![]() |
市場調查報告書
商品編碼
1285059
全球電子貨架標籤市場 - 2023-2030年Global Electronic Shelf Label Market - 2023-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
全球電子貨架標籤市場規模在2022年達到37億美元,預計到2030年將見證有利可圖的成長,達到140億美元。在2023-2030年的預測期內,市場的年復合成長率為16.9%。
ESLs使零售商能夠即時更新定價和產品資訊,減少人工更新價格的需要,並將定價錯誤的風險降到最低。 ESL還使零售商能夠根據顧客的購物行為向他們提供個性化的促銷和建議,提高整體購物體驗。全球各地的政府也在採取措施,催化ESL市場佔有率不斷成長的市場趨勢。 2019年,印度政府宣布計劃推出一個國家電子零售系統,其中包括使用ESL。
同樣,中國政府一直在通過"新零售"戰略等計劃促進數位技術在零售業的應用,該戰略鼓勵零售商使用ESL等技術來提高購物體驗。
隨著零售業的不斷轉型,ESL的使用預計將擴大,為零售商和技術供應商帶來新的市場機會。對於希望保持競爭優勢的零售商來說,實施ESL等創新技術正變得越來越重要。
在全球電子貨架標籤市場的整體組件部分,顯示組件佔據了約22%的重要市場佔有率。同樣,亞太地區是市場的領先地區,在區域部分佔據了超過30%的市場佔有率。
ESL應用的主要驅動力之一是在COVID-19大流行之後對非接觸式技術的需求不斷增加。在許多國家,政府實施了社會疏導措施以限制病毒的傳播,這促使了對非接觸式支付和結賬系統的需求增加。 ESL使零售商能夠更新價格和產品資訊,而不需要物理互動,已經成為非接觸式零售體驗的一個重要組成部分。
除了COVID-19大流行之外,網上購物的日益普及也是ESL採用的一個主要驅動力。隨著越來越多的消費者在網上購物,零售商不得不尋找新的方式來吸引顧客到實體店購物。 ESL使零售商能夠顯示即時價格和產品資訊,可以幫助創造一個更有吸引力和互動的店內購物體驗。
因此,在COVID-19大流行之後,對非接觸式技術的需求不斷增加,被認為是推動全球電子貨架標籤市場的市場佔有率和機會的主要動力。
監管情況仍然是全球電子貨架標籤市場的一個重大挑戰。根據政府統計,零售業是全球監管最嚴格的行業之一,合規成本對各種規模的零售商來說都是一個巨大的負擔。例如,在美國,全國零售聯合會2019年的一份報告發現,零售商每年平均花費104億美元用於監管合規,小型零售商受合規成本的影響更大。
在歐盟,歐盟委員會2018年的一項調查發現,監管合規成本佔中小型企業營業額的4%左右,而大型企業則為2.5%。儘管有這樣的挑戰,近年來市場上已經有幾個值得注意的產品推出,技術供應商提供創新的解決方案,幫助零售商更容易地遵守監管要求。
展望未來,零售商、技術供應商和監管機構之間加強合作,對於製定更加精簡和協調的監管框架,支持全球ESL市場的發展至關重要。
COVID-19分析包括COVID前情況、COVID情況和COVID後情況以及定價動態(包括大流行期間和之後的定價變化與COVID前情況的比較)、需求-供應譜(由於貿易限制、封鎖和後續問題造成的需求和供應轉移)、政府計劃(政府機構為振興市場、部門或行業而採取的計劃)和製造商戰略計劃(這裡將涵蓋製造商為緩解COVID問題所採取的措施)。
The Global Electronic Shelf Label Market size reached US$ 3.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 14 billion by 2030. The market is growing at a CAGR of 16.9% during the forecast period 2023-2030.
ESLs enable retailers to update pricing and product information in real time, reducing the need for manual price updates and minimizing the risk of pricing errors. ESLs also enable retailers to offer personalized promotions and recommendations to customers based on their shopping behavior, enhancing the overall shopping experience. Governments across the globe are also taking steps to catalyze the growing market trend of ESL market shares. In 2019, the Indian government announced plans to launch a national electronic retail system that would include the use of ESLs.
