市場調查報告書
商品編碼
1308660
到 2030 年運動飲料市場預測 - 按類型、包裝類型(瓶、罐、金屬、PET/塑料、其他包裝類型)、分銷渠道、品牌、應用和地區進行的全球分析Sports Drinks Market Forecasts to 2030 - Global Analysis By Type, Packaging Type (Bottles, Cans, Metal, PET/Plastic and Other Packaging Types), Distribution Channel, Brand, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球運動飲料市場規模將達到 339.8 億美元,預測期內復合年增長率為 9%,到 2030 年將達到 621.2 億美元,預計將達到美元。
運動飲料是一種富含碳水化合物(以糖的形式)、礦物質、電解質和香料的軟飲料,旨在促進身體活動前後的水分補充。 這些飲料的主要目的是為活動期間努力工作的重要器官提供能量,並提供碳水化合物和重要礦物質以幫助整個恢復過程。 水合作用是運動表現的重要組成部分,包括運動前、運動中和運動後的活動。 因此,定期補充水分不僅有益於健康,還有助於保持運動表現。
根據百事可樂公司的數據,2021 年該公司在廣告和其他營銷活動上的支出將達到 51 億美元。 這在加速消費者對該產品的需求方面發揮著關鍵作用。
製造商逐漸引入天然成分,因為它們比傳統運動飲料更健康,從而創造了市場增長機會。 例如,2021 年 2 月,總部位於芝加哥的初創公司 Good Sports 推出了一款由 97% 乳製品製成的天然運動飲料。 與普通產品相比,它的電解質含量高出 3 倍,糖含量低 33%。 此外,發展中國家和不發達國家健康意識的增強預計將推動運動飲料行業的發展趨勢。
市場上的大多數產品都含有大量糖,這會對您的健康產生不利影響。 因此,這已成為市場擴張的製約因素。 例如,一瓶 20 盎司的佳得樂運動飲料平均含有 34 克糖。
日益嚴重的肥胖和其他健康問題促使人們前往健身場所,並加速運動飲料的消費,這些飲料有助於恢復電解質平衡並維持體內的水合水平。 根據聯合國兒童基金會的全球肥胖地圖集,到 2022 年,印度將出生超過 2700 萬肥胖兒童。 運動飲料中使用的主要成分是糖、電解質和維生素,其中礦物質最受歡迎,因為它們有助於恢復運動和運動過程中損失的電解質。 不過,運動飲料的種類有很多,高張力運動飲料常用在運動後,以增加全天碳水化合物的消耗,增加肌糖原。
這個市場最大的限制是對產品含糖量的反對。 據估計,一份 Monster Drink 含有 14 茶匙糖,這違反了健康行業的標準測量。 與其他軟飲料組合一樣,含咖啡因飲料的經營者已經考慮過避免加糖或調整飲料以適應飲食,以幫助促進銷售並防止市場發現負面發展。我是。
COVID-19 的出現導致該產品的消費量增加,這主要是由於在家工作的增加。 例如,根據《食品商業新聞》2020年11月發布的數據,截至2020年7月12日的52週內,美國無菌能量飲料零售額增長15%,達到35.1億美元。我來了。 北美紅牛增長 11%,達到 13.9 億美元,而總部位於加利福尼亞州科羅納的 Monster Beverages 增長 4.9%,達到 12.3 億美元。
在預測期內,等滲部分佔最大份額。 在全球範圍內,等滲飲料含有與人體大致相同量的糖和鹽,使其成為市場上的主導類別之一。 大多數等滲飲料,例如 Powerade 和 Lucozade,都屬於這一類。 此外,這類飲料深受運動員,尤其是中長跑運動員和對團隊運動感興趣的運動員的歡迎。
便利店/雜貨店領域預計在預測期內將出現良好增長。 便利店不斷更新貨架,設置不同的貨架,吸引註重健康的顧客,鼓勵衝動購買。 在預測期內,便利店已成為印度市場消費者購買運動飲料等健康和營養產品的主要銷售渠道。 便利店是千禧一代消費者的關鍵切入點,他們往往是新飲料產品的目標人群。
預計北美在預測期內將佔據最大份額,因為其人口中投資戶外活動的比例很高,從而推動了飲料的消費。 根據 ORG 統計,2018 年美國戶外旅行人數減少了 10 億。 同樣,體育運動參與人數的急劇增加也帶動了人們使用運動飲料來提高成績。
由於消費者對運動飲料及其健康益處的認識不斷增強,預計亞太地區在整個預測期內將實現盈利增長。 中國和印度等新興市場消費者健康意識的不斷增強以及對運動飲料的接受度不斷提高,正在推動亞太地區運動飲料市場的增長。 此外,人們對運動飲料及其相關益處的認識不斷增強也促進了市場的增長。 然而,不斷增長的中產階級客戶群,特別是在中國和印度等新興市場,正在推動對天然風味運動飲料的需求。
2023 年 2 月,UFC 和 PRIME 簽訂了多年贊助協議。 UFC 官方飲料現已通過一家名為 munchbag.in 的電子商務網站在印度銷售。
2022 年 11 月,運動飲料將推出 NourishCo 的產品。 該產品還包括運動飲料。
2022 年 8 月,可口可樂印度公司宣布以“Limca Sportz”為品牌進軍補水運動飲料類別。
According to Stratistics MRC, the Global Sports Drinks Market is accounted for $33.98 billion in 2023 and is expected to reach $62.12 billion by 2030 growing at a CAGR of 9% during the forecast period. A sports drink is a sort of soft drink that is high in carbohydrates (in the form of sugar), minerals, electrolytes, and flavorings and is intended to promote hydration before and after physical activity. The primary goal of these beverages is to fuel the vital organs that are working hard during activity and to provide carbohydrates and critical minerals to aid in the overall recovery process. Hydration is an important factor in athletic performance, and it includes activities before, during, and after exercise. As a result, regular hydration not only delivers health benefits but also aids in the maintenance of athletic performance.
According to PepsiCo, inc, the company's advertising and other marketing activities expenses, totaled USD 5.1 billion in 2021. This in turn plays a vital role in accelerating the products demand among consumers.
Manufacturers are gradually implementing natural ingredients because they are healthier than traditional sports beverages, resulting in a market growth opportunity. For instance, in February 2021, Good Sports, a Chicago-based start-up, introduced a natural sports drink consisting of 97 percent dairy. This has three times the electrolytes and 33 percent less sugar than standard ones. Furthermore, the growing health-conscious population in developing and underdeveloped countries will fuel sports drink industry trends.
The majority of products on the market include a high quantity of sugar, which can have a harmful impact on health. As a result, this is acting as a restraint on market expansion. For instance, the average 20-ounce bottle pack of Gatorade sports drinks contains 34 grams of sugar.
Rising obesity and other health issues have driven people toward fitness facilities, which has accelerated the consumption of sports drinks, which aid in restoring electrolyte balance and maintaining the body's level of hydration. According to UNICEF's World Obesity Atlas, India will have more than 27 million obese children by 2022. The main elements utilized in sports drinks are sugar, electrolytes, and vitamins, with minerals being the most popular ingredient as they assist in restoring electrolytes lost during workouts or sporting activities. However, there are numerous varieties of sports drinks, and hypertonic sports drinks are generally used post-workout to boost daily carbohydrate consumption and increase muscle glycogen.
The most significant limitation in this market is opposition to the item's sugar content. A single Monster drink can be estimated to have 14 teaspoons of sugar, which contradicts the health industry's standard measurement. Caffeinated drink businesses, like other refreshment combinations, have considered avoiding sugar or diet adaptations of the beverages to aid their sales and not let the market detect a negative development.
The emergence of COVID-19 has resulted in increased consumption of the product, which is largely due to an increase in the number of people working out from home. For instance, according to data given by Food Business News in November 2020, retail sales of non-aseptic energy drinks in the United States increased by 15% to USD 3.51 billion over the 52 weeks ending on July 12, 2020. Prominent companies like Red Bull North America, Inc., expanded by 11% to USD 1.39 billion in 2020, and Monster Beverage Corp., Corona, Calif., expanded by 4.9% to USD 1.23 billion.
The isotonic segment dominated the largest share throughout the projected period. Globally, the isotonic sort is one of the market's main categories, as it contains about the same quantity of sugar and salt as the human body. Most isotonic beverages, such as Powerade and Lucozade, fall into this category. Furthermore, this sort of drink is popular among athletes, particularly medium- and long-distance runners and those interested in team sports.
Convenience/Grocery Stores segment is expected to hold lucrative growth over the forecast period. Convenience stores have steadily updated their shelves by designating different lanes that appeal to health-conscious customers, boosting impulsive purchases. Convenience stores have become key sales channels in India for acquiring health and wellness nutrition products, including sports drinks, for market consumers over the projection period. Convenience stores are an important entrance point for millennial customers, who are frequently the target audience for new beverage products.
North America is estimated to hold the commanded share over the extrapolated period, owing to the high proportion of the population that invests in outdoor activities, which drives consumption of the drink. According to ORG statistics, the population of the United States was surveyed on 1 billion fewer outdoor trips in 2018. Similarly, dramatically increased sports participation has led to the use of sports beverages for performance enhancement, which helps to produce traction.
Due to increased consumer awareness of sports drinks and their health benefits, the Asia-Pacific region is predicted to have profitable growth throughout the forecast period. The rise in health consciousness among consumers in developing nations such as China and India, as well as the increased acceptance of sports drinks, are driving the growth of the Asia-Pacific sports drink market. Furthermore, increased awareness of sports drinks and their associated benefits has contributed to market growth. However, rising middle-class customers with changing lifestyles, particularly in emerging nations such as China and India, are boosting demand for naturally flavored sports drinks.
Some of the key players in Sports Drinks market include Abbott Laboratories, ABBOTT NUTRITION, Aspire Food Group, BA Sports Nutrition, LLC, BodyArmor , Britvic plc, FRS Healthy Energy, Gatorade, Lucozade Ribena Suntory Ltd, Monster Beverage Corporation, Nestle S.A., PepsiCo Inc, Powerade, Red Bull GmbH, Rockstar, Inc, The BUD Co. Ltd, The Coca-Cola Company, The GURU Organic Energy Corp, The Swire Group and Xyience.
In February 2023, The UFC and PRIME signed a multi-year sponsorship deal. The UFC official drink is now being sold in India through the e-commerce site named munchbag.in.
In November 2022, Tata Consumer Products launched products under NourishCo, a new line of fruit-based drinks. The product offering also includes sports drinks.
In August 2022, Coca-Cola India announced the first-ever brand extension for its homegrown brand Limca into the hydrating sports drinks category with 'Limca Sportz'.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.