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商品編碼

1603771

到 2030 年軟糖補充品市場預測：按產品類型、成分、口味、分銷管道、年齡層和地區進行的全球分析

Gummy Supplements Market Forecasts to 2030 - Global Analysis By Product Type, Ingredient, Flavour, Distribution Channel, Age Group and By Geography

出版日期: 2024年11月11日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，2024 年全球軟糖補充品市場規模為 286.5 億美元，預計到 2030 年將達到 716.5 億美元，預測期內複合年成長率為 16.5%。

軟糖補充品是軟糖、可咀嚼的營養食品，旨在提供必需的維生素、礦物質和其他營養素。這些補充品因其方便和宜人的口味而受到喜愛，使其更具吸引力，特別是對於不喜歡錠劑或片劑的兒童和成人。軟糖有多種配方，包括綜合維他命、免疫增強劑以及維生素 D 和Omega-3等特定營養素。由於消費者對易於食用、美味的保健食品的偏好，軟糖的受歡迎程度急劇上升。

美國燒烤實驗室發布的一項研究顯示，就2019年消費者支出而言，麥當勞和星巴克被評為最著名的速食連鎖店。

健康意識不斷增強

隨著越來越多的人尋求方便的方法來增強免疫力、能量和整體健康，易於服用、美味的軟糖已成為流行的選擇。這次疫情提高了人們對免疫力的認知，促使消費者將維生素和營養素融入日常生活中。軟糖補充品深受從兒童到成人的廣泛人群的歡迎，且味道鮮美、可咀嚼，更容易持續補充。此外，注重健康的消費者正在尋求具有特定功效的產品，例如緩解壓力和睡眠支持，而品牌正在擴大其軟糖產品並使之多樣化。

監管挑戰

在許多國家，膳食食品必須遵守嚴格的安全性和功效標準，這帶來了監管挑戰，限制了軟糖產品的配製和銷售方式。有關健康益處，特別是免疫支持和疾病預防的主張可能會面臨監管機構的審查，並限制行銷靈活性。此外，成分限制和測試要求可能會增加製造成本並減緩產品開發。區域法規使品牌的全球市場擴張更加複雜。

新興市場擴張

向新興市場的擴張將透過將這些產品引入更大的消費者群體來推動軟糖補充品市場的成長，從而增加可支配收入和提高健康意識。隨著越來越多的消費者優先考慮自己的健康，對軟糖等方便、美味的補充品的需求也在增加。此外，新興市場的人口較為年輕，更有可能採用創新的補充品形式。此外，透過引入區域風味和配方作為介紹，我們根據當地偏好客製化產品並增加其吸引力。增加線上零售的機會將使其更加可用，並使品牌能夠接觸到更多的人。這種擴張最終會增強該品牌的影響力並推動全球市場的收益成長。

與替代補充品的競爭

來自傳統膠囊和錠劑等替代補充品的競爭可能會限制軟糖對補充品使用者的吸引力，因為傳統膠囊和片劑可以更可靠地提供營養。粉末和液體用途廣泛，可以混合到食品和飲料中，適合喜歡靈活消費方式的人。此外，一些替代補充品只添加很少的糖或不添加糖，這吸引了那些迴避軟糖含糖量的注重健康的消費者。價格敏感性也發揮了作用，因為一些替代補充品可能具有成本效益，特別是散裝形式（例如粉末）。

COVID-19 的影響

COVID-19 大流行對軟糖補充品市場產生了積極影響，導致對增強免疫力和健康產品的需求激增。消費者正在尋找方便的方法來支持他們的健康，而軟糖補充品為傳統錠劑提供了一種有吸引力的替代品。這種轉變導致了專注於免疫、睡眠和緩解壓力的產品創新的增加。隨著消費者轉向電子商務，品牌正在擴大其數位業務並投資直接面對消費者的銷售管道。

維生素和礦物質行業預計將在預測期內成為最大的行業

在預測期內，由於消費者對保持身體健康和預防營養缺乏的興趣日益濃厚，維生素和礦物質領域預計將佔據市場佔有率。對於消費者（尤其是兒童和老年人）來說，軟糖是一種更愉快、更方便的方式來獲取日常維生素和礦物質，並且與錠劑和膠囊相比，軟糖具有更好的依從性。此外，針對特定健康益處（例如能量和骨骼健康）的客製化營養組合的創新正在進一步推動該行業的成長。電子商務通路的擴張正在提高這些產品在全球的使用率和知名度。

預計線上零售領域在預測期內將經歷最高的複合年成長率

透過向更大的消費者群體提供產品，線上零售領域預計將在基準預測期內實現良好成長，特別是在實體店通路有限的地區。電子商務平台使品牌能夠快速接觸注重健康的消費者，並滿足對免疫力增強劑不斷成長的需求。網路購物還允許消費者根據評論和成分方便地研究、比較和購買補充品。此外，線上零售商提供的訂閱模式鼓勵重複購買並提高客戶忠誠度。總體而言，線上零售的便利性和廣泛覆蓋範圍在軟糖補充品市場的全球擴張中發揮關鍵作用。

佔比最大的地區：

在健康意識不斷增強和可支配收入增加的推動下，亞太地區預計將在預測期內佔據最大的市場佔有率。中國、日本和印度等國家的消費者越來越喜歡方便、美味的補充品選擇，以滿足從維生素到特殊配方的各種健康需求。電子商務和有組織的零售網路透過使軟糖廣泛可供不同人群使用來支持市場成長。此外，純素選擇和本地風味等產品創新正在響應區域偏好，進一步推動需求。

複合年成長率最高的地區：

在健康意識不斷提高以及對方便可口的補充品的需求的推動下，北美地區預計在預測期內將以最高的複合年成長率成長。美國在該地區的消費量方面處於領先地位，消費者喜歡軟糖易於吞嚥的形式和宜人的味道，這對成人和兒童都有吸引力。產品配方的創新，例如純素、砂糖和功能性產品，正在吸引更多注重健康的買家。由於大流行而對免疫健康的關注也加速了對含有維生素 C、D 和鋅的軟糖的需求。擴大電子商務和零售通路正在增加可及性並支持北美市場的持續成長。

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公司簡介
- 其他市場公司的綜合分析（最多 3 家公司）
- 主要企業SWOT分析（最多3家企業）
區域分割
- 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭標基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東/非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲

第11章主要進展

合約、夥伴關係、協作和合資企業
收購和合併
新產品發布
業務拓展
其他關鍵策略

第12章公司概況

Herbaland Gummies
Vitafusion
SmartyPants Vitamins
Nature's Way
Ollie
Goli Nutrition
SugarBearHair
MaryRuth Organics
Garden of Life
Bayer Consumer Health
Ancient Nutrition
Piping Rock
MegaFood
Jelly Belly
Rainbow Light

簡介目錄圖表

Product Code: SMRC27793

According to Stratistics MRC, the Global Gummy Supplements Market is accounted for $28.65 billion in 2024 and is expected to reach $71.65 billion by 2030 growing at a CAGR of 16.5% during the forecast period. Gummy supplements are chewable dietary products in the form of gummies, designed to provide essential vitamins, minerals, or other nutrients. These supplements are favoured for their convenience and pleasant taste, making them more appealing, especially for children and adults who may struggle with pills or tablets. The gummies come in various formulations, including multivitamins, immune boosters, and specific nutrients like Vitamin D or Omega-3. Their popularity has surged due to consumer preference for easy-to-consume, flavourful health supplements.

According to a survey published by the Barbecue Lab, a U.S. company, in 2019, McDonald's and Starbucks were identified as the most famous fast food chains in terms of consumer spending.

Market Dynamics:

Driver:

Growing health consciousness

People are increasingly looking for convenient ways to boost immunity, energy, and overall health, making gummies-easy to consume and palatable-a popular choice. The pandemic heightened awareness around immune health, encouraging consumers to add vitamins and nutrients to their daily routines. Gummy supplements, appealing to children and adults alike, provide a flavourful, chewable format that makes consistent supplementation more accessible. Additionally, health-conscious individuals seek products with specific benefits, like stress relief and sleep support, prompting brands to expand and diversify gummy offerings.

Restraint:

Regulatory challenges

Regulatory challenges in many countries, dietary supplements must adhere to stringent safety and efficacy standards, limiting how manufacturers can formulate and market gummy products. Claims related to health benefits, particularly for immune support or disease prevention, face scrutiny from regulatory bodies, which can restrict marketing flexibility. Additionally, ingredient limitations and testing requirements can raise production costs and slow product development. Variations in regulations across regions further complicate market expansion for global brands.

Opportunity:

Expansion in emerging markets

Expansion into emerging markets drives gummy supplement market growth by introducing these products to a larger, increasingly health-conscious consumer base with rising disposable incomes. As more consumers prioritize wellness, the demand for convenient, flavourful supplements like gummies grows. Additionally, emerging markets often have younger populations, who are more likely to adopt innovative supplement formats. The introduction of region-specific flavours and formulations also tailors products to local preferences, enhancing appeal. Increased access to online retail further boosts availability, allowing brands to reach wider audiences. This expansion ultimately strengthens brand presence and drives revenue growth in the global market.

Threat:

Competition from alternative supplements

Competition from alternative supplements such as traditional capsules and tablets deliver nutrients more reliably, potentially limiting the appeal of gummies for serious supplement users. Powders and liquids offer versatility for mixing into foods or beverages, catering to those who prefer flexible consumption methods. Additionally, certain alternative supplements are formulated with minimal or no added sugars, which appeals to health-conscious consumers who may avoid gummies due to their sugar content. Price sensitivity also plays a role, as some alternatives can be more cost-effective, especially in bulk forms like powders.

Covid-19 Impact

The COVID-19 pandemic positively impacted the gummy supplements market, as demand for immunity-boosting and wellness products surged. Consumers sought convenient ways to support health, with gummy supplements providing an appealing alternative to traditional pills. This shift led to an increase in product innovations focused on immunity, sleep, and stress relief. Online sales also saw significant growth as consumers turned to e-commerce, prompting brands to expand their digital presence and invest in direct-to-consumer sales channels.

The vitamins & minerals segment is expected to be the largest during the forecast period

Over the forecasted timeframe, the vitamins & minerals segment is anticipated to dominate the market share, due to rising consumer interest in maintaining health and preventing nutrient deficiencies. Gummies offer a more enjoyable and convenient way for consumers, especially children and older adults, to meet their daily vitamin and mineral needs, enhancing compliance compared to pills or capsules. Additionally, the innovation of customized nutrient combinations tailored to specific health benefits, such as energy or bone health, drives segment growth further. Expanding e-commerce channels amplify access and awareness of these products globally.

The online retail segment is expected to have the highest CAGR during the forecast period

The online retail segment is expected to register lucrative growth during the estimation period, by making products more accessible to a wider consumer base, especially in regions with limited access to physical stores. E-commerce platforms enable brands to reach health-conscious consumers quickly, responding to increased demand for immune-boosting. Online shopping also allows consumers to conveniently research, compare, and purchase supplements based on reviews and ingredients. Additionally, subscription models offered by online retailers encourage repeat purchases, building customer loyalty. Overall, the convenience and extensive reach of online retail play a crucial role in expanding the gummy supplements market globally.

Region with largest share:

The Asia Pacific region is expected to hold the largest share of the market during the forecast period fuelled by growing health consciousness and rising disposable incomes. Consumers in countries like China, Japan, and India increasingly prefer convenient, tasty supplement options for various health needs, from vitamins to specialized formulations. E-commerce and organized retail networks support market growth by making gummies widely available and accessible to diverse demographics. Additionally, product innovations, such as vegan-friendly and locally inspired flavours, cater to regional preferences, further driving demand.

Region with highest CAGR:

The North America region is expected to grow at the highest CAGR over the forecast period, driven by increasing health awareness and demand for convenient, palatable supplements. The U.S. leads the region in consumption, with consumers favouring gummies for their easy-to-take format and pleasant taste, appealing to both adults and children. Innovation in product formulations, such as vegan, sugar-free, and functional varieties, further attracts health-conscious buyers. The pandemic's focus on immune health has also accelerated demand for gummies with vitamins C, D, and zinc. Expanding e-commerce and retail channels boost accessibility, supporting sustained market growth in North America.

Key players in the market

Some of the key players profiled in the Gummy Supplements Market include Herbaland Gummies, Vitafusion, SmartyPants Vitamins, Nature's Way, Ollie, Goli Nutrition, SugarBearHair, MaryRuth Organics, Garden of Life, Bayer Consumer Health, Ancient Nutrition, Piping Rock, MegaFood, Jelly Belly and Rainbow Light.

Key Developments:

In June 2024, Goli launched a 3-in-1 pre, post, and probiotic gummy. This new product continues Goli's trend of diversifying its offerings in the wellness sector. Despite recent struggles, Goli is positioning itself to overcome challenges and continue growing with fresh product launches and strategic acquisitions.

In January 2024, Herbaland launched new products such as "Powder Sticks," expanding their product line to cater to changing consumer preferences for convenient supplement formats. Additionally, they've recently expanded their kid-focused product range, with items like "Vegan D3 & B12 for Kids" and "Omega-3 for Kids" now available.

Product Types Covered:

Vitamins & Minerals
Herbal & Botanicals
Omega Fatty Acids
Probiotics
Other Product Types

Ingredients Covered:

Natural
Synthetic
Other Ingredients

Flavours Covered:

Fruit Flavours
Other Flavours

Distribution Channels Covered:

Online Retail
Offline Retail
Direct Sales

Age Groups Covered:

Children
Adults
Seniors

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Gummy Supplements Market, By Product Type

5.1 Introduction
5.2 Vitamins & Minerals
- 5.2.1 Multivitamins
- 5.2.2 Vitamin C
- 5.2.3 Vitamin D
- 5.2.4 Vitamin B Complex
5.3 Herbal & Botanicals
- 5.3.1 Echinacea
- 5.3.2 Ginseng
- 5.3.3 Ashwagandha
- 5.3.4 Turmeric
5.4 Omega Fatty Acids
- 5.4.1 Omega-3 (EPA/DHA)
- 5.4.2 Omega-6
- 5.4.3 Omega-9
5.5 Probiotics
- 5.5.1 Digestive health
- 5.5.2 Immune support
5.6 Other Product Types

6 Global Gummy Supplements Market, By Ingredient

6.1 Introduction
6.2 Natural
6.3 Synthetic
6.4 Other Ingredients

7 Global Gummy Supplements Market, By Flavour

7.1 Introduction
7.2 Fruit Flavors
- 7.2.1 Strawberry
- 7.2.2 Orange
- 7.2.3 Grape
- 7.2.4 Raspberry
- 7.2.5 Mixed berry
7.3 Other Flavours

8 Global Gummy Supplements Market, By Distribution Channel

8.1 Introduction
8.2 Online Retail
8.3 Offline Retail
8.4 Direct Sales

9 Global Gummy Supplements Market, By Age Group

9.1 Introduction
9.2 Children
9.3 Adults
9.4 Seniors

10 Global Gummy Supplements Market, By Geography

10.1 Introduction
10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa

11 Key Developments

11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling

12.1 Herbaland Gummies
12.2 Vitafusion
12.3 SmartyPants Vitamins
12.4 Nature's Way
12.5 Ollie
12.6 Goli Nutrition
12.7 SugarBearHair
12.8 MaryRuth Organics
12.9 Garden of Life
12.10 Bayer Consumer Health
12.11 Ancient Nutrition
12.12 Piping Rock
12.13 MegaFood
12.14 Jelly Belly
12.15 Rainbow Light

簡介目錄圖表

List of Tables

Table 1 Global Gummy Supplements Market Outlook, By Region (2022-2030) ($MN)
Table 2 Global Gummy Supplements Market Outlook, By Product Type (2022-2030) ($MN)
Table 3 Global Gummy Supplements Market Outlook, By Vitamins & Minerals (2022-2030)($MN)
Table 4 Global Gummy Supplements Market Outlook, By Multivitamins (2022-2030) ($MN)
Table 5 Global Gummy Supplements Market Outlook, By Vitamin C (2022-2030) ($MN)
Table 6 Global Gummy Supplements Market Outlook, By Vitamin D (2022-2030) ($MN)
Table 7 Global Gummy Supplements Market Outlook, By Vitamin B Complex (2022-2030) ($MN)
Table 8 Global Gummy Supplements Market Outlook, By Herbal & Botanicals (2022-2030) ($MN)
Table 9 Global Gummy Supplements Market Outlook, By Echinacea (2022-2030) ($MN)
Table 10 Global Gummy Supplements Market Outlook, By Ginseng (2022-2030) ($MN)
Table 11 Global Gummy Supplements Market Outlook, By Ashwagandha (2022-2030) ($MN)
Table 12 Global Gummy Supplements Market Outlook, By Turmeric (2022-2030) ($MN)
Table 13 Global Gummy Supplements Market Outlook, By Omega Fatty Acids (2022-2030) ($MN)
Table 14 Global Gummy Supplements Market Outlook, By Omega-3 (EPA/DHA) (2022-2030) ($MN)
Table 15 Global Gummy Supplements Market Outlook, By Omega-6 (2022-2030) ($MN)
Table 16 Global Gummy Supplements Market Outlook, By Omega-9 (2022-2030) ($MN)
Table 17 Global Gummy Supplements Market Outlook, By Probiotics (2022-2030) ($MN)
Table 18 Global Gummy Supplements Market Outlook, By Digestive health (2022-2030) ($MN)
Table 19 Global Gummy Supplements Market Outlook, By Immune support (2022-2030) ($MN)
Table 20 Global Gummy Supplements Market Outlook, By Other Product Types (2022-2030) ($MN)
Table 21 Global Gummy Supplements Market Outlook, By Ingredient (2022-2030) ($MN)
Table 22 Global Gummy Supplements Market Outlook, By Natural (2022-2030) ($MN)
Table 23 Global Gummy Supplements Market Outlook, By Synthetic (2022-2030) ($MN)
Table 24 Global Gummy Supplements Market Outlook, By Other Ingredients (2022-2030) ($MN)
Table 25 Global Gummy Supplements Market Outlook, By Flavour (2022-2030) ($MN)
Table 26 Global Gummy Supplements Market Outlook, By Fruit Flavours (2022-2030) ($MN)
Table 27 Global Gummy Supplements Market Outlook, By Strawberry (2022-2030) ($MN)
Table 28 Global Gummy Supplements Market Outlook, By Orange (2022-2030) ($MN)
Table 29 Global Gummy Supplements Market Outlook, By Grape (2022-2030) ($MN)
Table 30 Global Gummy Supplements Market Outlook, By Raspberry (2022-2030) ($MN)
Table 31 Global Gummy Supplements Market Outlook, By Mixed berry (2022-2030) ($MN)
Table 32 Global Gummy Supplements Market Outlook, By Other Flavours (2022-2030) ($MN)
Table 33 Global Gummy Supplements Market Outlook, By Distribution Channel (2022-2030) ($MN)
Table 34 Global Gummy Supplements Market Outlook, By Online Retail (2022-2030) ($MN)
Table 35 Global Gummy Supplements Market Outlook, By Offline Retail (2022-2030) ($MN)
Table 36 Global Gummy Supplements Market Outlook, By Direct Sales (2022-2030) ($MN)
Table 37 Global Gummy Supplements Market Outlook, By Age Group (2022-2030) ($MN)
Table 38 Global Gummy Supplements Market Outlook, By Children (2022-2030) ($MN)
Table 39 Global Gummy Supplements Market Outlook, By Adults (2022-2030) ($MN)
Table 40 Global Gummy Supplements Market Outlook, By Seniors (2022-2030) ($MN)