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1489485

全球自動鉛筆市場 - 2024-2031

Global Mechanical Pencil Market - 2024-2031

出版日期: 2024年06月05日 | 出版商:

DataM Intelligence | 英文 205 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球自動鉛筆市場在 2023 年達到 4.902 億美元，預計到 2031 年將達到 6.971 億美元，2024-2031 年預測期間複合年成長率為 4.5%。

人們越來越意識到一次性鋼筆和木鉛筆對環境的影響，預計將增強全球自動鉛筆市場。自動鉛筆被認為是比傳統木製鉛筆和一次性鋼筆更環保的選擇，因為它們可重新填充且持久耐用。由於環保書寫設備的趨勢，市場正在不斷成長。

產品美學和功能方面不斷創新預計將推動市場發展。製造商專注於人體工學設計和創新功能，這導致了具有緩衝筆芯結構的自動鉛筆的發展，這種鉛筆可以減少筆芯斷裂，同時保持鋒利的筆尖。這些進步不僅增強了書寫體驗，也增加了產品的價值，激勵更多的消費者。

2023年，亞太地區預計將成為成長最快的地區，約佔全球自動鉛筆市場的1/4。隨著中國和印度等國家更加重視教育，該產業正在不斷擴張。此外，這些國家不斷成長的工業和建築行業預計將推動對自動鉛筆的需求，因為建築師和土木工程師廣泛使用這些鉛筆來繪製和創建專案佈局。

動力學

不斷創新和產品開發

自動鉛筆市場的成長很大程度上是由創新驅動的。製造商不斷推出新功能、材料和設計，以滿足不斷變化的消費者需求和技術突破。儘管數位產品興起，但自動鉛筆業務由於其獨特的功能和應用仍然強勁。技術發展，例如增強的先導成分、人體工學設計和整合功能，提高了性能，鼓勵了全球消費者的興趣和採用。

環保材料、客製化選項和智慧鉛筆技術是吸引消費者並促進全球銷售的產品開發趨勢。 2022 年，「國譽 Enpitsu 鋒利自動鉛筆」因其鉛筆般的簡潔而受到讚譽，在中國最負盛名的獎項之一——2022 年設計智造獎中獲得榮譽獎。

增加藝術、工藝和教育領域的使用

教育部門是全球自動鉛筆市場的主要動力。自動鉛筆通常被學生用來記筆記、繪製圖表和完成專案。入學率的提高、課程的變化以及學校環境中對書寫工具的重視都增加了對自動鉛筆的需求。

自動鉛筆因其精確性和多功能性而受到畫家、建築師和設計師的歡迎。藝術和設計作為愛好、職業和創意管道的日益普及增加了對具有多種鉛尺寸、人體工學設計和創新機制等特定功能的高品質自動鉛筆的需求。

價格敏感度和競爭

自動鉛筆與傳統的木製鉛筆競爭，後者通常更便宜。客戶（尤其是新興國家客戶）的價格敏感度可能會限制自動鉛筆（尤其是優質或高階自動鉛筆）的採用。平板電腦、智慧型手機和筆記型電腦等數位筆記和繪圖設備的日益普及給自動鉛筆業務帶來了巨大的挑戰。

許多消費者，尤其是年輕一代，比傳統書寫工具更喜歡數位工具，導致對自動鉛筆的需求下降。自動鉛筆與原子筆、中性筆和記號筆等多種其他物品競爭。客戶可以根據書寫風格、墨水顏色選擇或使用便利性等變數來選擇這些替代品，從而減少對自動鉛筆的需求。

The growing awareness of the environmental impact of disposable pens and wooden pencils is expected to enhance the globally mechanical pencils market. Mechanical pencils are considered a more ecological option than traditional wooden pencils and disposable pens because they are refillable and long-lasting. The market is growing because to the trend for environmentally friendly writing equipment.

Rising innovation in product aesthetics and function is expected to drive the market. Manufacturers are focused on ergonomic designs and innovative features, which has led to the development of mechanical pencils with cushioned lead mechanics that decrease lead breakage while maintaining a sharp point. The advances not only enhance the writing experience but also add value to the product, inspiring more consumers.

In 2023, Asia-Pacific s expected to be the fastest-growing region with about 1/4th of the global mechanical pencil market. The industry is expanding as countries such as China and India place a greater focus on education. Furthermore, the rising industrial and construction sectors in these nations are expected to drive demand for mechanical pencils, as architects and civil engineers widely embrace these pencils to draw and create project layouts.

Dynamics

Rising Innovation and Product Development

The mechanical pencil market's growth is largely driven by innovation. Manufacturers are constantly introducing new features, materials and designs to match shifting consumer demands and technology breakthroughs. Despite the rise of digital gadgets, the mechanical pencil business remains strong due to its distinct features and applications. Technological developments, such as enhanced lead compositions, ergonomic designs and integrated features, improve performance, encouraging consumer interest and adoption globally.

Eco-friendly materials, customized options and smart pencil technologies are among the product development trends that attract consumers and boost sales globally. In 2022, "The KOKUYO Enpitsu Sharp Mechanical Pencil," praised for its pencil-like simplicity, received an honorable mention at China's 2022 Design Intelligence Award, one of the most prestigious award programs.

Increasing Usage in Art & Craft and Education

The education sector is a major driver of the mechanical pencil market globally. Mechanical pencils are commonly used by students to take notes, draw diagrams and complete projects. Increased enrollment rates, curriculum changes and a focus on writing instruments in school settings all contribute to the demand for mechanical pencils.

Mechanical pencils are popular among painters, architects and designers because of their precision and versatility. The increasing popularity of art and design as hobbies, vocations and creative outlets increases demand for high-quality mechanical pencils with specific features such as varied lead sizes, ergonomic designs and innovative mechanisms.

Price Sensitivity and Competition

Mechanical pencils compete with conventional wooden pencils, which are generally less expensive. Price sensitivity among customers, particularly in emerging nations, may limit the adoption of mechanical pencils, particularly premium or high-end ones. The increased popularity of digital note-taking and sketching devices such as tablets, smartphones and laptops presents a substantial challenge to the mechanical pencil business.

Many consumers, especially younger generations, prefer digital tools over traditional writing implements, resulting in a decrease in demand for mechanical pencils. Mechanical pencils compete with a variety of other items, such as ballpoint pens, gel pens and markers. Customers may select these alternatives depending on variables such as writing style, ink color selections or convenience of use, reducing demand for mechanical pencils.

Segment Analysis

The global mechanical pencil market is segmented based on type, lead, material, end-user and region.

Lightweight and Durability Drives the Segment Growth

Plastic is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. The segment's growth is driven by its lightweight and durability, making it a perfect material for a writing instrument that must resist repeated usage. Furthermore, plastic is adaptable and easily molded into a variety of forms and sizes, allowing for a diverse range of patterns and styles. Plastic mechanical pencils are frequently less expensive than their metal counterparts, making them appealing to budget-conscious buyers.

Price sensitivity promotes demand, especially in areas where cost is an important concern. The adaptability appeals to a wide range of consumers, including students and professionals. Plastic mechanical pencils are easier and less expensive to manufacture than metal ones. Manufacturers can swiftly create plastic pencils in huge quantities and provide customization choices to satisfy specific consumer wants.

Geographical Penetration

Rising Demand from Office & Business in North America

North America is expected to be the dominant region in the global mechanical pencil market covering over 30% of the market. The education sector is a major driver of the mechanical pencil market in North America. Mechanical pencils are commonly used by students to take notes, draw diagrams and complete projects. Educational trends such as higher enrollment rates, curricular changes and the introduction of digital learning aids can all have an impact on the demand for mechanical pencils.

Mechanical pencils are crucial instruments in the office for drafting, drawing and marking documents. Trends in office design, work-from-home rules and technological improvements all have an impact on mechanical pencil demand among North American professionals and enterprises. Trends in product development, including eco-friendly materials, ergonomic designs and customized options, could attract customers and boost sales in North America.

Competitive Landscape

The major global players in the market include Faber-Castell, Marco, Deli, Baile, Truecolor, Aihao, China First Pencil Co., Ltd., M&G, Pilot and BIC Inc.

COVID-19 Impact Analysis

Global supply lines were interrupted by lockdowns, travel restrictions and social distancing measures put in place to stop the virus's spread. Manufacturing facilities were temporarily closed or operated at reduced capacity, resulting in delays in mechanical pencil manufacture and delivery. The interruption in the supply chain caused shortages of raw materials, components and completed goods, limiting the market availability of mechanical pencils.

The pandemic influenced consumer behavior, including a greater emphasis on distant work, online learning and home-based activities. As people became accustomed to working and studying from home, there was an increase in demand for stationery and office equipment, particularly mechanical pencils.

Russia-Ukraine War Impact

Russia and Ukraine both generate considerable amounts of raw materials required in the manufacture of mechanical pencils, such as graphite and various metals. The battle might affect the supply of key resources, causing shortages and price increases for manufacturers globally. Companies may need to seek alternate sources or pay greater material costs, affecting consumer product availability and pricing.

Geopolitical tensions can affect consumer perceptions and preferences, resulting in changes in purchase behavior. In response to the conflict, customers can show sympathy with impacted regions by boycotting items from those areas or looking for alternatives. The could cause a shift in demand for mechanical pencils, with buyers preferring products from politically neutral or less affected locations.

By Type

Screw-based
Ratchet-based
Others

By Lead

Graphite
Colored

By Material

Plastic
Metal

By End-User

Students
Professionals
Artists
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In 2024, BIC Inc. has announced that two of its product inventions, the EasyRinse Razor and BIC Break Resistant Mechanical Pencil, have been named as the winners of the 2024 Product of the Year USA Awards.
In September 2022, BIC Inc., a global leader in stationery, lighters and shavers, has announced the release of the Break Resistant Mechanical Pencil, which offers the ideal blend of innovative features and appealing appearance for a smooth, uninterrupted writing experience.

Why Purchase the Report?

To visualize the global mechanical pencil market segmentation based on type, lead, material, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mechanical pencil market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Type mapping available as excel consisting of key products of all the major players.

The global mechanical pencil market report would provide approximately 70 tables, 61 figures and 205 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Lead
3.3.Snippet by Material
3.4.Snippet by End-User
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Innovation and Product Development
  - 4.1.1.2.Increasing Usage in Art & Craft and Education
- 4.1.2.Restraints
  - 4.1.2.1.Price Sensitivity and Competition
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID-19
- 6.1.2.Scenario During COVID-19
- 6.1.3.Scenario Post COVID-19
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Screw-based*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Ratchet-based
7.4.Others

8.By Lead

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 8.1.2.Market Attractiveness Index, By Lead
8.2.Graphite*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Colored

9.By Material

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 9.1.2.Market Attractiveness Index, By Material
9.2.Plastic*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Metal

10.End-User

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2.Market Attractiveness Index, By End-User
10.2.Students*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Professionals
10.4.Artists
10.5.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Russia
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Faber-Castell*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Marco
13.3.Deli
13.4.Baile
13.5.Truecolor
13.6.Aihao
13.7.China First Pencil Co., Ltd.
13.8.M&G
13.9.Pilot
13.10.BIC Inc

LIST NOT EXHAUSTIVE