes Market Size, Share & Industry Trends Analysis Report By Raw Material (Human Hair, Synthetic Hair, Feather, Metal and Others), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029 |
睫毛延伸市場規模預計到 2029 年將達到 21 億美元,預測期內復合年增長率為 6.8%。
女性(有時是男性)佩戴假睫毛以增強上睫毛的外觀。假睫毛採用多件裝形式,包含單根睫毛、多根睫毛或一束睫毛。如果你把它放在眼皮薄的部分或外面,印象就會改變。訓練有素的美容師可以製作永久、自然的睫毛。
COVID-19 的影響分析
市場受到 COVID-19 大流行的負面影響。大流行已導致世界各地的當局實施嚴格的封鎖並停止所有生產。由於大流行導致全球需求放緩,銷售額降至大流行以來的最低水平。由於 COVID-19 在世界範圍內的爆發和對大型集會的限制,該市場的銷售額也有所下降。睫毛是美容行業的一個小組成部分,人們偶爾會在聚會和慶典等活動中使用,但它已基本推遲到 2020 年。
市場增長因素
對定制睫毛的需求增加
對合成睫毛不斷增長的需求在很大程度上受到定制的影響。隨著可支配收入的增加和生活方式的改變,消費者正在尋找適合他們需求和喜好的美容產品。客戶可以從範圍廣泛的假睫毛中進行選擇,因為它們可以根據自己的眼睛形狀、風格和所需的外觀進行定制。此外,還有厚度、長度和樣式等多種變化,您可以根據自己的品味和喜好打造獨特的外觀。因此,消費者可以通過產品表達自己的個性,並獲得另一層次的定制。未來幾年,由於獨特化妝品的興起,假睫毛市場有望擴大。
隨著在線購物者的增加,在線零售渠道不斷擴展
據市場分析,假睫毛市場的增長主要受網絡零售平台的推動。現在,眼妝製造商經營獨立的在線零售店已很普遍。這些商店為用戶提供有關產品發佈、產品特性、樣品、價格和其他相關產品詳細信息的信息。網上購物的增加被認為是由於電子商務網站提供的產品種類繁多且價格具有競爭力,導致更多購物者選擇網上購物。因此,在線購物渠道的增加將推動未來幾年市場的擴張。
市場製約因素
與使用假睫毛相關的眼睛和皮膚感染風險
假睫毛的使用會帶來對市場增長有重大影響的健康問題。首先,消費者出於健康考慮不太可能購買假睫毛,這可能會減少需求。睫毛種植與過敏反應、皮疹和感染有關,這可能導致一些顧客完全避免使用該產品。為了解決這些健康問題,生產商和經銷商必須優先考慮產品質量、客戶教育和安全。此外,通過主動溝通和澄清可能存在的風險和副作用,我們可以消除顧慮,不辜負客戶的信任。因此,導致健康問題增加的假睫毛的使用預計會阻礙市場擴張。
原材料展望
根據原材料的類型,假睫毛市場分為人發、合成頭髮、羽毛、金屬等。2022 年,人髮部分在睫毛市場中佔據了最大的收入份額。人造睫毛通常使用人髮。高品質人造睫毛由真人頭髮製成,與合成材料或其他原材料相比,外觀和觸感更逼真。人睫毛具有非常逼真的外觀,並與天然睫毛完美融合。
按類型展望
按類型劃分,睫毛市場分為彩色睫毛、普通睫毛、裝飾睫毛等。彩色睫毛部分在 2022 年假睫毛市場取得了大幅增長。由於生活方式的改變和消費者對美容產品知識的增加,假睫毛越來越受歡迎。為了在同齡人中脫穎而出,上大學的女生更多地選擇佩戴彩色假睫毛。
分銷渠道展望
按分銷渠道,睫毛市場分為電子商務、線下零售商、商場和大賣場等。2022 年,商場和大賣場在睫毛市場的收入份額最大。自助服務區可以在超市和購物中心找到,它們是傳統商店的擴展。寬敞的貨架提供大量精心組織和展示的食品和家居用品。為了方便顧客尋找和購買商品,商場和超市都設有專門的化妝品專櫃。
區域展望
按地區劃分,分析了四個地區的睫毛延伸市場:北美、歐洲、亞太地區和拉丁美洲/中東/非洲。2022 年北美市場在睫毛市場的收入份額最高。美國對假睫毛的需求水平最高,預計在預測期內將保持這一水平。在北美,由於消費者在化妝品和眼妝產品上的支出增加,以及對美容的興趣日益濃厚,假睫毛似乎越來越受歡迎。
The Global False Lashes Market size is expected to reach $2.1 Billion by 2029, rising at a market growth of 6.8% CAGR during the forecast period.
False eyelashes are fake eyelashes put to the eyelid to enhance the look of natural eyelashes. They are constructed of natural or synthetic fibers and hair linked to a strip. Although it might be longer, thicker, and more voluminous than genuine lashes, it is intended to simulate the appearance of natural lashes. False eyelashes are produced in various types, styles, shapes, and lengths to accommodate various eye shapes and individual preferences. Synthetic fibers, fur, metal, and human hair are just materials used to create false eyelashes. In the approaching years, the false lashes market is anticipated to grow due to rising false lash adoption rates in emerging nations and rising false lash awareness.
