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市場調查報告書
商品編碼
1698539

潔面乳市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Facial Cleanser Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球洗面乳市場價值為 141 億美元，預計 2025 年至 2034 年的複合年成長率為 5.9%。消費者對護膚和個人衛生的認知不斷提高，推動了需求，越來越多的人投資高品質洗面乳。日益嚴重的皮膚問題，尤其是痤瘡和皮膚敏感問題，進一步推動了市場擴張。消費者正在積極尋求適合特定皮膚需求的產品，從而推動了各種產品類別的需求。此外，人們對天然和有機護膚品的日益偏好也加速了人們採用植物性和無化學成分製成的清潔劑。消費者越來越傾向於清潔美容，他們仔細查看成分錶，並選擇符合注重健康的生活方式的配方。市場也見證了護膚品配方的創新，先進的技術提高了產品功效和消費者體驗。

洗面乳市場 - IMG1

市場按皮膚類型分類，包括中性皮膚、油性皮膚、乾性皮膚、敏感性皮膚和混合性皮膚。 2024 年，針對中性皮膚設計的清潔劑創造了 44 億美元的收入，而油性皮膚產品預計在 2025 年至 2034 年期間的複合年成長率為 6.1%。中性皮膚的人喜歡溫和的清潔劑，以保持皮膚平衡，而不會過度乾燥或油膩。油性皮膚的人尋求具有控油特性的配方，例如水楊酸、木炭和茶樹油，以調節皮脂分泌並減少痘痘。去角質清潔劑仍然是防止毛孔堵塞和保持皮膚清潔的熱門選擇。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 141億美元
預測值 248億美元
複合年成長率 5.9%

臉部清潔劑按產品類型細分，包括凝膠、乳霜和乳液、泡沫和條狀清潔劑。 2024 年，凝膠潔面乳佔據了 39% 的市場佔有率，因其質地輕盈、清潔效果好且不留殘留而受到消費者的青睞。這些配方富含水楊酸和過氧化苯甲醯，特別受到易長粉刺和油性皮膚人士的歡迎。乳霜轉泡沫潔面乳因其保濕特性而備受青睞，可在深層清潔的同時保護肌膚屏障。

由於其環保特性和減少包裝浪費，條形清潔劑的需求越來越大。注重永續性的消費者更喜歡可生物分解和可回收的包裝，這進一步影響了購買決策。經常添加活性碳、黏土和精油等天然成分，使條狀清潔劑成為尋求清潔和環保護膚程序的人的首選。

2024 年，美國佔據市場主導地位，佔據北美市場 79% 的佔有率，創造 33 億美元的收入。美國的成長歸因於護膚意識的提高、社群媒體的影響力以及對天然護膚產品的需求的增加。痤瘡仍然是一個普遍關注的問題，尤其是在青少年和年輕人中，這導致對含有抗痤瘡成分的清潔劑的需求很高。隨著消費者優先考慮有效的護膚解決方案並採用個人化的護膚方案，市場預計將繼續擴大。

目錄

第1章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測計算。
  • 資料來源
    • 基本的
    • 次要
      • 付費來源
      • 公共資源

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
  • 供應商格局
  • 利潤率分析
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 提高護膚意識
      • 天然和有機護膚產品需求不斷成長
    • 產業陷阱與挑戰
      • 副作用和皮膚屏障
      • 網路平台存在假冒風險
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依皮膚類型，2021-2034

  • 主要趨勢
  • 正常皮膚
  • 油性肌膚
  • 皮膚乾燥
  • 敏感肌膚
  • 混合性肌膚
  • 其他（皮膚粗糙等）

第6章：市場估計與預測：依產品類型，2021-2034

  • 主要趨勢
  • 啫咖哩潔面乳
  • 霜狀和乳液狀清潔劑
  • 泡沫潔面乳
  • 酒吧清潔劑
  • 其他（濕紙巾、濕紙巾等）

第7章：市場估計與預測：依消費者群體，2021-2034 年

  • 主要趨勢
  • 男性
  • 女性
  • 男女通用的

第8章：市場估計與預測：依最終用途，2021-2034

  • 主要趨勢
  • 個人
  • 商業

第9章：市場估計與預測：按配銷通路，2021-2034

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市
    • 百貨公司
    • 其他（個別店舖等）

第10章：市場估計與預測：按地區，2021-2034

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 11 章：公司簡介

  • Amorepacific
  • Avon Products
  • Beiersdorf
  • Coty
  • Estée Lauder Companies
  • Johnson & Johnson
  • Kao
  • L'Oréal
  • Mary Kay
  • Neutrogena
  • Olay
  • Procter & Gamble
  • Shiseido Company
  • The Body Shop International
  • Unilever
簡介目錄
Product Code: 8949

The Global Facial Cleanser Market was valued at USD 14.1 billion in 2024 and is projected to grow at a CAGR of 5.9% from 2025 to 2034. Increasing consumer awareness about skincare and personal hygiene is driving demand, with more people investing in high-quality facial cleansers. Rising skin concerns, particularly acne and sensitivity, are further fueling market expansion. Consumers are actively seeking products tailored to specific skin needs, boosting demand across various product categories. Additionally, a growing preference for natural and organic skincare solutions is accelerating the adoption of cleansers made with plant-based and chemical-free ingredients. The shift towards clean beauty is evident, as consumers are scrutinizing ingredient lists and opting for formulations that align with health-conscious lifestyles. The market is also witnessing innovations in skincare formulations, with advanced technologies enhancing product efficacy and consumer experience.

Facial Cleanser Market - IMG1

The market is categorized by skin type, including normal, oily, dry, sensitive, and combination skin. In 2024, cleansers designed for normal skin generated USD 4.4 billion in revenue, while products for oily skin are anticipated to grow at a CAGR of 6.1% from 2025 to 2034. Individuals with normal skin prefer gentle cleansers that maintain skin balance without excessive dryness or oiliness. Those with oily skin seek formulations with oil-controlling properties, such as salicylic acid, charcoal, and tea tree oil, to regulate sebum production and reduce breakouts. Exfoliating cleansers remain a popular choice for preventing clogged pores and maintaining clear skin.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$14.1 Billion
Forecast Value$24.8 Billion
CAGR5.9%

Facial cleansers are segmented by product type, including gel, cream & lotion, foaming, and bar cleansers. Gel cleansers held a 39% market share in 2024, favored by consumers for their lightweight texture and ability to cleanse effectively without leaving residue. These formulations, enriched with salicylic acid and benzoyl peroxide, are particularly popular among those with acne-prone and oily skin. Cream-to-foam cleansers have gained traction for their hydrating properties, offering deep cleansing while preserving the skin barrier.

Bar cleansers are increasingly in demand due to their eco-friendly nature and reduced packaging waste. Consumers focused on sustainability prefer biodegradable and recyclable packaging, further influencing purchasing decisions. Natural ingredients such as activated charcoal, clay, and essential oils are frequently incorporated, making bar cleansers a preferred choice for those seeking a clean and environmentally responsible skincare routine.

The United States dominated the market in 2024, capturing 79% of the North American market and generating USD 3.3 billion in revenue. Growth in the U.S. is attributed to rising skincare awareness, social media influence, and increasing demand for natural skincare products. Acne remains a prevalent concern, particularly among teenagers and young adults, leading to a high demand for cleansers formulated with acne-fighting ingredients. The market is expected to continue expanding as consumers prioritize effective skincare solutions and adopt personalized skincare regimens.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations.
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing awareness of skincare
      • 3.6.1.2 Rising demand for natural and organic products for skincare
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Side effects and barrier of skin
      • 3.6.2.2 Risk of counterfeiting on online platforms
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Skin Type, 2021-2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Normal Skin
  • 5.3 Oily skin
  • 5.4 Dry skin
  • 5.5 Sensitive skin
  • 5.6 Combination skin
  • 5.7 Others (rough skin, etc.)

Chapter 6 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Gel cleanser
  • 6.3 Cream & lotion cleanser
  • 6.4 Foaming cleanser
  • 6.5 Bar cleanser
  • 6.6 Others (wipes, wet tissues, etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Male
  • 7.3 Female
  • 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Supermarkets
    • 9.3.2 Departmental stores
    • 9.3.3 Others (individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Amorepacific
  • 11.2 Avon Products
  • 11.3 Beiersdorf
  • 11.4 Coty
  • 11.5 Estée Lauder Companies
  • 11.6 Johnson & Johnson
  • 11.7 Kao
  • 11.8 L'Oréal
  • 11.9 Mary Kay
  • 11.10 Neutrogena
  • 11.11 Olay
  • 11.12 Procter & Gamble
  • 11.13 Shiseido Company
  • 11.14 The Body Shop International
  • 11.15 Unilever