市場調查報告書
商品編碼
1542893
全球軟糖補充品市場 - 2024-2031Global Gummy Supplements Market - 2024-2031 |
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概述
全球軟糖補充劑市場在 2023 年達到 170.575 億美元,預計到 2031 年將達到 352.225 億美元,2024-2031 年預測期間複合年成長率為 11.3%。
在消費者對健康、方便產品的偏好的推動下,軟糖補充劑市場出現了大幅成長。軟糖為傳統藥丸或粉末提供了一種簡單、令人愉悅的替代品,使其在尋求更美味的方式來滿足營養需求的人中很受歡迎。消費者對膳食補充劑的認知不斷提高,特別是在 COVID-19 大流行期間,進一步推動了這一趨勢。
多種維生素軟糖因其健康益處和誘人的口味而越來越受到青睞,兒童和成人的需求都在增加。由於對天然成分和非基因改造選擇的偏好,植物性和有機軟糖的需求量很大。成人市場尤其強勁,佔市場佔有率超過 62%,因為軟糖為那些難以使用傳統藥片的人提供了一個有吸引力的替代品。此外,創新包裝和新軟糖類型的推出,包括含有天然萃取物、益生菌甚至 CBD 的軟糖類型,繼續擴大市場可能性並滿足不斷變化的消費者需求。
根據應用和自然科學基金會在 2023 年提供的文章,軟糖補充劑正在成為一種提供藥物和營養生物活性的有效手段,在兒童和成人中越來越受歡迎。這項研究旨在使用天然成分開發純素軟糖原型。選擇來自紅藻的瓊脂和角叉菜膠作為膠凝劑以改善質地。螺旋藻中的藻藍蛋白和紫甘藍中的花青素提供了天然著色劑。該研究產生了五種配方:藍莓花青素維生素 D (BAD)、藍莓花青素維生素 C (BAC)、芒果抗酸花青素 (MAA)、芒果味藻藍蛋白 (MFP) 和奇異果味螺旋藻(KFS)。由於質地問題,MAA 軟糖被排除在外。剩餘的軟糖在儲存一周後仍保持其顏色和質地。 BAD軟糖表現出優異的黏合性和彈性,而KFS軟糖則表現出優異的內聚性和咀嚼性。感官評估顯示,人們更喜歡藻藍蛋白的青色,整體而言,MFP 和 BAC 軟糖受到高度青睞。這項研究強調了使用天然純素成分來生產兼具感官吸引力和營養價值的軟糖的潛力。
人們對軟糖補充劑的健康益處的認知不斷提高,反映出消費者的偏好發生了重大轉變,轉向更容易獲得的健康解決方案。隨著膳食補充劑市場的不斷擴大,軟糖因其適口性和便利性而成為特別引人注目的選擇。該細分市場的成長受到消費者健康意識不斷增強的更廣泛趨勢的推動,他們尋求的產品不僅能提供功能優勢,還能增強用戶體驗。軟糖以其誘人的口味和易於食用的特點,迎合了包括兒童和成人在內的不同人群的需求。
人們越來越重視原料採購和製造過程的透明度,進一步增強了消費者對這些產品的信任,使它們成為健康領域的首選。因此,軟糖補充劑被定位為不斷發展的健康和營養領域的關鍵參與者,因為它們能夠滿足當代健康管理對功效和便利性的需求。
此外,消費者對軟糖的興趣不斷成長,這進一步得到了軟糖解決常見問題的能力的支持,例如吞嚥藥丸的困難和保持一致的補充習慣的挑戰。此外,將先進的營養物質和臨床支援的配方融入軟糖產品中,提高了它們的感知價值,將它們定位為方便而有效的解決方案。
維生素缺乏症盛行率增加
維生素缺乏症的增加,尤其是在北美,大大推動了對軟糖補充劑的需求。維生素 D 缺乏症(可導致骨質疏鬆症和免疫功能減弱)和維生素 B12 缺乏症(通常與貧血和神經系統問題相關)等病症越來越普遍。這些缺陷部分歸因於現代飲食模式和生活方式選擇,缺乏必需營養素。消費者對這些缺陷的認知不斷增強,再加上向更美味、更方便的補充劑形式的轉變,促進了軟糖補充劑市場的成長。這些產品被認為是傳統片劑和膠囊的更令人愉悅且更易於消費的替代品,符合消費者對口味和便利性的偏好。
