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市場調查報告書
商品編碼
1587628

2030 年冷泡咖啡市場預測：按產品類型、包裝類型、風味、分銷管道、應用和地區進行的全球分析

Cold Brew Coffee Market Forecasts to 2030 - Global Analysis By Product Type (Ready-to-Drink (RTD), Concentrates, Ground Coffee and Other Product Types), Packaging Type, Flavor, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球冷萃咖啡市場規模將達17億美元，預計2030年將達到61億美元，預測期內複合年成長率為23.5%。

冷泡咖啡是一種將粗磨咖啡豆浸泡在冷水或室溫水中較​​長時間（通常 12 至 24 小時）的咖啡製作方法。與傳統的高溫萃取方法相比，此製程可產生更順滑、更濃鬱的風味，且酸度更低。然後過濾除去咖啡粉並製成濃縮咖啡豆。這種咖啡豆可以加冰或用水、牛奶或乳製品替代品稀釋，製成提神的飲料。

咖啡文化的發展

咖啡文化的興起極大地提振了市場，吸引了尋求傳統咖啡之外的清爽替代品的消費者。專門食品咖啡店的興起和對手工釀造方法的重視推動了這一趨勢。冷萃咖啡的順滑風味和低酸度引起了注重健康的消費者的共鳴，其作為飲料或即飲選擇的多功能性進一步提高了其受歡迎程度，推動了市場的創新和多樣性。

保存期限有限

冷泡咖啡的保存期限有限，這給市場帶來了有限的分銷和儲存選擇的挑戰。產品通常保存期限較短，隨著時間的推移會失去風味品質，並且可能被丟棄。這導致零售商減少了冷泡咖啡的庫存，使消費者更容易獲得冷泡咖啡。此外，生產商可能會因頻繁的生產和庫存週轉而承擔更高的成本，最終影響競爭格局中的定價和盈利。

產品供應創新

市場創新帶來了多樣化的產品供應，包括即飲罐裝、風味混合物和奶油質地的硝基注入版本。品牌正在嘗試獨特的成分，例如草藥浸泡液和植物來源奶，以滿足注重健康的消費者的需求。此外，濃縮冷萃咖啡可以在家中客製化和沖泡，增加了便利性，讓咖啡愛好者可以享受自己的個人口味，從而導致該領域的持續成長和興趣，我們對此表示支持。

季節變化

季節性波動對市場有重大影響，因為需求往往在溫暖季節達到高峰，在寒冷季節下降。這種波動給生產商和零售商帶來不一致的銷售和庫存管理挑戰。公司可能面臨庫存過多或庫存不足的情況，使生產計畫變得複雜。此外，由於品牌必須快速回應不斷變化的消費者偏好，對季節性趨勢的依賴可能會阻礙長期成長策略，並最終影響盈利和市場穩定性。

COVID-19 的影響：

COVID-19 的爆發對市場產生了重大影響，最初導致咖啡館和餐廳關閉，導致店內消費下降。然而，隨著遠距工作的興起和家庭消費的增加，即飲冷萃咖啡產品的需求激增。各品牌的因應措施是增加線上銷售並提供各種產品，包括家庭釀造套件，以維持成長。最終，疫情改變了消費者的習慣，加強了冷萃咖啡的普及。

預計研磨咖啡市場在預測期內將是最大的市場

預計研磨咖啡細分市場在預測期內將佔據最大的市場佔有率。專門食品咖啡品牌專注於使用高品質、新鮮烘焙的咖啡豆來改善沖泡過程並提供更順滑、更豐富的風味。市面上還有各種預先包裝的冷泡咖啡渣可供消費者選擇，以方便消費者。透過專注於品質和可及性，我們正在提高咖啡愛好者的興趣和興趣。

預計專門食品咖啡店領域在預測期內的複合年成長率最高。

預計專門食品咖啡店產業在預測期內將呈現最高的複合年成長率。這些商店通常專注於高品質、符合道德採購的咖啡豆，並透過創新配方和手工烹飪方法來提升冷萃咖啡體驗。專賣店的存在不僅向消費者介紹了各種冷萃咖啡的選擇，而且還培育了一個圍繞咖啡鑑賞的社區，推動需求並鼓勵咖啡愛好者進行嘗試。

佔比最大的地區：

預計北美地區在預測期內將佔據最大的市場佔有率。該品牌提供大量即飲選擇和創新口味，迎合了從注重健康的個人到咖啡愛好者等不同人群的需求。特色咖啡館和零售商正在擴大他們的冷萃咖啡產品，電子商務平台正在增加可及性，使冷萃咖啡成為許多家庭的主食，從而促進了其廣泛採用。

複合年成長率最高的地區：

由於消費者對清爽和酸性較低飲料的偏好不斷變化，預計亞太地區在預測期內將實現最高成長率。該地區快速的都市化增加了對方便攜帶飲料的需求，使冷泡咖啡成為受歡迎的選擇。由於其酸度較低，冷泡咖啡被認為是傳統熱咖啡的健康替代品。這符合該地區消費者日益成長的健康意識。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球冷萃咖啡市場：依產品類型

  • RTD
  • 集中
  • 研磨咖啡
  • 其他產品類型

第6章全球冷萃咖啡市場：依包裝類型

  • 瓶子
  • 能
  • 小袋
  • K 杯或吊艙

第7章全球冷萃咖啡市場：依口味

  • 經典黑
    • 無醣
    • 甜味劑
  • 風味冷萃咖啡
    • 焦糖
    • 香草
    • 榛子
    • 摩卡
    • 時令風味

第8章全球冷萃咖啡市場：依通路分類

  • 雜貨店
  • 便利商店
  • 專門食品咖啡廳
  • 電子商務網站
  • 訂閱服務

第9章全球冷萃咖啡市場：依應用分類

  • 酒吧和釀酒廠
  • 餐廳
  • 企業活動
  • 訂閱服務
  • 食品補充品
  • 其他用途

第10章全球冷萃咖啡市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第11章 主要進展

  • 合約、夥伴關係、合作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 公司概況

  • Starbucks
  • Dunkin'
  • Blue Bottle Coffee
  • Stumptown Coffee Roasters
  • Wandering Bear Inc.
  • CoolBrew
  • Jot Coffee
  • High Brew Coffee
  • Peet's Coffee
  • Chameleon Cold-Brew
  • Kona Coffee
  • Koppi Coffee Roasters
  • Lucky Jack Coffee
  • Station Cold Brew
  • The Kind Coffee Co.
  • Nescafe
Product Code: SMRC27613

According to Stratistics MRC, the Global Cold Brew Coffee Market is accounted for $1.7 billion in 2024 and is expected to reach $6.1 billion by 2030 growing at a CAGR of 23.5% during the forecast period. Cold brew coffee is a method of making coffee by steeping coarsely ground coffee beans in cold or room temperature water for an extended period, typically 12 to 24 hours. This process results in a smooth, rich flavor with less acidity compared to traditional hot brewing methods. The coffee is then filtered to remove the grounds, producing a concentrated brew that can be served over ice or diluted with water, milk, or a milk alternative, offering a refreshing and energizing drink.

Market Dynamics:

Driver:

Growing coffee culture

The growing coffee culture has significantly boosted the market, appealing to consumers seeking refreshing alternatives to traditional coffee. This trend is fueled by the rise of specialty coffee shops and an increasing emphasis on artisanal brewing methods. Cold brew's smooth flavor and lower acidity resonate with health-conscious consumers, while its versatility in beverages and ready-to-drink options further enhances its popularity, driving innovation and variety in the market.

Restraint:

Limited shelf life

The limited shelf life of cold brew coffee presents challenges in the market, as it restricts distribution and storage options. Products typically have a shorter freshness window, leading to potential waste and loss of flavor quality over time. This can discourage retailers from stocking cold brew items, impacting availability for consumers. Additionally, producers may incur higher costs related to frequent production and inventory turnover, ultimately affecting pricing and profitability in a competitive landscape.

Opportunity:

Innovation in product offerings

Innovation in the market has led to a diverse array of product offerings, including ready-to-drink cans, flavored blends, and nitro-infused versions for a creamy texture. Brands are experimenting with unique ingredients like herbal infusions and plant-based milks, catering to health-conscious consumers. Additionally, cold brew concentrate options allow for customizable brewing at home, enhancing convenience and allowing coffee lovers to tailor their experience, driving continued growth and interest in this segment.

Threat:

Seasonal fluctuations

Seasonal fluctuations significantly impact the market, as demand tends to peak during warmer months and decline in colder seasons. This variability can lead to inconsistent sales and inventory management challenges for producers and retailers. Companies may face excess stock or shortages, complicating production planning. Additionally, the reliance on seasonal trends may hinder long-term growth strategies, as brands must adapt quickly to changing consumer preferences, ultimately affecting profitability and market stability.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the market, initially causing a decline in on-premise consumption as cafes and restaurants closed. However, the rise of remote work and increased home consumption led to a surge in demand for ready-to-drink cold brew products. Brands adapted by enhancing online sales and diversifying offerings, such as at-home brewing kits, which helped sustain growth. Ultimately, the pandemic reshaped consumer habits, reinforcing cold brew's popularity.

The ground coffee segment is projected to be the largest during the forecast period

The ground coffee segment is projected to account for the largest market share during the projection period. Specialty brands often emphasize using high-quality, freshly roasted beans to enhance the brewing process, resulting in a smoother, richer taste. The market also sees a variety of pre-packaged cold brew coffee grounds, catering to consumers seeking convenience. This focus on quality and accessibility drives interest and engagement among coffee enthusiasts.

The specialty coffee shops segment is expected to have the highest CAGR during the forecast period

The specialty coffee shops segment is expected to have the highest CAGR during the extrapolated period. These establishments often focus on high-quality, ethically sourced beans, elevating the cold brew experience with innovative recipes and artisanal preparation methods. The presence of specialty shops not only introduces consumers to diverse cold brew options but also fosters a community around coffee appreciation, driving demand and encouraging experimentation among coffee lovers.

Region with largest share:

North America region is projected to account for the largest market share during the forecast period. With a surge in ready-to-drink options and innovative flavors, brands are catering to a diverse audience, from health-conscious individuals to coffee aficionados. Specialty cafes and retailers are expanding their cold brew offerings, while e-commerce platforms enhance accessibility, making cold brew a staple in many households and contributing to its widespread popularity.

Region with highest CAGR:

Asia Pacific is expected to register the highest growth rate over the forecast period driven by changing consumer preferences for refreshing and lower-acidity beverages. Rapid urbanization in the region is driving the demand for convenient and on-the-go beverage options, making cold brew coffee a popular choice. Cold brew coffee is perceived as a healthier alternative to traditional hot coffee due to its lower acidity. This aligns with the growing health and wellness consciousness among consumers in the region.

Key players in the market

Some of the key players in Cold Brew Coffee market include Starbucks, Dunkin', Blue Bottle Coffee, Stumptown Coffee Roasters, Wandering Bear Inc., CoolBrew, Jot Coffee, High Brew Coffee, Peet's Coffee, Chameleon Cold-Brew, Kona Coffee, Koppi Coffee Roasters, Lucky Jack Coffee, Station Cold Brew, The Kind Coffee Co. And Nescafe.

Key Developments:

In May 2024, Starbucks Coffee Company has launched NEW Starbucks Iced Coffee blends along with the debut of NEW Starbucks Cold Brew Concentrates - Dark Chocolate Hazelnut and Sweetened Black, which is the first at-home blend that allows consumers to enjoy Starbucks cafe-quality iced coffee at home.

In May 2024, Nescafe launched Nescafe Espresso Concentrate, which is available in flavors such as sweet vanilla and Espresso Black. It is customizable with milk, water, or juice.

Product Types Covered:

  • Ready-to-Drink (RTD)
  • Concentrates
  • Ground Coffee
  • Other Product Types

Packaging Types Covered:

  • Bottles
  • Cans
  • Pouches
  • K-Cups or Pods

Flavors Covered:

  • Classic Black
  • Flavored Cold Brew

Distribution Channels Covered:

  • Grocery Stores
  • Convenience Stores
  • Specialty Coffee Shops
  • E-Commerce Websites
  • Subscription Services

Applications Covered:

  • Bars and Breweries
  • Restaurants
  • Corporate Events
  • Subscription Services
  • Dietary Supplements
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Cold Brew Coffee Market, By Product Type

  • 5.1 Introduction
  • 5.2 Ready-to-Drink (RTD)
  • 5.3 Concentrates
  • 5.4 Ground Coffee
  • 5.5 Other Product Types

6 Global Cold Brew Coffee Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Bottles
  • 6.3 Cans
  • 6.4 Pouches
  • 6.5 K-Cups or Pods

7 Global Cold Brew Coffee Market, By Flavor

  • 7.1 Introduction
  • 7.2 Classic Black
    • 7.2.1 Unsweetened
    • 7.2.2 Sweetened
  • 7.3 Flavored Cold Brew
    • 7.3.1 Caramel
    • 7.3.2 Vanilla
    • 7.3.3 Hazelnut
    • 7.3.4 Mocha
    • 7.3.5 Seasonal flavors

8 Global Cold Brew Coffee Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Grocery Stores
  • 8.3 Convenience Stores
  • 8.4 Specialty Coffee Shops
  • 8.5 E-Commerce Websites
  • 8.6 Subscription Services