Similarly, the Chinese government has been promoting the adoption of digital technologies in the retail sector through initiatives such as the "New Retail" strategy, which encourages retailers to use technologies such as ESLs to enhance the shopping experience.
As the retail industry undergoes constant transformation, the utilization of ESLs is expected to expand, presenting fresh market opportunities for both retailers and technology providers. The implementation of innovative technologies like ESLs is becoming more crucial for retailers who want to maintain their competitive edge.
The display component holds a significant market share of around 22% in the overall component segment of the global electronic shelf label market. Similarly, Asia-Pacific is the leading region in the market, capturing over 30% of the market share in the regional segment.
One of the main drivers of ESL adoption has been the increasing demand for contactless technology in the wake of the COVID-19 pandemic. In many countries, governments have implemented social distancing measures to limit the spread of the virus, which has led to an increased demand for contactless payment and checkout systems. ESLs, which enable retailers to update prices and product information without the need for physical interaction, have become an essential part of the contactless retail experience.
In addition to the COVID-19 pandemic, the increasing popularity of online shopping has also been a major driver of ESL adoption. As more consumers shop online, retailers have been forced to find new ways to attract customers to physical stores. ESLs, which enable retailers to display real-time pricing and product information, can help to create a more engaging and interactive in-store shopping experience.
Thus, the increasing demand for contactless technology in the wake of the COVID-19 pandemic is considered a major driver boosting the market shares and opportunities of the global electronic shelf label market.
The regulatory landscape remains a significant challenge for the global electronic shelf-label market. According to government statistics, the retail industry is one of the most heavily regulated industries globally, and compliance costs can be a significant burden for retailers of all sizes. In the U.S., for example, a 2019 report by the National Retail Federation found that retailers spend an average of US$ 10.4 billion per year on regulatory compliance, with smaller retailers disproportionately affected by compliance costs.
In the European Union, a 2018 survey by the European Commission found that regulatory compliance costs account for around 4% of turnover for small and medium-sized enterprises (SMEs), compared to 2.5% for larger firms. Despite this challenge, there have been several notable product launches in the market in recent years, with technology providers offering innovative solutions to help retailers comply with regulatory requirements more easily.
Moving forward, greater collaboration between retailers, technology providers, and regulators will be crucial to developing more streamlined and harmonized regulatory frameworks that support the growth of the global ESL market.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global electronic shelf label market is segmented based on product, component, store, communication technology and region.
The displays segment in the global electronic shelf label market is expected to witness significant growth in the coming years, driven by a range of factors including the increasing adoption of ESL by retailers, the demand for high-quality displays and government regulations and initiatives. The growth of the display segment is expected to be further boosted by the launch of new products with improved features and functionalities, helping retailers enhance the in-store customer experience and increase sales.
For instance, in 2020, Pricer AB launched its new digital shelf-edge solution, PricerONE, which includes ESLs, electronic shelf-talkers, and interactive displays. The solution is aimed at helping retailers improve store operations and enhance the customer experience. Further, in some countries, the government has mandated the use of ESLs in certain retail sectors, such as supermarkets and hypermarkets. The respective fact is expected to drive the adoption of ESLs with high-quality displays in these sectors, further boosting the growth of the display segment in the ESL market.
In North America, the ESL market is expected to grow at a significant pace in the coming years, driven by the increasing adoption of ESL by retailers in the region. Further, the presence of major ESL manufacturers in the region and their constant product launches also helps the market to attain a growing market trend in the region. For instance, in 2021, Altierre launched its third-generation ESLs, which feature improved battery life, faster refresh rates, and enhanced security features.
The new ESLs are expected to be popular among retailers in North America as they offer a range of benefits such as improved store operations and increased sales. In addition to the above factors, government regulations and initiatives are also expected to play a key role in driving the growth of the display segment in the North American electronic shelf label market.
The major global players include: Ses-Imagotag, Pricer, Samsung Electro-Mechanics, E Ink Holdings, Display data, M2 Communication, Diebold Nixdorf, Opticon Sensors Europe, Teraoka Seiko and NZ Electronic Shelf Labelling.
The Global Electronic Shelf Label Market Report Would Provide Approximately 69 Tables, 72 Figures and 178 Pages.
LIST NOT EXHAUSTIVE