運動飲料市場規模、佔有率、成長分析，按類型、形式、品牌、包裝類型、分銷管道、地區 - 行業預測，2024-2031 年

2022年全球運動飲料市場規模為257.5億美元，從2023年的268.2億美元成長到2031年的368.9億美元，預測期間（2024-2031年）預計複合年成長率為4.08%。

COVID-19 大流行引發了全球運動飲料需求的空前激增，2019 年市場與前一年同期比較增了 7.7%，令人印象深刻。運動飲料主要旨在幫助運動員有效補充水分，並含有必需的碳水化合物、礦物質和電解質，以提高表現和恢復。在健身活動和馬拉松參與日益普及的推動下，其吸引力大大擴大，行銷重點從嚴格的運動員轉向一般消費者群體。運動員數量的增加（尤其是在新興市場）以及有利於都市化的顯著人口趨勢正在改變飲食習慣，進一步推動了這一領域的擴張。隨著人們對表現和耐力的日益關注，運動飲料對於從事劇烈體育活動的人來說變得至關重要。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究

運動飲料市場規模：按類型和複合年成長率（2024-2031）

• 等滲透壓的
• 低滲透壓的
• 高滲透壓

運動飲料市場規模：依形式及複合年成長率（2024-2031）

• 液體
• 粉末

運動飲料市場規模：依品牌及複合年成長率（2024-2031）

• 佳得樂
• 動力輔助
• 其他

運動飲料市場規模：依包裝類型及複合年成長率（2024-2031）

• 金屬
• 聚酯/塑膠
• 玻璃

運動飲料市場規模：依通路及複合年成長率（2024-2031）

• 線下通路
• 線上管道

運動飲料市場規模：依地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• PepsiCo
• The Coca-Cola Company
• Danone SA
• Abbott.
• AJE Group
• Monster Energy Company
• Congo Brands
• Otsuka Pharmaceutical Co., Ltd.
• Fraser & Neave Holdings Bhd
• Red Bull GMBH
• Nestle SA
• FRS Healthy Energy
• Swire Group
• Suntory

結論和建議

Global Sports Drink Market size was valued at USD 25.75 billion in 2022 and is poised to grow from USD 26.82 billion in 2023 to USD 36.89 billion by 2031, growing at a CAGR of 4.08% in the forecast period (2024-2031).

The COVID-19 pandemic has sparked an unprecedented surge in the global demand for sports drinks, leading to a remarkable market growth of 7.7% in 2019 compared to prior years. Primarily designed to help athletes hydrate effectively, sports drinks contain essential carbs, minerals, and electrolytes, enhancing performance and recovery. Their appeal has broadened significantly, shifting marketing focus from strictly athletes to the general consumer base, fueled by the rising popularity of fitness activities and marathon participation. This sector's expansion is further bolstered by an increasing number of athletes, particularly in emerging markets, and a notable demographic trend favoring urbanization, which alters dietary habits. With the growing emphasis on performance and stamina, sports drinks are becoming essential for those engaged in rigorous physical activities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Drink market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Drink Market Segmental Analysis

Global Sports Drink Market is segmented by Type, by Form, by Brands, by Packaging Type, by Distribution Channel and by Region. Based on Type, the market is segmented into Isotonic, Hypotonic, Hypertonic. Based on Form, the market is segmented into Liquid, Powder. Based on Brands, the market is segmented into Gatorade, Powerade, Others. Based on Packaging Type, the market is segmented into automotive, consumer electronics, healthcare, agriculture, manufacturing, and others. Based on Distribution Channel, the market is segmented into Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Sports Drink Market

The Global Sports Drink market is significantly driven by an increasing inclination among millennials toward physical fitness activities, coupled with their higher disposable income and readiness to invest in healthier options. The advantages of sports drinks, such as mitigating dehydration, replenishing lost electrolytes from sweat, and maintaining the body's electrolyte equilibrium, are becoming more widely recognized among consumers, further propelling demand. Additionally, manufacturers are focusing on innovation, launching a variety of organic drinks that cater to health-conscious consumers, thus enhancing revenue potential for businesses. For example, Powerade's introduction of its new zero-sugar formulas and the POWERADE ULTRA variant, enriched with electrolytes and amino acids, exemplifies how companies are expanding their product offerings to meet consumer needs, driving market growth.

Restraints in the Global Sports Drink Market

One significant restraint facing the global sports drink market is the prevalent high sugar content in many products, which raises health concerns among consumers. This excessive sugar can contribute to various health issues, deterring health-conscious individuals from purchasing these beverages. For example, popular sports drinks like Gatorade contain approximately 34 grams of sugar in a 20-ounce bottle, highlighting the issue. Such nutritional drawbacks are limiting the market's potential for growth, as more consumers seek healthier, lower-sugar alternatives. As awareness of health and wellness continues to rise, the industry must adapt to meet these changing consumer preferences for better options.

Market Trends of the Global Sports Drink Market

The Global Sports Drink market is witnessing a significant shift towards products featuring natural ingredients, driven by a consumer preference for healthier alternatives to traditional formulations. This trend offers vast expansion opportunities, as seen in the introduction of innovative products like Good Sports, a Chicago-based startup that launched a natural sports drink with 97% dairy content, boasting three times the electrolytes and 33% less sugar than conventional options. Furthermore, increasing health consciousness among populations in developing and underdeveloped regions is further propelling market growth. As consumers prioritize wellness and hydration, brands focusing on natural and functional ingredients are poised to gain a competitive edge.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Sports Drink Market Size by Type & CAGR (2024-2031)

• Isotonic
• Hypotonic
• Hypertonic

Global Sports Drink Market Size by Form & CAGR (2024-2031)

• Liquid
• Powder

Global Sports Drink Market Size by Brands & CAGR (2024-2031)

• Gatorade
• Powerade
• Others

Global Sports Drink Market Size by Packaging Type & CAGR (2024-2031)

• Metal
• PET/Plastic
• Glass

Global Sports Drink Market Size by Distribution Channel & CAGR (2024-2031)

• Offline Channel
• Online Channels

Global Sports Drink Market Size by Region & CAGR (2024-2031)

• North America, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • US
  • Canada
• Europe, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• PepsiCo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AJE Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Energy Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Congo Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fraser & Neave Holdings Bhd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GMBH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FRS Healthy Energy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swire Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation