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1423452

全球硝基冷萃咖啡市場 - 2023-2030

Global Nitro Cold Brew Coffee Market - 2023-2030

出版日期: 2024年02月09日 | 出版商:

DataM Intelligence | 英文 198 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2022年，全球硝基冷萃咖啡市場規模達到5,210萬美元，預計2030年將達到2.4306億美元，2023-2030年預測期間CAGR為21.2%。

咖啡在世界所有地區都被用作流行的非酒精飲料。根據國際咖啡組織的數據，2021-22咖啡年世界咖啡產量達1.685億袋，預計2022-23年將達到1.713億袋。隨著消費者對多樣化咖啡品種的偏好不斷變化，製造商正在開發各種產品。

咖啡的高採用率和對創新咖啡產品不斷成長的需求有助於咖啡市場的多元化，擴大了全球氮氣冷萃咖啡的市場範圍。消費者對高階化的需求不斷成長，並且願意購買更多優質咖啡，推動了市場的擴張。某些地區消費者的高收入和不斷增強的實力也有助於產品的普及。

氮氣注入和產品包裝技術領域的不斷技術進步提高了產品製造量，並到達各種最終用戶，維持了產品品質。他們使用不同的包裝方法，例如智慧包裝和永續包裝來吸引關注環保的消費者。

動力學

消費者對方便、美味產品的需求不斷增加

隨著工作人口的增加和大量人們經歷忙碌的生活方式，市場對方便即飲產品的需求很高，以滿足消費者對易於飲用產品的需求和要求。此外，隨著消費者對口味偏好的日益關注，市場上對氮氣冷萃咖啡的需求超過一般咖啡。

注入的氮氣為產品帶來光滑的奶油質感，為消費者創造更好的體驗。由於其酸度和苦味降低，它被用作更好的選擇。氮氣冷萃咖啡也用於其他應用，用於製備雞尾酒和其他配方，增加了其市場價值。產品組合中提供多種口味，包括巧克力、香草等，吸引了各種口味偏好的使用者。

將氮氣引入產品的不同技術的可用性

製造商正在採用技術並透過開發新技術來推進產品生產，以增強產品的風味和質地，提高對環境影響較小的便利產品的可及性。新的和創新的技術應用使產品開發過程變得簡單、順利。此類技術的可用性和使用正在積極幫助市場成長。

2023 年 10 月，生產高品質大麻飲料的大麻飲料品牌 The Drinkable Company 推出了首款限量版產品 Zenith Nitro Cold Brew: Pumpkin Spice。該產品具有南瓜精華，採用先進的速效水溶性乳化技術製成。

2021 年 4 月，High Brew Coffee 推出了 Sweet Cream Nitro Cold Brew 品種，擴大了其 RTD 和氮氣冷萃咖啡產品線。該公司採用業界領先的小部件技術將氮氣注入硝基產品。該技術有助於向飲料中釋放更多的氮氣。

高生產成本硝基冷萃咖啡

由於涉及額外的產品生產要求，氮氣冷萃咖啡的生產包括額外的生產成本。製造商利用先進的設備將適當的氮氣注入產品中。這種氮氣注入設備和為產品選擇的專業包裝增加了製造商的生產成本。

在供應產品期間維持適當條件所需的供應鏈要求也會增加最終用戶的產品價格。製造商提高產品的最終價格以應對更高的生產成本，這使得對價格敏感的消費者的成本更高。此外，消費者對硝基冷泡咖啡的好處缺乏認知，限制了市場的成長。

Coffee is used as a popular non-alcoholic beverage in all regions of the world. According to the International Coffee Organization, world coffee production reached 168.5 million bags in the coffee year 2021-22 and is expected to reach 171.3 million bags in 2022-23. With the changing consumer preference towards diversified coffee varieties, various products are being developed by the manufacturers.

High coffee adoption and increasing demand for innovative coffee products help in the diversification of the coffee market, increasing the nitro cold brew coffee market scope worldwide. The increasing consumer demand for premiumization and willingness to more for the premium range of coffee boosts the market expansion. The high income and increasing power of the consumers of certain regions can also help in the product's popularity.

The continuous technological advances in the field of nitrogen infusion and product packing techniques increase product manufacturing and reach various end-users maintaining the quality of the product. They use different packaging methods such as smart packaging and sustainable packaging attract environmentally concerned consumers.

Dynamics

Increasing Demand for Convenient and Tasty Products Among Consumers

With the increased working population and a high number of people experiencing busy lifestyles, there is a high demand for convenient and ready-to-drink products in the market to deal with the needs and requirements of consumers wanting ease-to-consume products. In addition, increasing consumer focus on taste preference, the demand for nitro cold brew coffee over regular coffee is growing in the market.

The nitrogen infused brings a smooth and creamy texture to the product creating a better experience for the consumer. It is used as a better option due to its reduced acidity and bitterness. The nitro cold brew coffee is used in other applications using it in the preparation of cocktails and other recipes, increasing its market value. The availability of various flavors in the product portfolio including chocolate, vanilla and others attracts various taste preferences users.

Availability of Different Technologies in Introducing Nitrogen to the Product

Manufacturers are adopting the use of technology and advancing their product production through the use of developing new technical techniques to enhance the product flavour and texture, raising the accessibility of the convenience product with low impact on the environment. New and innovative technological applications are used for the easy and smooth processing of product development. The availability and use of such technology are positively helping the market growth.

In October 2023, The Drinkable Company, a cannabis beverage brand that produced high-quality cannabis infused beverages laucnhed Zenith Nitro Cold Brew: Pumpkin Spice, a first-ever limited edition product. The product has the essence of pumpkin and is manufactured with state of art, fast-acting and water-soluble emulsion technology.

In April 2021, High Brew Coffee expanded its RTD and nitro cold brew product line with the launch of the Sweet Cream Nitro Cold Brew variety. The company uses industry-leading widget technology to infuse nitrogen into the nitro products. That technology is useful in releasing more nitrogen into the beverage.

High Production Costs Nitro Cold Brew Coffee

The nitro cold brew coffee production includes additional production costs due to the involvement of the additional product production requirements. Manufacturers utilize the advanced equipment for the infusion of appropriate nitrogen into the product. This nitrogen infusion equipment and the specialising packaging chosen for the product increase the production costs for the manufacturer.

The supply chain requirements needed to maintain the appropriate conditions during supplying the product can also incraese the product price for the end-user. Manufacturers increase the final price of the product to deal with higher production costs, making it costlier for price-sensitive consumers. Further, the lack of consumer awareness regarding the benefits associated with nitro cold brew coffee restricts the market growth.

Segment Analysis

The global nitro cold brew coffee market is segmented based on product, type, category, form, distribution channel and region.

High Demand for the Convenience Products

The global nitro cold brew coffee market is segmented based on type into ready-to-drink and freshly ground coffee. The ready-to-drink segment of the market accounted for the largest share of the global market due to the increasing demand for convenience products. The hectic lifestyle and busy schedules are creating a higher demand for the on to go products globally.

The convenience and easy-to-use nature of the RTD nitro cold brew coffee drive the segment growth. The new product launches in this field boost segment growth. For instance, in February 2020, Starbucks announced the launch new product, RTD Nitro Cold Brew under the North American Coffee Partnership of Starbucks and PepsiCo. The product is available in multiple flavors including black, dark caramel and vanilla sweet cream.

Geographical Penetration

Increasing Demand for Coffee in North America

North American consumers prefer coffee as a widely used beverage daily. According to the National Coffee Association, more than any other beverage, 66% of Americans drink coffee each day as of March 2022. The report evaluated that coffee consumption in U.S. has reached a two-decade high. Additionally, the report shows that 43% of coffee drinkers prefer specialty coffee made with high-quality ingredients.

The high disposable incomes and demand for a premium range of products boost the regional market growth. The nitro cold brew coffee infused with nitrogen helps in enjoying the coffee with less acidity and bitterness with a wide range of flavor options. With the wide technological advancement taking place in terms of nitrogen infusion technology and supply chain maintenance, the market is booming in this region.

The high demand for RTD products in the regional market results in new product developments. The new and innovative product launches in this region to satisfy increasing coffee and spirits-based ready-to-drink offerings positively drive the market in this region. For instance, in July 2020, Kahlua introduced Nitro Cold Brew a coffee cocktail into the market. This product is increasingly adopted by coffee cocktail lovers in the region.

Competitive Landscape

The major global players in the market include RISE Brewing Co., Groundwork Coffee, High Brew Coffee, Bona Fide Nitro Coffee, Stumptown Coffee Roasters, HARD BEANS SP. Z O. O, PepsiCo, Nitro Beverage Co., Coffee Nitro and Woke Cold Brew.

COVID-19 Impact Analysis

The pandemic created a moderate impact on the global nitro cold brew coffee market. Initially, the stages of the pandemic created challenges for the manufacturers in raw material sourcing, resource management and product production and distribution. The lockdown conditions caused the shutdown of multiple manufacturing units and coffee shops negatively impacting the market growth.

The reduced availability of freshly brewed coffee in the market due to the closure of cafes and other stores increased the demand for ready-to-drink coffee products that are convenient to use and easy to store during the pandemic period. The availability of nitro cold brew coffee for consumer use through the e-commerce platform has maintained good product sales for the market.

Russia- Ukraine War Impact

The war between Russia and Ukraine had a massive impact on almost every kind of market, including the global nitro cold brew coffee market. The global demand-supply chain was highly disrupted. Market players and industrial experts faced challenges due to interrupted global trade activities. The requirements for the necessary resource collection and providing customers with the required supply analysis were critical in increasing the price of the market globally.

By Product

Robusta
Arabica
Other

By Type

Ready to Drink
Freshly Ground Coffee

By Category

Traditional
Decaf

By Form

Blend
Concentrate
Tea Bag
Other

By Distribution Channel

Supermarket & Hypermarket
Convenience Stores
Specialty Stores
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2023, The Drinkable Company, a cannabis beverage brand that produced high-quality cannabis-infused beverages launched Zenith Nitro Cold Brew: Pumpkin Spice, a first-ever limited edition product.
In March 2023, Starbucks announced the introduction of the New Cinnamon Caramel Cream Nitro Cold Brew into the market. The product has the flavors of cinnamon and caramel, highlighting the nitro cold brew.
In April 2021, Guinness introduced a new product, Guinness Nitro Cold Brew Coffee Beer. The product is the perfect balance of bitter and sweet with a roast coffee flavour with espresso, chocolate and caramel.

Why Purchase the Report?

To visualize the global nitro cold brew coffee market segmentation based on product, type, category, form, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of nitro cold brew coffee market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global nitro cold brew coffee market report would provide approximately 78 tables and 72 figures.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Type
3.3. Snippet by Category
3.4. Snippet by Form
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Demand for Convenient and Tasty Products Among Consumers
  - 4.1.1.2. Availability of Different Technologies in Introducing Nitrogen to the Product
- 4.1.2. Restraints
  - 4.1.2.1. High Production Costs Nitro Cold Brew Coffee
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Robusta
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Arabica
7.4. Other

8. By Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2. Market Attractiveness Index, By Type
8.2. Ready to Drink
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Freshly Ground Coffee

9. By Category

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 9.1.2. Market Attractiveness Index, By Category
9.2. Traditional
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Decaf

10. By Form

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.1.2. Market Attractiveness Index, By Form
10.2. Blend
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Concentrate
10.4. Tea Bag
10.5. Other

11. By Distribution Channel

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarket & Hypermarket
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Convenience Stores
11.4. Specialty Stores
11.5. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. U.K.
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. RISE Brewing Co
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Groundwork Coffee
14.3. High Brew Coffee
14.4. Bona Fide Nitro Coffee
14.5. Stumptown Coffee Roasters
14.6. HARD BEANS SP. Z O. O
14.7. PepsiCo
14.8. Nitro Beverage Co.
14.9. Coffee Nitro
14.10. Woke Cold Brew

LIST NOT EXHAUSTIVE

15. Appendix

15.1. About Us and Services
15.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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FAQ

全球硝基冷萃咖啡市場 - 2023-2030

Global Nitro Cold Brew Coffee Market - 2023-2030

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

第 5 章：產業分析

第 6 章：COVID-19 分析

第 7 章：依產品

第 8 章：按類型

第 9 章：按類別

第 10 章：按形式

第 11 章：按配銷通路

第 12 章：按地區

第13章：競爭格局

第 14 章：公司簡介

第 15 章：附錄