由於這一趨勢,維生素軟糖補充劑市場正在經歷強勁成長。該公司正在利用配方和口味的創新來佔領更大的市場佔有率,以滿足對解決特定營養缺口的產品日益成長的需求。此外,軟糖補充劑的吸引力不僅限於兒童,也延伸到成人,他們正在尋求更有吸引力、更美味的方式來管理維生素攝取。這一轉變得到了對研發的大量投資的支持,以提高軟糖補充劑的功效和營養成分。因此,維生素缺乏症的激增不僅推動了軟糖補充劑市場的擴張,而且推動了該行業的不斷進步,以滿足不斷變化的消費者需求。
嚴格的監管標準和合規挑戰
嚴格的監管標準和合規挑戰對軟糖補充劑市場構成了重大限制,影響了製造商、分銷商和消費者等。不同地區和國家的監管框架各不相同,通常需要嚴格的測試、記錄並遵守兒童的軟糖補充劑產品的安全標準。這些標準旨在確保產品的功效、安全性和質量,但也可能導致核准流程延長並增加在市場上營運的公司的生產成本。
例如,在美國,軟糖補充劑被 FDA 作為膳食補充劑進行監管。這種分類使它們受到聯邦食品、藥品和化妝品法案 (FD&C 法案) 的嚴格要求,包括遵守良好生產規範 (GMP) 並透過臨床研究證實健康聲明。同樣,歐盟根據《新型食品法規》對軟糖補充劑進行監管,這需要在進入市場之前進行全面的安全評估和批准。
細分市場分析
全球軟糖補充劑市場根據類型、配銷通路、最終用戶和地區進行細分。
對維生素軟糖的需求激增
對維生素軟糖的需求激增反映了消費者偏好向更方便的補充劑形式的重大轉變。這一趨勢的推動因素是維生素軟糖作為傳統藥丸形式的美味替代品,提供令人愉悅的味覺體驗且易於食用。隨著消費者越來越重視口味和便利性,維生素軟糖在不同人群中越來越受歡迎,包括尋求免疫支持、壓力管理和睡眠調節等特定健康益處的成年人。
產品配方的創新進一步支持了市場的擴張,包括無糖選擇和滿足不同健康需求的專門混合。這個不斷成長的細分市場凸顯了更廣泛的消費者轉向更具吸引力和更容易獲得的健康解決方案,將維生素軟糖定位為不斷發展的膳食補充劑領域的關鍵參與者。
2022 年12 月,根據UCLA Health 發布的新聞,維生素軟糖提供了傳統藥丸的美味替代品,因其糖果般的味道和易於食用而更具吸引力,特別是對於那些吞嚥藥丸有困難的人來說。然而,它們也有明顯的缺點。維生素軟糖通常含有添加糖和人工成分,這可能會導致肥胖和消化問題等健康問題。
市場地域佔有率
北美對軟糖補充劑的需求不斷成長
北美對軟糖補充劑的需求是由幾個關鍵因素推動的,這些因素反映了消費者偏好的變化、健康益處意識的增強以及對兒童預防保健的日益重視。這種趨勢在千禧世代和年輕一代中尤其明顯,他們更喜歡軟糖而不是傳統藥丸,因為軟糖的味道誘人且易於食用。維生素和礦物質的成長尤其明顯,其中複合維生素、維生素 D 和 omega-3 補充劑處於領先地位。
此外,軟糖補充劑作為含糖零食的更健康替代品的觀念也增強了它們的受歡迎程度。製造商透過創新口味、形狀和營養成分來滿足這一需求,確保產品滿足不同的健康需求和偏好。這一上升趨勢也受到積極的行銷策略以及各種零售管道(從線上平台到保健食品商店和藥局)不斷擴大的軟糖補充劑供應的支持。
根據《國際環境研究與公共衛生雜誌》提供的一項研究,在加拿大,兒童補充劑(包括軟糖形式)的市場不斷成長,促使人們根據美國健康和醫療部門(HMD) 的指導方針對其營養水平進行評估和加拿大衛生部。在卡加利進行的一項研究分析了 80 種針對兒童的產品,重點在於維生素、礦物質和魚油/omega-3。調查結果顯示,這些產品中有 65% 是多種維生素,其劑量往往超過維生素 A、B6、B12 和 C 等關鍵營養素的充足攝取量 (AI) 建議。維生素B12 的AI 高達5557%。這些結果凸顯了人們對過度強化和營養攝取過多的潛在不利影響的擔憂,以及父母在了解和管理孩子適當的營養水平方面所面臨的挑戰。需要進一步研究來評估這些補充劑的長期影響。
COVID-19 大流行嚴重影響了商業活動,尤其是消費領域,截至 2020 年 4 月 20 日,約 95% 的美國人處於封鎖狀態。然而,維生素和補充劑市場卻逆勢而行,經歷了大幅成長。
隨著人們尋求增強整體健康、增強免疫健康並減輕疫情造成的焦慮,消費者對維生素、礦物質和補充劑的興趣激增。過去兩個月,隨著 COVID-19 在美國蔓延,消費者對這些產品的參與度顯著增加。調查顯示,20% 以前從未使用過補充劑的消費者預計在未來三個月內增加補充劑的使用量。
對維生素 C、維生素 D、接骨木果和紫錐菊等特定補充劑的需求急劇上升,3 月消費者的興趣增加了 3 至 16 倍。這種興趣的增加對維生素軟糖製造商產生了積極影響,供應商報告需求增加了 20% 以上。令人驚訝的是,這種成長不僅限於免疫保健補充劑。 3 月最後三週,維生素和礦物質、功能性營養品、食品補充劑、消化助劑、酵素和胺基酸等品類的周銷售額均增加了 20% 至 140%。
俄羅斯和烏克蘭之間的衝突為軟糖補充劑市場帶來了額外的挑戰和不確定性,主要與全球供應鏈和地緣政治緊張局勢有關。此外,油價飆升正在對各個行業產生連鎖反應,包括膳食補充劑行業。具體來說,軟糖補充劑的生產成本預計將會上升。軟糖補充劑的明膠和包裝材料嚴重依賴石油衍生物,油價上漲的直接後果將是成本增加。軟糖補充劑中的明膠、調味料和防腐劑的原料都是石化產品,因此容易受到石油市場波動的影響。
此外,包裝材料通常由聚乙烯和聚丙烯等塑膠製成,直接受到油價波動的影響。結果,製造商面臨更高的生產成本,而這些成本不可避免地轉嫁給了消費者。這一趨勢凸顯了健康和保健產品面臨的更廣泛的通膨壓力,迫使公司重新評估其定價策略和供應鏈效率,以在滿足消費者需求的同時保持市場競爭力。
維生素
礦物質
歐米伽脂肪酸
膠原蛋白軟糖
其他類型
超級市場和大賣場
便利商店
網路零售店
藥局和藥局
其他
成年人
孩子們
北美洲
我們
加拿大
墨西哥
歐洲
德國
英國
法國
義大利
俄羅斯
歐洲其他地區
南美洲
巴西
阿根廷
南美洲其他地區
亞太
中國
印度
日本
澳洲
亞太其他地區
中東和非洲
2024 年 5 月,領先的天然產品公司 NOW Foods 利用 ConCordix 技術推出了 omega-3 魚油軟糖。專為成人和四歲及以上兒童設計,每顆百香果味軟糖含有 750 毫克魚油,提供 300 毫克 EPA 和 225 毫克 DHA。該產品在美國和加拿大推出,在天然保健食品商店和線上平台上有售。
2022 年 4 月,全球醫療保健領導者雅培在印度推出了花生糖醇軟糖,這是一款適合兒童和成人的新型水果口味產品。這些軟糖有橙子味,其配方旨在幫助維持最佳維生素 D 水平,這對於鈣吸收和骨骼健康至關重要。這些軟糖被印度食品安全和標準局批准為保健補充劑。
市場競爭格局
該市場的主要全球參與者包括Church & Dwight Co., Inc.、安麗公司、拜耳公司、Haleon Group of Companies、雀巢、Hero Nutritionals, Inc.、聯合利華、Herbaland USA、Nature's Truth 和Otsuka Pharmaceutical Co. 。
根據類型、最終用戶、配銷通路和地區可視化全球軟糖補充劑市場細分,並了解關鍵商業資產和參與者。
透過分析趨勢和共同開發來識別商業機會。
Excel資料表包含大量軟糖補充品的資料點,涵蓋所有細分市場。
PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。
產品映射以 Excel 形式提供,包含所有主要參與者的關鍵產品。
全球軟糖補充劑市場報告將提供約 62 個表格、56 個圖表和 219 頁。
2024 年目標受眾
製造商/買家
產業投資者/投資銀行家
研究專業人員
新興公司
Overview
Global Gummy Supplements Market reached US$ 17,057.5 million in 2023 and is expected to reach US$ 35,222.5 million by 2031, growing with a CAGR of 11.3% during the forecast period 2024-2031.
The gummy supplement market has seen substantial growth, driven by consumer preferences for health-oriented, and convenient products. Gummies offer an easy, enjoyable alternative to traditional pills or powders, making them popular among those seeking a more palatable way to meet their nutritional needs. Rising consumer awareness about dietary supplements, particularly during the COVID-19 pandemic, has further fueled this trend.
Multivitamin gummies are increasingly favored for their perceived health benefits and appealing taste, with both children and adults driving demand. Plant-based and organic gummies are in high demand due to preferences for natural ingredients and non-GMO options. The adult segment is particularly strong, accounting for over 62% of the market, as gummies offer an attractive alternative for those who struggle with traditional tablets. Additionally, innovative packaging and the introduction of new gummy types, including those with natural extracts, probiotics, and even CBD, continue to expand market possibilities and cater to evolving consumer needs.
According to the article provided by the Applied and Natural Science Foundation in 2023, gummy supplements are emerging as an effective means for delivering pharmaceuticals and nutritional bioactive, gaining popularity among both children and adults. This study aimed to develop vegan gummy prototypes using natural ingredients. Agar-agar from red algae and carrageenan were chosen as gelling agents to improve texture. Phycocyanin from Spirulina and anthocyanin from purple cabbage provided natural colorants. The research resulted in five formulations: Blueberry Anthocyanin Vitamin D (BAD), Blueberry Anthocyanin Vitamin C (BAC), Mango Antacid Anthocyanin (MAA), Mango Flavored Phycocyanin (MFP), and Kiwi Flavored Spirulina (KFS). The MAA gummy was excluded due to texture issues. The remaining gummies maintained their color and texture after a week of storage. The BAD gummy showed exceptional adhesiveness and springiness, while the KFS gummy excelled in cohesiveness and chewiness. Sensory evaluations revealed a preference for the cyan color from phycocyanin, with MFP and BAC gummies being highly favored overall. This study highlights the potential of using natural, vegan ingredients to create gummies that offer both sensory appeal and nutritional benefits.
The rising awareness of the health benefits associated with gummy supplements reflects a significant shift in consumer preferences toward more accessible wellness solutions. As the market for dietary supplements continues to expand, gummies have emerged as a particularly compelling option due to their palatability and convenience. This segment's growth is fueled by a broader trend of increasing health consciousness among consumers, who seek out products that not only offer functional benefits but also enhance the user experience. Gummies, with their appealing flavors and ease of consumption, cater to a diverse demographic, including both children and adults.
The growing emphasis on transparency in ingredient sourcing and manufacturing processes has further strengthened consumer trust in these products, making them a preferred choice in the wellness sector. Consequently, gummy supplements are positioned as a key player in the evolving health and nutrition landscape, driven by their ability to meet the demands for both efficacy and convenience in contemporary health management.
Additionally, The growing consumer inclination towards gummies is further supported by their ability to address common issues such as pill-swallowing difficulties and the challenge of maintaining consistent supplement routines. Additionally, the integration of advanced nutrients and clinically-backed formulations into gummy products enhances their perceived value, positioning them as both a convenient and effective solution.
