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健康美容化妝品

市場調查報告書

商品編碼

1474033

全球洗面乳市場 - 2024-2031

Global Facial Cleanser Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 212 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球洗面乳市場規模達225億美元，預計2031年將達356億美元，2024-2031年預測期間複合年成長率為5.9%。

消費者對不含化學物質的美容產品的日益青睞，加上含有機成分的乳霜、精華液和保濕霜概念的不斷擴大，可能會在預測期內推動對有機護膚品的需求。這些產品更有效，負面影響更少，這可能會擴大其在客戶中的使用。

數位化世界正在發生重大變化，這影響了線上購買行為。隨著眾多美容和化妝品零售店的關閉，品牌正在擴大其線上業務。例如，2021 年 2 月，無化學品護膚公司 Lulu's Holistics 在佛羅裡達州和紐約擁有三個實體店和一個網際網路網站，由於其在線營運，其 2020 年收入增加至 500 萬美元即使實體店因疫情而關閉。

2023年，歐洲預計將佔據全球洗面乳市場約25%的佔有率。消費者對「更清潔、更環保的美容」的興趣日益濃厚，預計將推動對非合成護膚品的需求，尤其是千禧世代和Z 世代。 36% 的Z 世代和千禧世代女性歐洲想嘗試這些產品。帶有「有機」標籤的護膚品的出現將提高它們在顧客中的曝光度。

動力學

不斷成長的產品創新

潔面乳配方的持續創新，包括為各種皮膚類型開發溫和有效的潔面乳，正在推動市場向前發展。消費者越來越擔心護膚品對環境的影響，因此需要環保和永續的替代品。製造商透過發明可生物分解的包裝、減少浪費並採用永續的採購和製造實踐來應對。

製造商正在推出含有天然有機和親膚成分的產品來滿足消費者的需求。不斷增加的研發投資帶來了更多創新產品的推出。例如，2021年6月，法國首屈一指的有機美容品牌SO'BiO etic在美國推出了其有機美容產品系列，包括保濕日霜、有機亮白保濕霜、膚色校正精華液和有機潔面泡沫。

皮膚護理意識不斷提高

隨著人們越來越意識到適當護膚和清潔的好處，對洗面乳的需求正在增加。消費者越來越重視保持皮膚健康和預防皮膚病，導致洗面產品的使用量增加。健康的皮膚護理方案可以提亮膚色，減少由污染和紫外線等環境因素引起的痤瘡。男士護膚公司 TIEGE HANLEY 在 2020 年撰寫部落格稱，18 至 24 歲的男性中有 60% 使用護膚品。

由於知識的傳播及其所提供的好處，男性選擇不含化學物質的產品而不是傳統的護膚品。這一趨勢促使許多企業提供專為男性設計的多樣化有機產品組合，例如洗面乳、精華液和洗面油。 Lyonsleaf、John Masters Organics、Dr. Alkaitis's、Grown Alchemist 和 Bulldog Skincare 等品牌都為男性提供類似產品。

替代方案的存在和監管合規性

替代性護膚產品和清潔程序，如膠束水、卸妝油、潔面膏和無水潔面乳，與市場上的洗面乳競爭。這些產品提供了多種配方、質地和使用方法，為消費者提供了更多選擇，或許還可以轉移對標準洗面乳的需求。有關產品安全、成分、標籤和測試的嚴格法律和要求可能會給洗面乳製造商帶來障礙。

遵守監管規定需要更多的資源、努力和支出，特別是對於在多個司法管轄區運作的跨國公司而言。對環境永續性和塑膠廢物日益成長的擔憂正在影響消費者的偏好和購買決策。一次性塑膠包裝在洗面乳產品中的使用正在接受調查，導致對環保包裝替代品和永續產品成分的需求。

The growing consumer preference for chemical-free beauty products, together with the expanding concepts of creams, serums and moisturizers infused with organic components, is likely to fuel demand for organic skin care products over the forecast period. The products are more effective and have fewer negative effects, which is likely to expand their use among customers.

There is a significant movement toward a more digital world, which has influenced online buying behavior. With the closure of numerous beauty and cosmetics retail stores, brands are expanding their online presence. For example, in February 2021, Lulu's Holistics, a chemical-free skincare firm with three brick-and-mortar locations in Florida and New York and an internet site, increased its income to US$ 5 million in 2020, due to its operation online even after the physical stores were closed due to the epidemic.

In 2023, Europe is expected to be hold about 25% of the global facial cleanser market. Growing consumer interest in 'cleaner, greener beauty' is predicted to fuel demand for non-synthetic skin care products, particularly among millennials and Generation Z. According to a YPulse research published in September 2021, 36% of Gen Z and Millennial ladies in Western Europe want to try these products. The availability of skincare products with a 'organic' label will improve their exposure among customers.

Dynamics

Growing Product Innovation

Continuous innovation in face cleanser formulas, including the creation of mild and effective cleansers for various skin types, is driving the market forward. Consumers are increasingly worried about the environmental impact of skincare products, creating a need for eco-friendly and sustainable alternatives. Manufacturers respond by inventing biodegradable packaging, decreasing waste and employing sustainable sourcing and manufacturing practices.

Manufacturers are introducing goods with natural organic and skin-friendly components to fulfill consumer demand. Increasing R&D investments have resulted in more innovative product introductions. For example, in June 2021, SO'BiO etic, France's premier organic beauty brand, introduced its organic beauty product range in U.S., which comprises hydrating day cream organic brightening moisturizing cream, tone correction serum and organic cleansing foam.

Rising Awareness of Skin Care

Demand for facial cleansers is increasing as people become more aware of the benefits of proper skincare and cleanliness. Consumers are becoming more conscious of keeping healthy skin and preventing skin disorders, resulting in increased usage of facial washing products. A healthy skin care regimen brightens skin and reduces acne caused by environmental factors such as pollution and UV rays. TIEGE HANLEY, a men's skincare firm, wrote a blog in 2020 stating that 60% of males aged 18 to 24 use skincare products.

Men choose chemical-free products over conventional skincare due to the spread of knowledge and the benefits they provide. The trend has pushed numerous businesses to provide a diverse portfolio of organic products designed specifically for males, such as face wash, serum and facial washing oil. Lyonsleaf, John Masters Organics, Dr. Alkaitis's, Grown Alchemist and Bulldog Skincare are some of the brands that offer similar products for guys.

Presence of Alternatives and Regulatory Compliance

Alternative skincare products and cleansing procedures, such as micellar water, cleansing oils, cleansing balms and waterless cleansers, compete with facial cleansers on the market. The products offer a variety of formulas, textures and application methods, giving consumers more options and perhaps diverting demand away from standard facial cleansers. Stringent laws & requirements regarding product safety, ingredients, labeling and testing can offer obstacles for facial cleanser makers.

Compliance with regulatory regulations necessitate more resources, effort and expenditure, especially for multinational corporations operating across numerous jurisdictions. Growing concerns about environmental sustainability and plastic waste are having an impact on consumer preferences and purchase decisions. The usage of single-use plastic packaging in facial cleanser products has come under investigation, leading to demands for environmentally friendly packaging alternatives and sustainable product compositions.

Segment Analysis

The global facial cleanser market is segmented based on type, source, packaging, skin type, target customer, application and region.

Rising Demand for Organic Products Drives the Segment Growth

Natural/Herbal products are expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. Consumers increasingly prefer natural and organic skincare products. Concerns about chemicals, sensitivity and environmental sustainability have fueled demand for natural and organic face cleansers derived from botanical extracts, plant-based components and other natural sources.

Synthetic substances including methylparaben, propylparaben and butylparaben are hazardous and have been linked to allergic responses, acne, pimples, rashes and other skin issues. As a result, the major players are launching organic products. In February 2021, Lady Green, a French organic beauty company, debuted a range of organic face care and makeup products for blemished, acne-prone skin, including face wash, face cream, mascara and BB cream, using natural active ingredients such as aloe-vera and neem.

Geographical Penetration

Growing Focus on Skin Care in Asia-Pacific

Asia-Pacific is the dominant region in the global facial cleanser market covering more than 35% of the market. With the rise of social media, beauty influencers and digital marketing efforts, consumers in Asia-Pacific countries are becoming more aware of skincare trends, advice and product suggestions. It has raised knowledge of skincare benefits and trends, resulting in increased demand for facial cleansers and other skincare products.

Brands are also developing innovative products to meet the increased demand. For example, in May 2021, L'Oreal Paris collaborated with AKQA to open an omnichannel concept shop in Shanghai, providing visitors with a personalized experience and building stronger customer relationships. Furthermore, with the growing demand for premium cosmetic products like K-Beauty and C-Beauty in the country, market participants are focusing on extending their product range to acquire large market shares.

Competitive Landscape

The major global players in the market include Unilever, Procter & Gamble, L'Oreal Paris, Estee Lauder Inc, Johnson & Johnson Consumer Inc., Kao Singapore Pte. Ltd., Shiseido Co., Ltd., L'OCCITANE INTERNATIONAL SA, Clarins and Natura &Co.

COVID-19 Impact Analysis

The pandemic has raised awareness about the significance of personal cleanliness, including skincare habits. As individuals became more concerned about cleanliness and sanitation, there was an increase in demand for facial cleansers and other skincare products to preserve healthy skin. During lockdowns, consumers turned to internet platforms to acquire skincare items, especially facial cleansers, as retail establishments were closed or operating at reduced capacity.

E-commerce platforms have grown significantly, providing consumers with a simple and safe way to shop for skincare items from the comfort of their own homes. However, the shutdown of beauty salons, spas and dermatological clinics during lockdowns reduced access to expert skincare treatments and consultations. The decreased demand for professional-grade face cleansers and other skincare products commonly supplied through these channels.

Russia-Ukraine War Impact

Ukraine and Russia are large producers of ingredients used in cosmetics & personal care products, such as surfactants, emollients and preservatives. Conflict-related disruptions in the supply of these raw ingredients result in shortages and price rises for facial cleanser manufacturers globally. In times of geopolitical tension and economic concern, customers prefer necessary goods over luxury or premium skincare products like facial cleansers.

There is a shift towards more economical or basic skincare alternatives, resulting in changes in customer tastes and purchase habits. Geopolitical instability and violence can cause economic uncertainty and erode consumer confidence levels. During times of uncertainty, customers can reduce discretionary spending on non-essential items like facial cleansers, resulting in a decrease in demand.

By Type

Foaming
Gel
Cream & Lotion
Micellar Water
Others

By Source

Natural/Herbal
Synthetic

By Packaging

Bottles & Jars
Tubes
Pouches
Dispenser
Others

By Skin Type

Combination
Oily
Dry
Sensitive
Others

By Target Customer

Male
Female

By End-User

Moisturizing
Skin Whitening
Anti-Aging
Skin Repair
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In November 2023, Natura &Co stated that it had reached a deal to sell "The Body Shop" to international private equity firm Aurelius, marking a new milestone in the Group's strategy of simplifying and refocusing activities. It would benefit from Aurelius' outstanding track record of growing up businesses to continue its transformation journey.
In November 2023, Shiseido Co., Ltd. won first place in the "Corporate Ranking" at one of Japan's most prestigious women's awards, the Forbes JAPAN WOMEN AWARD 2023. Since its inception in 2016, the Forbes Japan Women Award has strived to communicate best practices for minimizing gender gaps and empowering women and companies.
In November 2023, Kao Corporation has joined the Japanese Cosmetics and Personal Care Products Industry Buyer Members Sedex working group to improve supply chain labor conditions. The collaboration ensures that Kao is consistently trying to address human rights issues in supplier chains.

Why Purchase the Report?

To visualize the global facial cleanser market segmentation based on type, source, packaging, skin type, target customer, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of facial cleanser market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global facial cleanser market report would provide approximately 86 tables, 88 figures and 212 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Source
3.3.Snippet by Packaging
3.4.Snippet by Skin Type
3.5.Snippet by Target Customer
3.6.Snippet by Application
3.7.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Growing Product Innovation
  - 4.1.1.2.Rising Awareness of Skin Care
- 4.1.2.Restraints
  - 4.1.2.1.Presence of Alternatives and Regulatory Compliance
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Foaming*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Gel
7.4.Cream & Lotion
7.5.Micellar Water
7.6.Others

8.By Source

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 8.1.2.Market Attractiveness Index, By Source
8.2.Natural/Herbal*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Synthetic

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Bottles & Jars*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Tubes
9.4.Pouches
9.5.Dispenser
9.6.Others

10.By Skin Type

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 10.1.2.Market Attractiveness Index, By Skin Type
10.2.Combination*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Oily
10.4.Dry
10.5.Sensitive
10.6.Others

11.By Target Customer

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 11.1.2.Market Attractiveness Index, By Target Customer
11.2.Male*
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Female

12.By Application

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.1.2.Market Attractiveness Index, By Application
12.2.Moisturizing*
- 12.2.1.Introduction
- 12.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3.Skin Whitening
12.4.Anti-Aging
12.5.Skin Repair
12.6.Others

13.By Region

13.1.Introduction
- 13.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 13.1.2.Market Attractiveness Index, By Region
13.2.North America
- 13.2.1.Introduction
- 13.2.2.Key Region-Specific Dynamics
- 13.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.2.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.2.9.1.U.S.
  - 13.2.9.2.Canada
  - 13.2.9.3.Mexico
13.3.Europe
- 13.3.1.Introduction
- 13.3.2.Key Region-Specific Dynamics
- 13.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.3.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.3.9.1.Germany
  - 13.3.9.2.UK
  - 13.3.9.3.France
  - 13.3.9.4.Italy
  - 13.3.9.5.Russia
  - 13.3.9.6.Rest of Europe
13.4.South America
- 13.4.1.Introduction
- 13.4.2.Key Region-Specific Dynamics
- 13.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.4.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.4.9.1.Brazil
  - 13.4.9.2.Argentina
  - 13.4.9.3.Rest of South America
13.5.Asia-Pacific
- 13.5.1.Introduction
- 13.5.2.Key Region-Specific Dynamics
- 13.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.5.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.5.9.1.China
  - 13.5.9.2.India
  - 13.5.9.3.Japan
  - 13.5.9.4.Australia
  - 13.5.9.5.Rest of Asia-Pacific
13.6.Middle East and Africa
- 13.6.1.Introduction
- 13.6.2.Key Region-Specific Dynamics
- 13.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

14.Competitive Landscape

14.1.Competitive Scenario
14.2.Market Positioning/Share Analysis
14.3.Mergers and Acquisitions Analysis

15.Company Profiles

15.1.Unilever*
- 15.1.1.Company Overview
- 15.1.2.Product Portfolio and Description
- 15.1.3.Financial Overview
- 15.1.4.Key Developments
15.2.Procter & Gamble
15.3.L'Oreal Paris
15.4.Estee Lauder Inc
15.5.Johnson & Johnson Consumer Inc.
15.6.Kao Singapore Pte. Ltd.
15.7.Shiseido Co., Ltd.
15.8.L'OCCITANE INTERNATIONAL SA
15.9.Clarins
15.10.Natura &Co

LIST NOT EXHAUSTIVE