The demand for false eyelashes is expanding due to the rising tendency to beautify oneself with cosmetics, beauty goods, and makeup. Additionally, the market is driven by shifting fashion trends, rising personal care awareness, rising interest in eye products among beauty professionals, urbanization, and influencer marketing on social media platforms.
To boost the look of the upper eyelashes, women (and occasionally men) wear false eyelashes. False eyelashes come in multipack bundles that contain single lashes, groups of lashes, or lash strips. To achieve a certain impression, thin portions or the outside portion of the eyelid are suitable places for individuals or groups of lashes. A skilled beautician can apply natural fake eyelashes, which are often semi-permanent in nature.
COVID-19 Impact Analysis
The market was negatively impacted by the COVID-19 pandemic. The authorities of many nations worldwide imposed rigorous lockdowns and suspended all output because of the pandemic. Due to a decline in worldwide demand caused by the lockdown, sales crashed to their lowest levels since the pandemic. In addition, the market experienced a fall in sales due to COVID-19 instances around the world and limited large gatherings. Eyelashes are a minor component of the beauty business that is occasionally used by people for parties, celebrations, and other events, the majority of which were postponed in 2020.
Market Growth Factors
Increasing Demand for Customized False Lashes
The rising demand for synthetic eyelashes has been significantly influenced by customization. Consumers are searching for tailored beauty products that cater to their needs and tastes due to rising disposable money and changing lifestyles. Customers can select from a wide selection of false eyelashes because of customization to complement their unique sense of eye shape, style, and desired appearance. They can experiment with various thicknesses, lengths, and styles to produce a distinctive appearance that reflects their interests and preferences in this way. As a result, the consumer can express their individuality through the product and receive another level of customization. In the coming years, the market for false lashes is anticipated to expand due to the rising trend of individualized cosmetic goods.
Expanding Online Retail Channels Along with Online Shoppers
According to market analysis, the growth of the false lashes market is primarily driven by the online retail platform. Nowadays, it is common for eye makeup manufacturers to operate independently owned-online retail stores. These stores provide users with access to information regarding product launches, product features, samples, pricing, and other relevant product details. The rise in online shopping can be attributed to the diverse range of products and competitive pricing offered by e-commerce websites, leading to an increase in the number of shoppers opting for online shopping. Therefore, the rise of online shopping channels will propel the expansion of the market throughout the coming years.
Market Restraining Factors
Risk Of Eye Infection and Skin Infections Associated with The Use of False Lashes
The usage of false eyelashes raises health issues that greatly impact market growth. First, consumers may be less likely to buy false eyelashes due to health concerns, which would reduce demand. False eyelashes are associated with allergic reactions, rashes, and infections that might lead to some customers avoiding the product entirely. Product quality, customer education, and safety must be prioritized by producers and merchants if these health problems are to be resolved. Additionally, proactive communication and clarity regarding possible risks and side effects aid in addressing any worries and upholding client confidence. Hence, the usage of false eyelashes leading to an increase in health issues is predicted to impede market expansion.
Raw material Outlook
On the basis of raw material, the false lashes market is classified into human hair, synthetic hair, feather, metal, and others. The human hair segment acquired the largest revenue share in the false lashes market in 2022. Artificial eyelashes frequently use human hair. Compared to synthetic components and other raw materials, high-quality artificial eyelashes are created from real human hair, giving them a more realistic look and feel. False eyelashes made of human hair have a very realistic appearance and meld well with natural lashes.
Type Outlook
Based on type, the false lashes market is characterized into colored lashes, regular lashes, decorative lashes, and others. The colored lashes segment procured a considerable growth rate in the false lashes market in 2022. False eyelashes are being used more frequently as a result of lifestyle changes and increased consumer knowledge of beauty products. In order to stand out among their friends, college-bound girls opt to apply colored artificial eyelashes more frequently.
Distribution Channel Outlook
By distribution channel, the false lashes market is divided into e-commerce, offline retailers, malls & hypermarket, and others. The malls and hypermarket segment witnessed the maximum revenue share in the false lashes market in 2022. A self-service section can be found in supermarkets and malls, which are enlarged versions of traditional shops. On broad shelves, it offers a huge selection of food and household goods that have been carefully organized and exhibited. To make it easier for customers to locate and buy the product, malls, and supermarkets have a special section for cosmetics.
Regional Outlook
Region wise, the false lashes market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the false lashes market in 2022. The demand for fake eyelashes is among the highest in the US and is anticipated to remain at this level during the projection period. False lashes are becoming more and more popular in North America as a result of customers' increased spending on cosmetics and eye makeup products, as well as their concern for beauty.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tarte, Inc. (KOSE Corporation), Momi Eyelash Co., Ltd, Velour Beauty, Inc., Plumage Lashes Factory, Qingdao IMI lashes Co., Ltd., ESQIDO LTD., Lilly Lashes, LLC, PT Bintang Mas Triyasa, Xtreme Lashes, LLC, and KISS Products, Inc.
Market Segments covered in the Report:
By Raw Material
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures