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市場調查報告書

商品編碼

1297854

全球運動飲料市場 - 2023-2030

Global Sports Drink Market - 2023-2030

出版日期: 2023年06月15日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球運動飲料市場在2022年達到142億美元，預計到2030年將見證有利可圖的成長，達到206億美元。在2023-2030年的預測期內，該市場的年復合成長率為4.8%。

運動飲料是提高性能的飲料，專門用於幫助運動員和參與體育活動的個人在運動中或運動後補水、補充電解質和提供能量。它們被設計用來支持水化，並提供必要的營養物質，以最佳化性能和幫助恢復，這促進了運動飲料行業的市場成長。

消費者正在尋找能夠提供更多水合作用的運動飲料。運動飲料品牌正在配製具有特定功能特性的產品，這推動了運動飲料市場的成長。運動飲料通過提供通過汗水流失的水和電解質，幫助恢復液體平衡，防止脫水。通過解決水合和能量需求，運動飲料可以提高長時間或激烈運動時的表現、耐力和恢復，這推動了市場的成長。

市場動態

對體育健身興趣的增加推動了運動飲料的市場成長

體育健身活動，如運動、體育和鍛煉，會導致出汗和液體流失增加。消費者越來越意識到在體育活動期間和之後適當補充水分的重要性。 26%的男性、19%的女性和20%的青少年表示有足夠的活動來滿足相關的有氧運動和肌肉強化準則。每8盎司的運動飲料通常提供100-200毫克的鈉，30-50毫克的鉀和5-20毫克的鎂。因此，對體育健身的興趣增加是運動飲料行業市場成長的一個重要驅動力。

來自替代品的競爭會阻礙運動飲料市場的成長

能量飲料通常含有與運動飲料類似的成分，如電解質和碳水化合物，但也包括額外的刺激物，如咖啡因和牛磺酸。功能性飲料的市場也在迅速擴大，這些飲料除了提供水合作用外，還提供特定的健康益處。這些飲料迎合了消費者的各種需求，如增強認知功能，改善腸道健康，或支持免疫系統。因此，來自替代品的競爭確實會限制運動飲料行業的市場成長。

COVID-19影響分析

COVID-19分析包括COVID前情況、COVID情況和COVID後情況以及定價動態（包括大流行期間和之後的定價變化與COVID前情況的比較）、需求-供應譜（由於貿易限制、封鎖和後續問題造成的需求和供應轉移）、政府計劃（政府機構為振興市場、部門或行業採取的計劃）和製造商戰略計劃（這裡將涉及製造商為緩解COVID問題所採取的措施）。

Market Overview

The Global Sports Drink Market reached US$ 14.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 20.6 billion by 2030. The market is growing at a CAGR of 4.8% during the forecast period 2023-2030.

Sports drinks are performance-enhancing beverages specifically formulated to help athletes and individuals involved in physical activities rehydrate, replenish electrolytes, and provide energy during or after exercise. They are designed to support hydration and provide essential nutrients to optimize performance and aid in recovery which boosts the market growth of the sports drink industry.

Consumers are looking for sports drinks that offer more than just hydration. Sports drink brands are formulating products with specific functional properties, which is driving the sports drink market growth. Sports drinks help restore fluid balance and prevent dehydration by providing both water and electrolytes lost through sweat. By addressing hydration and energy needs, sports drinks can enhance performance, endurance, and recovery during prolonged or intense exercise which drives the market growth.

Market Dynamics

Increasing Interest In Physical Fitness is Driving the Market Growth of Sports Drink

Physical fitness activities, such as exercise, sports, and workouts, lead to increased perspiration and fluid loss. Consumers are becoming more aware of the importance of proper hydration during and after physical activity. 26 percent of men, 19 percent of women, and 20 percent of adolescents report sufficient activity to meet the relevant aerobic and muscle-strengthening guidelines. Per 8-ounce serving, sports drinks typically provide 100-200 milligrams of sodium, 30-50 milligrams of potassium, and 5-20 milligrams of magnesium. Hence, increasing interest in physical fitness is a significant driver of the market growth in the sports drink industry.

Competition From Alternatives Can Hamper the Growth of the Sports Drink Market

Energy drinks often contain similar ingredients to sports drinks, such as electrolytes and carbohydrates, but also include additional stimulants like caffeine and taurine. The market for functional beverages, which offer specific health benefits beyond hydration, has also expanded rapidly. These beverages cater to various consumer needs, such as enhanced cognitive function, improved gut health, or immune system support. Hence, Competition from alternatives can indeed restrain the market growth of the sports drink industry.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global sports drink market is segmented based on product, packaging, distribution channel, and region.

Reydration Strategies and Energy Replenishment of Isotonic Sports Drinks

In 2022, based on product, the isotonic sports drinks segment held the highest share in the sports drink market. Isotonic sports drinks are formulated to have a similar concentration of dissolved substances (such as sugars and electrolytes) as the body's own fluids. This similarity allows for quick absorption and hydration, making them effective in replenishing fluids, electrolytes, and energy levels during physical activity. Isotonic sports drinks provide carbohydrates in the form of sugars, usually glucose or fructose, which are easily absorbed and serve as a readily available source of energy during exercise. The replenishment of electrolytes, such as sodium and potassium, helps maintain fluid balance and muscle function, contributing to improved performance and endurance.

Geographical Analysis

The Popularity of Sports and Fitness Activities in Asia-Pacific Region

The Asia Pacific region is home to a substantial population, including emerging economies such as China and India. The increasing middle-class population in these countries has led to greater disposable income and an inclination towards healthier lifestyles, including sports and fitness activities. For instance, according to Statista, the amount spent on sports in India during the fiscal year 2022 was almost 17.5 billion Indian rupees. Comparing this to the prior fiscal year, there was an increase. This has created a robust consumer base for sports drinks. Hence, The popularity of sports and fitness activities is driving the market growth in that region.

Competitive Landscape

The major global players in the market include: PepsiCo, Coca-Cola Company, Britivic Plc, AJE Group, Bodyarmor, Abbott Nutrition Co., Arizona Beverage Company, All Sport, Inc, J Donohoe Beverages Ltd., and CytoSport, Inc

Why Purchase the Report?

To visualize the global sports drink market segmentation based on product, packaging, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of sports drinks market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Sports Drink Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Packaging
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before Covid-19
- 6.1.2. Scenario During Covid-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Isotonic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Hypotonic
7.4. Hypertonic

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. PET Bottles*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cans
8.4. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/Hypermarket*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.5.1. China
  - 10.5.5.2. India
  - 10.5.5.3. Japan
  - 10.5.5.4. Australia
  - 10.5.5.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. PepsiCo*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Coca Cola Company
12.3. Britivic Plc
12.4. AJE Group
12.5. Bodyarmor
12.6. Abbott Nutrition Co.
12.7. Arizona Beverage Company
12.8. All Sport, Inc
12.9. J Donohoe Beverages Ltd.
12.10. CytoSport, Inc

LIST NOT EXHAUSTIVE