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商品編碼

1683339

全球維生素軟糖補充劑市場 - 2025 至 2032 年

Global Vitamin Gummy Supplements Market - 2025-2032

出版日期: 2025年03月20日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球維生素軟糖補充劑市場規模達到 145.1 億美元，預計到 2032 年將達到 442.9 億美元，在 2025-2032 年預測期內的複合年成長率為 15.1%。

軟糖形式的維生素滿足了消費者的多種偏好，例如口味、方便和易於食用，這對於兒童、老年人和吞嚥藥丸困難的人來說尤其有利。例如，根據 2022 年《加州大學洛杉磯分校健康》雜誌發表的一篇文章指出，傳統的藥片和膠囊並不總是能讓人輕鬆服用維生素。它們難以吞嚥，有難聞的氣味和味道，並會引起胃部不適——尤其是不與食物一起服用時。

軟糖維生素解決了這些問題。它們的味道像糖果，對於無法吞嚥藥丸的兒童和成人來說，軟糖維生素可以取代粉狀咀嚼補充劑。專家仍然建議在食物的同時服用軟糖補充劑，但由於它們缺乏片劑中的黏合劑，因此對胃的刺激較小。

市場動態

促進因素－提高健康意識和預防保健

隨著人們對預防性醫療保健的重視程度不斷提高，軟糖補充劑的採用率顯著提高，而預防性醫療保健的重視程度不斷提高又源於對便捷營養解決方案的需求以及對生活方式相關疾病的認知不斷提高。

據疾病預防控制中心稱，全球約有 1.9 億學齡前兒童患有維生素 A 缺乏症，影響他們的免疫力和視力。這一普遍存在的問題凸顯了有效營養介入的必要性。因此，父母也選擇軟糖來確保他們的孩子能夠順利獲得必需的營養。

限制——監管挑戰和品質問題

維生素軟糖補充劑市場因嚴格的監管要求和成分穩定性問題而面臨重大挑戰，這使得全球分銷和消費者信任變得複雜。不同國家對成分批准的差異對市場來說是一個巨大的挑戰。

例如，雖然美國允許在維生素軟糖補充劑中使用更廣泛的強化劑，但歐盟對這些產品中使用的甜味劑施加了更嚴格的限制。這種差異使全球分銷變得複雜，因為製造商必須適應不同的監管環境，以確保遵守當地的法律和標準。

市場區隔分析

成人終端使用者細分市場的成長主要歸因於成年人健康意識的增強，他們尋求方便、愉快的方法來滿足自己的營養需求。維生素軟糖補充劑以其誘人的口感和易於食用的特點，已成為傳統藥片和膠囊的首選替代品。它們特別適合提供支持免疫力、消化和整體健康的必需維生素、礦物質和其他營養素。

一些主要參與者已經利用這種日益成長的需求，推出了多種針對成年消費者的軟糖補充劑。包括葛蘭素史克公司、Church & Dwight Co., Inc.、H&H Group 等知名公司已經建立了強大的全球影響力，利用廣泛的產品組合和強大的分銷網路來滿足成年消費者不斷變化的偏好。

市場區域佔有率

北美軟糖補充劑市場正在經歷顯著的擴張，這得益於消費者偏好的提升、健康意識的增強以及對預防性醫療保健的更多關注，尤其是針對年輕人。軟糖補充劑被視為含糖零食更有營養的替代品，因此受到渴望增強孩子免疫力和整體健康的父母的青睞。

區域製造商正在推出獨特的產品來滿足這些需求。 2024 年 9 月，SmartyPants Vitamins 推出了“兒童三重作用免疫力”，這是一種軟糖補充劑，含有 90 毫克維生素 C、12.5 微克（500 IU）維生素 D、3 毫克檸檬酸鋅和 2 微克維生素 B12（甲鈷胺）。配方含有 ElderCraft，一種經過臨床評估的黑接骨木萃取物，可提供抗氧化支持。

主要關鍵參與者

主要參與者包括寶潔公司、聯合利華公司、拜耳公司、Church & Dwight 公司、NOW Foods、Nature's Truth、Haleon 集團、Hero Nutritionals 公司、NutriBears 和雀巢公司

主要進展

2022 年 11 月，聯合利華投資了印尼領先的複合維生素軟糖品牌 Youvit 的生產商 PT YOU Indonesia。該公司計劃利用這筆資金擴大產品範圍、僱用更多員工並進入馬來西亞市場。 Youvit 專注於東南亞城市千禧世代，旨在透過創新、高品質的產品實現維生素市場的現代化。

2023 年 10 月，生命花園推出了新系列維生素代碼軟糖，擴大了其廣受歡迎的維生素代碼系列。新產品線經過 NSF 認證，不含麩質，非基因改造項目驗證，符合猶太教規，不含乳製品、大豆、堅果或甜菊糖，部分配方含糖量低或無糖。軟糖共有 7 種口味，皆可滿足特定的健康需求。

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Vitamins in gummy form address several consumer preferences, such as taste, convenience and ease of consumption, which are particularly advantageous for children, elderly individuals and those with difficulty swallowing pills. For instance, according to an article published in UCLA Health, 2022, stated that, traditional pills and capsules don't always make it easy to take the vitamins. They can be challenging to swallow, have an unpleasant smell and taste and cause upset stomach - especially if not taken with food.

Gummy vitamins address those concerns. They taste like candy and for children and adults who can't swallow pills, gummy vitamins provide an alternative to chalky chewable supplements. Experts still recommend taking gummy supplements with food, but they tend to be easier on the stomach since they lack the binding agents found in tablets.

Market Dynamics

Driver - Rising Health Awareness and Preventive Healthcare

Gummy supplements are adopted at a significant rate due to the increasing emphasis on preventive healthcare, which is driven by the demand for convenient nutritional solutions and the increasing awareness of lifestyle-related diseases.

According to the CDC, globally, around 190 million preschool-age children suffer from vitamin A deficiency, impacting their immunity and vision. This widespread issue highlights the need for effective nutritional interventions. Hence parents are also opting for gummies to ensure their children receive essential nutrients without resistance.

Restraint - Regulatory Challenges and Quality Concerns

The vitamin gummy supplements market faces significant challenges due to stringent regulatory requirements and ingredient stability issues, which complicate global distribution and consumer trust. Variability in ingredient approval across different countries is a significant challenge for the market.

For instance, while US permits a broader range of fortifying agents in vitamin gummy supplements, the European Union imposes stricter limitations on sweeteners used in these products. This discrepancy complicates global distribution, as manufacturers must navigate diverse regulatory landscapes to ensure compliance with local laws and standards.

Market Segment Analysis

The Adult end-user segment growth is largely attributed to the increasing health consciousness among adults, who seek convenient and enjoyable methods to meet their nutritional needs. Vitamin gummy supplements, with their appealing taste and ease of consumption, have become a preferred alternative to traditional pills and capsules. They are particularly favored for delivering essential vitamins, minerals and other nutrients that support immunity, digestion and overall wellness.

Several key players have capitalized on this growing demand by offering a diverse range of gummy supplements tailored to adult consumers. Notable companies including GSK plc, Church & Dwight Co., Inc., H&H Group and many more, have established strong global presences, leveraging extensive product portfolios and robust distribution networks to cater to the evolving preferences of adult consumers.

Market Region Share

North America gummy supplements market is experiencing significant expansion, fueled by heightened consumer preferences, increased health awareness and a greater focus on preventative healthcare, especially for youngsters. Gummy supplements are regarded as a more nutritious substitute for sugary snacks, rendering them a favored option among parents eager to enhance their children's immunity and general well-being.

Regional manufacturers are introducing unique goods to address these needs. In September 2024, SmartyPants Vitamins launched "Kids Triple Action Immunity" a gummy supplement containing 90 mg of vitamin C, 12.5 mcg (500 IU) of vitamin D, 3 mg of zinc citrate and 2 mcg of vitamin B12 as methylcobalamin. This formulation contains ElderCraft, a clinically evaluated black elderberry extract that provides antioxidant support.

Major Key Players

Key players are Procter & Gamble, Unilever PLC, Bayer AG, Church & Dwight Co., Inc, NOW Foods, Nature's Truth, Haleon Group of Companies, Hero Nutritionals, Inc, NutriBears and Nestle S.A.

Key Developments

In November 2022, Unilever has invested in PT YOU Indonesia, the producer of Youvit, Indonesia's leading multivitamin gummy brand. The company plans to use the funds to expand its product range, hire more staff and enter the Malaysian market. With a focus on urban millennials in Southeast Asia, Youvit aims to modernize the vitamins market with innovative, high-quality products.

In October 2023, Garden of Life introduced a new line of Vitamin Code Gummies, expanding their popular Vitamin Code collection. The new line is NSF Certified Gluten Free, Non-GMO Project Verified, kosher and made without dairy, soy, nuts or stevia, with some formulas being low in sugar or sugar-free. The gummies are available in seven varieties, all designed to meet specific health needs.

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1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Distribution Channel
3.2. Snippet by End-User
3.3. Snippet By Country

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Health Awareness and Preventive Healthcare
  - 4.1.1.2. Innovation in Product Formulations
- 4.1.2. Restraints
  - 4.1.2.1. Regulatory Challenges and Quality Concerns
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Sustainable Analysis
5.6. DMI Opinion

6. By Distribution Channel

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 6.1.2. Market Attractiveness Index, By Distribution Channel
6.2. Supermarkets & Hypermarkets*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Convenience Stores
6.4. Online Retail Stores
6.5. Pharmacies and Drug Stores
6.6. Others

7. By End-User

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 7.1.2. Market Attractiveness Index, By End-User
7.2. Adults*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Kids

8. By Region

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 8.1.2. Market Attractiveness Index, By Region
8.2. North America
- 8.2.1. Introduction
- 8.2.2. Key Region-Specific Dynamics
- 8.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.2.5.1. US
  - 8.2.5.2. Canada
  - 8.2.5.3. Mexico
8.3. Europe
- 8.3.1. Introduction
- 8.3.2. Key Region-Specific Dynamics
- 8.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.3.5.1. Germany
  - 8.3.5.2. UK
  - 8.3.5.3. France
  - 8.3.5.4. Italy
  - 8.3.5.5. Spain
  - 8.3.5.6. Rest of Europe
8.4. South America
- 8.4.1. Introduction
- 8.4.2. Key Region-Specific Dynamics
- 8.4.3. Key Region-Specific Dynamics
- 8.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.4.6.1. Brazil
  - 8.4.6.2. Argentina
  - 8.4.6.3. Rest of South America
8.5. Asia-Pacific
- 8.5.1. Introduction
- 8.5.2. Key Region-Specific Dynamics
- 8.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.5.5.1. China
  - 8.5.5.2. India
  - 8.5.5.3. Japan
  - 8.5.5.4. Australia
  - 8.5.5.5. Rest of Asia-Pacific
8.6. Middle East and Africa
- 8.6.1. Introduction
- 8.6.2. Key Region-Specific Dynamics
- 8.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

9. Competitive Landscape

9.1. Competitive Scenario
9.2. Market Positioning/Share Analysis
9.3. Mergers and Acquisitions Analysis

10. Company Profiles

10.1. Nestle S.A.*
- 10.1.1. Company Overview
- 10.1.2. Product Portfolio and Description
- 10.1.3. Financial Overview
- 10.1.4. Key Developments
10.2. Procter & Gamble
10.3. Unilever PLC
10.4. Bayer AG
10.5. Church & Dwight Co., Inc.
10.6. NOW Foods
10.7. Nature's Truth
10.8. Haleon Group of Companies
10.9. Hero Nutritionals, Inc.
10.10. NutriBears

LIST NOT EXHAUSTIVE