市場調查報告書
商品編碼
1451266
2024-2032 年按類型(液晶顯示器、全圖形電子紙、分段電子紙等)、組件、技術、應用和地區分類的電子貨架標籤市場報告Electronic Shelf Label Market Report by Type (Liquid Crystal Display, Full Graphic E-Paper, Segmented E-Paper, and Others), Component, Technology, Application, and Region 2024-2032 |
2023年,全球電子貨架標籤市場規模達到10.333億美元。展望未來, IMARC Group預計到2032年,市場規模將達到39.632億美元,2024-2032年複合年成長率(CAGR)為15.6%。由於對零售效率的需求不斷成長、消費者購物體驗的增強、環境永續性的增強、重大的技術進步和競爭壓力,市場正在經歷強勁的成長。
市場成長與規模:在零售業越來越多採用數位定價解決方案的推動下,市場正在強勁成長。
技術進步:電子墨水顯示器和無線連接等技術進步徹底改變了電子貨架標籤產業。這些進步可實現快速價格更新並增強整體購物體驗。
產業應用:電子貨架標籤在零售業以及醫療保健和物流等領域都有應用。它們有助於改善庫存管理、減少錯誤並提高營運效率。
地理趨勢:北美和歐洲主導電子貨架標籤市場,這主要是由於成熟的零售基礎設施。亞太地區的新興市場對採用這項技術表現出越來越大的興趣。
競爭格局:市場主要參與者包括 SES-imagotag、Pricer AB 和 Altierre Corporation 等公司。激烈的競爭帶來了產品創新並改善了零售商的產品。
挑戰與機會:挑戰包括初始實施成本和傳統價格標籤變革的阻力。機會在於節能、降低勞動成本和改善消費者體驗的潛力。
未來展望:隨著零售商尋求效率和消費者參與,電子貨架標籤市場預計將持續成長。與物聯網和人工智慧技術的整合可能會進一步增強這些標籤的功能,提供新的成長途徑。
對零售效率和準確性的需求不斷成長
由於電子貨架標籤能夠提高零售效率和準確性,因此對電子貨架標籤的需求增加。零售商始終面臨著跟上動態定價策略、促銷和庫存管理的壓力。傳統的紙質價格標籤更新起來非常耗時,而且容易出錯。電子貨架標籤使零售商能夠立即更新整個商店的價格,確保準確性和一致性。這種效率降低了與手動價格變更相關的勞動力成本,並最大限度地減少了可能導致消費者不滿意的定價錯誤。因此,零售商擴大採用電子貨架標籤,以在快節奏的零售業中保持競爭力。
提升消費者體驗
另一個促進因素是增強消費者購物體驗的願望。電子貨架標籤為消費者提供即時定價訊息,使他們能夠做出明智的購買決定。這種透明度可以促進信任和消費者滿意度。此外,零售商可以使用這些標籤來顯示額外的產品訊息,例如營養成分或消費者評論,從而豐富整體購物體驗。在消費者體驗成為關鍵差異化因素的時代,電子貨架標籤透過提供無縫且資訊豐富的購物環境幫助零售商保持領先地位。
對環境永續性的日益關注
環境的永續性日益受到人們的關注,而電子貨架標籤透過減少紙張浪費來實現這一目標。傳統的價格標籤需要不斷列印和處理,對環境產生重大影響。另一方面,電動貨架標籤可重複使用,並且消耗的電力最少。這種環保方面引起了旨在減少碳足跡的消費者和零售商的共鳴。隨著永續發展成為許多企業的核心價值,電動貨架標籤的採用符合他們的環境目標。
重大技術進步
顯示技術和無線通訊方面的技術進步使電子貨架標籤更加通用且更具成本效益。電子墨水顯示器提供清晰的可視性並消耗最少的電量,從而確保較長的電池壽命。此外,無線連接可以即時更新,使零售商可以更輕鬆地集中管理定價和促銷活動。這些進步改進了電子貨架標籤的功能,也使更廣泛的零售商更容易獲得和負擔得起它們,從而推動市場成長。
競爭壓力和差異化
在競爭激烈的零售環境中,差異化至關重要。零售商不斷尋求創新的解決方案以脫穎而出並吸引消費者。電動貨架標籤透過提供現代且精通技術的購物體驗並支持動態定價策略,使商店脫穎而出。這種定價彈性可以幫助零售商快速回應市場趨勢和競爭對手的行動。因此,零售業的競爭壓力是採用電動貨架標籤的重要推動力,因為它們提供了競爭優勢,並且能夠在定價和促銷方面保持敏捷。
The global electronic shelf label market size reached US$ 1,033.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,963.2 Million by 2032, exhibiting a growth rate (CAGR) of 15.6% during 2024-2032. The market is experiencing robust growth driven by the rising need for retail efficiency, enhancement of consumer shopping experience, growing environmental sustainability, significant technological advancements, and competitive pressure.
Market Growth and Size: The market is witnessing robust growth, driven by the increasing adoption of digital pricing solutions in retail.
Technological Advancements: Technological advancements, such as E-ink displays and wireless connectivity, have revolutionized the electric shelf label industry. These advancements enable quick price updates and enhance the overall shopping experience.
Industry Applications: Electric shelf labels find applications in retail and also in sectors such as, healthcare and logistics. They help improve inventory management, reduce errors, and enhance operational efficiency.
Geographical Trends: North America and Europe dominate the electric shelf label market, primarily due to established retail infrastructures. Emerging markets in Asia-Pacific are showing increasing interest in adopting this technology.
Competitive Landscape: Key players in the market include companies such as, SES-imagotag, Pricer AB, and Altierre Corporation. Intense competition has led to product innovation and improved offerings for retailers.
Challenges and Opportunities: Challenges include initial implementation costs and resistance to change from traditional price tags. Opportunities lie in the potential for energy savings, reduced labor costs, and improved consumer experience.
Future Outlook: The electric shelf label market is expected to continue growing as retailers seek efficiency and consumer engagement. Integration with IoT and AI technologies may further enhance the capabilities of these labels, offering new avenues for growth.
Growing Demand for Retail Efficiency and Accuracy
The demand for electric shelf labels has increased due to their ability to enhance retail efficiency and accuracy. Retailers are under constant pressure to keep up with dynamic pricing strategies, promotions, and inventory management. Traditional paper price tags are time-consuming to update and prone to errors. Electric shelf labels enable retailers to instantly update prices across their stores, ensuring accuracy and consistency. This efficiency reduces labor costs associated with manual price changes and minimizes pricing errors that can lead to consumer dissatisfaction. As a result, retailers are increasingly adopting electric shelf labels to stay competitive in the fast-paced retail industry.
Enhancement of Consumer Experience
Another driving factor is the desire to enhance the consumer shopping experience. Electric shelf labels provide consumers with real-time pricing information, enabling them to make informed purchase decisions. This transparency fosters trust and consumer satisfaction. Moreover, retailers can use these labels to display additional product information, such as nutritional facts or consumer reviews, enriching the overall shopping experience. In an era where consumer experience is a critical differentiator, electric shelf labels help retailers stay ahead by providing a seamless and informative shopping environment.
Growing Concern Regarding Environmental Sustainability
Environmental sustainability is a growing concern, and electric shelf labels contribute to this by reducing paper waste. Traditional price tags require constant printing and disposal, resulting in significant environmental impact. Electric shelf labels, on the other hand, are reusable and consume minimal power. This eco-friendly aspect resonates with both consumers and retailers aiming to reduce their carbon footprint. As sustainability becomes a core value for many businesses, the adoption of electric shelf labels aligns with their environmental objectives.
Significant Technological Advancements
Technological advancements in display technology and wireless communication have made electric shelf labels more versatile and cost-effective. E-ink displays provide clear visibility and consume minimal power, ensuring long battery life. Additionally, wireless connectivity allows for real-time updates, making it easier for retailers to manage pricing and promotions centrally. These advancements improve the functionality of electric shelf labels and also make them more accessible and affordable for a wider range of retailers, driving market growth.
Competitive Pressure and Differentiation
In the highly competitive retail landscape, differentiation is crucial. Retailers are constantly seeking innovative solutions to stand out and attract consumers. Electric shelf labels differentiate stores by offering a modern and tech-savvy shopping experience and enable dynamic pricing strategies. This agility in pricing can help retailers respond to market trends and competitor actions swiftly. As a result, the competitive pressure in the retail sector is a significant driver for the adoption of electric shelf labels, as they offer a competitive edge and the ability to stay agile in pricing and promotions.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, and regional levels for 2024-2032. Our report has categorized the market based on type, component, technology, and application.
Liquid Crystal Display (LCD)
Full Graphic E-Paper
Segmented E-Paper
Others
LCD accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes liquid crystal display (LCD), full graphic e-paper, segmented e-paper, and others. According to the report, LCD represented the largest segment.
Liquid Crystal Display (LCD) electric shelf labels are a prominent segment in the market. These labels use traditional LCD technology to display pricing and product information. They offer vibrant colors, high contrast, and good visibility, making them suitable for various retail environments. LCD labels are known for their responsiveness to real-time updates, enabling retailers to change prices and promotions instantly. This flexibility is especially valuable in highly competitive retail settings, where pricing changes are frequent. However, LCD labels tend to consume more power compared to other types, requiring more frequent battery replacement or recharging. Despite this, they remain popular in retail settings where visual appeal and quick updates are paramount.
Full Graphic E-Paper electric shelf labels are characterized by their use of electronic paper displays, commonly known as E-ink. These labels mimic the appearance of traditional paper price tags, offering a natural and easy-to-read display. One of their primary advantages is their minimal power consumption, as they only use power when updating the screen. Full Graphic E-Paper labels excel in scenarios where long battery life is crucial, as they can operate for extended periods on a single charge. They are well-suited for retailers focused on sustainability, as they reduce paper waste significantly.
Segmented E-Paper electric shelf labels are a variation of E-ink technology. They use segmented displays to show essential information such as prices and product codes. These labels are energy-efficient and offer excellent visibility in various lighting conditions. Segmented E-Paper labels are often used in grocery stores and supermarkets, where simplicity and cost-effectiveness are key. While they may not provide the same level of graphical sophistication as full graphic E-paper or LCD labels, they excel in displaying essential pricing information clearly. Their longevity on a single battery charge is a significant advantage, as they can function for months without requiring maintenance.
Hardware
Software
Hardware holds the largest share in the industry
A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.
The hardware component is a fundamental pillar of the electric shelf label market, comprising the physical devices that make up the label infrastructure. Hardware elements encompass the electronic shelf labels themselves, as well as the associated infrastructure required for their operation. These components are key drivers of the market's growth. Electronic shelf labels (ESLs) are the core hardware element, typically featuring e-ink displays for clear and energy-efficient visuals. ESLs come in various sizes and designs to cater to different retail environments. Their robust construction ensures durability, even in high-traffic retail settings.
The software component in the electric shelf label market plays a crucial role in managing and controlling the content displayed on electronic shelf labels. This segment encompasses the software solutions responsible for pricing updates, inventory management, and data synchronization across the retail network. Price management software is at the forefront of the software component, allowing retailers to update product prices in real-time, implement promotions, and manage pricing strategies efficiently. It provides a centralized platform for pricing changes, ensuring consistency across all ESLs in a store or retail chain.
Radiofrequency
Infrared
NFC
Others
Radiofrequency represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on technology. This includes radiofrequency, infrared, near-field communication (NFC) and others. According to the report, radiofrequency represented the largest segment.
Radiofrequency technology is a widely adopted and versatile choice for electric shelf labels. RF-based labels use wireless communication to update pricing and product information in real time. These labels are equipped with RF transmitters and receivers, allowing them to connect to a central system or server. One of the key advantages of RF technology is its range, which enables labels to be updated even from a distance, making it suitable for large retail spaces. RF-based electric shelf labels are known for their reliability and durability. They have a longer battery life compared to some other technologies, reducing maintenance costs. Additionally, RF labels offer the flexibility to transmit pricing information and also additional data such as product descriptions and inventory status.
Infrared technology is another option in the electric shelf label market, although it has a more limited range compared to RF. IR-based labels communicate with infrared transmitters positioned throughout the store. When an update is required, the label receives the signal from the nearest transmitter and updates its information accordingly. IR technology is often favored for its lower implementation costs compared to RF, making it an attractive choice for smaller retailers or businesses with budget constraints. However, its limited range can be a drawback in larger stores, where multiple transmitters are needed to cover the entire space effectively.
Near-Field Communication (NFC) is a technology that has gained prominence in recent years, due to its use in various applications, including electric shelf labels. NFC-enabled labels use short-range wireless communication to update information. To update an NFC label, a handheld device or smartphone equipped with NFC capabilities is used to interact with the label directly. NFC technology is known for its simplicity and ease of use. It allows retailers to update prices and product information efficiently without the need for complex infrastructure. This technology is particularly attractive for businesses looking for a cost-effective and straightforward solution to digitize their pricing and improve inventory management.
Supermarkets and Hypermarkets
Convenience Stores
Others
Supermarkets and hypermarkets represent the leading market segment
The report has provided a detailed breakup and analysis of the market based on application. This includes supermarkets and hypermarkets, convenience stores and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Supermarkets are typically expansive retail spaces offering a wide variety of products ranging from groceries and household items to electronics and apparel. Electric shelf labels provide several advantages in this context. They streamline price management, ensuring that prices are accurate and consistent throughout the store. This minimizes pricing errors, enhancing consumer trust and satisfaction. Supermarkets often run frequent promotions and sales. Hypermarkets, which combine supermarket and department store formats, are even larger retail spaces. Electric shelf labels are particularly valuable in hypermarkets because of the vast range of products they offer. Managing pricing and promotions across numerous product categories can be a complex task, but electric shelf labels simplify this process. Additionally, hypermarkets often attract a large and diverse consumer base, making real-time pricing updates crucial to cater to various preferences and budgets.
Convenience stores, known for their small footprint and focus on quick, on-the-go shopping, have also begun to adopt electric shelf labels. Convenience stores thrive on speed and efficiency, and electric shelf labels support these objectives. In these compact stores, every inch of shelf space counts, and electronic shelf labels allow for flexible use of shelf space by instantly updating prices and promotions. This flexibility is essential in a convenience store setting, where products may change frequently. Moreover, convenience store consumers often prioritize convenience over price comparison, so having accurate and up-to-date prices displayed on electric shelf labels is vital to meet consumer expectations.
Europe
North America
Asia Pacific
Latin America
Middle East and Africa
Europe leads the market, accounting for the largest electronic shelf label market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe has been a stronghold for the electric shelf label market. The mature and highly competitive retail sector of the region has driven extensive adoption of these labels. Countries such as, Germany, France, and the UK have embraced the technology to streamline pricing strategies and enhance the shopping experience. Moreover, the focus of Europe on sustainability aligns with the eco-friendly nature of electric shelf labels, further boosting their adoption. As a result, the European market continues to grow, with retailers across the region investing in these solutions to remain competitive and meet consumer demands for transparency and efficiency.
In North America, the electric shelf label market has witnessed robust growth. The large retail chains and tech-savvy consumers of the region have prompted retailers to implement these labels to stay ahead. The United States, in particular, has seen substantial adoption due to its dynamic retail landscape. Real-time pricing updates and the ability to run promotions efficiently have been key drivers in this market. As competition among retailers intensifies, the demand for electric shelf labels is expected to remain strong in North America.
The Asia Pacific region has emerged as a promising market for electric shelf labels. Rapid urbanization, the growth of modern retail formats, and increasing consumer expectations have fueled adoption. Countries such as, China, Japan, and South Korea have witnessed significant investments in these labels to improve retail efficiency and enhance consumer experiences. Additionally, the manufacturing capabilities of the region have made electric shelf labels more affordable, encouraging smaller retailers to adopt the technology. As Asia Pacific continues to modernize its retail sector, the electric shelf label market is poised for continued expansion.
Latin America is gradually embracing electric shelf labels, albeit at a somewhat slower pace compared to other regions. Economic factors, infrastructure challenges, and varying levels of retail development have contributed to this trend. However, larger retail chains in countries such as, Brazil and Mexico are beginning to explore the benefits of these labels, particularly in urban areas where modernization is more pronounced. As infrastructure improves and consumer demand for convenience grows, the Latin American market for electric shelf labels is expected to show robust growth.
The Middle East and Africa region have shown increasing interest in electric shelf labels, primarily in countries with well-established retail sectors such as, the UAE and South Africa. These labels are seen as a means to enhance competitiveness and provide a more advanced shopping experience. However, challenges related to infrastructure and economic stability in some parts of the region have limited widespread adoption. As economies stabilize and the retail landscape matures further, the market for electric shelf labels in the Middle East and Africa is likely to expand.
The key players in the market are actively engaging in strategic initiatives to maintain their competitive edge and drive market growth. These initiatives include continuous innovation in display technology, expansion into emerging markets, and fostering partnerships with retailers to provide comprehensive solutions. Companies such as, SES-imagotag are focusing on developing energy-efficient and cost-effective label solutions, ensuring they align with sustainability trends. Pricer AB is expanding its global footprint, particularly in the Asia Pacific region, to tap into growing markets. Altierre Corporation is emphasizing IoT integration to enable data-driven pricing and inventory management. Overall, these industry leaders are committed to delivering advanced, efficient, and consumer-centric solutions to cater to the evolving needs of retailers worldwide.
Altierre SAS
Diebold Nixdorf Incorporated
DIGI System Gurgaon Pvt. Ltd.
Displaydata Ltd.
LG CNS
M2C Communication doo Belgrade
Panasonic Corporation
Pricer AB
Samsung Electronics
SES Imagotag
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
September, 2022: SES Imagotag has unveiled an exciting collaboration with Instacart, a prominent player in the grocery technology sector. This partnership signifies a significant development in the retail industry, as it brings together SES Imagotag's expertise in electronic shelf labeling and Instacart's innovative grocery technology solutions.
September, 2021: Panasonic has recently unveiled plans to broaden its electronic shelf labeling (ESL) and digital signage solutions, with the introduction of the next-generation Digital Sign Edge 2.0. This expansion reflects Panasonic's commitment to staying at the forefront of the retail technology landscape.