9 Global Cold Brew Coffee Market, By Application

  • 9.1 Introduction
  • 9.2 Bars and Breweries
  • 9.3 Restaurants
  • 9.4 Corporate Events
  • 9.5 Subscription Services
  • 9.6 Dietary Supplements
  • 9.7 Other Applications

10 Global Cold Brew Coffee Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Starbucks
  • 12.2 Dunkin'
  • 12.3 Blue Bottle Coffee
  • 12.4 Stumptown Coffee Roasters
  • 12.5 Wandering Bear Inc.
  • 12.6 CoolBrew
  • 12.7 Jot Coffee
  • 12.8 High Brew Coffee
  • 12.9 Peet's Coffee
  • 12.10 Chameleon Cold-Brew
  • 12.11 Kona Coffee
  • 12.12 Koppi Coffee Roasters
  • 12.13 Lucky Jack Coffee
  • 12.14 Station Cold Brew
  • 12.15 The Kind Coffee Co.
  • 12.16 Nescafe

List of Tables

  • Table 1 Global Cold Brew Coffee Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Cold Brew Coffee Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Cold Brew Coffee Market Outlook, By Ready-to-Drink (RTD) (2022-2030) ($MN)
  • Table 4 Global Cold Brew Coffee Market Outlook, By Concentrates (2022-2030) ($MN)
  • Table 5 Global Cold Brew Coffee Market Outlook, By Ground Coffee (2022-2030) ($MN)
  • Table 6 Global Cold Brew Coffee Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 7 Global Cold Brew Coffee Market Outlook, By Packaging Type (2022-2030) ($MN)
  • Table 8 Global Cold Brew Coffee Market Outlook, By Bottles (2022-2030) ($MN)
  • Table 9 Global Cold Brew Coffee Market Outlook, By Cans (2022-2030) ($MN)
  • Table 10 Global Cold Brew Coffee Market Outlook, By Pouches (2022-2030) ($MN)
  • Table 11 Global Cold Brew Coffee Market Outlook, By K-Cups or Pods (2022-2030) ($MN)
  • Table 12 Global Cold Brew Coffee Market Outlook, By Flavor (2022-2030) ($MN)
  • Table 13 Global Cold Brew Coffee Market Outlook, By Classic Black (2022-2030) ($MN)
  • Table 14 Global Cold Brew Coffee Market Outlook, By Unsweetened (2022-2030) ($MN)
  • Table 15 Global Cold Brew Coffee Market Outlook, By Sweetened (2022-2030) ($MN)
  • Table 16 Global Cold Brew Coffee Market Outlook, By Flavored Cold Brew (2022-2030) ($MN)
  • Table 17 Global Cold Brew Coffee Market Outlook, By Caramel (2022-2030) ($MN)
  • Table 18 Global Cold Brew Coffee Market Outlook, By Vanilla (2022-2030) ($MN)
  • Table 19 Global Cold Brew Coffee Market Outlook, By Hazelnut (2022-2030) ($MN)
  • Table 20 Global Cold Brew Coffee Market Outlook, By Mocha (2022-2030) ($MN)
  • Table 21 Global Cold Brew Coffee Market Outlook, By Seasonal flavors (2022-2030) ($MN)
  • Table 22 Global Cold Brew Coffee Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 23 Global Cold Brew Coffee Market Outlook, By Grocery Stores (2022-2030) ($MN)
  • Table 24 Global Cold Brew Coffee Market Outlook, By Convenience Stores (2022-2030) ($MN)
  • Table 25 Global Cold Brew Coffee Market Outlook, By Specialty Coffee Shops (2022-2030) ($MN)
  • Table 26 Global Cold Brew Coffee Market Outlook, By E-Commerce Websites (2022-2030) ($MN)
  • Table 27 Global Cold Brew Coffee Market Outlook, By Subscription Services (2022-2030) ($MN)
  • Table 28 Global Cold Brew Coffee Market Outlook, By Application (2022-2030) ($MN)
  • Table 29 Global Cold Brew Coffee Market Outlook, By Bars and Breweries (2022-2030) ($MN)
  • Table 30 Global Cold Brew Coffee Market Outlook, By Restaurants (2022-2030) ($MN)
  • Table 31 Global Cold Brew Coffee Market Outlook, By Corporate Events (2022-2030) ($MN)
  • Table 32 Global Cold Brew Coffee Market Outlook, By Subscription Services (2022-2030) ($MN)
  • Table 33 Global Cold Brew Coffee Market Outlook, By Dietary Supplements (2022-2030) ($MN)
  • Table 34 Global Cold Brew Coffee Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.