市場調查報告書
商品編碼
1423449
全球咖啡濃縮液市場 - 2023-2030Global Coffee Concentrate Market - 2023-2030 |
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概述
2022年,全球咖啡濃縮液市場規模達27億美元,預計2030年將達39億美元,2023-2030年預測期間CAGR為4.7%。
濃縮咖啡是預先沖泡的咖啡的濃縮形式,在使用前需要稀釋。對於那些喜歡簡單、持續使用產品的人來說,濃縮咖啡是一種方便的咖啡使用方式。多種形式的咖啡濃縮物的可用性,例如不同品種的液體和粉末形式,有助於消費者滿足不同的偏好和需求。
咖啡濃縮物具有多種用途,可以用水或牛奶稀釋,熱飲或冷飲,以及在雞尾酒、冰沙和其他產品製劑等多種配方中的使用,促進了全球市場的擴張。此外,隨著消費者收入和購買力的不斷提高,他們在日常生活中吸引了更多的優質產品。
北美日益成長的咖啡消費偏好對該地區咖啡濃縮物市場的成長產生了積極影響,主要參與者推出了新產品。例如,2020 年 6 月,星巴克在其產品組合中添加了一款新產品,在美國市場推出了冷萃濃縮液系列,該系列在全國雜貨店均有銷售。生產商專注於消費者對在家準備咖啡師風格飲料的興趣。
動力學
全球咖啡消費量增加
咖啡因其對人體和健康的功能益處而成為世界上廣泛喜愛的飲料。由於其咖啡因含量,咖啡是消費者首選的消除疲勞和增加能量水平的咖啡。它還透過降低 2 型糖尿病和憂鬱症的風險提供健康益處,並有助於體重管理。
隨著消費者對咖啡益處的認知不斷增強,全球咖啡消費量迅速增加。根據國際咖啡組織的數據,2021-22咖啡年世界咖啡產量達1.685億袋,預計2022-23年將達到1.713億袋。此外,該組織還報告稱,2021-2022年世界咖啡消費量增加4.2%,達到1.756億袋。
濃縮咖啡方便易用的特性使其受到隨時隨地尋求舒適咖啡體驗的人們的歡迎。咖啡濃縮物提供的高品質和優質咖啡體驗方便地積極推動了市場成長。
消費者對便利產品的高需求
隨著工作人口的增加和消費者忙碌的生活方式,對易於使用的產品的需求和需求正在迅速增加。生活方式忙碌的消費者選擇濃縮咖啡是因為其方便且容易取得。無論傳統的沖泡方法如何,濃縮咖啡都很容易製備,並且被認為是隨身攜帶的選擇。
濃縮咖啡可立即使用,無需從頭開始進行任何準備。咖啡濃縮液以方便的形式提供,例如單份包裝、攜帶式袋裝和瓶裝,使其可以輕鬆攜帶到任何地方,無需事先準備,並根據個人對咖啡口味和濃度的偏好立即享受咖啡體驗。
價格敏感度與消費者對現煮咖啡的偏好
濃縮咖啡深受廣大人口的青睞,但同時,由於濃縮咖啡價格較普通咖啡高,且對新鮮咖啡的需求量大,市場也面臨著消費者認知度較低、消費者對該產品偏好程度較低的挑戰。沖泡咖啡體驗。大多數咖啡愛好者喜歡現煮的咖啡而不是現成的咖啡。對新鮮和熱咖啡的消費需求減少了產品需求。
在全球範圍內,消費者更喜歡去咖啡店和咖啡館享受新鮮的咖啡並與朋友和家人保持社交聯繫。 2022 年春季全國咖啡數據趨勢報告稱,增加外來咖啡消費的美國人增加了 8%。此外,根據國家咖啡數據趨勢報告,在美國,咖啡店的消費者訪問量和咖啡消費量總共增加了 20%。
Overview
Global Coffee Concentrate Market reached US$ 2.7 billion in 2022 and is expected to reach US$ 3.9 billion by 2030, growing with a CAGR of 4.7% during the forecast period 2023-2030.
Coffee concentrates are the concentrated form of the coffee that is brewed priorly and needs to be diluted before use. Coffee concentrates are a convenient mode of coffee use for people with a preference for easy and ongoing product usage. The availability of coffee concentrate in multiple forms such as in liquid and powder forms in different varieties helps the consumer to deal with various preferences and needs.
The versatility offered by the coffee concentrates for its use in multiple ways by diluting them with water or milk, consuming them hot or cold and its use in multiple recipes such as cocktails, smoothies and other product preparations boost the market expansion in the global level. In addition, with the increasing income and purchasing power of the consumers, they attract more of the premium range of products in daily life.
The increasing coffee consumption preference in North America positively impacted the coffee concentrate market growth in the region with new product launches from major players. For instance, in June 2020, Starbucks added a new product to its portfolio with the introduction of the Cold Brew Concentrate line in U.S. market that is available in nationwide groceries. The producer focussed on the interest of consumers preference for preparing barista-style drinks at home.
Dynamics
Increasing Global Coffee Consumption
Coffee is a widely preferred beverage in the world due to its functional benefits to the human body and health. Coffee is preferred by consumers to deal with their tiredness and increase their energy levels due to its caffeine content. It also provides health benefits by lowering the risk of type 2 diabetes and depression and helps in weight management.
