市場調查報告書
商品編碼
1503295
2030 年鷹嘴豆泥市場預測:按類型、包裝、成分、分銷管道和地區進行的全球分析Hummus Market Forecasts to 2030 - Global Analysis By Type, Packaging, Raw Material, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球鷹嘴豆泥市場規模為 45.3 億美元,預計到 2030 年將達到 112.6 億美元,預測期內複合年成長率為 16.4%。
鷹嘴豆泥是一種奶油狀、多功能的蘸醬或塗抹醬,起源於中東美食,在黎巴嫩、以色列和巴勒斯坦等國家尤其受歡迎。它主要由煮熟並搗碎的鷹嘴豆與芝麻醬(芝麻醬)、檸檬汁、大蒜和橄欖油混合製成。混合這些成分會產生光滑、堅果味的糊狀物。鷹嘴豆泥以其高營養價值而聞名,富含蛋白質、膳食纖維、多種維生素和礦物質。
《營養與食品科學期刊》的一項研究發現,經常吃鷹嘴豆和鷹嘴豆泥的人肥胖的可能性降低 53%。
素食和純素人口不斷成長
隨著越來越多的人尋求植物性蛋白質來源和傳統塗抹醬和蘸醬的健康替代品,鷹嘴豆泥因其營養價值和多功能性而成為首選。鷹嘴豆泥的吸引力超越了飲食偏好,因為它不含麩質,並且與世界各地的各種文化和烹飪傳統相容。對鷹嘴豆泥的需求不斷成長也得益於環境永續性意識的增強,消費者選擇與動物替代品相比對環境影響較小的產品。此外,各種口味和創新產品擴大了鷹嘴豆泥的市場吸引力,使其成為家庭和餐廳的主食。
價格敏感度
鷹嘴豆泥市場的價格敏感度是指消費者對鷹嘴豆泥產品價格變動的反應程度。鷹嘴豆泥是一種相對簡單且廣泛使用的食品,面臨來自各種品牌和替代品的激烈競爭。消費者經常比較不同品牌之間的價格,如果他們覺得品質相當,就會迅速轉向價格較低的替代品。然而,自有品牌和商店品牌鷹嘴豆泥的價格較低,進一步加劇了價格競爭。
地中海和中東美食越來越受歡迎
隨著消費者養成更健康的飲食習慣,以高蛋白質和纖維含量而聞名的鷹嘴豆泥已成為人們喜愛的點心、抹醬和沾醬。鷹嘴豆泥作為純素和無麩質選擇的多功能性進一步增加了其對更廣泛受眾的吸引力。此外,它融入各種菜餚和食品,如捲餅、三明治和沙拉,進一步增加了其需求。隨著越來越多的消費者尋求正宗的民族風味和更健康的食品選擇,鷹嘴豆泥市場預計將在其文化吸引力和營養價值的推動下持續成長。
產品中雜質的增加阻礙因素了成長
摻假是指在鷹嘴豆泥中添加劣質或廉價成分,損害其真實性和營養價值。此類做法不僅欺騙消費者,還會損害人們對產品和製造商的信任。受污染的鷹嘴豆泥也會導致健康問題,因為消費者可能在不知不覺中食用了有害或過敏成分。然而,這會為遵守品質標準的生產者創造不公平的競爭環境,扭曲市場競爭。
隨著越來越多的人關門並限制外出用餐,消費者行為已轉向在家做飯,對鷹嘴豆泥等方便且耐儲存的產品的需求不斷增加。這一趨勢的推動者是消費者尋求健康、多功能的選擇,這些選擇可以用作蘸醬、塗抹醬和餐點。然而,供應鏈很早就面臨中斷,影響了生產和分銷。製造商必須應對原料成本波動和物流挑戰,有時會導致商店暫時缺貨。
紅辣椒鷹嘴豆泥部分預計在預測期內是最大的
「鷹嘴豆泥」細分市場預計將在預測期內成為最大的細分市場,為消費者提供傳統鷹嘴豆泥口味的充滿活力的變化。這種變化將鷹嘴豆的奶油質地和營養價值與烤紅辣椒的濃鬱煙熏甜味結合在一起。它的吸引力在於其濃鬱的風味特徵,不僅吸引鷹嘴豆泥愛好者,也吸引那些希望探索健康零食新口味的人。紅辣椒鷹嘴豆泥正在透過吸引那些比傳統鷹嘴豆泥更喜歡辛辣和鹹味的人們來擴大其市場。
預計橄欖油產業在預測期內複合年成長率最高
預計橄欖油產業在預測期內的複合年成長率最高。將橄欖油納入鷹嘴豆泥市場中顯著提高了消費者的興趣和產品品質。橄欖油與地中海美食的結合與鷹嘴豆泥的起源完美契合,增強了其真實性和文化吸引力。就市場動態而言,這一趨勢刺激了產品創新,製造商提供強調使用優質橄欖油的優質鷹嘴豆泥品種。從烹飪的角度來看,橄欖油的添加可以提供更光滑的質地和更豐富的風味,將鷹嘴豆泥從簡單的蘸醬提升為美味佳餚。
傳統上,原味、大蒜和烤紅辣椒等標準口味是主流,但是拉差香甜辣椒醬、泡菜和咖哩等新口味的推出引起了消費者的興趣,並將鷹嘴豆泥的吸引力擴大到其中東起源之外。該地區的趨勢是由不斷變化的消費者口味、對國際美食的認知不斷增強以及嘗試融合風味的願望所推動的。此外,在日本、韓國和印度等國家,當地偏好和烹飪傳統影響了針對當地口味和原料量身定做的區域特定鷹嘴豆泥口味的開發。
預計歐洲地區在預測期內將保持盈利成長。根據政府法規,鷹嘴豆泥製造商遵守嚴格的品管和成分標準,以確保向消費者提供的產品的安全性和真實性。歐洲法規強調標籤透明度,幫助消費者對購買的產品做出明智的選擇,包括了解營養成分和過敏原資訊。此外,政府促進永續農業和負責任採購慣例的舉措正在鼓勵全部區域的鷹嘴豆泥生產商採用環保生產方法和道德採購原料。
According to Stratistics MRC, the Global Hummus Market is accounted for $4.53 billion in 2024 and is expected to reach $11.26 billion by 2030 growing at a CAGR of 16.4% during the forecast period. Hummus is a creamy and versatile dip or spread originating from the Middle Eastern cuisine, particularly popular in countries like Lebanon, Israel, and Palestine. It is made primarily from cooked and mashed chickpeas blended with tahini (sesame seed paste), lemon juice, garlic, and olive oil. These ingredients are combined to create a smooth, slightly nutty-flavored paste that can vary in texture from silky to slightly coarse, depending on personal preference or regional tradition. Hummus is renowned for its nutritional benefits, being rich in protein, fiber, and various vitamins and minerals.
According to Journal of Nutrition & Food Sciences survey, people who regularly consumed chickpeas or hummus were 53% less likely to have obesity.
Rising vegetarian and vegan population
As more people seek plant-based protein sources and healthier alternatives to traditional spreads and dips, hummus has emerged as a favored choice due to its nutritional benefits and versatility. Its appeal extends beyond dietary preferences, as hummus is gluten-free and fits into various cultural and culinary traditions worldwide. The rising demand for hummus is also supported by a growing awareness of environmental sustainability, with consumers increasingly choosing products that have a lower environmental impact compared to animal-derived alternatives. Additionally, the availability of diverse flavors and innovative product offerings has expanded the market appeal of hummus, making it a staple in households and restaurants alike.
Price sensitivity
Price sensitivity in the hummus market refers to consumers' heightened responsiveness to changes in the price of hummus products. As a relatively simple and widely available food item, hummus faces intense competition among various brands and substitute products. Consumers often compare prices across different brands and are quick to switch to lower-priced alternatives if they perceive similar quality. However, the availability of private-label and store-brand hummus at lower prices further intensifies price competition
Growing popularity of Mediterranean and Middle Eastern cuisines
As consumers increasingly adopt healthier eating habits, hummus, known for its high protein and fiber content, has emerged as a favored choice for snacks, spreads, and dips. The versatility of hummus as a vegan and gluten-free option further enhances its appeal to a broader audience. Additionally, its integration into various cuisines and food products like wraps, sandwiches, and salads has further fueled its demand. With an increasing number of consumers seeking authentic ethnic flavors and healthier food options, the hummus market is poised for continued growth, driven by its cultural appeal and nutritional benefits.
Increasing product adulteration to impede growth
Adulteration involves the addition of lower quality or cheaper ingredients to hummus, compromising its authenticity and nutritional value. This practice not only deceives consumers but also erodes trust in the product and its manufacturers. Adulterated hummus can lead to health concerns as well, as consumers may unknowingly consume ingredients that are harmful or allergenic. However, it creates an uneven playing field for producers who adhere to quality standards, potentially distorting market competition.
With widespread lockdowns and restrictions on dining out, consumer behavior shifted towards home-cooked meals and convenient, shelf-stable products like hummus saw increased demand. This trend was fueled by consumers looking for healthy, versatile options that could be used as dips, spreads, or meal accompaniments. However, supply chains faced disruptions early on, impacting production and distribution. Manufacturers had to adapt to fluctuating raw material costs and logistical challenges, which sometimes led to temporary shortages on store shelves.
The Red Pepper Hummus segment is expected to be the largest during the forecast period
Red Pepper Hummus segment is expected to be the largest during the forecast period by offering consumers a vibrant twist on traditional hummus flavors. This variation combines the creamy texture and nutritional benefits of chickpeas with the bold, smoky sweetness of roasted red peppers. Its appeal lies in its robust taste profile, appealing to both hummus enthusiasts and those looking to explore new flavors in healthy snacking. Red Pepper Hummus has expanded the market's demographic reach by attracting individuals who prefer spicier or more savory options over classic hummus varieties.
The Olive Oil segment is expected to have the highest CAGR during the forecast period
Olive Oil segment is expected to have the highest CAGR during the forecast period. The incorporation of olive oil into the hummus market has significantly elevated consumer interest and product quality. Olive oil's association with Mediterranean cuisine aligns perfectly with the origins of hummus, reinforcing authenticity and cultural appeal. In terms of market dynamics, this trend has spurred product innovation, with manufacturers offering premium varieties of hummus that highlight the use of high-quality olive oil. From a culinary standpoint, the addition of olive oil contributes to a smoother texture and a richer taste experience, elevating hummus from a simple dip to a gourmet delicacy.
Traditionally dominated by classic varieties like plain, garlic, or roasted red pepper, the introduction of new flavors such as sriracha, kimchi, and curry has sparked consumer interest and expanded the appeal of hummus beyond its Middle Eastern origins, Asia Pacific region commanded the largest share of the market over the extrapolated period. This regional trend is driven by evolving consumer palates, growing awareness of international cuisines, and a willingness to experiment with fusion flavors. Moreover, local preferences and culinary traditions in countries like Japan, South Korea, and India are influencing the development of region-specific hummus flavors, tailored to suit local tastes and ingredients.
Europe region is poised to hold profitable growth during the extrapolated period. Government regulations ensure that hummus manufacturers adhere to stringent quality controls and ingredient specifications, reassuring consumers about the product's safety and authenticity. European regulations emphasize transparency in labeling, which helps consumers make informed choices about the products they purchase, including understanding nutritional content and allergen information. Additionally, government initiatives promoting sustainable agriculture and responsible sourcing practices have encouraged hummus producers to adopt environmentally friendly production methods and ethical sourcing of ingredients across the region.
Key players in the market
Some of the key players in Hummus market include Bakkavor Group, Cedar's Mediterranean Foods, Fontaine Sante Foods Inc, Hormel Foods Corporation, Krinos Foods LLC, Lantana Foods, Sabra Dipping Co. LLC, Strauss Group Ltd, The Kraft Heinz Company and Tribe Mediterranean Foods.
In June 2023, Cedar's Foods, the family-owned Mediterranean brand that's #1 in the natural and organic grocery space, has unveiled a brand-new look and feel for their labels, bringing modernity and brightness to the Mediterranean food aisle. The new look remains true to the brand's Mediterranean roots, drawing inspiration from the region's vibrant landscapes, glimmering seas and bright sun. The product line features Cedar's signature green lid, and reimagined designs that feature bolder colors, fresh ingredient photography and updated typography across its entire product portfolio.
In June 2023, Ithaca Hummus, the crave-worthy hummus brand known for its fresh ingredients and bold flavors, announced its plan to update its Hummus and Salsa packaging to better serve both consumers and retailers. Rolling out in stores this fall, the Ithaca Salsa line will shift to clear tubs, allowing consumers to get a sneak peek of the dip's real chopped, diced and squeezed ingredients prior to purchasing. The Ithaca Hummus line will experience a subtle yet bolder update as well.
In October 2022, Fresh Cravings, a US-based brand that makes snacks, announced the launch of 3 new hummus flavors; Mediterranean, Lemon Garlic, and Jalapeno Cilantro. With this, the company has managed to expand its existing product portfolio and the items will be available for sale at all Walmart stores.