市場調查報告書
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1418707
全球無麩質餅乾市場 - 2023-2030Global Gluten-Free Biscuits Market - 2023-2030 |
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2022年,全球無麩質餅乾市場達到7.218億美元,預計2030年將達到12.7871億美元,2023-2030年預測期間CAGR為7.41%。
消費者對簡便食品的需求不斷成長,推動了無麩質餅乾市場的市場成長。對於生活方式忙碌的消費者來說,無麩質餅乾是方便的隨身零食選擇。有食物過敏的消費者正在選擇無麩質產品,以避免小麥食品中潛在的過敏原,推動了對無麩質餅乾市場的需求。
政府不斷擴大無麩質餅乾產品的措施有助於推動預測期內的市場成長。例如,2022年4月30日,APEDA推出了多款適合各年齡層的小米產品。 APEDA推出的所有產品均不含麩質且100%天然。新推出的產品包括奶油餅乾、鹽餅乾、牛奶餅乾、ragi花生醬、jowar花生醬、jowar upma等。
市場上的一些主要參與者在市場上推出了新產品,這有助於推動預測期內的市場成長。例如,2022 年 5 月 16 日,Arnott’s 在市場上推出了新系列的無麩質產品。市面上有 3 種類型的無麩質餅乾:薄荷片、脆餅奶油和 TeeVee Snacks Original。
消費者對健康零食的需求不斷成長,促使許多製造商推出無麩質餅乾,這些餅乾含有強化活性成分(主要是纖維、蛋白質和維生素),有益於健康。由於消費者正在尋找健康的食品選擇,消費者健康意識的增強有助於促進市場成長。無麩質餅乾採用天然甜味劑和較少的人工添加劑製成。無麩質餅乾被視為更健康的零食選擇之一,因為它對希望減少麩質消費的消費者有益。
一些主要參與者在市場上推出了新產品以滿足消費者的需求。例如,2022 年 3 月 2 日,美國 Kameda, Inc. 的子公司 Mary's Gone Crackers 透過在市場上推出 Mary's Gone Kookies 擴大了業務。它有蜂蜜、巧克力、肉桂等三種口味可供選擇。這些產品以 5 盎司盒裝出售,並在 Sprouts 商店和其他零售店推出。
乳糜瀉患者通常需要定期購買餅乾等無麩質產品,以維持無麩質飲食。這導致無麩質餅乾的持續和重複購買,支持市場成長。消費者對乳糜瀉的認知不斷提高,促使人們在正式診斷之前就尋求無麩質選擇。全球無麩質餅乾的主要參與者正在改善無麩質餅乾的口味和質地,這進一步有助於增加無麩質餅乾的銷售。
根據美國國家醫學圖書館2023年提供的資料,乳糜瀉是全球最常見的遺傳性疾病。全世界約有 1% 的人患有這種疾病。乳糜瀉的盛行率在北美和非洲為 0.5%,在南美洲為 0.4%,在亞洲為 0.6%,在歐洲為 0.8%。乳糜瀉的日益普及有助於促進無麩質餅乾市場的成長。
由於使用替代麵粉、澱粉和生產實踐,無麩質餅乾的製造成本更高。無麩質餅乾的高成本限制了它們向更廣泛的消費者群體的普及。隨著無麩質餅乾市場的成長,主要參與者之間的競爭加劇。一些品牌提供價格較低的無麩質選擇,這給其他品牌帶來了降低價格以保持競爭力的壓力。
由於生產成本較高,主要參與者選擇將其無麩質餅乾定位為優質產品,但這將潛在客戶群限制為那些願意為感知品質支付溢價的人。 Pure Foods 在市場上銷售經典 Ajwain 無麩質餅乾。 140克餅乾的價格為125盧比,比普通餅乾高。這些餅乾有五種不同的口味,如雙巧克力、草莓麥片、脆脆椰子、經典 Ajwain 和香蕉麥片。
Global Gluten-Free Biscuits Market reached US$ 721.80 million in 2022 and is expected to reach US$ 1278.71 million by 2030, growing with a CAGR of 7.41% during the forecast period 2023-2030.
Growing consumer demand for convenience food to boost the market growth of the gluten-free biscuits market. Gluten-free biscuits are convenient and on-the-go snack options for consumers with busy lifestyles. Consumers with food allergies are choosing gluten-free products to avoid potential allergens present in wheat-based foods, driving demand for gluten free biscuits market.
Growing Government initiative for the expansion of gluten-free biscuit products helps to boost market growth over the forecast period. For instance, on April 30, 2022, APEDA launched a variety of millet products for all age groups. All the products launched by APEDA are Gluten-free and 100% natural. The newly launched products include cream biscuits, salt biscuits, milk biscuits, ragi peanut butter, jowar peanut butter, jowar upma and others.
Some of the major key players in the market launched new products in the market which helps to boost market growth over the forecast period. For instance, on May 16, 2022, Arnott's launched new range of gluten free products in the market. There are 3 type of Gluten free biscuits are available in the market as Mint Slice, Shortbread Cream and TeeVee Snacks Original.
The increasing consumer demand for healthy snacks has prompted many manufacturers to release gluten-free biscuits that are beneficial to health with their fortified active ingredients, which are primarily fiber, protein, and vitamins. Growing consumer awareness about health helps to boost market growth due to consumers are looking for healthy food options. Gluten-free biscuits that are manufactured with natural sweeteners, and fewer artificial additives. Gluten-free biscuits are consumed as one of the healthier snack options, as it is beneficial for consumers who are looking to reduce gluten consumption.
Some of the major key players launched new products in the market to fulfill consumer's demands. For instance, on March 02, 2022, Mary's Gone Crackers, a subsidiary of Kameda, USA, Inc. expanded its business by the launch of Mary's Gone Kookies in the market. It is available in three flavors such as honey, chocolate, and cinnamon. The products are sold in the 5oz box and launched at Sprouts stores and other retail stores.
Coeliac patients often need to buy gluten-free products like biscuits regularly to maintain their gluten-free diets. This results in consistent and repeat purchases of gluten-free biscuits, supporting market growth. Growing consumer awareness about coeliac disease has prompted individuals to seek gluten-free options even before a formal diagnosis. Globally major key players in gluten-free biscuits are improving the taste, and texture of gluten-free biscuits which further helps to increase the sales of gluten-free biscuits.
According to the data given by the National Library of Medicine in 2023, Celiac disease is the most common genetic disorder globally. There are around 1% of people suffer from this disease across the world. The prevalence values for celiac disease were 0.5% in North America and Africa, 0.4% in South America, 0.6% in Asia, and 0.8% in Europe. The growing prevalence of coeliac disease helps to boost market growth of the gluten free biscuits market.
Gluten-free biscuits are more expensive to manufacture because of the use of alternative flour, starches, and production practices. The high cost of gluten-free biscuits limits their accessibility to a broader consumer base. As the market for gluten-free biscuits grows competition among key players increases. Some brands offer lower-priced gluten-free options, which puts pressure on others to reduce their prices to remain competitive.
Major key players choose to position their gluten-free biscuits as premium products due to the higher production costs, but this limits the potential customer base to those willing to pay a premium for perceived quality. Pure Foods is selling Classic Ajwain gluten free cookies in the market. The cost of the cookies is RS 125 for the 140 grams which is higher than the regular biscuit. These biscuits are available in five different flavors as Double Chocolate, Strawberry Muesli, Crunchy Coconut, Classic Ajwain, and Banana Muesli.
The global gluten-free biscuits market is segmented based on type, distribution channel, end user and region.
On the basis of type, the gluten-free biscuit market is segmented into plain, milk, chocolate, and others. The chocolate type segment held 38.15 % of the market share in the global gluten-free biscuits market. Chocolate flavor cookies are a popular and indulgent treat. The chocolate flavor is popular among the all age population from small children to adults. The availability of chocolate-flavored gluten-free cookies has expanded in supermarkets, health food stores, and online retailers, making them more accessible to a broader consumer base.
Some of the major key players in the market launched new products in the market to fulfill consumers' demands. For instance, on December 19, 2022, Mondelez International launched gluten-free mint chocolate sandwich cookies under its cookies and double stuff cookies market. These cookies are made from real cocoa and a blend of gluten-free flour. The gluten-free cookies are available for sale in retail stores.
North America accounted largest market share accounting for 40.12% of the global gluten-free biscuits market. United States and Canada accounted largest market share due to the increase in the consumer demand for gluten-free biscuits due to their health benefits. Some of the major key players expand their business to fulfill consumer's demand for gluten-free products. For instance, on November 01, 2023, Dr. Schar USA Inc., was expanding its manufacturing facility in the North American market to increase its sales.
The company invested $18 million to double its manufacturing capacity. The company's specialized food products include crackers and biscuits. According to the data given by Beyond Celiac company, 1 in 133 Americans, or about 1% of the population, has celiac disease. Also, recent screening studies showed that the United States has more than 1% of the population, has celiac disease.
Some of the major key players launched new products in the region to expand their business. For instance, on April 14, 2023, Mars Incorporated, a United States-based company launched gluten-free Galaxy and Twix cookies in the market. These two varieties were initially launched under its brands Galaxy and Twix. These biscuits are available in packs of four. These gluten-free cookies represent 69% of conventional cookie value sales in the market.
The major global players in the market include: Northumbrian Fine Foods, United Biscuits, Not A Trace, Granarolo S.p.A., Orgran, Company Cafe, Varyas Gluten Free Products, General Mills, Kellogg's Company, and Paljeeskookies.
The pandemic prompted significant changes in consumer behavior. With lockdowns and restrictions in place, more people turned to snack and comfort foods, including gluten-free biscuits. The increased demand for at-home snacks drove sales in the segment. Growing consumer demand for healthier food products like gluten-free biscuits helps to boost consumer demand for gluten-free biscuits.
With growing concerns about in-person shopping, e-commerce sales of gluten-free biscuits surged. Many consumers turned to online grocery shopping for convenience and safety, which contributed to the growth of the online retail channel. The pandemic disrupted supply chains globally, affecting the availability of ingredients and production processes. While demand for gluten-free biscuits increased, manufacturers faced challenges in ingredient sourcing and production due to supply chain interruptions.
The conflict between Russia and Ukraine disrupts the global supply chain for ingredients and raw materials used in the production of gluten-free biscuits. Russia and Ukraine are significant suppliers of gluten-free biscuits interruptions in supply lead to production delays and increased costs. Gluten-free biscuit manufacturing depends on a range of raw materials such as corn, rice, and oats. The agricultural production and export volatility hampers market growth of the gluten-free biscuits market.
Geopolitical conflicts lead to economic instability in affected regions and beyond. Such instability influences consumer behavior and impacts purchasing decisions, potentially affecting the demand for gluten-free biscuits. Geopolitical tensions lead to fluctuations in currency exchange rates, which impact the cost of imported and exported gluten-free biscuits. Changes in exchange rates affect pricing and international trade dynamics.
The global gluten-free biscuits market report would provide approximately 62 tables, 62 figures and 190 pages.
LIST NOT EXHAUSTIVE.