市場調查報告書
商品編碼
1615130
鷹嘴豆泥市場:現狀分析與未來預測 (2024年~2032年)Hummus Market: Current Analysis and Forecast (2024-2032) |
鷹嘴豆泥市場預期成長率約 11.25%。由於健康、環境和道德問題,人們轉向植物性飲食,這正在推動鷹嘴豆泥的銷售。該行業不斷增長的研發、投資、產品進步和合作也推動了鷹嘴豆泥市場的發展。例如,2021 年 6 月,國內領先的鷹嘴豆泥生產商和聯合製造商 CEDAR'S MEDITERRANEAN FOODS, INC. 擴大了其分銷範圍,將亞馬遜生鮮納入其中。 Cedars 在全國擁有 8,000 多家門市,包括 Whole Foods Market、Sprouts、Kroger 和 Publix,是天然有機雜貨通路中領先的地中海食品品牌。我們將為雪鬆的業務拓展和客戶開發做出貢獻。
市場依類型分為經典、烤大蒜、紅辣椒、白豆、黑橄欖等。經典類別預計將佔據鷹嘴豆泥市場的最大佔有率。經典鷹嘴豆泥不需要太多推廣,其高認知度和多功能性有助於增加市場吸引力。正宗的鷹嘴豆泥由鷹嘴豆、芝麻醬、橄欖油、檸檬和大蒜等成分製成,可以吸引大多數消費者,從傳統消費者到注重健康的新一代消費者。這種烹飪方法非常適合用作各種食譜中的蘸醬、塗抹醬或餡料,並在世界各地廣受歡迎。此外,各區域市場充滿課題的宏觀環境正在影響全球對該產品的需求趨勢,以響應清潔標籤運動、植物性和最低限度加工的食品和飲料的偏好。
依分銷管道劃分,市場分為超市/大賣場、便利商店、雜貨店和線上零售商。其中,超市/大賣場部門因其交通便利性和價格實惠而成為鷹嘴豆泥市場的主要驅動力,特別是在世界西北部。超市/大賣場提供較高的產品知名度,促進品牌和競爭對手之間的競爭,並鼓勵衝動購買。該超市也提供冷凍植物性食品,針對素食者和注重健康的顧客。這些形式也非常適合促銷活動,因為品牌可以透過口味測試和店內放置來擴展口味等新產品的試用。
為了更了解鷹嘴豆泥的市場介紹,市場為北美(美國、加拿大、北美其他地區)、歐洲(德國、英國、法國、西班牙、義大利、歐洲其他地區)、亞太地區(中國) 、日本)、印度、亞太地區其他地區)及世界其他地區。特別是,由於對健康和蛋白質產品的需求不斷增加,北美鷹嘴豆泥市場在未來幾年可能會擴大。鷹嘴豆泥屬於高纖維、高蛋白質,適合遵循植物性飲食的顧客,因為它符合上述飲食目標。對地中海美食的迷戀也有助於該產品在美國和加拿大廚房中的普及。
進入到市場的主要企業,CEDAR'S MEDITERRANEAN FOODS, INC.,Haliburton International Foods, Inc.,Danone (Strauss Group),Savencia SA (Hope Foods, LLC),Fountain of Health,Hummus Goodness,Fontaine Sante (Lantana Foods),Hormel Foods Corporation,Indic Roots,Ithaca 有Hummus等。
The hummus market involves both manufacturing and marketing of hummus, which is a creamy dip prepared from chickpeas, tahini, olive oil, lemon juice, and garlic with numerous nutritive values and culinary uses. Hummus has grown popular all over the world because of current dietary requirements, especially those that comprise plant protein and the tendencies towards natural foods that have little to no processing. This popularity is further seen especially in regions such as North America and Europe where labeled hummus is consumed in homes and food service settings. Since more people look for tasty and easy-to-prepare food that suits multiple diets, hummus maintains robust trends.
The hummus market is set to show a growth rate of about 11.25%. This is due to the shift toward plant-based diets due to health, environmental, and ethical concerns driving hummus sales. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Hummus market. For instance, in June 2021, the country's leading producer and co-manufacturer of hummus, CEDAR'S MEDITERRANEAN FOODS, INC., increased distribution to include Amazon Fresh. With over 8,000 locations nationwide, including Whole Foods Market, Sprouts, Kroger, and Publix, Cedar's is a leading Mediterranean food brand in the natural and organic grocery channel. It will help the company expand its business and achieve wider customer reach.
Based on type, the market is segmented into classic, roasted garlic, red pepper, white bean, black olive, and others. The classic category is expected to have the largest market share of the hummus market. Classic hummus, which needs little promotion, contributes to the increase in the attractiveness of the market due to its recognition and versatility. Authentic hummus is made from ingredients such as chickpeas, tahini, olive oil, lemon, and garlic and appeals well with most consumers, both traditional and new-generation health-conscious consumers. This preparation makes it ideal for use as a dip, spread, or as a filling in many and various recipes making it popular all over the world. Furthermore, the challenging macro environment has impacted the global demand trajectory of the product as it addresses clean-label movement, plant-based, and minimally processed foods and beverages preferences across different regional markets.
Based on the distribution channels, the market is segmented into supermarkets & hypermarkets, convenience stores, grocery stores, and online retailers. Among these, the supermarkets & hypermarkets segment is a key driver of the hummus market. because of their accessibility and affordable prices particularly northwest of the globe. Supermarkets and hypermarkets offer product visibility facilitate Interbrand, inter competition, and promote impulse buying. Also, supermarkets place hummus in the chilled plant-based food area targeting vegan and health-conscious customers. These formats are also conducive to promotional activity since brands can extend the trial of new products such as flavors through taste tests and point-of-sale placements.
For a better understanding of the market adoption of Hummus, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American Hummus market is likely to expand in the coming years because of the growing demand for healthy and protein products. Hummus is classified as high in fiber and high in protein making it fit the above dietary goals and thus is suitable for those clients who are embracing plant-based diets. Another boost to the shift of this product to America's and Canada's kitchens is the current fascination with Mediterranean food.
Some major players running in the market include CEDAR'S MEDITERRANEAN FOODS, INC.; Haliburton International Foods, Inc.; Danone (Strauss Group); Savencia SA (Hope Foods, LLC); Fountain of Health; Hummus Goodness; Fontaine Sante (Lantana Foods); Hormel Foods Corporation; Indic Roots; Ithaca Hummus