市場調查報告書
商品編碼
1542894
全球鷹嘴豆泥市場 - 2024-2031Global Hummus Market - 2024-2031 |
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概述
2023年,全球鷹嘴豆泥市場規模達到38.5億美元,預計2031年將達到96.8億美元,2024-2031年預測期間複合年成長率為10.2%。
植物性飲食的日益普及、健康零食以及中東美食意識的不斷提高正在推動市場的成長。鷹嘴豆泥是一種以鷹嘴豆為原料的蘸醬,為尋求美味和健康食品的消費者提供了營養豐富且用途廣泛的選擇。人們越來越認知到植物性飲食對健康的益處,因此增加了鷹嘴豆泥等植物性蛋白質的消耗量。
健康意識的增強和對營養零食的關注是鷹嘴豆泥市場的重要驅動力。例如,消費者選擇鷹嘴豆泥作為傳統高脂肪沾醬和塗抹醬的更健康替代品。鷹嘴豆泥中含有鷹嘴豆、橄欖油和芝麻醬等營養豐富的成分,吸引了注重健康的個人,從而推動了對這種營養零食選擇的需求。
北美主導全球市場。根據世界銀行世界發展指標資料庫,到2023年美國約有1.7億勞動力。龐大且多樣化的勞動力推動了對方便、健康食品選擇的需求,從而推動了北美在全球鷹嘴豆泥市場的主導地位。隨著美國勞動力的健康意識日益增強並尋求營養豐富、用途廣泛的零食,鷹嘴豆泥越來越受歡迎。
素食人口不斷增加
由於道德問題、環境永續性和健康益處等各種原因,大量消費者正在轉向素食、純素食或彈性素食飲食。據素食協會稱,2022 年,挑戰人們在一月份遵循純素飲食的「純素一月」活動的報名人數達到了歷史最高水平,有來自全球幾乎每個國家的超過 70 萬名參與者。
鷹嘴豆泥是傳統乳製品或肉類塗抹醬和沾醬的絕佳植物性替代品。它提供了大量的蛋白質,對於那些希望在不食用動物產品的情況下滿足蛋白質需求的人來說是一個有吸引力的選擇。植物性飲食的普及導致對鷹嘴豆泥的需求激增,從而推動了市場的成長。
對方便健康零食的需求
隨著人們轉向更健康的飲食習慣並尋求營養零食,鷹嘴豆泥作為一種方便、健康的選擇越來越受歡迎。它天然不含麩質,可滿足那些有特定飲食需求的人,包括無麩質和純素食飲食。鷹嘴豆泥的高營養價值——富含蛋白質、纖維、維生素和礦物質——使其對注重健康的消費者俱有吸引力。
它的口味和成分多種多樣,可以滿足不同的口味,而且它使用鷹嘴豆、芝麻醬、橄欖油和大蒜等有益健康的成分,符合清潔標籤和天然食品的趨勢,從而提高了它的受歡迎程度。新產品的推出涉及多種口味、不同風格,有利於廣大的市場拓展。
例如,2023 年 8 月,Sabra 與流行醬料品牌 Frank's RedHot 和 Stubb's 合作推出了一系列新口味鷹嘴豆泥產品。該系列產品包括以 Frank's RedHot 水牛醬為特色的水牛鷹嘴豆泥、受 Stubb's 德克薩斯風格燒烤啟發的燒烤鷹嘴豆泥,以及 Sabra Southwest 鷹嘴豆泥。
對鷹嘴豆泥的認知有限
對鷹嘴豆泥的營養價值和多功能性的認知有限,限制了其市場成長。儘管它越來越受歡迎,但一些消費者並未完全意識到它的健康優勢。關於其味道或質地的假設也可能成為採用的障礙。由於其獨特的風味,鷹嘴豆泥可能不會吸引所有人。這種意識的缺乏阻礙了它的擴張,特別是在相對陌生的地區。
細分市場分析
全球鷹嘴豆泥市場根據類型、包裝材料、配銷通路、最終用戶和地區進行細分。
經典鷹嘴豆泥的多功能性
全球鷹嘴豆泥市場依類型分為經典鷹嘴豆泥、白豆鷹嘴豆泥、扁豆鷹嘴豆泥、烤大蒜鷹嘴豆泥、紅辣椒鷹嘴豆泥等。經典細分市場佔據全球市場的最大佔有率。經典鷹嘴豆泥的奶油質地和濃鬱的風味推動了該細分市場的成長。它是傳統且廣泛食用的鷹嘴豆泥,被認為是一種健康零食。經典鷹嘴豆泥營養豐富,富含植物性蛋白質和鷹嘴豆膳食纖維。
它由搗碎的鷹嘴豆、芝麻醬、橄欖油、檸檬汁、大蒜和香料製成,與皮塔餅麵包、蔬菜一起食用,或作為塗抹醬食用。它作為各種食譜中的蘸醬、塗抹醬或成分的多功能性使其在新產品中廣受歡迎。例如,2021 年 7 月,埃米爾·諾埃爾 (Emile Noel) 的新鷹嘴豆泥系列(包括經典鷹嘴豆品種)凸顯了經典鷹嘴豆泥在市場上的持續主導地位。儘管引入了珊瑚扁豆和甜菜等獨特的口味,但經典的鷹嘴豆泥仍然是關鍵角色。
市場地域佔有率
植物性飲食在北美越來越受歡迎
北美主導全球鷹嘴豆泥市場。植物性飲食的日益普及以及對素食和無麩質食品的需求不斷成長推動了該地區市場的發展。北美市場對植物性飲食日益成長的興趣主導了市場。根據美國動物基金會 2024 年的數據,近三分之一的美國人希望吃更多純素食品,21% 的人出於健康原因選擇純素主義,這表明人們正在轉變為植物性飲食。
2022 年植物性食品銷售量將成長 6.6%,有 10% 的美國人認為自己是素食主義者,凸顯了對植物性食品的需求不斷成長。這一趨勢推動了鷹嘴豆泥這種多功能、健康的植物性產品的流行。鷹嘴豆泥是一種適合素食主義者和無麩質的蘸醬,受到注重健康的消費者的青睞,在該地區尋求營養和美味的選擇,推動市場成長。
Overview
Global Hummus Market reached US$3.85 billion in 2023 and is expected to reach US$ 9.68 billion by 2031, growing with a CAGR of 10.2% during the forecast period 2024-2031.
Increasing popularity of plant-based diets, health-conscious snacking, and the rising awareness of middle eastern cuisine is driving the market growth. Hummus, a chickpea-based dip, offers a nutritious and versatile option for consumers looking for flavorful and wholesome food choices. Growing awareness of the health benefits of plant-based diets has increased the consumption of plant-based proteins like hummus.