Increase in prevalence of vitamin deficiency diseases
The rise in vitamin deficiency diseases, particularly in North America, is significantly driving the demand for gummy supplements. Conditions such as vitamin D deficiency, which can lead to osteoporosis and weakened immune function, and vitamin B12 deficiency, often associated with anemia and neurological issues, are increasingly prevalent. These deficiencies are partly attributed to modern dietary patterns and lifestyle choices, which lack essential nutrients. The growing awareness of these deficiencies among consumers, coupled with a shift towards more palatable and convenient supplement forms, has catalyzed the market growth for gummy supplements. These products are perceived as a more enjoyable and easier-to-consume alternative to traditional tablets and capsules, aligning with consumer preferences for taste and convenience.
The market for vitamin gummy supplements is experiencing robust growth as a result of this trend. Companies are leveraging innovations in formulation and flavors to capture a larger market share, responding to the increasing demand for products that address specific nutritional gaps. Additionally, the appeal of gummy supplements extends beyond children to adults, who are seeking more engaging and palatable ways to manage their vitamin intake. This shift is supported by substantial investments in research and development to enhance the efficacy and nutritional profile of gummy supplements. Consequently, the surge in vitamin deficiency diseases is not only fueling the expansion of the gummy supplement market but also driving ongoing advancements in the sector to meet evolving consumer needs.
Stringent Regulatory Standards and Compliance Challenges
Stringent regulatory standards and compliance challenges pose significant restraints to the gummy supplements market, impacting manufacturers, distributors, and consumers alike. Regulatory frameworks vary across regions and countries, often requiring rigorous testing, documentation, and adherence to safety standards for gummy supplement products intended for children. These standards aim to ensure product efficacy, safety, and quality but can also result in prolonged approval processes and increased production costs for companies operating in the market.
For instance, in the United States, gummy supplements are regulated as dietary supplements by the FDA. This categorization subjects them to stringent requirements under The Federal Food, Drug, and Cosmetic Act (FD&C Act), including compliance with Good Manufacturing Practices (GMP) and substantiation of health claims through clinical studies. Similarly, the European Union regulates gummy supplements under the Novel Food Regulations, which necessitate comprehensive safety assessments and approval before market entry.
Market Segment Analysis
The global gummy supplements market is segmented based on type, distribution channel, end-user, and region.
The Surging Demand for vitamin Gummies
The surging demand for vitamin gummies reflects a significant shift in consumer preferences towards more convenient supplement formats. This trend is driven by the appeal of gummy vitamins as a palatable alternative to traditional pill forms, offering a pleasant taste experience and ease of consumption. As consumers increasingly prioritize taste and convenience, vitamin gummies are gaining traction across various demographics, including adults who seek specific health benefits such as immune support, stress management, and sleep regulation.
The market's expansion is further supported by innovations in product formulations, including sugar-free options and specialized blends for different health needs. This growing segment underscores a broader consumer shift towards more engaging and accessible health solutions, positioning vitamin gummies as a key player in the evolving dietary supplement landscape.
In December 2022, according to the news published on UCLA Health, Gummy vitamins offer a palatable alternative to traditional pills, making them more appealing due to their candy-like taste and ease of consumption, particularly for those who struggle with swallowing pills. However, they come with notable drawbacks. Gummy vitamins often contain added sugars and artificial ingredients, which can contribute to health issues like obesity and digestive problems.
Market Geographical Share
Rising Demand for gummy supplements in North America
The demand for gummy supplements in North America is driven by several key factors that reflect evolving consumer preferences, increasing awareness of health benefits, and a growing emphasis on preventive healthcare for children. This trend is particularly evident among millennials and younger demographics, who favor gummies over traditional pills due to their appealing taste and ease of consumption. The growth is particularly pronounced in vitamins and minerals, with multivitamins, vitamin D, and omega-3 supplements leading the charge.
Additionally, the perception of gummy supplements as a healthier alternative to sugary snacks has bolstered their popularity. Manufacturers are responding to this demand by innovating with new flavors, shapes, and nutritional profiles, ensuring products cater to diverse health needs and preferences. The rising trend is also supported by aggressive marketing strategies and the broadening availability of gummy supplements across various retail channels, from online platforms to health food stores and pharmacies.
According to a study provided by the International Journal of Environmental Research and Public Health, In Canada, the growing market for children's supplements, including gummy forms, has prompted an evaluation of their nutrient levels against guidelines from the US Health and Medical Division (HMD) and Health Canada. A study conducted in Calgary analyzed 80 child-targeted products, focusing on vitamins, minerals, and fish oils/omega-3s. The findings revealed that 65% of these products were multivitamins, with dosages often exceeding the Adequate Intake (AI) recommendations for key nutrients such as vitamins A, B6, B12, and C. Significant variation was observed in nutrient levels, with some products providing up to 5557% of the AI for vitamin B12. These results highlight concerns about over-fortification and the potential adverse effects of excessive nutrient intake, as well as the challenges parents face in understanding and managing appropriate nutrient levels for their children. Further research is needed to assess the long-term impacts of these supplements.
The COVID-19 pandemic has significantly impacted commercial activities, especially in the consumer sector, with about 95% of Americans under lockdown as of April 20, 2020. This has led to a decline in consumer spending across numerous categories. However, the vitamins and supplements market has defied this trend, experiencing substantial growth.
Consumer interest in vitamins, minerals, and supplements has surged as individuals seek to enhance their overall wellness, bolster immune health, and mitigate anxiety due to the pandemic. Over the past two months, as COVID-19 has spread across the U.S., there has been a notable increase in consumer engagement with these products. Surveys indicate that 20% of consumers who previously never used supplements expect to increase their supplement usage in the coming three months.
The demand for specific supplements like vitamin C, vitamin D, elderberry, and echinacea has risen sharply, with consumer interest increasing by three to sixteen times in March. This heightened interest has positively impacted vitamin gummy manufacturers, with suppliers reporting demand increases of over 20%. Surprisingly, the growth extends beyond immune health supplements. Categories such as overall vitamins and minerals, performance nutrition, food supplements, digestive aids, enzymes, and amino acids have all seen weekly sales growth ranging from 20% to 140% in the last three weeks of March.
The conflict between Russia and Ukraine has introduced additional challenges and uncertainties for the gummy supplements market, primarily related to global supply chains and geopolitical tensions. Additionally, the surge in oil prices is creating a ripple effect across various sectors, including the dietary supplement industry. Specifically, the production costs of gummy supplements are anticipated to rise. Gummy supplements, which rely heavily on petroleum derivatives for their gelatin and packaging materials, will see cost increases as a direct consequence of higher oil prices. The raw materials for the gelatin, flavorings, and preservatives in gummy supplements are petrochemical-based, making them susceptible to oil market fluctuations.
Furthermore, the packaging materials, often made from plastics like polyethylene and polypropylene, are directly influenced by oil price fluctuations. As a result, manufacturers are facing higher production costs, which are inevitably passed on to consumers. This trend underscores a broader inflationary pressure on health and wellness products, compelling companies to reassess their pricing strategies and supply chain efficiencies to maintain market competitiveness while meeting consumer demand.
Vitamins
Minerals
Omega Fatty Acids
Collagen Gummies
Other Types
Supermarkets & Hypermarkets
Convenience Stores
Online Retail Stores
Pharmacies and Drug Stores
Others
Adults
Kids
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Russia
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
In May 2024, NOW Foods, a leading natural products company launched an omega-3 fish oil gummy utilizing ConCordix technology. Designed for both adults and children aged four and older, each passionfruit-flavored gummy contains 750mg of fish oil, providing 300mg of EPA and 225mg of DHA. This product launched across the US and Canada, is available in natural health food stores and online platforms.
In April 2022, Abbott the global healthcare leader, launched Arachitol Gummies in India, a new fruit-flavored product for kids and adults. These gummies, available in an orange fruit flavor, are formulated to help maintain optimal Vitamin D levels, which are crucial for calcium absorption and bone health. These gummies are approved as health supplements by the Food Safety and Standards Authority in India.
Market Competitive Landscape
The major global players in the market include Church & Dwight Co., Inc., Amway Corp., Bayer AG, Haleon Group of Companies, Nestle, Hero Nutritionals, Inc., Unilever, Herbaland USA, Nature's Truth, and Otsuka Pharmaceutical Co., Ltd.
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