市場調查報告書
商品編碼
1319228
全球純素巧克力市場 - 2023-2030 年Global Vegan Chocolate Market - 2023-2030 |
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全球純素巧克力市場規模在2022 年達到8.753 億美元,預計到2030 年將達到20.911 億美元,實現利潤豐厚的成長。在2023-2030 年的預測期內,該市場的年複合成長率為11.5%。
植物性市場的整體成長對素食巧克力行業產生了重大影響。消費者擴大在各種食品類別中尋找植物性替代品,包括巧克力。這一趨勢是由道德考慮、健康問題、環境永續性和不斷變化的飲食偏好推動的。
注重健康的消費者傾向於選擇純植物巧克力,因為他們認為植物成分對健康有益。植物性巧克力產品通常強調其天然營養成分,如可可含量高、添加劑少、有機或公平貿易認證。堅果、種子和水果等超級食品成分的加入,進一步提升了純植物巧克力產品的健康定位。
據世界動物基金會統計,全球約有8800 萬素食者。採用純素生活方式的人數不斷增加,直接導致對純素產品(包括純素巧克力)的需求增加。素食者從飲食中剔除了所有動物源性成分,其中包括牛奶巧克力等乳製品。因此,他們尋求合適的替代品,如用植物成分製成的純素巧克力。
除了道德和環境方面的考慮,健康意識也是個人採用純素生活方式的重要驅動力。因此,人們對健康食品的選擇越來越感興趣,包括使用優質原料、低糖含量和高可可比例製作的純素巧克力。將純素巧克力與更健康的放縱選擇聯繫起來,吸引了注重健康的人們,進一步推動了市場的成長。
產品創新帶來了各種純素巧克力的開發,為消費者提供了更多的選擇和種類。生產商不斷探索新口味、新質地和新形式,以迎合不同消費者的喜好。例如,2023 年3 月,好時公司宣布里斯植物花生醬杯將成為其首款在全國範圍內銷售的純素巧克力。第二款植物巧克力- 好時杏仁海鹽特級奶油巧克力將於4 月上市。
通過推出新的純素巧克力產品,生產商可以吸引以前可能不知道或對純素巧克力不感興趣的新顧客。例如,推出具有創新口味、獨特包裝或注重健康屬性的產品,可以引起注重健康的消費者或在不影響飲食選擇的前提下尋求放縱的消費者的共鳴。消費群體的擴大有助於市場成長。
許多消費者可能仍不了解純素巧克力的可用性和益處。與大型巧克力品牌相比,有限的行銷力度、在主流媒體上缺乏能見度以及較低的促銷預算都會限制消費者的認知度,阻礙市場成長。人們可能會對包括純素巧克力在內的純素產品產生誤解和成見。
一些消費者可能會認為純素巧克力沒有味道、品質低劣或缺乏多樣性。這些先入為主的觀念會阻礙人們嘗試純素巧克力產品或將其視為可行的選擇。要克服這些誤解,就必須開展教育和資訊傳播,展示純素巧克力的美味和品質。缺乏認知會使這些成見長期存在,並限制市場成長潛力。
COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景,以及定價動態(包括大流行期間和之後的定價變化,並與COVID 前情景進行比較)、供求光譜(由於貿易限制、封鎖和後續問題而導致的供需變化)、政府計劃(政府機構為振興市場、部門或行業而採取的計劃)和製造商戰略計劃(此處將涵蓋製造商為緩解COVID 問題而採取的措施)。
Global Vegan Chocolate Market reached US$ 875.3 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 2,091.1 million by 2030. The market is growing at a CAGR of 11.5% during the forecast period 2023-2030.
The overall growth of the plant-based market has had a significant impact on the vegan chocolate sector. Consumers are increasingly seeking out plant-based alternatives across various food categories, including chocolate. This trend is driven by ethical considerations, health concerns, environmental sustainability, and changing dietary preferences.
Health-conscious consumers are gravitating towards vegan chocolate options due to the perceived health benefits associated with plant-based ingredients. Plant-based chocolate products often highlight their natural and nutritious components, such as high cocoa content, minimal additives, and organic or fair-trade certifications. The incorporation of superfood ingredients, such as nuts, seeds, and fruits, further enhances the health positioning of vegan chocolate products.
According to World Animal Foundation, there are approximately 88 million vegans in the world. three-quarters of the vegan population is covered by females. The growing number of individuals adopting a vegan lifestyle directly translates to an increased demand for vegan products, including vegan chocolate. Vegans eliminate all animal-derived ingredients from their diet, which includes dairy-based products like milk chocolate. As a result, they seek suitable alternatives, such as vegan chocolate made with plant-based ingredients.
Alongside ethical and environmental considerations, health consciousness is a significant driver for individuals adopting a vegan lifestyle. As a result, there is a growing interest in healthier food choices, including vegan chocolate made with high-quality ingredients, lower sugar content, and higher cocoa percentages. The association of vegan chocolate with healthier indulgence options appeals to health-conscious individuals, further driving the market growth.
Product innovation results to the development of a wide range of vegan chocolate options, offering consumers greater choice and variety. Manufacturers are constantly exploring new flavors, textures, and formats to cater to diverse consumer preferences. For instance, in March 2023, The Hershey Co. declared Reese's Plant-Based Peanut Butter Cups, will be its its first vegan chocolates sold nationally. A second plant-based offering, Hershey's Plant-Based Extra Creamy with Almonds and Sea Salt will follow in April.
By introducing new vegan chocolate products, manufacturers can attract new customers who may not have been aware of or interested in vegan options before. For example, a product launch featuring innovative flavors, unique packaging, or health-focused attributes can resonate with health-conscious consumers or individuals seeking indulgence without compromising their dietary choices. This expansion of the consumer base contributes to market growth.
Many consumers may still be unaware of the availability and benefits of vegan chocolate. Limited marketing efforts, lack of visibility in mainstream media, and lower promotional budgets compared to larger chocolate brands can restrict consumer awareness and hinder the market growth. There can be misconceptions and stereotypes associated with vegan products, including vegan chocolate.
Some consumers may perceive vegan chocolate as tasteless, inferior in quality, or lacking in variety. These preconceived notions can deter individuals from trying vegan chocolate products or considering them as viable options. Overcoming these misconceptions requires education and information dissemination to showcase the deliciousness and quality of vegan chocolate. A lack of awareness perpetuates these stereotypes and limits the market growth potential.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global vegan chocolate market is segmented based on product type, flavor, distribution channel, and region.
By flavor, the global vegan chocolate market market is segmented into dark, white, and others.
In 2022, the dark segment had the highest share in the vegan chocolate market. Dark chocolate is often made with a higher percentage of cocoa solids, which gives it a richer and more intense flavor. It typically contains minimal ingredients, with cocoa solids, cocoa butter, and sweeteners being the primary components. In February 2023, Keventers, an Indian dairy brand, launched its first line of vegan delicacies in 2 flavors, vegan strawberry, and vegan dark chocolate.
Dark chocolate is often associated with various health benefits. It is known to contain antioxidants, such as flavonoids, that may have positive effects on cardiovascular health and overall well-being. The perceived health benefits of dark chocolate have contributed to its popularity among health-conscious consumers, including vegans who prioritize both ethical and health considerations.
In 2022, North America had a significant share of the vegan chocolate market. According to the USDA, Canada is the top chocolate and cocoa products export market having $837.44 million. North America has a well-developed retail infrastructure, with a wide range of supermarkets, health food stores, and specialty retailers. This makes it easier for consumers to access and purchase vegan chocolate products. The availability of vegan chocolate in mainstream retail outlets, alongside dedicated vegan and health-focused stores, contributes to the market's growth and prominence.
North America has witnessed a significant surge in the number of people adopting vegan and plant-based diets. This growing trend can be attributed to several factors, such as increased awareness about animal welfare, environmental sustainability, and a heightened focus on personal health. Consequently, North America has witnessed the emergence of a substantial and expanding consumer base actively seeking out vegan food alternatives, including vegan chocolate.
The major global players include: Barry Callebaut, Nestle, Endangered Species Chocolate, Alter Eco, Creative Nature Ltd., Dylan's Candy Bar, Plamil Foods Ltd., Theo, Chocoladefacriken Lindt & Sprungli AG, Goodio
The Global Vegan Chocolate Market Report Would Provide Approximately 61 Tables, 60 Figures, And 102 Pages.
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