With the increased consumer awareness regarding the benefits of coffee, there is a rapid increase in coffee consumption globally. According to the International Coffee Organization, world coffee production reached 168.5 million bags in the coffee year 2021-22 and is expected to reach 171.3 million bags in 2022-23. Further, the organization also reported that world coffee consumption increased by 4.2 % to 175.6 million bags in 2021-2022.
The convenient and easy-to-use nature of concentrated coffee makes it popular among people in search of a comfortable coffee experience anywhere and everywhere. The high quality and premium coffee experience offered by the coffee concentrate conveniently positively drives the market growth.
High Demand for Convenient Products Among Consumers
With the increasing working population and hectic lifestyle of consumers, the need and demand for products that are easy to use is increasing rapidly. Consumers with busy lifestyles opt for coffee concentrates due to their convenient and readily available nature. Irrespective of the traditional brewing methods, coffee concentrate is easy to prepare and is considered an on-to-go option.
The coffee concentrate is used instantly without any preparation from scratch. The availability of the coffee concentrates in convenient options such as single-serve packets, portable pouches and bottles make it easy to carry it along anywhere without any prior preparations and enjoy the coffee experience instantly according to one preferences over coffee taste and strength.
Price Sensitivity and Consumer Preference Towards Freshly Brewed Coffee
The coffee concentrate is highly preferred by a huge population base, but at the same time, the market also faces challenges with lower consumer awareness and less consumer preference towards the product due to its high price compared to regular coffee and demand for high demand for freshly brewed coffee experience. Most of the coffee lovers prefer coffee that is freshly brewed instead of readily available. The need for fresh and hot coffee consumption reduces the product demand.
Globally, consumers prefer visiting coffee shops and cafes for a fresh coffee feel and to maintain socialization with friends and family. The Spring 2022 National Coffee Data Trends reported that there is an increase of 8% of Americans who have increased their coffee consumption away from home. Further, according to the National Coffee Data Trends report, in U.S. there is a total of 20% increase in consumer visits and coffee consumption in coffee shops.
The global coffee concentrate market is segmented based on bean, roast, brew, form, type, product, distribution channel and region.
Superior Taste and Texture of Arabica Beans
The global coffee concentrate market is segmented based on beans into Robusta, Liberia, Arabica and others. The Arabica bean segment of the global coffee concentrate accounted for the largest share due to its superior taste and texture. Arabica beans are highly preferred by consumers due to their delicate and fruity flavors. The low caffeine content in the Arabica bean compared to that of others increases its demand among people wanting to control their caffeine intake considering the taste of the coffee.
The high demand for Arabica beans in the market results in the new and improved product launches of coffee concentrate with the use of Arabica beans. For instance, in May 2023, Estate '98, an American launched Ultra-Concentrated Coffee which is made from made from 100% Arabica beans. The product offers a sustainable and convenient way to make tasty and quality coffee in less time.
Increasing Demand for the Convenient Coffee Products in North America
North America dominated the global coffee concentrate market. The regional market demand is primarily driven by the increasing adoption of coffee culture among regional consumers. In addition, the high demand for convenient and ready-to-use products in this region due to hectic lifestyles helps in expanding the growth of coffee concentrate with its simple and easy-to-use nature.
According to USDA December 2023 statistics, 24,000 60-kg bag beans were imported into U.S. during 2023-2024 as the domestic consumption was reported to be 25,475 60-kg bean bags. According to the National Coffee Association, more than any other beverage, 66% of Americans drink coffee each day as of March 2022. With the increasing coffee consumption, the imports of coffee beans for the region also increasing to meet the demand.
The new product launches in the regional retail market are expanding the market size. For instance, in August 2023, Tim Hortons, North America's largest restaurant chain introduced Tim Hortons Cold Brew Concentrate in the U.S. The new product coffee concentrate is available in four new flavors such as Medium Blend Black, Birthday Cake, Cinnamon Swirl, and Mocha Cereal. The product is available in almost 50 states in U.S. retail market.
The major global players in the market include Tata Nutrikorner, Javy Coffee Company, Grady's Cold Brew, Kohana Coffee, The J.M. Smucker Company, Nestle, MONIN INCORPORATED., Climpson & Sons, Beangood Private Limited and Kerry Group plc.
The COVID-19 pandemic has both positive and negative impacts on the global coffee concentrate market. The market faced challenges during the pandemic situation due to sudden lockdown conditions and interrupted industrial and retail processes. The disrupted supply chain activities reduced the raw material procurement for product production.
The production plants were temporarily shut down causing a greater loss for the manufacturers. The pandemic resulted in the shutdown of cafes and coffee shops due to strict lockdown restrictions by government organisations. The unavailability of fresh rewed products in the lockdown condition created a greater need and demand for readily available and convenient products.
The new products during the pandemic time to meet the increased demand of the product expanded the market size. For instance, in September 2020, in mid-pandemic time, a Singapore-based startup, Wake The Crew was established with a vision to provide high-quality coffee concentrates to customers through an e-commerce platform.
The global coffee concentrate market report would provide approximately 94 tables, 96 figures and 246 Pages.
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