The increasing health consciousness and focus on nutritious snacking is a significant drivers for the hummus market. For instance, consumers are opting for hummus as a healthier alternative to traditional high-fat dips and spreads. The inclusion of nutrient-rich ingredients like chickpeas, olive oil, and tahini in hummus appeals to health-conscious individuals, driving the demand for this nutritious snack option.
North America dominates the global market. According to World Bank, World Development Indicators database, in 2023 U.S. had about 170 million labor force. This large and diverse workforce contributes to the dominance of North America in the global hummus market by driving demand for convenient, healthy food options. As the U.S. labor force becomes increasingly health-conscious and seeks nutritious, versatile snacks, the popularity of hummus grows.
Growing Vegan Population
A significant number of consumers are shifting towards vegetarian, vegan, or flexitarian diets due to various reasons such as ethical concerns, environmental sustainability, and health benefits. According to Vegan Society, in 2022, sign-ups for the Veganuary campaign, which challenges people to follow a vegan diet for January, reached an all-time high with over 700,000 participants from nearly every country across the globe.
Hummus serves as an excellent plant-based alternative to traditional dairy or meat-based spreads and dips. It provides a substantial amount of protein, making it an attractive option for individuals looking to meet their protein requirements without consuming animal products. The rise in the adoption of plant-based diets has led to a surge in the demand for hummus, thereby driving the growth of the market.
Demand for Convenient and Healthy Snacks
As people shift towards healthier eating habits and seek nutritious snacks, hummus has gained popularity as a convenient, healthful option. Naturally gluten-free, it caters to those with specific dietary needs, including gluten-free and vegan diets. Hummus's high nutritional value-rich in protein, fiber, vitamins, and minerals-makes it attractive to health-conscious consumers.
Its versatility in flavor and ingredient variations appeals to diverse tastes, and its use of wholesome ingredients like chickpeas, tahini, olive oil, and garlic aligns with clean label and natural food trends, boosting its popularity. The new product introductions involving various flavors in different styles help in wide market expansion.
For instance, in August 2023, Sabra launched a new range of flavored hummus products in collaboration with popular sauce brands Frank's RedHot and Stubb's. The lineup includes a Buffalo Hummus featuring Frank's RedHot buffalo sauce, a BBQ Hummus inspired by Stubb's Texas-style barbecue, and a Sabra Southwest Hummus.
Limited Awareness of Hummus
Limited awareness of hummus's nutritional benefits and versatility restrain its market growth. Despite its rising popularity, some consumers are not fully aware of its health advantages. Assumptions about its taste or texture can also be barriers to adoption. Hummus might not appeal to everyone due to its unique flavor. This lack of awareness hinders its expansion, especially in regions where it is relatively unfamiliar.
Market Segment Analysis
The global hummus market is segmented based on type, packaging material, distribution channel, end-user and region.
Versatility of Classic Hummus
The global hummus market is segmented based on type into classic, white bean, lentil, roasted garlic, red pepper, and others. The classic segment accounted for the largest share of the global market. The classic hummus's creamy texture and rich flavor drive the segment's growth. It is the traditional and widely consumed type of hummus and is considered to be a healthy snack. Classic hummus is nutritious, packed with plant-based protein and dietary fiber from chickpeas.
It is made from mashed chickpeas, tahini, olive oil, lemon juice, garlic, and spices and consumed with pita bread, vegetables, or as a spread. Its versatility as a dip, spread, or ingredient in various recipes contributes to its popularity with new launches. For instance, in July 2021, Emile Noel's new hummus line, including a classic chickpea variety, highlights the ongoing dominance of classic hummus in the market. Despite introducing unique flavors like coral lentils and beet, the classic hummus remains a key player.
Market Geographical Share
Increasing Popularity of Plant-Based Diets In North America
North America dominates the global hummus market. The increasing popularity of plant-based diets and the rising demand for vegan-friendly and gluten-free food products drive the regional market. The growing interest in plant-based diets in North America dominates the market. With nearly one-third of Americans wanting to eat more vegan food and 21% of people choosing veganism for health reasons, according to the American Animal Foundation 2024, indicates a shift towards plant-based eating.
The 6.6% increase in plant-based food sales in 2022 and the 10% of Americans identifying as vegan highlight the rising demand for plant-based options. This trend boosts the popularity of hummus, a versatile and healthy plant-based product. Hummus, a vegan-friendly and gluten-free dip, has gained traction among health-conscious consumers looking for nutritious and flavorful options in this region driving the market growth.
The major global players in the market include Nestle S.A., CEDAR'S MEDITERRANEAN FOODS, INC., Haliburton International Foods, Inc., Sabra Dipping Company, LLC, Bakkavor Group plc, Boar's Head Brand, Tribe Mediterranean Foods, Inc., Savencia Fromage & Dairy, Abraham's Natural Foods and Ithaca Hummus.
The COVID-19 pandemic has had a significant impact on the hummus market. The hummus market experienced both opportunities and setbacks due to the COVID-19 pandemic, highlighting the resilience and adaptability of the industry. Initially, the market experienced a surge in demand as consumers stocked up on essential food items, including hummus, during lockdowns and periods of uncertainty.
The shift towards home cooking and healthy snacking also contributed to increased sales. Disruptions in the supply chain, restrictions on manufacturing facilities, and changes in consumer behavior affected the production and distribution of hummus. The closure of restaurants, cafes, and other food service establishments also led to a decline in the demand for hummus as a food service ingredient.
Classic
White Bean
Lentil
Roasted Garlic
Red Pepper
Others
Tubs/Cups
Jar/Bottles
Others
Supermarkets/Hypermarkets
Convenience Stores
E-Commerce
Other
Retail Consumers
Food Industry
Other
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Russia
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
In November 2023, Fresh Cravings has launched two new hummus flavors: Tajin Chili Lime Hummus, developed with Tajin, and Dill Pickle Hummus. These are available alongside their existing flavors like Classic, Roasted Red Pepper, and Mediterranean.
In August 2023, Sabra has launched a new line of flavored hummus in collaboration with Frank's RedHot and Stubb's. The new offerings include Buffalo Hummus, BBQ Hummus, and Sabra Southwest Hummus.
In June 2022, Ithaca Hummus has introduced a limited-edition pickle-flavored hummus in collaboration with Grillo's Pickles. Combining Grillo's fresh ingredients with Ithaca's cold-crafted hummus, this flavor is available at select U.S. retailers such as Whole Foods and Safeway Seattle.
To visualize the global hummus market segmentation based on type, packaging material, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of hummus market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The global hummus market report would provide approximately 70 tables, 65 figures and 235 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies