市場調查報告書
商品編碼
1542480
全球冷泡咖啡市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢和預測Global Cold Brew Coffee Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球冷萃咖啡市場需求預計將從 2023 年的 115,923 萬美元達到 2032 年近 9,12,775 萬美元的市場規模,2024-2032 年研究期間複合年成長率為 25.77%。
冷泡咖啡包括將粗磨咖啡豆浸泡在冷水中較長時間。與傳統的熱沖泡方法不同,這種咖啡無需加熱即可沖泡,產生順滑、酸性較低且具有獨特風味的飲料。緩慢的萃取過程使咖啡渣逐漸釋放其風味,產生濃縮產品,可在飲用前與牛奶或水混合。這種咖啡可以冷藏或加冰飲用,因其清爽的味道和比熱沖泡咖啡更高的咖啡因含量而受到讚賞。由於其溫和的酸度以及使用糖漿、香料或乳製品替代品等添加劑進行風味客製化的多功能性,它越來越受到咖啡愛好者的歡迎。
消費者對精品咖啡飲料的偏好不斷變化以及對方便的即飲選擇的需求推動了冷萃咖啡市場的發展。不斷成長的咖啡文化和對冷飲的偏好,尤其是千禧世代和 Z 世代消費者,推動了這種咖啡在咖啡館、餐廳和零售店的流行。釀造設備和包裝解決方案的技術進步提高了生產效率和產品保存期限。冷萃濃縮配方和注氮品種的創新迎合了不同的口味,並為尋求優質咖啡體驗的消費者增強了感官體驗。市場機會來自擴大分銷管道以及在主流零售店和便利商店引入冷萃咖啡。與飲料公司的品牌合作和名人代言進一步提升了冷萃咖啡在競爭激烈的飲料市場中的吸引力和知名度。此外,永續發展措施和環保包裝解決方案引起了具有環保意識的消費者的共鳴,推動了對道德採購和負責任包裝產品的需求。與公平貿易咖啡生產商和認證的合作夥伴關係可以提高品牌信譽並吸引具有社會意識的消費者群體。然而,易腐爛性問題、冷鏈管理的物流複雜性以及對價格敏感的消費者的價格敏感性可能會阻礙市場成長。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具還對全球冷萃咖啡市場的每個細分市場進行了包容性評估。冷萃咖啡產業的成長和趨勢為本研究提供了整體方法。
冷泡咖啡市場報告的這一部分提供了國家和地區層面細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人群以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲冷萃咖啡市場當前和未來的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。冷萃咖啡市場的主要參與者包括 Califia Farms、JAB Holding Company、HighBrewCoffee、Kohana Coffee、雀巢、La Colombe Torrefaction、星巴克、RISE Brewing Co.、Sleepy Owl、Heartland Food Products Group。本節包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Cold Brew Coffee Market is presumed to reach the market size of nearly USD 9127.75 Million by 2032 from USD 1159.23 Million in 2023 with a CAGR of 25.77% under the study period 2024-2032.
Cold brew coffee includes steeping coarse-ground coffee beans in cold water for an extended period. Unlike traditional hot brewing methods, this coffee is brewed without heat, resulting in a smooth, less acidic beverage with a distinct flavor profile. The slow extraction process allows the coffee grounds to release their flavors gradually, producing a concentrated product that can be mixed with milk or water before consumption. This coffee is served chilled or over ice and is often appreciated for its refreshing taste and higher caffeine content than hot brewed coffee. It has become increasingly popular among coffee enthusiasts due to its milder acidity and versatility in flavor customization with additives such as syrups, spices, or dairy alternatives.
The cold brew coffee market is fuelled by evolving consumer preferences towards specialty coffee beverages and the demand for convenient ready-to-drink options. Growing coffee culture and preferences for cold drinks, particularly among millennials and Gen Z consumers, propel the popularity of this coffee in cafes, restaurants, and retail outlets. Technological advancements in brewing equipment and packaging solutions enhance production efficiency and product shelf life. Innovations in cold brew concentrate formulations and nitrogen-infused varieties cater to diverse tastes and enhance sensory experiences for consumers seeking premium coffee experiences. Market opportunities arise from expanding distribution channels and introducing cold brew coffee in mainstream retail and convenience stores. Brand collaborations with beverage companies and celebrity endorsements further elevate cold brew coffee's appeal and visibility in the competitive beverage market. Moreover, sustainability initiatives and eco-friendly packaging solutions resonate with environmentally conscious consumers, driving demand for ethically sourced and responsibly packaged products. Partnerships with fair-trade coffee producers and certifications enhance brand credibility and appeal to socially conscious consumer segments. However, perishability concerns, logistical complexities in cold chain management, and price sensitivity among price-conscious consumers may hamper market growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Cold Brew Coffee. The growth and trends of Cold Brew Coffee industry provide a holistic approach to this study.
This section of the Cold Brew Coffee market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Cold Brew Coffee market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Cold Brew Coffee market include Califia Farms, JAB Holding Company, HighBrewCoffee, Kohana Coffee, Nestle, La Colombe Torrefaction, Starbucks, RISE Brewing Co., Sleepy Owl, Heartland Food Products Group. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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