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健康美容化妝品

市場調查報告書

商品編碼

1622538

全球潔面濕紙巾市場規模（按產品、應用、地區、範圍和預測）

Global Face Cleansing Wipes Market Size By Product (Absorbent Cotton, Non-Woven Fabric), By Application (Supermarkets And Hypermarkets, Independent Retailers), By Geographic Scope And Forecast

出版日期: 2024年08月16日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

潔顏濕紙巾的市場規模及預測

臉部濕紙巾市場規模預計在 2024 年達到 29.1 億美元，在 2031 年達到 58.3 億美元，2024 年至 2031 年的複合年增長率為 10%。清潔、易於處理和以消費者為中心的美觀是這些產品的一些關鍵屬性，推動了這一領域的擴張。此外，人們對衛生和便利的認識不斷增強是預測期內推動臉部濕紙巾需求成長的主要因素。全球臉部清潔濕巾市場報告對市場進行了全面的評估。它對關鍵細分市場、趨勢、市場推動因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面的分析。

全球臉部濕紙巾市場的定義

潔面濕紙巾是一種易於使用的濕紙巾，無需用水或肥皂即可洗臉。臉部濕巾是用於清潔臉部的濕紙巾。自從潔面濕紙巾推出以來，皮膚護理發生了巨大的變化。臉部清潔濕巾可以去除臉部深層的污垢、油脂和化妝品。臉部清潔濕巾含有人工香料，能帶給肌膚清爽的感覺，通常不會產生任何刺激性。人們越來越多地使用臉部濕紙巾來提供良好的清潔體驗或在健身房運動後擦去汗水。

小濕巾，也稱為臉部清潔濕巾，在您想要快速去除污垢、簡化自我護理或卸妝或卸防曬霜很麻煩時很有用。如果您學會如何有效且正確地使用它，它會帶來很多好處。當您在旅途中、匆忙之中或需要消毒時，我們的臉部濕巾採用濕紙巾形式，可快速清潔您的臉部和雙手。它可以去除多餘的污垢和皮脂，讓您的皮膚感覺清爽。然而，洗面濕紙巾的用途遠不止於此。

新興市場最近的一個趨勢是全球潔面濕紙巾市場的快速擴張。它們具有多種成分，可以滿足不同的需求，無論是保持雙手清潔還是在外面悶熱時提供快速冷卻效果。臉部清潔濕巾在美容行業中的功能略有不同，但仍然有用。

全球臉部濕紙巾市場概況

臉部清潔濕紙巾方便攜帶，可輕鬆保持個人衛生。此外，大部分的產品都是由天然成分製成的，滿足了尋求環保和永續產品的買家需求。此外，各行業對皮膚和美容產品的需求日益增加，包括衛生、化妝品和美容。臉部清潔和化妝濕紙巾越來越受歡迎，因為它們不需要起泡或沖洗，而且方便攜帶。這些產品的優勢以及消費者意識的增強是促使銷售成長的原因。消費者可支配收入的提高及其對更高生活品質的追求推動了該行業的成長。

能夠隨時隨地用濕紙巾擦拭臉部的便利性推動了該產品的市場發展。毫無疑問，濕紙巾既方便又容易使用。它還採用方便的包裝並具有多種香味，讓消費者感到神清氣爽。它們的廣泛應用和快速去除雜質的能力提高了消費者對護理皮膚和健康生活方式的認識。此外，越來越多地使用有機濕紙巾來防止刺激性化學物質對皮膚的不利影響，預計也將推動市場的發展。

包括媒體/廣播、產品品牌、商業廣告等在內的行銷活動的增加顯著增加了產品的使用率並推動了整個市場的發展。採用天然成分和可堆肥材料製成的產品的接受度正在提高。濕紙巾中添加了天然精油，可以滋潤肌膚。這就是為什麼越來越多的顧客選擇洗面濕紙巾而不是市場上競爭的清潔劑。

世界正在轉向並傾向於採用有機和更天然成分的產品。因此，市場可以透過用有機成分取代產品配方中的某些化學物質來獲得巨大的機會。然而，也有一些因素阻礙了全球潔面濕紙巾市場的擴張。首先，如果使用的化學物質品質不佳，可能會損害您的皮膚。當消費者使用臉部清潔濕紙巾時，皮膚敏感性非常重要，因為它們據稱會引起皮膚刺激和眼睛發癢等嚴重問題。

Face Cleansing Wipes Market size was valued at USD 2.91 Billion in 2024 and is projected to reach USD 5.83 Billion by 2031, growing at a CAGR of 10% from 2024 to 2031. Cleanliness, ease of disposal, and consumer-focused aesthetics are some of the key attributes of these products that are driving the expansion of the sector. Furthermore, the growing consciousness about hygiene and convenience is the main factor promoting the growth of the facial cleansing wipe demand during the forecasted period. The Global Face Cleansing Wipes Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Face Cleansing Wipes Market Definition

Face cleansing wipes are easy-to-use wet tissues used for cleansing the face without the use of water and soap. The face cleansing wipes are wet tissue that is used to cleanse your face. Skincare has drastically transformed after the introduction of face-cleansing wipes. The face cleansing wipes can help in clearing the skin-deep dirt, and remove excel oil, and makeup from the face. The face cleansing wipes contain artificial perfumes which give a refreshing feeling to the skin and they are generally free of any kind of irritation. Face cleansing wipes are increasingly being used by people to have a good cleansing experience and to wipe out the sweat after a gym workout.

Small towelettes called facial cleaning wipes are helpful when we need quick remedies, want to simplify our self-care routine, or just don't feel like taking off our makeup or sunscreen. Once you learn how to use facial wipes effectively and correctly, there are a lot of advantages to them. When you're on the go or in a hurry and need to sanitize, facial cleansing wipes are moist towelettes that offer your face and hands a quick clean. These aid in removing extra dirt and sebum and leave your face feeling refreshed. But facial cleansing wipes can be used for a lot more things.

Illnesses in developing countries, the Global Face Cleansing Wipes Market has shown a thriving expansion in recent years. These come in a variety of compositions that cater to various demands, such as keeping hands clean and providing an immediate cooling effect when it's humid and muggy outside. Facial cleansing wipes have a slightly different but still useful function in the beauty industry.

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Global Face Cleansing Wipes Market Overview

Facial cleansing wipes make it simple to maintain personal hygiene because they are portable. Additionally, as the majority of these are created with natural components, they are environmentally beneficial and fulfill the needs of buyers for sustainable products. Additionally, the demand for skin and beauty products has been rising across a number of industries, including hygiene, cosmetics, and beauty. The increased popularity of facial and cosmetic wipes is attributed to the fact that they don't require lathering and rinsing and are portable. These items' benefits and consumers' increasing awareness of them are both responsible for this increase. The rise of the sector is being fueled by rising consumer disposable money as well as a shift toward a better way of life.

The convenience of using a wet wipe to clean one's face whenever and wherever one wants to encourage the market for the product. Without a doubt, they are convenient and simple to use. They also come in convenient packaging with a variety of scents that make the consumer feel refreshed. Its widespread availability and fast capacity to remove dirt are increasing consumer awareness of the need to take good care of their skin and lead healthy lives. The market is also anticipated to be driven by the rising use of organic wipes, which prevent the negative skin impacts of harsh chemicals.

Increasing marketing efforts, including media & broadcasting, product branding, commercials, and others, have been propelling the total market by significantly increasing product use. Due to their products using natural ingredients and compostable materials, the products' acceptance has been increasing. The wipes now include additional natural essential oils to provide the skin with more moisture. Due to this, more customers are choosing to purchase facial cleansing wipes over competing cleaning products on the market.

The globe is shifting and gravitating toward products that feature organic and more natural ingredients, therefore the market can take advantage of a fantastic opportunity by substituting some chemicals from the product formulation with organic ingredients. However, there are also factors that are preventing the global market for facial cleansing wipes from expanding. First, the skin may suffer if high-quality chemical substances aren't used. When a consumer uses a facial cleansing wipe, the sensitivity of the skin is important because it has been claimed to create serious problems such as skin irritation, itchy eyes, and others.

Global Face Cleansing Wipes Market: Segmentation Analysis

The Global Face Cleansing Wipes Market is Segmented on the basis of Product, Application, And Geography.

Face Cleansing Wipes Market, By Product

Absorbent Cotton
Non-Woven Fabric

Based on Product, the market is bifurcated into Absorbent Cotton and Non-Woven Fabric. The Non-Woven Fabric product segment is leading the market as it is more efficient in absorbing sweat and impurities from the skin. It is used in the form of disposable protection and hygiene items. Nonwovens are ideal for working with various types of cosmetics that have a liquid or creamy consistency since they absorb water and, in the case of laminated non-woven fabric, they are also waterproof.

We must choose the safest product to safeguard our skin because cosmetic care products come into contact with it the most frequently in our everyday lives. The skin-friendly and comfortable qualities of non-woven fabric set it apart from other materials used to create cosmetics. maintaining a moisture level of 8% or less. The cotton cleaning pads made of natural fiber nonwoven fabric may remove makeup more thoroughly and effortlessly due to their great water absorption.

Face Cleansing Wipes Market, By Application

Supermarkets and Hypermarkets
Independent Retailers
Drug Stores
E-Commerce

Based on Application, the market is bifurcated into Supermarkets and Hypermarkets, Independent Retailers, Drug Stores, and E-Commerce. The market's major contributors in 2021 and the segment with the highest revenue share were supermarkets and hypermarkets. The presence of a wide range of products at reasonable costs in one place is credited with the segment's supremacy. The products in these stores are arranged on shelves for easy consumer access. To appeal to a wider audience of customers, supermarkets and hypermarkets provide a variety of promotions and discounts. Additionally, these platforms enable customers to compare several products before making a purchase, which promotes product sales through these channels.

Face Cleansing Wipes Market, By Geography

North America
Europe
Asia Pacific
Rest of the world
On the basis of Geography, the Global Face Cleansing Wipes Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America holds a significant market share in 2021 and is projected to rise during the forecast period. Due to rising demand for cleanliness products and rising customer awareness of their wellness, the U.S. was the highest market in the North American region. Additionally, the region's accessibility to a wide range of products is fostering further expansion.
Due to the increased demand for facial wipes, leading producers of moisturizing wipes are investing in R&D to create wipes with unique fibers that are more durable than the synthetic polymers used today. The competitive environment in the industry is getting more intense because of the strategically priced value-added benefits and multipurpose features of these wipes. The market is anticipated to be driven by an exponential increase in the number of potential customers in the US.

Key Players

The "Global Face Cleansing Wipes Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as
Procter & Gamble, Johnson & Johnson, Unilever, Beiersdorf, Kimberly-Clark, Rockline Industries, Hengan Group, L'Oreal, and Amway.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

In January 2021, CARE and Plan International are partners of Beiersdorf. Girls and young women are being particularly badly affected by the coronavirus epidemic, which raises the possibility of a backlash against female empowerment and equal rights. Vulnerable girls and young women will get extra money as part of Beiersdorf's global €50 million aid program "Care Beyond Skin," which was launched in March 2020.
Ace Matrix Analysis
The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as
Active, Cutting Edge, Emerging, and Innovators.
Market Attractiveness
The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Face Cleansing Wipes Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.
Porter's Five Forces
The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Face Cleansing Wipes Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

1 INTRODUCTION OF GLOBAL FACE CLEANSING WIPES MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL FACE CLEANSING WIPES MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL FACE CLEANSING WIPES MARKET, BY PRODUCT

5.1 Overview
5.2 Absorbent Cotton
5.3 Non-Woven Fabric

6 GLOBAL FACE CLEANSING WIPES MARKET, BY APPLICATION

6.1 Overview
6.2 Supermarkets and Hypermarkets
6.3 Independent Retailers
6.4 Drug Stores
6.5 E-Commerce

7 GLOBAL FACE CLEANSING WIPES MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East & Africa

8 GLOBAL FACE CLEANSING WIPES MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Procter & Gamble
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Johnson & Johnson
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Unilever
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Beiersdorf
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Kimberly-Clark
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Hengan Group
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Rockline Industries
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 L'Oreal
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Amway
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments