市場調查報告書
商品編碼
1530842
2030 年無麩質食品市場預測:按產品類型、形式、成分、分銷管道和地區進行的全球分析Gluten-Free Food Market Forecasts to 2030 - Global Analysis By Product Type, Form, Source, Distribution Channel and by Geography |
根據Stratistics MRC的數據,2024年全球無麩質食品市場規模為74.4億美元,預計到2030年將達到134.1億美元,預測期內複合年成長率為10.33%。
無麩質食品是不含小麥、大麥和黑麥中蛋白質的食品,適合麩質敏感或乳糜瀉患者。即使在沒有任何健康問題的人群中,無麩質食品也越來越受歡迎,因為許多人認為它們可以改善消化和整體健康。無麩質產品現在在雜貨店和餐廳中更常見,通常用米、藜麥和小米等穀物替代。
擴展有關麩質不耐症和乳糜瀉的知識
由於人們對乳糜瀉和麩質敏感性的認知不斷提高,無麩質產品市場急劇成長。隨著人們對乳糜瀉和麩質敏感性的認知不斷提高,人們擴大尋求無麩質食品來管理自己的健康。此外,由於醫學發展和教育舉措的推動,人們的認知不斷提高,越來越多的人開始採用無麩質飲食。
無麩質產品價格上漲
無麩質產品的高價格是無麩質食品市場的主要障礙之一。與含麩質食品相比,無麩質成分和加工成本更高。此外,對價格敏感的消費者可能會發現無麩質食品價格過高,這可能會阻礙市場擴張。這些額外費用通常會以更高的零售價格轉嫁給零售商。
創造性產品開發
開發無麩質產品時,創造性機會比比皆是。為了滿足不斷變化的消費者需求,製造商可以嘗試新成分、改進配方和創新產品類型。此外,透過創造創新的零嘴零食和飲料,以及義式麵食、麵包和糕點等傳統民族食品的無麩質版本,我們的目標是吸引更廣泛的受眾,幫助我們的品牌在擁擠的市場中脫穎而出。
市場競爭激烈
無麩質食品市場競爭激烈,許多品牌都在爭取消費者的注意力。著名的食品製造商和小眾無麩質品牌不斷推出新產品和廣告宣傳。此外,激烈的競爭可能會導致價格競爭、行銷費用增加以及我們的產品差異化困難,這可能會影響市場佔有率和利潤率。
COVID-19 大流行對無麩質食品市場產生了重大影響,增加了消費者對健康的興趣,包括麩質不耐症等飲食要求。疫情爆發之初,供應鏈中斷導致無麩質產品短缺,但隨著人們開始在家中烹飪並變得更加注重健康,對無麩質選擇的需求增加。然而,大流行的經濟影響增加了消費者對價格的敏感度,使製造商難以平衡負擔能力和可用性。
烘焙產品領域預計將在預測期內成為最大的領域
無麩質食品市場以烘焙產品產業為主。該細分市場包括各種無麩質麵包、蛋糕、餅乾和其他烘焙點心,由於它們在患有乳糜瀉和麩質過敏的顧客中很受歡迎,因此需求量很大。無麩質烘焙技術的創新和產品範圍的擴大以滿足廣泛的偏好正在推動烘焙產品領域的顯著成長。此外,無麩質烘焙產品正在席捲市場,這可能是由於口味、質地和配方的改進,使其被更廣泛的消費者所接受。
液體細分市場預計在預測期內複合年成長率最高
在無麩質食品市場,液體食品的複合年成長率最高。此類別包括無麩質和無乳製品乳製品替代品、果汁、蛋白奶昔等。消費者對滿足其飲食和健康要求的方便且易於消費的選擇的日益偏好是液體細分市場快速成長的主要原因。其他好處:植物性飲食和機能飲料的日益普及進一步推動了這種成長。
北美在無麩質食品方面擁有最大的市場佔有率。對麩質相關健康風險的高度認知、乳糜瀉和麩質敏感性的廣泛診斷以及無麩質食品大型製造商和經銷商的崛起是促成這一優勢的關鍵因素。該地區擁有積極尋求無麩質選擇的強大消費群和成熟的分銷網路,享有許多優勢。此外,由於健康意識的增強以及對開拓無麩質產品市場的大量投資,北美在全球市場上保持主導地位。
在無麩質食品市場,亞太地區的複合年成長率最高。中階對健康和健康相關產品的需求不斷成長、可支配收入不斷增加以及對麩質相關健康風險的了解不斷增加,推動了該行業的爆炸性擴張。此外,該地區不斷成長的城市人口以及無麩質產品穩步融入主流零售通路正在推動市場擴張。受國際飲食影響以及針對當地偏好的區域發展創新趨勢不斷上升,亞太地區無麩質食品市場正在迅速擴大。
According to Stratistics MRC, the Global Gluten-Free Food Market is accounted for $7.44 billion in 2024 and is expected to reach $13.41 billion by 2030 growing at a CAGR of 10.33% during the forecast period. Gluten-free food is made without the protein found in wheat, barley, and rye, catering instead to those who have sensitivity to gluten or celiac disease. Because many people think this dietary option improves digestion and general health, it has become more and more popular, even among those without health issues. Increasingly found in grocery stores and dining establishments, gluten-free products are frequently made from substitute grains like rice, quinoa, and millet.
Growing knowledge of gluten intolerance and celiac disease
The market for gluten-free products has grown dramatically as a result of increased awareness of celiac disease and the diagnosis of gluten sensitivity. People are more inclined to look for gluten-free options in order to manage their health as more become aware of these conditions and their symptoms. Additionally, a growing number of people are avoiding gluten in their diets as a result of this increased awareness, which is fueled by both medical developments and educational initiatives.
Increased prices for gluten-free goods
The higher price tag attached to gluten-free products is one of the main barriers to the gluten-free food market. Compared to their gluten-containing counterparts, gluten-free ingredients and processing can be more costly. Furthermore, price-conscious consumers may find gluten-free foods prohibitively expensive, which could impede market expansion. Frequently, this extra expense is passed on to retailers as higher retail prices.
Creative development of products
The development of gluten-free products offers a wealth of creative opportunities. To address changing consumer demands, manufacturers can experiment with new components, enhanced formulas, and innovative product categories. Additionally, producing novel snacks and drinks or adapting classic ethnic foods like pasta, bread, and pastries to be gluten-free can draw in a wider customer base and set brands apart in a crowded market.
Strong market rivalry
The market for gluten-free foods is extremely competitive, with many brands fighting for consumers' attention. Prominent food producers, along with niche gluten-free labels, are always launching new goods and advertising campaigns. Furthermore, price wars, higher marketing expenses, and difficulties differentiating products can result from this fierce competition, which could have an effect on market share and profit margins.
The COVID-19 pandemic had a major effect on the market for gluten-free foods by increasing consumer interest in wellness and health, which includes dietary requirements like gluten intolerance. The pandemic's early stages caused supply chain hiccups and a scarcity of gluten-free goods, but as people turned to cooking at home and became more health conscious, the demand for gluten-free options grew. However, the pandemic's economic impact also made consumers more price sensitive, making it difficult for manufacturers to strike a balance between affordability and accessibility.
The Bakery Products segment is expected to be the largest during the forecast period
The market for gluten-free foods is dominated by the bakery products segment. Due to their popularity among customers with celiac disease and gluten sensitivity, this segment includes a wide variety of gluten-free bread, cakes, cookies, and other baked goods that are in high demand. Innovations in gluten-free baking techniques and a growing range of products that satisfy a wide range of tastes and preferences have propelled the bakery products segment's notable growth. Moreover, the market dominance of gluten-free bakery products can be attributed to their improved taste, texture, and formulations, which have made them more palatable to a wider range of consumers.
The Liquid Form segment is expected to have the highest CAGR during the forecast period
In the market for gluten-free foods, the liquid form segment has the highest CAGR. This section contains dairy-free milk substitutes, juices, and protein shakes that are free of gluten. The increasing inclination of consumers towards convenient and readily consumable options that meet their dietary and health requirements is the primary reason behind the liquid form segment's rapid growth. Additionally, this growth has been further spurred by the growing popularity of plant-based diets and functional beverages, as consumers look for gluten-free liquid products that are versatile and offer both nutritional benefits.
When it comes to gluten-free food, North America has the largest market share. High awareness of health risks associated with gluten, the prevalence of celiac disease and gluten sensitivity diagnoses, and the prominence of large producers and distributors of gluten-free foods are the main factors contributing to this dominance. Because of its strong consumer base, which actively seeks out gluten-free options and its established distribution network, the region enjoys many advantages. Furthermore, North America continues to hold a dominant position in the global market owing to the proliferation of health-conscious trends and large investments in the development of gluten-free products.
In the gluten-free food market, Asia-Pacific is growing at the highest CAGR. This industry's explosive expansion is driven by growing middle-class demand for wellness and health-related products, rising disposable incomes, and growing knowledge of the health risks associated with gluten. Moreover, propelling market expansion are the region's growing urban population and the steady integration of gluten-free products into mainstream retail channels. Asia-Pacific's gluten-free food market is expanding at a faster rate thanks to a growing trend of international dietary influences and locally developed innovations catered to regional tastes.
Key players in the market
Some of the key players in Gluten-Free Food market include Nestle SA, Unilever PLC, Prima Foods Ltd., General Mills Inc., Hershey Co., Conagra Brands, Inc., Kellogg's Company, Hain Celestial Group Inc., Hero Group AG, Kraft Heinz Company, Silky Yay Foods, Enjoy Life Foods, True Foods, Valeo Foods Ltd. and Pinnacle Foods Inc.
In February 2024, Nestle, in a move to streamline its operations, has entered into a slump sale agreement for its Nestle Business Services (NBS) Division with Purina PetCare India, a wholly-owned subsidiary of Nestle S.A.The deal, valued at ₹798 million, is set to be effective from July 1, 2024, subject to customary closing conditions.
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas.
In January 2023, Specialty minerals company ICL Group Ltd. will become General Mills, Inc.'s specialty phosphate solutions supplier as part of a strategic partnership agreement between the two companies. Initially, ICL will focus on supplying General Mills' North American operations beginning in June 2023, with potential to expand into the manufacturer's international segments.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.