市場調查報告書
商品編碼
1439161
臉部磨砂膏市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按類型、按應用、配銷通路、地區、競爭細分Facial Scrub Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Application, By Distribution Channel, By Region, By Competition 2018-2028 |
2022 年全球臉部磨砂膏市場估值為 145 億美元,預計在預測期內將強勁成長,到 2028 年複合CAGR為5.8%。該市場的推動力是消費者對臉部磨砂膏好處的認知不斷提高,例如去除死皮細胞,改善膚質,減少痤瘡。臉部磨砂膏市場預計在未來幾年將繼續成長。這一成長將受到上述因素的推動。預計市場也將受益於電子商務的日益普及,這將使消費者更容易購買產品。整體而言,臉部磨砂膏市場前景樂觀。在消費者需求不斷成長和創新產品開發的推動下,預計未來幾年該市場將繼續成長。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 145億美元 |
2028 年市場規模 | 203億美元 |
2023-2028 年CAGR | 5.8% |
成長最快的細分市場 | 男士 |
最大的市場 | 北美洲 |
臉部磨砂膏市場受到多種因素的推動,包括消費者消費能力的提高、護膚知識的不斷成長以及職業女性數量的增加。全球臉部磨砂膏市場研究對市場進行了全面分析。本研究對市場的主要細分市場、趨勢、促進因素、限制因素、競爭環境和其他重要變數進行了全面分析。
臉部磨砂膏通常由一種乳霜溶液和一小塊去角質材料組成,當在皮膚上按摩時,可以物理性地去除死皮、乾燥的皮膚細胞,幫助平滑皮膚。經常使用臉部磨砂膏會讓您的皮膚看起來更年輕、更明亮。在身體去角質的同時,臉部磨砂膏可以消除死皮細胞。建議每週使用兩次或三次,以打圈的方式進行。透過擦洗可以清除皮膚表面的碎屑、皮脂和死細胞。清潔劑將有助於去除磨砂膏完成後殘留在皮膚表面的死皮細胞和碎屑。市面上有奢華的美白磨砂膏,能夠去除角質,讓膚色更白、更光滑。臉部磨砂膏中的美白成分滲透肌膚,使肌膚看起來更白皙、更無瑕。
推動市場擴張的因素包括損害臉部皮膚的日益嚴重的空氣污染、男性消費者的增加、可支配收入的增加以及千禧世代購買決策中個人主義意識的增強。其他因素包括習慣和生活方式的改變、網路普及率的提高以及美容意識的增強。消費者消費能力不斷提高、護膚知識不斷成長以及職業女性數量增加等多種原因正在推動臉部磨砂膏市場的發展。此外,由於皮膚問題日益嚴重以及人們渴望看起來更年輕,因此對去角質和抗衰老護膚產品的需求更大。此外,在上述預測期內,由於多種因素,包括消費者生活方式的轉變和對美麗重要性的認知不斷增強,臉部磨砂膏市場預計將成長。
主要市場促進因素
消費者意識和偏好
Global Facial Scrub Market was valued at USD 14.5 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.8% through 2028. The market is driven by increasing consumer awareness about the benefits of facial scrubs, such as removing dead skin cells, improving skin texture, and reducing acne. The facial scrub market is expected to continue to grow in the coming years. This growth will be driven by the factors mentioned above. The market is also expected to benefit from the increasing adoption of e-commerce, which will make it easier for consumers to purchase products. Overall, the outlook for the facial scrub market is positive. The market is expected to continue to grow in the coming years, driven by increasing consumer demand and innovative product development.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 14.5 Billion |
Market Size 2028 | USD 20.3 Billion |
CAGR 2023-2028 | 5.8% |
Fastest Growing Segment | Men |
Largest Market | North America |
The market for facial scrubs is driven by a number of factors, including rising consumer spending power, growing knowledge of skincare, and an increase in the number of working women. A comprehensive analysis of the market is given in the Global Facial Scrub Market study. A thorough analysis of the market's major segments, trends, drivers, constraints, competitive environment, and other important variables is provided in this research.
A facial scrub often consists of a cream-based solution with a tiny piece of exfoliating material that, when massaged over the skin, physically lifts off dead, dry skin cells to help smooth the skin. Regular use of the face scrub will give your skin a more youthful, bright appearance. While the body is exfoliated, the facial scrub eliminates dead skin cells. It is recommended to use it twice or three times a week, using a circular motion. The skin's surface can be cleaned of debris, sebum, and dead cells via scrubbing. The cleanser will assist in removing any dead skin cells and debris that the scrub raised and left on the skin's surface after the scrub has finished. There are luxurious whitening facial scrubs available in the market, that are capable of exfoliating skin to a whiter and smoother skin tone. Whitening ingredients in the facial scrub penetrate the skin to look lighter and more flawless.
Factors driving market expansion include growing air pollution that damages facial skin, an increase in male consumers, rising disposable incomes, and a heightened sense of individualism in millennials' purchasing decisions. Other factors include changing habits and lifestyles, growing internet penetration, and growing grooming consciousness. Numerous reasons, such as rising consumer spending power, growing knowledge of skincare, and an increase in the number of working women, are driving the facial scrub market. In addition, there is a greater need for exfoliation and anti-aging skincare products due to growing skin issues and the desire to appear younger. Furthermore, throughout the aforementioned forecast period, the Facial Scrub Market is expected to increase due to a number of factors, including shifting consumer lifestyles and growing awareness of the importance of beauty.
Key Market Drivers
Consumer Awareness and Preferences
Consumer awareness and preferences play a pivotal role in driving the facial scrub market. With increasing awareness about skincare and the desire for a youthful appearance, consumers are actively seeking products that cater to their specific needs. The demand for facial scrubs has surged as consumers become more conscious of the importance of exfoliation in maintaining healthy skin.
Facial scrub manufacturers capitalize on this trend by incorporating natural and organic ingredients, meeting the rising demand for sustainable and clean beauty products. Additionally, preferences for specific formulations, such as those suitable for sensitive skin or enriched with vitamins and antioxidants, significantly influence product development strategies.
Innovations in Formulations and Ingredients
Innovation in formulations and ingredients is a key driver shaping the facial scrub market. Manufacturers are constantly researching and developing new formulations that address evolving consumer needs. This includes the integration of cutting-edge skincare technologies and the use of novel ingredients with proven benefits.
In recent years, the market has witnessed a shift towards eco-friendly and sustainable ingredients, aligning with the growing global focus on environmental conservation. Plant-based exfoliants, biodegradable microbeads, and cruelty-free formulations are gaining traction, reflecting a broader industry trend towards ethical and environmentally responsible practices.
Rising Disposable Income and Lifestyle Changes
The facial scrub market is significantly influenced by changes in consumer lifestyles and disposable income levels. As disposable incomes rise globally, consumers are willing to spend more on personal care products, including premium facial scrubs. The market benefits from consumers' willingness to invest in skincare routines that promise effective results.
Furthermore, lifestyle changes, such as increased urbanization and hectic schedules, contribute to the demand for convenient and time-saving beauty products. Facial scrubs that offer quick and visible results fit well into modern lifestyles, driving their popularity across various demographic segments.
Growing E-Commerce and Online Retail Channels
The advent of e-commerce and the proliferation of online retail channels have transformed the facial scrub market. Consumers now have easy access to a wide range of products from various brands, allowing them to explore and purchase products that align with their preferences. This digital transformation has significantly expanded the market's reach and accessibility.
Online platforms also provide a space for emerging and niche brands to showcase their products, fostering innovation and healthy competition. The ease of comparing products, reading reviews, and accessing detailed product information online has empowered consumers to make informed purchasing decisions, further driving market growth.
Skincare and Beauty Trends on Social Media
The influence of social media on beauty trends cannot be overstated. Platforms like Instagram, TikTok, and YouTube serve as powerful channels for beauty influencers and skincare enthusiasts to share product recommendations and skincare routines. The facial scrub market benefits from the viral nature of beauty trends on social media, with certain products gaining rapid popularity.
Brands actively leverage social media to market their products, engage with consumers, and create a buzz around new launches. The visual nature of these platforms makes them particularly effective for showcasing the immediate benefits of facial scrubs, driving consumer curiosity and adoption.
Increasing Men's Grooming and Skincare Awareness
The expanding market for men's grooming and skincare products has become a significant driver for the facial scrub market. As societal norms evolve, there is a growing acceptance of skincare routines as part of overall grooming for men. The market responds to this shift by developing facial scrubs tailored to men's specific skincare needs and preferences.
Marketing strategies often focus on dismantling stereotypes around skincare being exclusively for women, and products are formulated with scents and textures that appeal to a male audience. The increasing awareness among men about the benefits of exfoliation and skincare contributes to the overall market expansion.
Regulatory Support for Clean Beauty
Regulatory support for clean and safe beauty products positively impacts the facial scrub market. Governments and regulatory bodies are increasingly focusing on the safety and transparency of cosmetic formulations. This has led to the development of guidelines and standards that encourage the use of natural, non-toxic ingredients in skincare products.
Facial scrub manufacturers align their product formulations with these clean beauty standards, gaining the trust of consumers who prioritize safety and transparency. Regulatory support also fosters innovation in product development as companies strive to meet or exceed industry standards.
Key Market Challenges
Environmental Concerns and Microplastic Pollution
One of the significant challenges faced by the facial scrub market is the environmental impact associated with certain ingredients, particularly microplastics. Traditional facial scrubs have often contained microbeads made of plastic, which, when washed off, find their way into water bodies, contributing to microplastic pollution. Microplastics pose a threat to marine life, ecosystems, and potentially human health as they enter the food chain. The facial scrub industry is under increasing pressure to address these concerns by phasing out the use of plastic microbeads and adopting eco-friendly alternatives. However, finding suitable replacements that maintain the efficacy of the product while being environmentally responsible remains a complex challenge.
Formulation Complexity and Ingredient Sourcing
Developing facial scrubs that meet consumer expectations for effectiveness, safety, and sustainability requires careful consideration of formulations and ingredient sourcing. Formulators must strike a balance between achieving desirable skincare outcomes and adhering to clean beauty standards. This complexity is compounded by the need to identify ethically sourced and sustainable ingredients, adding challenges to the supply chain. Furthermore, as consumer preferences shift towards natural and organic products, manufacturers face the challenge of sourcing these ingredients in sufficient quantities without compromising on quality. Ingredient scarcity and fluctuations in supply can affect product availability and pricing, creating additional hurdles for market players.
Intense Competition and Market Saturation
The facial scrub market is characterized by intense competition, with numerous brands vying for consumer attention. As a result, the market has become saturated, making it challenging for new entrants to establish a foothold and for existing brands to differentiate themselves. Consumers are inundated with choices, making brand loyalty harder to cultivate. Differentiating products based on formulations, unique selling propositions, or brand values becomes crucial in such a competitive landscape. Additionally, marketing strategies need to cut through the noise to effectively communicate a brand's message and establish a connection with consumers.
Regulatory Compliance and Changing Standards
The facial scrub market operates in a dynamic regulatory environment with standards that are subject to change. Compliance with evolving regulations, especially in the realm of ingredient safety and labeling, poses a significant challenge for manufacturers. Keeping up with global regulatory developments requires constant vigilance and can lead to increased compliance costs. Changes in regulations may necessitate reformulations or adjustments to product labeling, impacting existing inventory and manufacturing processes. Adhering to clean beauty standards, avoiding banned substances, and meeting region-specific requirements add layers of complexity to the regulatory landscape that manufacturers must navigate.
Economic Uncertainties and Price Sensitivity
The facial scrub market is not immune to economic uncertainties and fluctuations. During periods of economic downturn, consumers may become more price-sensitive, leading to a shift in purchasing behaviors. This sensitivity can impact sales of premium or higher-priced facial scrub products, prompting manufacturers to reassess pricing strategies and product positioning.
The challenge lies in finding a balance between offering quality products and ensuring affordability, especially in markets where consumers may be more inclined towards budget-friendly options during economically challenging times.
Key Market Trends
Rise of Sustainable and Eco-friendly Formulations:
In recent years, a significant trend in the facial scrub market has been the growing emphasis on sustainability and eco-friendly formulations. Consumers are increasingly conscious of the environmental impact of beauty products, prompting a shift towards brands that prioritize sustainability in their ingredients and packaging. This trend is evident in the rise of facial scrubs featuring biodegradable exfoliants, such as natural seeds, fruit pits, or finely ground minerals. Brands are actively moving away from traditional formulations that may contain microplastics, opting for alternatives that align with eco-conscious consumer values. Additionally, companies are investing in recyclable packaging and reducing overall environmental footprints, reflecting a commitment to sustainable practices.
Incorporation of Advanced Skincare Technologies
The facial scrub market is witnessing a surge in the integration of advanced skincare technologies. Brands are leveraging scientific innovations to enhance the effectiveness of their products and provide consumers with targeted solutions. This includes the incorporation of ingredients supported by scientific research, such as peptides, enzymes, and hyaluronic acid, known for their beneficial effects on the skin. Furthermore, technology-driven formulations are designed to cater to specific skincare concerns, such as anti-aging, brightening, or acne prevention. The market is embracing the convergence of beauty and technology, with smart skincare devices and apps complementing facial scrubs to offer a holistic and personalized skincare experience.
Clean Beauty Movement and Transparent Labeling
The clean beauty movement has gained substantial momentum in the facial scrub market. Consumers are becoming more conscious of the ingredients used in their skincare products and are actively seeking formulations that are free from potentially harmful chemicals. Brands are responding by adopting clean beauty standards, excluding ingredients such as sulfates, parabens, and phthalates from their facial scrub formulations. Transparent labeling is a key aspect of this trend, with brands providing detailed information about the sourcing and purpose of each ingredient. This transparency builds trust with consumers, reinforcing the brand's commitment to clean and safe beauty practices.
Growth of Men's Grooming and Unisex Products
The facial scrub market is experiencing growth in the men's grooming sector, driven by changing attitudes towards skincare among men. Brands are recognizing the potential in this market and are introducing facial scrubs tailored to men's specific skincare needs. Marketing strategies often focus on the simplicity and effectiveness of skincare routines, catering to men who may be new to the world of facial care. Additionally, the market is witnessing a rise in unisex products as gender norms around beauty and skincare continue to evolve. Facial scrubs that appeal to a broad audience, irrespective of gender, are gaining popularity as consumers seek inclusive and versatile skincare options.
Segmental Insights
Type Insights
Based on Type, the market is bifurcated into Normal Skin Facial Scrub, Oily Skin Facial Scrub, Dry Skin Facial Scrub, Sensitive Skin Facial Scrub, and Combination Skin Facial Scrub. Face scrubs are generally best for oily and dry skin types because they buff away dry skin patches and dramatically change skin texture.
Application Insights
Based on Application, the market is bifurcated into Men and Women. The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period.
Distribution Channel Insights
Based on Distribution Channel, the market is bifurcated into Supermarkets/Hypermarkets, Conveniences Stores, Specialist Stores, Online Retail Stores, and Others. The supermarkets/hypermarkets segment will hold a major share in the global Facial Scrub Market. The growing number of commercial malls globally are propelling market demand. The online retail segment is showing upward trends between the forecast period. The growing usage of smart mobiles and easy access to the internet is propelling the market growth for the online segment.
Regional Insights
On the basis of Geography, the Global Facial Scrub Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America dominates the Facial Scrub Market due to the growing number of women populations along with the rising usage of skincare products. Asia-Pacific region is expected to hold the largest growth rate due to the rising number of cosmetics industries in the region. The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market.
Acure
Biore
Dermalogica
Dr. Brandt
Freeman
Murad
Origins Ginzing
Simple
St. Ives
ZO Skin Health
In this report, the Global Facial Scrub Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: